If you’ve ever heard the saying “what you don’t know won’t hurt you,” you probably think it makes sense.
When it comes to being a parent – Hiding certain things from your kids to protect their innocence.
As a parent I get it.
In a job – Staying out of the gossip line with your coworkers to avoid drama – smart move.
But in business? That mindset will bury you.
Because what you don’t know WILL eventually destroy you.
I share this with you because I learned this the hard way back when Fit Body Boot Camp started to gain traction and skyrocket.
We were selling locations like hotcakes. We had FINALLY cracked the code, and our sales team was on fire.
Every day, it was full throttle – sell more, open more, grow more.
But the thing is…
When you don’t know what you don’t know, it’ll sneak up and punch you in the face.
And that’s exactly what happened.
We were so focused on growth that we missed something critical:
Following the rules.
You see, at the time, I had a licensing agreement that allowed locations to license the name.
I had put rules in our agreement that made sure our locations weren’t cannibalizing each other’s markets.
HOWEVER, we didn’t even realize we were technically operating a franchise under some strict legal guidelines.
So one day, the Franchise Police shows up, and boom.
All sales had to come to a screeching halt.
But you know what didn’t stop?
The expenses of my HQ.
Payroll of my employees.
Bills from the services we used.
We were bleeding money.
That was a gut-check moment and a real lesson in humility for me.
For a while, it was brutal, and I thought I’d have to close up shop.
But now? I look back on it, and it’s one of those battle scars I’m proud of.
Because if it wasn’t for the franchise popo cracking down, Fit Body wouldn’t be the franchise it is now.
Now, Fit Body Boot Camp is dialed in. We know the game and the rules.
Today, we’ve got our locations opening up with record-breaking clients from day one.
We’ve got a launch team to make sure everything goes smoothly before you open your doors.
We provide monthly marketing assets so you always know exactly what to run, when to run it, and how to fill your gym.
We offer business coaching so you’re never stuck wondering how to handle the challenges that come with growth.
Not to mention the quarterly in-person events we host where you and your coaches get hands-on training, network with other franchise owners, and learn directly from HQ.
And we run monthly live marketing calls to help you stay ahead of what’s working right now.
Now we keep a close eye on every possible unknown that could blow up in our face – or worse, our franchisees’ faces.
And listen, this happens to every business owner, no matter the industry.
I’ve seen it happen with big businesses, mom-and-pop businesses, and everyone in between.
Once you start mastering the unknowns in your business, you start mastering yourself, your purpose, and your money.
Talk soon,
Bedros Keuilian
P.S. If you’re looking to open a business without the constant fear of what you don’t know coming back to bite you – and you don’t want your own version of the Franchise Police cracking down on you – fill out an EOI here.
Find out how Fit Body Boot Camp gives you the systems, the support, and the roadmap to build a profitable business while positively impacting your community.
Who knows – maybe you’ll be like most of our successful franchise partners with multiple locations across your county and state.