I’m on Tinder.
…however it’s NOT me. It’s not MY account.
Someone stole pictures from my IG and was using my pictures under a different name to get swiped right on Tinder. Lol!
Luckily one of my followers on IG told me this and we got the account taken down.
But there’s a huge lesson in this for you if you want to build a really successful business.
Let’s face it, it doesn’t matter what you sell. If you want to sell a lot of it then you’ll need a loyal cult-like following of people to buy your product or service, right?
You’ll need the kind of people who KNOW, LIKE, and TRUST you.
The real secret to creating a cult-like following is to develop that deep level of KLT factor.
Without people knowing you, liking you, and trusting you, no one will buy from you. It’s that simple.
If you don’t have the KLT factor, it doesn’t matter how awesome your product or service is, it’s never going to scale.
Are you starting to see why you need the KLT factor now?
Here are the best ways to bulk up your KLT factor so that you can have a loyal cult-like following who will buy your stuff and tell others about how awesome your business is…
- Be vulnerable in your content. Be the REAL you
- Give value by sharing “how-to” content
- Be consistent with your email marketing, ads, and social media posts
- Show proof. Use tons of customer testimonials, case studies, before and after pictures
Vulnerability is the white-hot knife that cuts through people’s walls that they put up to protect themselves.
It shows the world that you’re an authentic person.
Too many “influencers” got it twisted.
They think that they need to be “perfect” to build a following, but that has the opposite effect.
It makes them unrelatable. And if your followers can’t relate to you, they can build a deep connection with who you are and what you do.
If you want to build a deep connection with your followers, show your imperfections.
This is why I talk about my family escaping communism, my childhood, and all my failures.
I share this stuff because it’s real.
And most importantly, it builds the know, like, and trust factor with my audience.
But don’t stop there…
Give people results in advance. Share “how-to” content.
And then show them that your product or service is the best in class by putting out a ton of social proof, testimonials, and before and after pictures.
That’s how you build the Know, Like, and Trust factor. And when you do, making money becomes a whole lot easier.
PS. If you want to see how this works on a website, go to this page where you’ll a bunch of social proof from famous people that you recognize.