Category: Blog Posts

Are You Willing to Pay Your Dues?

Before Howie Zales became an Emmy Award winner, ESPN refused to work with him.

Howie is a private coaching client of mine, and he told me a funny story about how he got started as a camera operator at pro sporting events and the olympics. 

There’s a great lesson about success in his story that I’d like to share with you.

In his first year as a freelance cameraman, Howie thought he would have “made it” if he worked at ESPN. For him, working there was the pinnacle of success and that was going to be his ticket to the top. 

So he worked day and night to build up his resume and reputation just so he could work at ESPN. And when he finally got to speak to Donna, the head honcho at ESPN, he laid it all out there.

He told her about everything he had done up to that point.

Then Donna asked, “How long have you been doing this?”

He said, “A year.”

And then she replied, “Call me back in 5 years.”

This type of reply over the phone is soul-crushing for most folks with a dream. And normally, at this point, most people would have thrown in the towel and moved on to a new career. 

Yet Howie didn’t.

He did something different.

Howie marked his calendar 5 years later to the day to call Donna so he could work at ESPN.

After 5 years passed, Howie called Donna and got the job.

There’s a great lesson in here. 

I want you to pay attention to this: success is not found in one year, it may be found in 5, 10, 15, or 20+ years.

Most people who go into business overestimate what they could achieve in one year and they underestimate how much they can accomplish in 5 years. 

Success takes time, effort, and dedication. 

Dues must be paid! 

It was the same for me when I started Fit Body Boot Camp back in 2010. 

I figured I had stumbled upon a goldmine of an idea when I figured out how to take the outdoor fitness bootcamp and bring it indoors and make it massively profitable. 

After two years of grinding people still didn’t think that indoor fitness bootcamps would work. It wasn’t until six years in that Fit Body Boot Camp hit the Inc 5000 list 4 years in a row and Entrepreneur Magazine’s fastest growing franchise list two years in a two. 

Building your entrepreneurial muscles takes time.

Building your marketing prowess takes time. 

Building your leadership abilities takes time. 

If you aren’t willing to do the work and put in the time then you ain’t going to make it to the top. 

Talk soon,

Bedros Keuilian 

PS. The Modern Day Knight Project for next month is sold out. However we are running ONE MORE Project class this year. If you’re a man and want to reach your fullest potential in business and in life then click here

How to give your business a 30% pay raise

Lots to catch you up on…

…and then a great strategy down below to give your business a 30% increase in revenue!

First off, class 009 of the Modern Day Knight Project kicks off today. 17 men from all over the country have come down to Chino Hills to experience the ultimate self development program to help them crush it in business and in life.

The MDK Project is 75 hours long (straight) and we’re not going to be getting much sleep during these 3.5 days.

On June 18-20th Dan Fleyshman and I are hosting Operation Blacksite – a 3 day tactical retreat for business leaders and entrepreneurs who want to gain Jason Bourne like skills. Imagine learning how to shoot, clear rooms, fight, negotiate and interrogate like a spy. Then network with like minded entrepreneurs in the evenings at dinner.

You’ll be leaning from Navy SEALs, Green Berets, SWAT operators, UFC fighters and FBI agents. It’s almost sold out, but if you want to come, click the link above.

Finally, on June 25-26th we’re hosting the Fit Body Boot Camp World Conference in Scottsdale Arizona. This is a HUGE gathering for FBBC owners, operators and coaches to get together to learn, network and grow!

Lots going on this month for me. But I wouldn’t have it any other way!


Adding a 30% increase in business is hard, right? Wrong.

If you take the right approach, you’ll easily increase your take-home profits without pulling out your hair or getting stressed out.

Let me break this down for you.

There are 3 main levers you can pull inside your business to maximize profits. Those are:

1. Marketing and lead generation

2. Close rate 

3. Price

So with this in mind, all you need to do is get 10% better in these 3 areas to add 30% more profits to your business.

To do this, get 10% more leads with the same marketing dollars spent. That means, find a better picture for your ads and a little bit better copy and offer to boost your marketing efforts by 10%.

The same thing applies to your closing rate. Let’s say you’re at a 70% closing rate. What if you increased that by 10%? You’d be closing at 80%!

Learn to deliver a better pitch and get better at overcoming objections.

And last but not least, what if you charged just 10% more? Let’s say you charge $100. An extra $10 is very much justifiable. Don’t you agree?

So if you get 10% more out of your marketing, 10% better in your closing rate, and charge 10% more…


You got yourself a 30% increase! In profits, NOT just revenue. 

It’s simple to do this if you know which levers inside your business to focus on. The problem I see that entrepreneurs make is that they ONLY focus on one area, and that’s usually marketing.

Look, it’s nearly impossible to get a 30% bump in marketing. But you can get a 10% bump in marketing, sales conversion and price point.

Here’s what to do next…

Pick one of the 3 areas and attack it until you get your 10% increase. And then do the same for the other two areas until you hit the 30% increase.

Talk soon, 


PS. There are still a few spots left for Operation Blacksite. Would love to see you there so I can help you scale your business even bigger as you gain some really cool skills and tactics so that you can become Jason Bourne like.

How to Stop Being a People Pleaser

Seriously… who are you?
Most people have no clue who they really are because they spend so much time trying to please everyone and keep everyone happy.
Sadly, the reality is that you will never be able to make anyone happy…
…that’s because happiness is an inside job.
But what you will accomplish is a loss of YOUR identity.
See, that’s the thing… In the process of trying to please everyone else you begin to lose your identity and along with that you lose your happiness.
This is ONE of the major downfalls of men who are people pleasers and approval seekers.
In this new view video you’ll meet Project graduate Todd Telkamp who shares how damaging people pleasing was for him and how he was able to fix this damaging behavior once and for all.
Talk soon,
Bedros Keuilian

It’s Perfectly Okay To Out-Grow People

If you feel guilty about outgrowing relationships, this story is for you.

Many years ago I got some advice from a fisherman about life that changed how to manage my relationships. 

It was a sunny Sunday, and my wife, Diana, and I were walking on the beach headed to the pier to watch the sunset together.

As we looked for a spot to enjoy the sunset, I noticed a man with a white 5 gallon bucket with a crab claw sticking out.

I told the fisherman, “Hey, your crab is about to make a run for it.”

Without a moment of hesitation, he said, “The other crabs won’t let him do it.”

He was right.

I saw this ambitious crab get pulled back into the bottom of the bucket.

Shocked, I asked him how he knew that would happen.

He said, “Well if I had one crab in the bucket, he would climb out and escape. But because I have a few other crabs in there, when one tries to escape, the others pull him back in.”

I share this with you because maybe right now, you’re trying to reach a new level of personal and professional growth but can’t because you feel like you’re being pulled down.

Do you get what I’m saying?

If you’re trying to grow in your health, wealth, and relationships and have another person there acting like a crab in a bucket, do you think you’ll reach that new level of growth? 


This is why I tell my private coaching to never feel bad for outgrowing people who had the same opportunity to grow as you did.

Understand this.


Some people don’t want to grow.

They’re comfortable with being stagnant. 

They’re good with mediocrity. 

And they cower in fear when it comes to trying something new because they hate change. 

But you and I are different man! 

As entrepreneurs, we’re meant to grow and evolve. 

Not stay stuck, comfortable and complacent. 

This is why you and I shouldn’t feel guilty about outgrowing a relationship.

We must grow to feel happy and fulfilled and to reach that next level of life. 

So if you’re feeling guilty about outgrowing a relationship, don’t. 

I’ve found that when I spend less time with the people who I have out-grown, I meet new people who come into my life and help me rise up to the next level.

You are the CEO of your life. You have the ability to fire anyone who doesn’t belong in your life anymore. 

Talk soon,



PS. MDK Project Class 009 (June 2021) is SOLD OUT. We only have two more Project classes in 2021 remaining. Class 010 (August) is more than 60% full and class 011 (November) is 40% full. Now is your time if you’re ready to stop playing small and finally level up to your potential in business and in life. Click To Apply For The MDK Project

Why most entrepreneurs will fail

Entrepreneurship is a tough gig. 

You have to juggle everything from business management to sales and marketing as well as employees who come with all types of personality issues.

All while staying on top of YOUR personal life as you try to make money. 

This juggle is enough to make anyone want to throw in the towel, which is why there’s an 80% failure rate for businesses. 

Entrepreneurs are a different breed of people, yet we’re still human. That means there are plenty of things that can weigh us down while we’re on the road to success.

After helping thousands of entrepreneurs scale and succeed, I discovered there’s one “success blocker” that holds us back from our full potential…

Our inner demons.

Our belief systems. 

Inner demons are thoughts based on criticism and self-doubt that may not necessarily be true. 

We all have them.

Now here’s the funny thing about inner demons.

You can only ignore and avoid them for so long before they manifest and come up in another area of your life.

For me, they showed up as anxiety attacks, addictions, vices, and outbursts of rage. 

And for most people, inner demons control their thoughts, feelings and lives. 

Here’s how you can get over your inner demons: get help and do the work to heal. 

To get help with mine, I turned to a therapist. He helped me address the things I kept running away from my entire life.

Which then helped me overcome and conquer the inner demons that were controlling me, AND to be totally honest with you, caused me to sabotage my success on more than one occasion. 

Look, if you follow me on social media or read my emails often then you know that I’ve got several great companies that are crushing it as well as a strong team… and we always win. 

But it wasn’t always that way. 

This is why I’m sharing this with you. 

Before I had dealt with my inner demons I was always overwhelmed, stressed and found myself with my back against the wall…

…self sabotage. 

Look, we all have inner demons to deal with, and it’s okay to ask for help.

Asking for help isn’t a sign of Weakness. It’s a sign of strength and maturity. 

Being an entrepreneur is tough enough… being one and carrying all that extra head trash is near impossible. 

If you don’t want to be weighed down by your past, ask for help, so you can conquer your inner demons.

If you want me to help you then you might want to check this out because I think it would be perfect for you. 

Talk soon,


How to Fix Your Relationship With Money

When my family first escaped from the Soviet Union and came to the United States, we could only afford to live in section 8 housing.

(Section 8 housing is government-assisted living for broke people.)

And because my family was new to the country, didn’t speak a word of English, and didn’t understand the culture, we were broke. And so was everyone else in our neighborhood.

I would always hear my parents talk about our lack of money… I guess they didn’t know that I was secretly listening to them.

I’d hear my dad tell my mom how “we run out of money before the end of the month.”

After hearing this and being surrounded by everyone else who was broke, you begin to believe the same thing.

I believed money was bad. That it’s hard to come by. That it wasn’t for me. And that it’s meant for other people.

What do you think would start to happen when I got into my 20’s and even early 30’s and started making some money? 

I’d find a way to get rid of it and go broke. I’d find ways to put my back against the wall.

And I kept this cycle up for years.

Until, my first mentor, Jim Franco, reshaped my belief patterns around money.

He instilled in me that…

– Money is a vehicle to freedom.

– Money is a vehicle to impact. 

– And money does not discriminate. 

With Jim’s belief patterns upgrading my old beliefs around money, I created companies that donate millions to charities I support like Shriners Children’s Hospitals, Compassion International and Toys For Tots. 

I share this with you because if you want to stack the millies, have a meaningful impact in your community and on the world and be of significance, you must fix your relationship with money and then go out and make a LOT of it. 

Money is a tool to be used for good. It’s for you and your family to have freedom and security… and… you deserve it.

Talk soon, 



PS. If you’re passionate about health and fitness AND want to create financial freedom then Fit Body Boot Camp might be a good fit for you. We’re developing new FBBC territories around the country and looking for driven and passionate entrepreneurs to join us.  Click Here To Learn More About Owning a Fit Body Boot Camp Franchise.


How To Break Through The Glass Ceiling

Have you ever wondered why your business can’t break through its glass ceiling?

Today, I’m going to share something very important with you about this glass ceiling and how to shatter through it. 

What I’m about to show you is often overlooked, yet it’s how I grew Fit Body Boot Camp so quickly.

The glass ceiling is also known as the upper limit. As most people start to see success they tend to hit their upper limits and then slide back down to their comfort zone.

This mainly has to do with your old identity not allowing you to break through and enjoy a higher level of success and income.  

Sadly, most think that to break the glass ceiling they need better marketing, sales, systems, ect…

While those hard skills are necessary for a business to thrive… 

…the real key to success comes from the soft skills. 

Hard Skills are like marketing, sales, funnels, standard operating procedures, etc.

Don’t get me wrong, hard skills are important. Yet, they’re capped by the level of the leader’s personal growth. 

It doesn’t matter how much of a master you are at hard skills. You’ll hit a glass ceiling with them.

And when you hit that ceiling, you’ll find yourself falling back.

To break past this, you need Soft Skills.

Here’s the special thing about Soft Skills, you can’t hire someone to do them for you. You can only develop them. 

As a child they’re taught to you by your parents, grandparents, and even your teachers. 

Now as an adult it’s something that you have to develop yourself if you want to become a better leader and break through your upper limits. 

Here are 3 main soft skills you must develop to break through the glass ceiling you have in your business:

Soft Skill #1: Money Relationship

Your relationship with money is vital if you want to build an empire that makes a significant impact. 

If you don’t have a great relationship, understand this: money is a vehicle for freedom. Money is a vehicle to impact. And it does not discriminate. 

Money goes to those who work hard and solve problems. And it’s repelled by laziness and to those who are allergic to hard work.

Money also solves the problem of not having money. And that’s a really good problem to have solved. So if you’ve got a poor relationship with money… fix it! 

Soft Skill #2: Emotional Discipline

There’s no room for emotional distress in a business. In business, you can’t afford to be emotionally reactive towards things. Because 9 out of 10 times, you’ll  look like a fool and you’ll lose the respect of those you lead and do business with. 

Instead, you must be emotionally responsive when things go wrong. There’s a big difference between REACTING to an issue and RESPONDING to one. 

You’re a leader, so respond effectively. People rely on you to lead and not act like a toddler when something doesn’t go your way.

Soft Skill #3: Develop Confidence

Confidence is a by-product of credibility and winning. By winning, I don’t mean making millies. Those will come over time. 

I’m talking about saying if you’re going to wake up at 5 am, you wake up at 5 am without hitting snooze.

I’m talking about getting that workout in if you said you’d get it in first thing in the morning. 

I’m talking about keeping the small promises to yourself and to others. That’s how you stack wins gangsta! 

These 3 Soft Skills will give you the “edge” and help you break through your upper limits. 

How? Because Soft Skills magnify your Hard Skills.

Which then makes it easier to blow past any new glass ceiling your business, income, and impact will have.

To your success,


BTW, this past week Class 008 crushed the Modern Day Knight Project. 16 men started the 75 hour experience on Tuesday and 12 men made it to graduation by Friday. These are men who are driven to level up in business, life, leadership and impact. Click Here If You Want to Dominate in Business And in Life. 

Only Losers Fake It Till They Make It

I know the goofball gurus out there tell you to fake it till you make it, but that’s stupid advice! 

Don’t do that. 

There’s nothing worse than feeling like an imposter. And when you do the ol’ fake it till you make it maneuver then you really fuck things up for yourself. 

Faking it is false confidence.  

If you want to have the confidence that attracts people to you like a super magnet then you gotta do the work that makes you a pro, builds your reputation and give you REAL street credibility.


And if you don’t have it… do the work to build it. 

Trust me, I bought fancy watches and fast cars to help create the image of confidence. I puffed up my track record to show the world that I was the real deal… 

…and any person smarter than a 5th grader could spot that I was faking it a mile away. Even worse, I felt like a total fraud and imposter.

How you become confident is through competency. Do the sets and reps until you get the wins. 

Building your confidence creates the magnet that draws people to you.

Building your confidence gives you the charisma and smarts to lead your business and your family. 

Building your confidence how people will respect you for your work and contribution. 

So how do you build your confidence?

You build your confidence by stacking “W’s” throughout the day.

The more wins you stack, the more fortified your confidence gets. 

And the more W’s you stack the more people take notice and show respect. 

And do you know what the kryptonite of confidence is? “L’s”

See that’s the thing… most people spend their days stacking losses. 

Collecting “L’s” is how you quickly break down your confidence and feel like a useless piece of shit. 

One of the smallest yet most powerful ways to shatter your confidence is by hitting snooze in the morning. I talk about this in my book Man Up and go into the subconscious triggers that crush confidence. 

Hitting snooze stacks the first “L” of the day, and you haven’t even peed yet.

Then skipping the workout that you planned to have in the morning is another “L”. And if you keep breaking the promises that you made to yourself all day then you end up stacking a shit ton of L’s. 

Do you think your confidence will be broken to bits? Of course!

Now imagine not hitting snooze every day and stacking up the “W’s”…

Where do you think your confidence will be? 

And imagine keeping your promise to yourself and getting that workout in, and eating clean, and making those sales calls. 

That’s stacking wins motherfucker! And over time you build that body, business or make the impact that you wanted and you gain the respect of everyone around you. 

The formula to being confident is simple, and it all starts by not hitting snooze.

Talk soon, 


PS. If you want to achieve more in life go here and get a free digital copy of my best selling book Man Up.

How To Sell Better

There are only two reasons why people will not buy your product or services from you.

1) They don’t need your product. In other words, they’re not the right prospect. You don’t have the solution to their problem.

This is an easy fix, it’s a marketing issue not a sales issue. Just get the right prospects who’ve got the problem that your product or service solves and you’re in business!

And then there’s the other reason why they don’t buy from you…

2) They don’t see the value in your product or service when compared to the price you’re charging.

But don’t for a minute think that you’re charging too much. In fact, it has nothing to do with cost and everything to do about value.

Contrary to what you think, people don’t really need to go home to talk with their spouse, or to think about it or to look at their finances.

Those objections are just diversions to let you down easily and to not hurt your feelings.

The truth is this…they simply don’t want to tell you that they do not see the value in your product as compared to the cost, so they give you an objection and bounce.

Look, here’s the thing about selling. It’s actually really easy and doesn’t take a lot of effort if you take time to build the value of your product or service up.


When cost is higher than value they will NOT buy.

When value is higher than cost they WILL buy.

Here are some ways to build higher value in your product or service:

Use social proof or before and after pictures to demonstrate that your product is worth it.

Get an overwhelming amount of reviews.

Get industry experts to talk about your product or services.

Get influencers and celebrities to use your product or service.

Offer a money back guarantee.

Spend more of your time listening to what your prospect wants and less time talking at them about your product.

That’s the thing about selling… It’s more about asking the right questions and then listening rather than just talking at your prospects and trying to desperately sell your product or service.

When value exceeds price they will always buy.

Talk soon,

Bedros Keuilian

The Dark Side Of Self Development

Ask anyone and they’ll tell you that self-development and personal growth is a good thing and that we should all experience it. 

I think that’s been pretty well established. 

But there’s a dark side to personal and professional growth, the side where you end up screwing it all up. 

It’s something that many experience as they develop to the higher version of themselves only to fuck it all up and slide back into their old identity. 

I’ve experienced it myself so I share this from first-hand experience. 

It’s the upper limit. 

EVERYONE has an upper limit. It’s like a glass ceiling that you press up against as you develop personally and professionally. 

It’s your mental and emotional capacity in terms of growth. 

The goal is to break through that upper limiting glass ceiling, but more than not we end up pressing against this upper limit and our old identity pulls us back down to our comfort zone. 

Like I said, the upper limit is something that we all have… 

…but if we don’t navigate through it effectively we end of sabotaging ourselves and sliding back into the old version of who we are – your old identity (your comfort zone). 

In fact I see this with many of the men who first come to the MDK Project. They did the self-work, but at some point they hit the upper limit and went back to their old ways which led to more business and relationship problems. 

Here’s how the upper limit works. When you hit the upper limit, meaning when you achieve higher self-awareness, success, happiness or wealth or a deeper relationship your ego (YOUR OLD IDENTITY)  tends to bring you back down to where you’re most familiar with, in other words your comfort zone. 

This happens by giving yourself negative thoughts or doing negative behaviors that ruins what you’ve achieved – like losing all the money after winning lottery, arguing with your partner after becoming successful or thinking of negative things when you have happy thoughts because you’re just more familiar with a negative self-narrative.  

This is why I call upper limiting the KISS OF DEATH. 

How do you stop upper limiting so that you can enjoy your new level of personal and professional growth? 

You become self-ware that it’s going to happen, because it’s going to happen to all of us when we do the work and grow…

…and then you tell yourself that you’re worth it and not to f#ck it up. 

Talk soon,



PS. Men, if you’re ready to level up in mindset, money, marriage and meaning then click here and check out the Modern Day Knight Project