It’s damn good to be the CEO when the business you dreamed up is growing, making mad profits and getting all types of recognition and accolades.
But it doesn’t start off that way homie!
Listen, I’m sick and tired of seeing all the “gurus” out there taking your money and tell you that ANYONE can become successful in business and that you can do it quickly.
THAT’S A BOLD-FACED LIE! And that’s how you end up getting scammed out of your money.
HERE’S THE TRUTH ABOUT BEING THE CEO…
In the beginning you’re going to do it all. You’re the janitor, you’re the secretary, you’re the sales and marketing team and you’re the boss.
Odds are you’re going to underestimate how little money you need and how quickly you’ll reach success. Trust me, I did that in my first business, and I know a BUNCH of others who have done that, too.
It sucks when you run out of money.
It sucks when it’s taking way longer than you thought.
It sucks when your family loses hope for your business.
It sucks when competition seems like they’re trying to put you out of business.
BUT THAT’S THE TRUE NATURE OF BUSINESS.
And if you don’t have the stomach for it, then don’t get into it. And if you’re in it and you can relate to what I’m saying here then it’s time that you reevaluate your decisions and decide if you still want to go down this path.
Look, as the founder and CEO the buck stops with you.
Even if you don’t case the problem, you’ve got to face it and fix it.
When everyone else doesn’t know what to do, YOU the CEO better have an answer.
And the biggest problems and frustrations will ALWAYS come to you for solving.
So here’s the truth about being the CEO…
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- It’s a damn good position to be in once you can figure out how to market, sell, and profit.
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- I said profit and not revenue because there are plenty of businesses out there that are making revenue, but the cost of goods and operations are so high that they’re not making profits.
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- When you start making profits don’t get stupid with the money. Reinvest it into the business and higher smart and capable people to help you grow the business even bigger.
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- Once you dial in your first income stream and it’s making you profits, start figuring out how to create your second and your third income stream.
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- Understand this: The success of your business is going to be capped by two things…
- Your level of focus, discipline and consistency.
2. Your ability to lead. As John Maxwell says: “leadership is the lid” and your ability to lead your team, your brand and your business will determine how rich you get.
Finally, know this…
Just when you think things are dialed in and you have no more problems… think again. More problems will come up. Complex problems. The bigger the business the more complex the problems. Your job is to find them, fix them and keep pushing forward with enthusiasm.
I hope to see you at Bedros Keuilian LIVE in Scottsdale, Arizona on September 13th and 14th where for two days I’ll be teaching all things business growth strategies and how to create a life that’s driven by purpose, passion and profits.
Till next time,
Bedros Keuilian
PS. VIP Platinum tickets for BK LIVE are sold out now. But we still have a few tickets for VIP GOLD and General Admission. If you’re ready to scale your business and have a better life then come on out to BK LIVE in September