“I just need to make more sales and then we’ll be okay”
That’s the dumbest thing I’ve heard a business owner say.
Yes, sales matter… A LOT.
But you know what matters more?
Customer retention is the #1 determining factor of profitability and success for ALL businesses.
If you can increase customer retention then you’re going to make more money from that customer, right?
Duh! That’s not rocket science.
When you retain your customers that means that new sales are ADDING to the profit margins and not just replacing the customers you lost.
See, most business owners are just playing this stupid little game of “make up” where they make a sale just to make up for the last customer they lost.
How in the hell are you ever going to grow that way?
In other words, rather than fixing the customer attrition problem and increasing retention, most business owners are focused on making new sales.
That’s all wrong!
Look, NEW SALES + CUSTOMER RETENTION = higher profits.
That’s the formula.
Here’s why retention matters more than sales…
When you retain a customer, you end up doing business with them longer.
Customer retention is a byproduct of delivering the results that your customers want and expect.
And when your customers get results then they’ll start referring their friends and family to you… and now you end up making even more sales.
RESULTS = RETENTION = REFERRALS = more profits
This works with every type of business…
At Fit Body Boot Camp we help our franchise owners open successful gyms. We go out of our way to help them get leads, turn them into paying clients and keep those clients for the long haul. Because of that our FBBC franchise owners end up opening up more FBBC locations.
Same thing happens in their Fit Body Boot Camp gyms…
They deliver the fitness and fat loss results that increase client retention and referrals. And that increases income and profits.
Same with TruLean Supplements…
We went out of our way to create a supplement line from the ground up that’s all grass fed whey protein with no GMO or hormones in it. Everything is sweetened with natural stevia and monk fruit – NO artificial sweeteners. Because of that people LOVE how TruLean tastes and the results they get from it. So they buy more (retention) and they tell everyone about it (new sales).
You get what I’m pitching here?
Customer retention is the #1 indicator of the success and growth of all businesses. If you’re losing customers and clients and you’re trying to back-fill that revenue with new sales then you’re fighting a losing battle.
And if you want me to help you increase customer retention as well as sales, marketing, systems and your leadership then you’ll want to check out this new mastermind mentorship I’m launching.