I started Fit Body Boot Camp training people at a park. Outside, under the sun, with nothing but some cones and my voice.
If you’re from beautiful Chino Hills, California, you know what comes with training outdoors – intense weather and rattlesnakes…
After a few close encounters with those slithering bastards and some serious rainstorms, I realized I needed to take this thing indoors.
Problem was I was broke.
I couldn’t afford to buy or lease my own studio space. So I got scrappy and rented the off-hours of a gymnastics studio.
From there, I saved up enough to open my own studio.
Then I started licensing the concept to other trainers who wanted to replicate what we were doing.
That’s when the franchise regulators – what I call the “franchise popo” – cracked down on me and made me turn Fit Body into a franchise. Turned out I was enforcing franchise rules to help licensees stay competitive with each other and protect the brand.
I share all this with you because at each stage of this journey, I had to adapt.
I had to be scrappy.
There were a lot of late nights, early mornings, big wins, and even bigger failures.
Each time I got knocked down, I got back up and kept moving forward.
Through it all here’s what I learned:
Every business worth building goes through phases of evolution.
And Fit Body Boot Camp has been evolving for over a decade now.
Our competitors are constantly taking a page from our playbook – our style of workouts, our guarantees, our challenges, our marketing systems. You name it, and it most likely came from us first.
But here’s the thing – they can’t copy as fast as we can create.
While they’re trying to figure out what we did last year, we’re already three innovations ahead, creating the systems and support that put our franchise partners first.
Make no mistake, we still have a lot to learn. But going from training people next to rattlesnakes in a Chino Hills park to a world conference that houses over 1,000 people is something I’m damn proud of.
And it proves something important:
Your current circumstances don’t determine your future success.
Whether you’re starting in a park, a garage, or a rented space…
Whether you’re dodging snakes, running into the ‘franchise popo’, or hosting an event in a small room…
What matters is that you just start.
What matters is that you keep adapting, keep improving, and keep serving people at the highest level.
The most effective profit-generating business model in ALL businesses is to put people first.
Not just your customers, but everyone who becomes part of your mission.
That’s why each Fit Body Boot Camp that opens experiences rocket ship growth. We’ve figured out how to scale success by putting our franchise partners first and giving them everything they need to transform lives in their communities.
If you’re someone who wants to own a business that makes good money, adds massive value to your community, and gives you a deep sense of purpose – and you’re ready to put in the work to build something meaningful – then you should open your own Fit Body Boot Camp.
The world needs more people who are willing to start where they are, use what they have, and do what they can to help others become the best version of themselves.
The journey start from one decision, one adaptation, one breakthrough at a time.
Talk soon,
Bedros Keuilian
P.S. If you’re ready to learn more about joining our mission and opening a Fit Body Boot Camp in your area, we’re looking for the right people who understand that this business is ultimately about transforming lives, not just running a gym. The next chapter of our story could include you.