Author: Empire Team

Look at every massive business that’s dominating their industry.

McDonald’s. Starbucks. Fit Body Boot Camp.

Want to know what they all have in common?

Most people think it’s the brand name.

Others think it’s the marketing.

Some even think it’s just timing and luck.

But after over two decades in business, one thing has become crystal clear. I’ve seen it happen again and again.

I share this with you because success leaves clues… 

And this is the biggest one I’ve ever found.

You see, the most successful businesses aren’t built on products. Anyone can sell a product.

They’re built on proven systems.

Think about it.

McDonald’s doesn’t just sell burgers. They sell a system so bulletproof that any location can produce the exact same results.

Starbucks isn’t just selling coffee. They’re selling an experience that’s identical whether you’re in New York or Tokyo.

That’s exactly how we built Fit Body Boot Camp. We didn’t just hope for success—we systematized it.

Most gym owners are out there trying to build everything from scratch. They’re doing it the hard way, and it’s killing their business.

They burn through cash trying to figure out:

 

What marketing actually works. 

How to convert leads into members. 

How to retain clients long-term. 

 

I see it happening every single day.

Meanwhile, smart entrepreneurs plug into systems that are already proven.

Here’s what I know after years of watching businesses succeed and fail:

The entrepreneurs who make it aren’t always the smartest or most talented. They’re the ones who recognize a winning system when they see it.

So while everyone else is out there playing business roulette, start replicating proven success.

Talk soon,

Bedros

P.S. If you’re looking for a proven system, we’re offering something special on Fit Body Boot Camp franchise buy-ins until the New Year. 

Click here to book a call and learn more.

Last week I had a Domination Year coaching client come to my HQ for his half-day coaching session with me. 

This was his first coaching session with me, so we had a lot of work to do in this meeting. 

He’s a successful addiction recovery coach, has a full roster of clients, but he’s working about 60 hours a week as a one man show. 

He’s a hard worker so he’s not allergic to grinding his ass off.

But he was making $13,000 a month with his coaching and was completely burned out.

Meanwhile, one of my Domination Year coaching clients in a similar industry is making $120K a month while personally working with half the clients. 

Similar expertise. Similar market. Completely different approach.

I share this with you because most coaches are sabotaging themselves without even realizing it…

Most coaches think the key to making more money is getting more clients.

They’re not wrong. But the answer is NOT to get more clients for yourself.

The answer is to build a small team and get more clients for them while you lead and manage your people – this is how you make more money AND have more time freedom. 

Let me explain…

When someone has a serious problem they need solved, they’re not looking for the cheapest option.

They want the best solution, period.

That’s exactly why premium clients don’t blink at premium prices. They’re not paying for your time–they’re paying to time collapse their transformation period. 

But most coaches are terrified to raise their prices because they think they’ll lose clients.

Even worse, most exerts and coaches think that they are the only ones who can deliver the results and serve the client, so they end up under charging and taking on as many clients as they can handle…

…until they burn out. 

So basically they stay trapped in trading time for dollars.  

Overworked and underpaid, serving too many clients with too little impact.

Here’s what they don’t understand:

Low prices attract low-quality clients who give you low-quality results. 

And those low-quality results keep you stuck charging low prices.

And it doesn’t allow you to hire a couple of team members who can deliver coaching for you so that you can run your business like a REAL business. 

It’s a vicious cycle that keeps talented coaches broke.

But there’s a better way.

When you position yourself as a premium solution, everything changes. 

Your clients take the work more seriously. They get better results. Those results attract more premium clients. 

Your income multiplies while your workload decreases.

Look, if you’re a coach you can either keep grinding away serving more clients for less money…

Or you can make the shift to premium pricing and finally get paid what you’re worth.

The choice is yours.

Talk soon,Bedros

P.S. If you’re a coach looking to scale your business, I’m hosting a High Ticket Coaching Mastermind on December 6th. I’m breaking down the exact same blueprints and systems my coaching clients use to scale to multiple six figures. 

Only 20 spots available. Click here to see if you qualify.

It’s over, this is the end…

…2024 is just a few weeks away from ending and for many people this is a good thing because they’re hoping that 2025 looks a lot better for them.

That’s what most people do… they hope things just work out for them.

They’re always looking forward to the next year, the next month, the next week to live the life they want or to have the business that they dream of.

However, hope is NOT a reliable plan.

But if you’re one of the few people out there who believes in planning, preparing and executing like I do then this email is for you.

Now that I’m 50 years old, I can look back and see a pattern that’s helped me win in life and business.

For me winning looks like this…

– Keeping fit and healthy year-round.
– Creating financial freedom for myself and my family.
– Having time to spend with the people I love while experiencing the world.

I’ve been able to do this for nearly two decades because I always start with a vision and then break that vision down into daily action steps to achieve it.

Weather the goal is to make millions of dollars, or to have abs and be healthy and strong or to have time freedom – it all starts with a clear vision for me.

Once the vision is clear, I break down the action steps into daily executables and then I go to work, staying focused on the outcome and avoiding all distracts.

Hope has NEVER been part of my game plan for a great life.
Another thing I do every year is a Misogi Challenge, you may have heard me call it “suck fest”. It’s a personal challenge to help me kick off the new year.

Misogi is an old Japanese ritual of setting new goals and intentions for yourself for the new year and then doing something challenging to get yourself committed to the outcome.

I’m hosting a 2025 Misogi Challenge on January 18th at my ranch in Temecula California, and you’re invited to come out.

I’ll be walking everyone through their “vision casting” for your health, money, freedom and life goals for the new year and then we’ll kick off the experience as a big group.

This is the 4 th one we’ve done and it’s for men and women alike.

If you’d like to join us on January 18 th , then click here to learn more and get registered so that you can truly make 2025 your best year yet.

Talk soon,

Bedros

One day your kids are going to look back and figure out exactly who you were.

Not who you said you were. 

Not who you tried to be. 

Who you actually were.

Think about your own dad for a second.

You know exactly who he was. What he stood for. What mattered to him.

And whether you want to admit it or not, those memories shaped who you became.

Maybe he was your first hero—the man you measured yourself against.

Or maybe he was your first lesson in what NOT to become.

Either way, his impact runs deep.

I share this with you because…

 

The story you’re writing right now is the one they’ll tell for the rest of their lives.

 

Your kids are watching you the same way you did your father.

They see how you handle stress. How you treat their mother. How you show up when things get hard.

They’re not just watching what you do—they’re learning who to become.

The question is when they figure out who you really are, what story will they tell?

Will they talk about a father who was present, strong, and intentional?

OR will they talk about a man who was too busy, too distracted, or too weak to guide them into manhood?

Because here’s the reality:

 

You’re not just raising kids. 

You’re raising future men who will either make the world better or make it worse.

 

And that outcome largely depends on who you choose to be right now.

Talk soon, 

Bedros

P.S. If you’re looking to add a story worth telling for you and your son then you might want to join us at the next Squire class.

This is one chapter you and your son will be talking about for a lifetime.

Check it out: https://squireprogram.com/

Everyone’s already talking about their big plans for next year.

You’ll see it all over social media. 

“2025 is my year!” 

“New year, new me!” 

“2024 was my warm-up!”

But here’s the truth: The ones who talk the most about what they’re going to do usually do the least.

While everyone else is planning their New Year’s resolutions, the most successful entrepreneurs I know are already making moves to execute their Q1 strategy.

I share this with you because I’m about to show you exactly what they’re doing different…

Take a look around.

Most people are already checked out for the year. They’re coasting through December, telling themselves they’ll “start fresh” in January.

But that’s exactly why they stay stuck.

 

The ones who crush it don’t wait for January 1st to start planning. 

They’re making moves while everyone else is in holiday mode.

 

They understand a simple truth—By the time January hits, it’s already too late.

Think about it.

First quarter execution will set you up for fourth quarter domination. This is why the first quarter is where the real money is made. 

But if you wait until January to start planning, you’ve already missed the boat.

That’s why my inner circle and I are building our systems NOW. 

Getting our teams aligned NOW. 

Mapping out our launches NOW.

While everyone else is saying “let’s wait till after the holidays,” we’re gaining an edge that’ll make us unstoppable in Q1.

That’s exactly why I’m pulling back the curtain and showing you what seven and eight-figure entrepreneurs are doing RIGHT NOW to position themselves for 2025.

Using these next few weeks to build momentum that’ll carry us through all of 2025.

You can either end this year making promises about next year, or you can end it with unstoppable momentum.

The choice is yours.

Talk soon,

Bedros

P.S. Want to see exactly how my inner circle and I are setting ourselves up to crush 2025? I’m hosting a special event where we’ll give you our blueprints for setting up 2025 to be your breakout year in profits, purpose, and impact.

Check out all the deets here.

Most men are living a life of quiet desperation.

They’re stuck in a cycle of mediocrity, going through the motions day after day.

They’ve settled for a life that’s far less than they deserve.

And the worst part? They’ve convinced themselves this is as good as it gets.

But deep down, they know the truth.

They know they’re capable of more. They feel that hunger for growth, for impact, for a life of purpose.

They just don’t know how to tap into it.

I share this with you because I’ve been there. I know what it’s like to feel trapped in a life that’s less than you were made for.

If you’re not actively growing, you’re slowly dying.

Every day you’re not pushing yourself to evolve, you’re falling behind. You’re letting the fear of discomfort hold you back from your true potential.

But let me tell you…on the other side of that discomfort is everything you want.

The success, the fulfillment, the unshakable confidence that comes from becoming the best damn version of yourself.

Look I get it, it’s not easy. 

Growth demands grit, discipline, and a willingness to embrace the suck.

But it’s the only path to a life that’s truly worth living.

The men I admire most, the ones crushing it in every area of life, have all chosen growth. 

They’ve chosen to face their fears, to push past their limits, to become more today than they were yesterday.

That’s the mindset I want for you. 

A mindset of relentless growth and never-ending self-improvement.

Because when you commit to that mindset, your entire world changes. 

Challenges become opportunities. Failures become lessons. And that life you’ve been dreaming of becomes your reality.

But it starts with a decision. A decision to leave mediocrity behind and embrace the discomfort of growth.

And let me tell you, that decision changes everything.

Talk soon,

Bedros

P.S. If you’re ready to embrace the growth mindset and show the world you refuse to settle, this Few Will Hunt gear is the perfect place to start. It’s a reminder that you’re not here to be average, you’re here to hunt down your potential. 

Make sure to use the code ‘BEDROS’ for 20% OFF.

The most successful people I know all share one thing…

It’s not some complex morning ritual that takes 3 hours.

Or some woo-woo meditation practice.

They live by a routine like their life depends on it.

These routines consist of simple, powerful habits that wire their mind, body, and soul for success.

I share this with you because the lack of routine is exactly why so many people are anxious and depressed these days.

Too many people are walking around today without direction. No structure. No purpose.

They’re just drifting through life wondering why they’re struggling to get ahead.

Your routine drives your day. 

And how you live each day becomes your life.

Think about it. When you start your day in a fog, that bleeds into every decision you make. Every conversation you have. Every “opportunity” you chase.

But when you start with intention with rituals that put your body and mind in peak state? 

That’s when you start stacking wins.

Every high performer I know has their own version of this. 

For me, it’s a simple system that I follow religiously:

 

Listen to Jack Johnson in the morning.

Send a few gratitude texts to some people.

Chug 30 ounces of cold water mixed with my Everyday Wellness shot.

 

Then when I sit down to work with water, protein, coffee, and my GSD (Get Shit Done) list.

That’s it. Nothing fancy. 

Just a consistent routine that primes me to crush the day.

Because that’s what routines really are, your personal code for winning the day.

Too many people are floating through life without that code. 

No direction, no discipline, no drive. All because they haven’t installed the core routines that make success automatic.

Listen – you don’t need to overhaul your entire life. 

You just need to wire in the few core habits that set you up to dominate.

Because when you get your routines right, everything else follows.

Keep dominating,

Bedros

P.S. Want to know my secret weapon for staying laser-focused every morning? I start every day with Everyday Wellness. It keeps me hydrated, boosts my immune system, and gives me the kick I need to crush my day. 

Grab your supply here and use code ‘BEDROS’ for 50% off your first month. 

Trust me, you’ll never go back.

Everyone’s talking about the upcoming election and what it means for the economy.

They’re freaking out about inflation, interest rates, and a potential recession.

They’re either pumping the brakes or completely stopping everything they’re doing “just in case” the economy takes a dive.

Personally, I think this is the dumbest thing you could do right now.

Because while everyone else is scared shitless about a potential recession…

I’m hitting the gas harder than ever before.

Listen, I’ve been in business long enough to know this:

 

Regardless of who wins, most businesses 

are going to get crushed if we hit a recession.

 

I share this with you because I’ve seen this movie before…

And my businesses tend to thrive during downturns.

I did it with Fit Body Boot Camp in 2009, scaling to hundreds of locations while other gyms were closing their doors.

I did it again with Trulean in 2020, launching and scaling during a global pandemic while others were “waiting it out.”

And right now? I’m licking my chops for the next one.

Why?

Because when everyone else pulls back, that’s when the real opportunities show up.

Marketing gets cheaper. Competition gets weaker. Opportunities get bigger.

But here’s the thing – you need to be ready BEFORE shit hits the fan.

 

You need systems that work in any economy.

You need offers that sell even when money’s tight.

You need a business that’s actually recession-proof.

 

Most businesses don’t have this. They’re running on hope and prayer but are one bad month away from closing their doors.

That’s why they panic when they hear recession talk.

But not people like you or me.

While everyone else is sitting on their hands waiting to see what happens…

We’ll be ready to take massive market share.

The only question is: How much of it do you want?

 

Talk soon, 

Bedros

P.S. Want me to show you exactly how I’m preparing my businesses and coaching clients for what’s coming? I’ve got ONE spot open in my Domination Year coaching program. 

>> Click here to see if you qualify

Most coaches make scaling their business way harder than it needs to be.

Constantly trying every new marketing tactic, downloading every sales script, and jumping on every trending platform.

And you know what? They’re still stuck. 

Stuck at $10K months.

Stuck trading time for dollars.

Stuck watching less qualified coaches pass them by.

Meanwhile, I’m watching my coaching clients scale to multiple six figures using just three simple things.

While everyone else is overcomplicating their business with 27 different strategies…

My clients are crushing it by injecting these three things into their businesses.

I share this with you because after 20+ years in the game and coaching hundreds of entrepreneurs, I’ve learned that success leaves clues.

Here’s what I mean…

Every successful coaching business I’ve built or helped scale comes down to these three things:

 

1. Proven Systems

You don’t need to reinvent the wheel or work your ass off to get little results. You need to find and implement proven systems that work while they sleep.

 

2. High-Ticket Offers

You can’t scale by selling $97 courses or trading time for dollars. The math just doesn’t work. You need high-ticket offers that actually reflect your value.

 

3. Personal Brand Authority

You can have the best coaching program in the world, but without a personal brand, it’s going to be tough to make yourself stand out. Your personal brand is what makes clients choose you over the competition.

 

That’s it. Simple but not easy to implement. 

But when you do implement these three things you’ll scale faster than you ever thought possible.

I see it every day with my coaching clients. They come to me stuck at $10K months, frustrated and overwhelmed.

Then we strip away all the complicated BS and focus on just these three levers.

Suddenly they’re hitting $50K, $100K, even $200K months.

Not because they’re working harder. Not because they got “lucky.”

But because they stopped overcomplicating things and mastered what actually matters.

Just see what my clients, like Lewis Howes, have to say here.

Look, you can keep chasing every shiny object that promises to scale your business…

Or you can keep it simple and focus on what actually works.

Talk soon,

Bedros

P.S. Want me to show you exactly how to implement these three levers in your business? I’ve got a spot open in my Domination Year coaching program. 

>> Click here to see if you qualify

Everyone says you’re the average of the five people you surround yourself with.

But the truth is that’s BS.

You’re the sum of the environment you put yourself in.

Think about it. 

If you’re stuck in a job where everyone’s bitching and moaning…

How the hell are you gonna keep a positive mindset?

You’re not.

That’s why your environment and circle of influence matter more than anything else.

Now this circle of influence can either be your ladder to the top or the shovel digging your grave.

And that’s exactly why you need to understand this…

Proximity is power.

Over the years, I’ve put myself in proximity of people who would move mountains for me at a moment’s notice, just like I’d do for them.

And let me tell you, that’s worth more than any number of Instagram followers or LinkedIn connections.

But here’s the thing – you can’t build these relationships through DMs or tweets.

You need to be in the same room with these people.

The best way you can do this is through live events, masterminds, and workshops.

When you’re in the same room with successful people, you can feel their drive, their ambition. It rubs off on you. You can’t get that through a screen.

I’ve seen relationships formed over coffee breaks at events that led to million-dollar deals made over dinner. 

I share this with you because you can spot opportunities and act on them when you’re there in person.

Look, I get it. It’s easy to hide behind a screen. It’s comfortable. But comfort doesn’t lead to success.

That’s why events like BK Live are so powerful. It’s not just about the content – it’s about the connections, the energy, and the opportunities that can change everything for you.

Now, you might have missed BK Live this time around. But I’ve got good news for you.

We’ve packaged up all the knowledge, all the insights from BK Live. And it’s available here right now.

But that’s not all. To help you get in proximity with the right people, I’m giving you 1 month free of Legacy Tribe business coaching when you grab the BK Live videos.

This is your chance to get close to the type of 2.0 level people bouncing ideas off each other, solving problems, and leveling each other up. 

The type of 2.0 level people who won’t just get you a seat at the table. 

They’ll show you how to own the whole damn table.

That’s the power of proximity in action.

Talk soon,

Bedros

P.S. The BK Live videos are available for a limited time only. Don’t miss out on this chance to learn from some of the best in the biz. 

Plus, when you grab the videos now, you’ll get a FREE month of Legacy Tribe business coaching.

Click here to put proximity into action.