Day: October 15, 2025

This past week I had a full photoshoot in my private gym for some new jiu jitsu gear that’s dropping soon for Few Will Hunt.

We spent hours rolling, shooting, adjusting lighting, rolling some more. The whole nine yards.

And at one point, I had to take a rest because I’m still nursing an injury. 

Sitting there on the sidelines watching everyone else roll, I had this thought:

“I ain’t the young buck I used to be.”

I share this with you because as I’ve gotten older, I’ve noticed I’m getting more reflective. 

Not in a nostalgic, “back in my day” kind of way. 

But in a “why I do what I do” kind of way.

And sitting there on the mats, catching my breath while the photographer reset for the next shot, I understood.

The same thing that made me survive coming to America as a broke immigrant kid is the same thing that keeps me getting on these mats at 50-something years old.

I refuse to quit when things get hard.

When my family and I first escaped communist Armenia, we had nothing. 

We lived in Section 8 housing. 

My family dumpster-dove behind grocery stores for food. 

I got beat up at school for being the small immigrant kid who couldn’t speak English.

Every day was adversity.

But my dad always stayed optimistic. 

He’d tell us to be grateful for what we had, even when we had almost nothing. He instilled in me this idea that adversity wasn’t the end…it was the setup.

Napoleon Hill said it perfectly: 

“Every adversity comes with the seed of equal or greater opportunity.”

The most painful, stressful, and darkest times in your life are often setting you up to become the next and best version of yourself.

But the setup requires two things from you:

1. Knowing you deserve success.
2. Being willing to work like a rented mule and pay your dues.

That’s what the Few Will Hunt brand represents to me. 

Most people quit the moment things get uncomfortable and adversity shows up. The moment they realize success requires more than they thought is when most quit.

But the few? They keep hunting. They keep showing up. 

They keep rolling even when they’re nursing injuries and could easily sit it out.

Because they understand that adversity isn’t a stop sign. 

Adversity is a setup to the life you want.

Because I’m one of the few.

And if you’re reading this, I bet you are too.

Check out Few Will Hunt here and use code BEDROS for a discount on gear built for people who refuse to quit.

Always rooting for you,

Bedros Keuilian

P.S. The new jiu jitsu line drops soon. It’s 100% American-made and built for the grind. 

If you’re one of the few, you’ll want this one.

Statistically speaking, most entrepreneurs are doomed to stay average.

The average business owner in the United States earns between $70,000 and $128,000 per year.

Now I don’t know about you, but I didn’t get into entrepreneurship to build an average business or live an average life.

Yet that’s exactly what most entrepreneurs end up doing.

They escape their 9-5 job thinking they’re buying freedom…

Only to realize they’ve just traded corporate shackles for golden shackles.

They work longer hours than they ever did as an employee. 

They can’t take vacations. 

And they’re making less money than they would with a decent corporate job.

I share this with you because if you dream of scaling your business and having the luxury of spending quality time with your family without constantly worrying about your bottom line…

Then understand this:

There is no magic secret to scaling a business.

I know because I’ve scaled multiple businesses and coached hundreds of clients to scale theirs to 8 and 9 figures.

When it comes to scaling a business, you need 1 thing:

DELEGATION.

And this is where 90% of entrepreneurs completely f*ck it up.

They try to do everything themselves. 

They’re answering emails, fulfilling orders, doing their own accounting, managing their own calendar, creating content, running ads, handling customer service…

And they wonder why they’re burned out, broke, and barely keeping their head above water.

Every single person who has successfully scaled a business had a team behind them.

I have my assistant Joan who runs my calendar. 

I have Ed who shoots all my content. 

I have full dedicated teams at Fit Body Boot Camp, Trulean, and all my other companies.

You can’t build a one-person business and scale it. 

You’ll burn out before you ever get close.

Here’s how you know what to delegate:

Ask yourself two simple questions about every task:

1. Is this above my pay grade?

If you’re capable of generating $500/hour in revenue but you’re spending time on $20/hour tasks, you’re losing money. Stop doing work that someone else can do cheaper and better than you.

2. Is it past your work capacity?

I don’t care who you are there’s a limit to how much you can work. The hustle culture bullsh*t about working 20-hour days 7 days a week while slamming White Monsters and Zyn pouches all day is a one-way ticket to the ER.

The only way to scale is to multiply yourself through other people.

But the truth is, most entrepreneurs do NOT delegate well.

And while the principle is simple, executing it properly is where most people fail.

That’s where coaching comes into play.

So if you’ve hit an “income ceiling” in your business because you’re doing everything yourself, then it might be time to figure out how to break through it.

In fact, you might want to see how I helped Bree Mesquit go from a burned-out studio owner working 80-hour weeks to building a multi-million dollar wax brand with a team.

Or you could see how I helped Dr. Ashley Lucas double her company and employees in less than two years.

Or better yet, ask me. Let me help you dive deep into your business, identify the bottlenecks, and create a plan to actually scale.

>>> Click here to learn about Domination Year coaching

Talk soon,

Bedros Keuilian