The funny thing about being human is that we get to experience it all.
We get to build things, break things, fall in love, raise kids, chase dreams, and make a thousand choices that shape who we become.
And somewhere early in my human experience, I learned something about myself…
I don’t operate in a straight line.
And neither do you.
Now I’m not talking about who you take to bed, or whatever you guys identify as at those furry conventions.
(I don’t judge dude lol)
I mean as humans, we don’t move through life in a straight line.
Nobody does.
I share this with you because life and business both have ups and downs.
One month you’re celebrating a record-breaking profit. The next you’re scrambling to make payroll and wondering where it all went.
And yet when you open social media, somehow everyone online seems to be moving in one direction – up.
Which brings me to the real point of this…
The biggest lie told in entrepreneurship – the lie that success is a straight line.
That if you just work hard enough, stay consistent enough, and follow the right gooroo’s 7-step framework, it’s up and to the right forever and you’ll slingshot yourself to success.
Open Instagram and it’s everywhere:
– Everyone’s ‘crushing it’
– Everyone’s posting about how they ‘manifested’ their dream life
– Everyone just closed their biggest month ever and can’t WAIT to tell you about it
Meanwhile you’re in a down week – or a down month – wondering what the hell is wrong with you because you’re the only one not crushing it.
Except you’re not.
Because nobody posts the other half of the graph.
I’ve built and invested in multiple businesses and coached hundreds of entrepreneurs over the past two decades, and let me tell you…
…the dips never stop coming.
You think when you hit your imaginary number they’ll finally stop.
They don’t.
The dips don’t stop at $200K.
They don’t stop at $2 million.
Hell, they don’t even stop at $200 million.
The problems just change costumes.
Now here’s what separates the entrepreneurs who make it from the ones who quit…
It’s not that they found the straight line.
It’s that they stopped expecting one.
They keep their head down through the dips, trust what they’re building, and keep moving even when the graph looks ugly.
So if you’re in a down month right now and the numbers aren’t where you want them, pay attention because I want you to hear this:
There’s nothing wrong with being on the part of the curve nobody posts about.
But you’ve got to…
Stop comparing your dip to everyone else’s highlight reel…
Trust what you’re building…
And keep f#@king going!
You got this.
And remember, every single one of us who’s built an empire has been exactly where you are.
Talk soon,
Bedros Keuilian
P.S. The dips aren’t as difficult when you’re not going through them alone.
If you’re done white-knuckling scaling your business by yourself, then join my here: