The other day between meetings I was scrolling Instagram and kept seeing more and more of these guys pop up.
It seems like ever since that Saratoga dude went viral for dunking his face in ice water, everyone’s doing it now.
They wake up at 2:30am.
Dunk their face in fancy ice water.
Then film themselves doing a 47-step morning routine.
It’s like watching an American Psycho morning routine play out in real-time.
I’m watching this thinking…this is ridiculous.
But then it reminded me that I had my own American Psycho routine once.
My wife used to tell me I had a mini pharmacy in my kitchen cabinet.
I’d be popping vitamin pills like a 70-year-old man at breakfast just to feel sharp and energized.
Trying to biohack my way to better health, better energy, better performance.
And to be honest? When I stayed consistent with it, everything else did get better.
My workouts felt better. Business decisions came faster. The mental fog cleared.
But there was a problem – that routine sucked.
Too many bottles. Too much time. Too easy to skip when I was traveling or had an early meeting.
So I’d fall off.
And when I fell off, everything else started slipping too.
I share this with you because routines and habits (no matter how small or big) are everything.
Consistency builds momentum.
And momentum leads you to the life you want.
In fact, the most productive periods of my life came when my daily habits were locked in.
When I was getting up early, training hard, and staying disciplined with my health.
When my habits are locked in and I’m moving, things unfold in my favor. Opportunities show up. Deals close. Problems solve themselves.
And here’s the key: You don’t need an American Psycho morning routine.
You don’t need to wake up at 2:30am dunking your face in fancy ice water.
You need to find the habits that actually work for YOU. The ones you can stick to. The ones that create momentum in your life.
For me? It’s simple:
- Writing my GSD list first thing in the AM
- Taking a Trulean Wellness Shot
- Hitting the gym consistently
- Training jiu-jitsu
That’s it.
And look obviously – taking a wellness shot isn’t going to put millions in your bank account…just like getting in shape won’t buy you a Rolex.
But if you can’t prove to yourself that you can exercise discipline in the small things, how do you expect to scale and maintain the big things – like a business?
This is why habits are the cheat code to continual growth.
But only if you actually stick to them.
That’s why I cut out the mini pharmacy and developed the Trulean Wellness Shot.
So maybe those American Psycho weirdos aren’t so ridiculous after all. They just found a way to stay consistent.
I did and I know you can too.
Just do it with a lot less Instagram stories.
Talk soon,
Bedros Keuilian
P.S. Since the holidays are here the Trulean team put together a crazy deal. If you want to try the Wellness Shot, this is the best time of year to do it.
You already know I take one every morning. It’s been my staple for 3 years.
If you want to see what it does for you:
(If you missed the sale use code ‘BEDROS’ for a discount on your first month subscription)