I was guilty of this stupid mistake when I started off in business, too.
It’s the #1 mistake entrepreneurs make and it costs them money, lost time and a ton of frustration.
The mistake is when you try to be everything to everyone because you think by doing that you can reach more customers.
Look, unless you know who your ideal customer is and who they ARE NOT you’re going to have a hard time growing your business and it’s going to be very painful.
I’ve made this mistake before and it cost me over $126,000 in debt. So when I started Fit Body Boot Camp I did things differently.
For example: When I started Fit Body Boot Camp I knew EXACTLY who our target market was – women who were moms, pressed for time and wanted to get fat loss and fitness results in a none intimidating gym.
That’s why FBBC is a 30 minute high intensity workout program that uses functional equipment and not intimidating barbells, squat racks and other bulky equipment.
We know what the pains, frustrations and desires are of our female market so in our marketing message we’re able to speak directly to them…
…and at the same time we know who we’re not speaking so it’s easier to polarize and only target and attract the perfect FBBC client.
Same thing goes for Few Will Hunt – even though FWH sells awesome apparel, it’s NOT an apparel company. There are literally thousands of apparel brands out there with good designs so that’s a market we’re not interested in competing in.
Few Will Hunt is a movement and the movement is RESTORING THE DIGNITY OF HARD WORK.
It’s what separates FWH from the competitors.
While everyone else is selling t-shirts, shorts, hoodies and joggers with great design, Few Will Hunt is selling to a certain type of person, the person who respects hard work and isn’t allergic to it. And that’s why they buy and then share the brand with others.
Everyone else has customers but Few Will Hunt has a community of people from all walks of life who have ONE THING in common – hard work.
Everybody Wants to Eat, But Few Will Hunt
If you get it then you get it… no explanation required. That’s Few Will Hunt.
So back to your business.
It doesn’t really matter what you’re selling, what matters is that you know who your ideal customer is and who they’re not so that you can effectively market and sell to the right person and so that you can repel the wrong people.
If you can identify the age range and gender of your ideal customer then you’re off to a good start.
But if you really want to drill down your business and make the millions then you’re going to what to know stuff like this…
– what keeps your ideal customer awake at night?
– what are their biggest frustrations?
– what are his or her specific goals?
– why would they use you and not your competitor?
– what objections would they give you before buying your product or service?
Once you clearly have these listed out for yourself now you know who your avatar is, how to find them on the web by targeted advertising on google, Facebook, IG, TikTok, YouTube AND you know exactly how to speak to them in your marketing by entering the conversation in their heads.
The moment you can stop being everything to everyone and start being something to someone is when you’ll see your business thrive!
BTW, I’m launching the Business Ignition Mastermind and it’s for entrepreneurs who want to scale faster, increase profits and have more sales.
Click Here To Learn More About The Business Ignition Mastermind.