In the garden of entrepreneurship, I’ve developed a green thumb for quickly growing profitable businesses.
This is because I tend to grow companies that are more like garden weeds and less like pretty little orchids.
You see, the orchid is fragile.
If it gets too much sun or water, or if it’s too close to other plants – it dies.
And in order to hold its stem up it must be braced onto a stick with clips.
But the garden weed is a resilient little f#@ker.
It doesn’t need water or sunshine and will grow just about anywhere.
HELL IT DOESN’T EVEN NEED SOIL!
Some view them as a pesky nuisance, but I view them as opportunistic and resilient!
Finding any opportunity to grow because they have the ability to adapt to almost any difficult environment.
I share this with you because this is the mindset you need to develop when facing problems while growing your business…
…specially times like now when we’re heading into a massive recession.
Both YOU and YOUR business need to become more resilient.
A resilient mind and business that can grow in any environment will pass the test of time.
These are the 3 things I’ve used in business to develop resilience:
1) Be quick on the draw
Business moves fast and speed of implementation is key.
You need to be able to respond quickly to changing markets, customer needs, the economy and competitors. If you’re not decisive, you’ll never make it in times like this.
2) Bounce back from setbacks
Look, no business is immune to setbacks and failures.
But to succeed in the long run, you need to be able to recover quickly from these setbacks and keep moving forward.
This means being resilient, adaptable, and learning from your mistakes.
This also means to not get paralysis by analysis by overthinking and over complicating.
3) Think differentiation of product or service
To stand out from the crowd, you need to offer something unique and compelling. You can’t be another “me too” business that just blends into the noise.
This requires creativity, innovation, and a willingness to try new things and make new and different offers. Don’t be afraid to take risks and experiment with new ideas.
Make no mistake, things will almost never go as planned – sh!t will go wrong.
And when you’re eventually met with economic turmoils, supply chain issues, or inflation…
…you can either fold and die like the orchid without its brace.
Or you can overcome like the weed, adapting and thriving anywhere there’s room.
The sooner you realize that problems are a part of life and should be embraced, the sooner you can begin to forge a resilient mind and business.
Here’s the secret to why my coaching clients and their businesses do so well…
I don’t just focus on their business or systems. I focus on the leader and making him or her more resilient, more decisive and a better “war time leader” because that’s the difference maker between winning and losing businesses.
PS If you need help building resiliency in your business, check this out.