Branding is not what it used to be.
Branding is not what it used to be.
There was a time when branding was for big companies like Coke, Nike, and Ford. Today, you and I can build a personal brand without having to spend millions of dollars on TV and billboard ads.
Then social media came, and it completely changed how we create brands.
It allowed anyone to get millions of views and build a brand for little to nothing.
It used to be that if you showed up consistently and posted good content, you could build a real following and stand out in your industry or space.
But the game has changed…
It used to be that if you showed up consistently and posted good content, you could build a real following and stand out in your industry or space.
But between AI-generated content, everyone and their uncle starting a podcast, and every guru on the planet telling you to “just post more”…
…the value of creating content online has dropped through the floor.
Online content has become a cheap commodity when attention is more expensive than ever.
Most content is worth pennies when people’s attention costs millions.
And when everybody’s doing the same thing, nobody stands out.
Your reel looks like his reel.
Your hot take sounds like her hot take.
And before you know it you’re shaking your @ss like an OnlyFans model trying to get cheap views that you can’t even monetize.
The algorithm doesn’t care how well you know your expertise…it’s already trained people to move on to the next piece of content 0.5 seconds later.
(Do you remember the last piece of content you saw that stuck with you? Probably not.)
So here’s what I’ve learned after building multiple brands, generating over $200 million in annual sales, and spending decades in this game…
The single best thing you can do to build your personal brand
doesn’t require an internet connection.
A book is the #1 authority piece because, unlike a piece of content that dies in 24 hours, a book works for you for life.
It sits on someone’s desk at work.
It gets passed to a business partner.
It gets read on a 4-hour flight.
It get recommended for lifetime on Amazon.
When you have a book, people see you as the real exert and authority in your space.
And when they see you as the authority, your leads come in easier, your marketing costs go down, the sales objections drop, your prices go up, referrals go up, and your stick rate with customers skyrockets.
Because people want to work with the person they trust.
And nothing builds trust faster than a book with your name on it.
In fact, I’m in the process of writing my second book and this time I’m self-publishing it. I plan to use my new book to build even bigger authority and to drive tons more leads to my businesses.
On the free webinar we’re going to walk you through exactly:
- How self-publishing works
- Why you don’t need a traditional publisher
- How to turn your book into a lead-generating machine
This is exactly what I did with my first book Man Up and exactly what I’m doing right now with my next book through selfpublishing.com. (BTW, I’m a paying customer of their service)
On the webinar, we’ll break down what to expect, what to avoid, and how to get your book out into the world without the stress and time consumption of writing a book.
Hope you can join us for this free webinar on April 8th. Register below.
See you there,
Bedros Keuilian