How to Set Empire Goals and Execute

Empire builders don’t sit around and wait for opportunities to fall into their lap.

They set empire sized goals and take massive action.

Today’s blog is all about setting goals and turning them into an actionable plan so that you can achieve them.

No more wishing and dreaming, it’s all about doing.

My First Monumental Goal

One of the most pivotal  goals I set for myself that became the foundation of my success today started back in high school.

Being a foreigner coming to this country, I ate crappy food let myself get out of shape.

I practically lived off of Arby’s, man.

But once junior year arrived,  I knew prom was right around the corner.

I wanted to ask out this girl I liked, so I thought, “I should get in good shape if I want to increase my chances of her saying yes.”

During the summer before senior year,  I started working out with my friend on the football team, followed the diet plans in workout magazines, got in shape, and guess what?

I never worked up the confidence to ask her to prom. My body changed, but my confidence hadn’t caught up yet.

The point of this story is when you set a goal, and a deadline to achieve it by, you’re going to reach that goal.

I think a lot of people these days are setting dreams rather than goals.

“One day I want to be a millionaire.”

“One day I want to travel first class.”

“One day I want to own  a mansion.”

“One day” doesn’t come because today turns into tomorrow and tomorrow turns into the next day, and the next day, and the next day.

Stop Setting Too Many Goals

You may think setting too many goals is a good thing because it makes you seem ambitious, right?

Well, what happens is you actually end up sitting there with a long list of goals for “one day”.

We see way too many entrepreneurs write down too many goals with no deadlines for the year.

And when the year is up, they’ll go back to that list and realize they didn’t even complete one goal.

Around the end of 2008, I was sitting down with Di and we were talking about all the things we want to accomplish next year.

For us to do that, we first had to look at this year.

We started breaking down our goals into every product I have – PT Business Course, Close Clients, System 9…

The reality is, I had so many things I wanted to achieve an outcome on, I wasn’t able to focus.

I found that if I can hyper focus on one or two big, empire goals for the year, then I can  actually accomplish those goals.

Today, my big goals are in Fit Body Boot Camp, Fit Pro Newsletter, and my seminars.

Craig and I have a friend, Joe Polish, who taught us “What is the one solution that solves 100 problems?”

The more “ands” you add to your goals, the more you dilute your efforts.

Zero in on the goals that are going to build your empire, make you more money, and build a bigger impact. Those are the goals that matter.

Go All In On One Thing

There’s a great Warren Buffett story that fits into this lesson perfectly:

On one of his NetJet flights, Buffett was talking to the pilot, and the pilot was talking about all the things he wanted to do.

Warren Buffett asked the pilot to list the 25 things he wanted to do, and then he asked him to give him the top 5.

Buffett scratched out everything after the top 5 and said “Never think of these things again.”

Let’s say you’re trying out all these different vehicles like Facebook, YouTube, Instagram, Twitter, etc.

Imagine what you could accomplish if you went all in on one of them. To be a master at one, and dominate it better than anyone in your competition.

At the end of the day, as you’re trying to build your empire and create massive wealth, you have to go all in on one thing.

Craig’s 90 Day Empire Building Process

In the next 90 days, think about your quarterly plans for your business and what you want to accomplish.

First, take out a piece of paper and write in the top left corner your outcome goal.

Your outcome goal is your numbers based goal – for example, let’s say I want to bring on 150 new clients to FBBC in 90 days.

Next are your process goals, the 3 actionable steps you can take to achieve your outcome.

When you’re trying to get more people on board as clients in your business, one process goal you can control is to follow our “set, show close” method we use for FBBC.

How many leads did we get (set), how many did we set up an appointment with (show), and how many did we close (close).

So if you break up your 150 clients in that 90 days, you know for every 5 appointments you set, 3 will show, and 1.7 will close. That will get you to your 150 clients at the end of 90 days.

Just praying for clients ain’t gonna get you anywhere. You have to put in the work.

Ask For Referrals

Whether you own a gym or a restaurant or any kind of business, you can go back to your happy customers and ask them for their feedback.

I have a script I created when asking for referrals for FBBC, and I’m going to share it with you so that you can use it in your own business and get more referrals on the spot.

When I sign up a new client, I say:

“Hey Craig, welcome aboard. It’s nice to have you here at Fit Body Boot Camp. As we help you achieve your fitness and fat loss results, can we count on you to help us achieve our goal of impacting 5,000 lives over the next 5 years here in our town?”

Of course, they’re going to say yes.

In a few weeks I can go back and ask them for three people they can refer me to for a free week of personal training.

Use Social Media to Connect With Leads

For all you empire builders out there, here’s a nugget of advice.

If you put on a workshop or seminar, at the end of it,  just take a picture with your happy clients and post it on social media.

Those people who comment on your post are leads who you can reach out to through direct message.

Remember, “likes” and comments are leads. Once they engage with your post, they’re giving you the green light to message them and get them into your next workshop.

Once you’ve created the outcome, post a picture and tag them. Or if they post a picture too, you can interact with the people commenting on their post as well.

What Can You Do Right Now?

90 days still seems way ahead for a lot of people, which is why you need to scale it down even more to just the first 24 hours.

Ask yourself “what can I do right now to move ahead on this big goal?”

It could be getting in contact with someone, filming videos, getting referrals…you can do a lot in 24 hours, man.

If you don’t give yourself a small victory to get the ball rolling, you’re going to lose momentum.

Map out the first 24 hours, 72 hours, 7 days, 14 days, 21 days, and 30 days.

If you want to achieve your empire goals, start a plan and take action!

To listen to Craig and I cover all of this and more, click here to watch our podcast