Leadership Is A Double-Edged Sword

I used to think my business would scale faster than ever by spending an obscene amount of money on hiring A-players.

In theory, this sounds like a genius move that guarantees you’ll reach the top of the mountain. 

But here’s the thing about mountains, there are cliffs you can fall off of if you’re not careful.

I learned this lesson (the hard way) when I almost led Fit Body Boot Camp off a cliff.

Here’s the story…

A few years back, I thought I could throw money at A-players like an NBA owner, so they could run and lead the company.

In my head, this worked out perfectly. 

I would have brought in high-level people into my business, which would cause my business to operate at a high level.

Thinking I cracked the code to success, I put my feet up as if I was chilling on the beach. 

I hit cruise control and expected the rest of my journey to be smooth sailing.

I mean, on paper, it sounded like I reached paradise, but in reality, I created my own hell on earth.

My “genius” idea backfired on me big time! 

In a matter of months, I was on the brink of bankruptcy, and team members were leaving in droves.

This was the opposite of what I had envisioned.

I asked myself night after night, “WTF happened? My business should be taking off, not crashing.”

Then in a Barnes and Nobles parking lot – where I used to hide from my problems – the universe downloaded a valuable lesson about business and leadership.

My leadership skills sucked.

I wasn’t showing up on time every day in the office.

I was a “do as I tell, not do as I do” type of leader. The worst kind there is.

This lack of leadership affected the A-players I brought in.

They saw that I didn’t care as much. Pay attention to the details. Keep my promises. Or get after it.

They saw me as the kid who didn’t do his share of the work on the group project and expected others to do it for him. You know who I’m talking about.

So what did my A-players do? They became the kid who expected others to pick up the slack too.

Who could blame them? They were following my lead.

You see, I thought I didn’t need to lead anymore because I hired A-players, and it almost cost me everything.

I share this with you because leadership is a double-edged sword.

It can be the reason why you reach the mountain top.

Or the reason why you fall off a cliff.

To your success,

Bedros Keuilian

P.S. Don’t want to lead your company off a cliff? I want to invite you to my Ignition Mastermind on January 21, 2022.

Once a year, I host this one-day mastermind meet-up at my HQ here in southern California, where I share the branding strategy, lead generation tactics, sales systems, and operational leadership tactics you need to scale your business and profits even faster.

Some of my best VIP coaching clients will be there. I’d love for you to meet them.

There are only 7 more spots left, so if this sounds like it’ll help your business, I look forward to seeing you on the 21st!

>>> See if you qualify