There’s ABSOLUTELY no reason why Elon Musk should be selling more electric cars than Ford, GM, Dodge, Toyota, Nissan and Honda… BUT HE IS.
Why?
Simple, Elon has built a personal brand. People know him, like him, respect him, trust him and therefore they’ll buy what he sells.
Think about that for a moment…
A dude who has never been in the automotive industry is out selling the whole damn industry!
No one knows the name of the CEOs of Ford, GM, Dodge, Toyota or Honda… but we all know the name of the CEO of Tesla.
That’s the power of a personal brand. And once you know how to build your personal brand you can sell ANYTHING to ANYONE.
Here’s what you need to understand…
People don’t buy from businesses; they buy from people.
People buy from people they know, like, trust, respect and see as an authority.
And if you have developed your personal brand then you’ll be known, liked, trusted and respected in your industry and that’s how you get people to buy from you EVEN WHEN you’re in a competitive industry.
SO HOW DO YOU BUILD YOUR PERSONAL BRAND?
Understand this, your brand is about who you are, what you do and how you’re perceived by your future clients and customers.
This is something that you can totally control.
And if you don’t control it, someone else will.
Look, you already have a personal brand. We all have an online and social media fingerprint. So if you have random social media posts across your Instagram, Facebook, TikTok and LinkedIn accounts that are old or inconsistent, then that’s your brand right now.
Or if you have a YouTube channel with a couple of old videos and no other updates since, that’s your brand right now. Or maybe you have an old and outdated website… then that is your brand – old, outdated, random and inconsistent.
Basically, your online personal brand is your reputation. It tells people everything they need to know about you. And if they like what they see, they’ll buy from you.
Your personal brand is what people think about you, feel about you and know about you when they see or hear your name.
And if you aren’t controlling that then you’re leaving a TON OF MONEY on the table.
We live in a time where you no longer need legacy media or a TV show to expose you and your product to the world. Today YOU can control what people see, think and feel about you. And if you can do that well then people will fall in love with you AND your products or services.
At Bedros Keuilian LIVE I’ll be doing an in-depth teaching on how to build your personal brand so that you can become an authority/celebrity in your space so that you can reach more people, sell more of your products and services and impact more lives.
Join me in Scottsdale Arizona for BK LIVE on September 13th and 14th for a two-day event that will change your life! Click Here to learn More and Register.