I don’t know which one of you needs to hear this, but I know at least one of you does.
There’s something entrepreneurs are doing every single day that’s keeping them from signing the clients they want, making the money they want, and getting anybody to give a damn about their content.
You’re not living the thing you sell.
You own the gym and you haven’t trained in three weeks.
You run the marketing agency and your own pipeline is bone dry.
You sell people on freedom, and you’ve been chained to your home office 14 hours a day.
Then at 9pm, fried and half asleep, you hit record and try to sound like somebody who’s got it all figured out.
Dude, people can smell that through the phone.
They can’t tell you what’s off. They just keep scrolling, or they get on a sales call with you and “need to think about it.”
Look, I know because I was that guy.
When I was building Fit Body Boot Camp I ran on caffeine and adrenaline, ate like garbage, and slept when my body literally couldn’t go anymore (so much so I had a panic attack).
Telling myself it was the price of building an empire.
Think about how messed up that is. I owned a fitness franchise, I was coaching gym owners on how to change people’s lives, and I was out of shape and stressed out of my mind.
I had the marketing and I had the systems. I was also full of sh!t, and the people around me could feel it way before I was willing to admit it.
I share this with you because your strategy probably isn’t the problem.
You can have the best hooks and the best offer in your market, and it won’t matter if the person on camera isn’t living what’s coming out of their mouth.
My good friend Ed Mylett says the best things are caught, not taught…
…and your customers are catching who you are long before they hear a word of your pitch.
Here’s what every entrepreneur has to embody if they want clients lining up:
1) Be the proof.
If you sell fitness, you don’t miss workouts and you track your macros just like you tell your clients to. If you sell marketing, your own leads better be flowing. If you sell freedom, take the damn day off and let people see it.
2) Get out from behind the desk.
You can’t film your way out of a bad week, and I don’t care how good your on-camera persona is. When you feel flat, close the laptop and go lift, go roll, take your kids to the park. Then pick the phone back up.
3) Catch it fast when you slip.
You’re gonna have hard weeks, everybody does. Catch it in a day or two and nobody notices…
…let it run for six months and every person who follows you can feel it.
This is a big part of what happens inside Scale Syndicate.
I hand you the marketing, sales, and leadership systems running inside my companies right now, and then me and a room full of heavy hitters hold you to living like the person those systems are selling.
So if that first line hit you in the gut, you’re the one who needed to hear this.
Go do the thing you tell your clients to do, and when you’re ready for a room that won’t let you fake it…
…book your Scale Syndicate call here.
Talk soon,
Bedros Keuilian
P.S. Scale Syndicate is my 12-month mastermind where we get on a call every month and meet up in person every quarter.
Every meet up somebody’s sharing a win, somebody’s getting a problem solved, and somebody’s getting called out on the gap between what they sell and how they live.
Our next meet up is coming up and I’d love to intro you to the group.