How to Grow Your Business Through Instagram

Instagram isn’t just for selfies and likes.

I leverage it to bring in leads and make money. Craig Ballantyne does the same thing.

The best part? You don’t need to have millions of followers to make money.

Whether you have 4,000 followers, 40,000 followers, or 4,000,000 followers, you can  use Instagram to reach new leads and close big time sales.

It’s not that hard either. All it takes is a little effort and a lot of value.

 

Who Has My Customers?

No, it’s not Facebook or any other social media platform you’re on.

It’s other human beings. Influencers. The key is to add value to these people’s lives to get them to talk about you on social media.

For me, guys like Gary Vaynerchuk, Andy Frisella, and Lewis Howes speak to my target audience every day. Imagine the leads you could get from having one of those people share your message with their fanbase.

That’s why I bought 250 copies of Andy’s children’s book to pass out at my kids’ school. Before you know it, Andy reaches out to me, we connect, and I eventually speak on his podcast (and gain 10,000 new followers in a few days).

Those followers are leads that you get to close. Now how do you do that?

 

Your Instagram Is Your TV Network

People love two things: consistency and predictability. Heck, everyone’s got a routine because humans like routines.

Ironically those are the two things the best TV shows get right. They’re on at the same time, on the same day, every week.

What message can you deliver over and over again that’s reliable, that’s predictable, that’s consistent, and that gets your followers to want to buy your product or service?

My buddy Craig Ballantyne has a full 7 day posting schedule that he recommends to his high-level coaching clients. Click here to catch Craig breaking down every day of this plan.

The gist is this: when you add consistent value to your followers’ lives through Instagram, you earn the right to pitch and sell them.

 

A Trick I Use to Capture Leads…

So you have the followers and you give them great content. What now?

You need to make that personal connection with your followers. I use a simple trick to do this…

I’ll go ahead and take a picture of a stack of books, or a protein bar, or something else. I’ll post it with a caption like “What are you reading?” or “What’s your favorite protein bar?”

That’s engaging stuff that gets people to reply back.

Now let’s say they answer back with something like “I’m reading some Hemingway” or “I’m fond of X protein bar”. That’s your cue to segue the conversation.

“I  see. Just curious, what kind of business are you in if you’re reading that book?”  And once they tell me that much, I then ask, “Well, do you have any problems with your business that a business coach like me can help you solve?”

See what I’m doing? I’m helping them understand that I have a solution to their problems and frustrations.

With this method you can sell high-priced product or service bundles. It makes all the follow-up worth it.

Bonus Tip: Craig likes to send direct video replies to the people who reply to these engaging posts. It adds a personal touch to his conversations with them.

 

Want to hear more money-making Instagram tips and tricks? Click here to listen to the latest episode of the Empire Podcast now.