Before we move forward, let’s get something straight…

When I say “eat sh!t,” I’m not talking about grabbing a literal spoon and heading to your backyard to sample the dog’s handiwork.

I’m talking about the kind of sh!t that appears when you decide you want a better life than the one you started with.

And believe me…

I’ve eaten enough of that kind over the last 20 years to qualify as a Michelin-star critic.

• Starting a business with no money.
• Going long stretches without a safety net.
• Taking risks I probably had no business taking.
• Working through stress that kept me up at night.

Those were the sh!t seasons that shaped me because, while they weren’t fun, they were necessary.

I share this with you because everything good in my life came after the parts that tasted the worst.

Eating sh!t is the humbling, annoying, and uncomfortable garbage that’s baked into building a business.

And every important chapter of your life will force you to take another bite.

The funny part is that’s EXACTLY what makes everything else possible.

Because the truth is…

Entrepreneurship is dirty work.

And if you want to succeed, you’re going to have to eat sh!t.

That’s something I’ve seen again and again after helping Fit Body franchise partners scale profitable businesses for nearly two decades now.

The ones who succeed don’t have easier lives… 

…they just have a higher tolerance for eating sh!t by solving problems without collapsing under the weight of them.

Make no mistake, you’re going to eat sh!t no matter what you choose in life.

Stay at the job you hate?

There’s sh!t there.

Try to build a business on your own with no plan?

There’s sh!t there too. 

So if you’re guaranteed to eat sh!t either way…

Choose the kind that builds your dream life, puts your family in a better position, and creates freedom instead of resentment.

Now if building a business is something you dream about, then I want to give you something far more digestible than trying to figure it all out on your own.

On December 9th, I’m hosting a Fit Body Boot Camp Virtual Discovery Day.

It’s a FREE webinar where I break down the proven path our franchise partners are using to win and why Fit Body owners grow faster, cleaner, and with far fewer setbacks than the average first-time business owner.

It’s for people who want to build something but don’t want to spend years wandering in the dark, guessing their way through every mistake I had to learn the hard way.

Because if you’re going to eat sh!t regardless, you might as well do it on a path that leads somewhere worth going.

And trust me…

It tastes a hell of a lot better when the outcome is freedom instead of frustration.

>> Click here to save your seat

Talk soon,

Bedros Keuilian