I’ve been in the sales game for over two decades, and I’ve seen it all.

Most salesmen think they need to memorize every script in the book or learn some “tricks” to help them make more sales. 

They practice “closing techniques” till they’re blue in the face. 

Hell, they even buy the latest course from whatever sales gooroo is trending on social media these days. 

But here’s the truth…

All of that is complete BS.

In fact, selling is easier than you think. 

It’s as natural as breathing once you understand this one simple truth…

Real selling is nothing but a transference of feelings and energy.

All you have to do is transfer your feelings about the product or service to the person in front of you.

It’s why a fat, out-of-shape personal trainer struggles to sell their services. They don’t believe they can get results for their clients because they haven’t gotten results themselves. And let me tell you, potential clients can smell that lack of belief a mile away.

I share this with you because if you don’t believe in your product, you’re dead in the water. Period.

Your product or service needs to be solid. It needs to deliver results. And you need to be its biggest fan. 

If you wouldn’t buy what you’re selling, why the hell should anyone else?

When you TRULY believe in what you’re selling, something magical happens. You become evangelical about it and people can feel that energy. 

You can’t help but talk about the benefits. You’re fired up about how it’s gonna change lives and solve problems.

You become a walking, talking testimonial of the thing you’re selling. 

THAT MY FRIEND IS TRANSFERENCE OF FEELINGS. 

And once you understand selling is just energy, selling becomes easy. You no longer have to resort to sleazy tactics or memorized stupid scripts.

You’re just transferring your genuine enthusiasm to the other person.

You’re telling the world how this thing changed your life. 

How it’s changing others’ lives.

And how it’s going to change theirs.

Do that, and I guarantee you’ll be able to sell anything to anyone.

And you’ll feel damn good doing it.

Talk soon,

Bedros

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