Episode 13

How to Choose the Right Partner to Maximize Your Business

When you’re looking for a business partner, you’re essentially looking for a marriage. And you wouldn’t invest your life in some total stranger, would you? Many people make the mistake of rushing into a partnership with someone who ends up bringing the business down. Listen to Bedros Keuilian and Craig Ballantyne talk about the importance of choosing a business partner who you’ve built a strong foundation of trust with, and shares your vision for your company’s future.

“Find someone who is strong where you are weak.”

– Craig Ballantyne

Here’s what you’ll discover:
1:09 – Why it’s important to really know a person before you start a business partnership to avoid potential turmoil
4:30 – How choosing a partner with different strengths and weaknesses from your own will strengthen your business
7:18 – How Bedros and Craig’s past failed business partnerships taught them how to improve their future, successful partnerships
10:20 – How creating a 50/50 partnership can save you from disaster and resentment
13:17 – How to dissolve a partnership without losing friendships or destroying the business

“Whether you own 1% of 50% of the company, work like you own 100%”

– Bedros Keuilian

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