I’ve been in the fitness industry for over three decades now.
And when it comes to supplements, I’ve seen it all.
– Late-night infomercials selling ab zappers that “burn fat while you sleep”…
– Fat burners that were basically meth in a pill…
– Spiked protein powders loaded with fillers, sugar, and sawdust (yes, that was an actual scandal)…
– To “natural” testosterone boosters that were anything but natural.
Every decade it’s the same song and dance:
Overhyped promises. Dangerous products. Zero results.
In fact, just recently I saw another one that pissed me off.
A YouTube channel ran a third-party test on creatine gummies. The label said 5 grams of creatine per serving. The actual dose? Barely 1.5 grams. Some companies had little to no traces of creatine.
Imagine that BS…
You spend your hard-earned cash only to get gas station gummy bears marketed as a supplement.
That’s not a mistake. That’s theft.
And this is why so many people don’t trust supplement companies.
Because they cut corners and value profit over people.
Hell, just look at Liver King Scammer.
He built an entire empire peddling a fake image of ancestral living while secretly blasting steroids. He’s another POS fitness guru in my eyes.
I share this with you because it’s easy to buy into the hype. It’s easy to assume that if something’s in a shiny package on a shelf, it must be legit.
But the truth is, most supplements are GARBAGE.
They’re underdosed, poorly absorbed, and slapped together in factories with zero oversight.
And the entrepreneurs behind them are short-sighted.
They’ll cash in quick, ruin their reputation, and disappear before you ever realize you’ve been robbed.
I don’t play that game.
Ronald Reagan had a saying: “Trust, but verify.”
When I built Trulean, I knew I never wanted my name attached to something shady.
That’s why I took the time to surprise visit our manufacturers.
I walked the floors.
I watched the ingredients come in.
I watched them being tested for purity and potency before they ever hit a blender.
And I watched the packaging run, so I know every single wellness shot is exactly what the label says it is.
But I didn’t stop there.
We took samples back and ran third-party testing ourselves. Because when my name’s on the product, there’s no room for error.
That’s why Trulean has already sold over 2 million wellness shots in just a couple years… Because when people drink them, they feel the difference.
Here’s the business lesson in all this:
Marketing and sales matter. But they don’t mean sh*t if your product sucks.
You can buy ads, run influencers, and hype up your offer all day long.
But if you don’t exceed expectations, your business…
…and above all, your reputation will collapse overnight.
Remember, business is not B2B.
It’s not even B2C.
Business is H2H. Human to human.
And humans don’t stick around long if you lie to them.
Talk soon,
Bedros Keuilian
P.S. Most supplements are built to pad a company’s pockets. Trulean is built to fuel your body. If you want to feel the difference, subscribe today and use code BEDROS at checkout for 50% off your first month.
P.P.S. Don’t waste another dollar on underdosed gimmicks or “orange water” from a juice bar. Grab the Wellness Shot trusted by hundreds of thousands.
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