No BS Way to Confidence in 2022

I often get asked, “How can I become more confident in 2022?”

I used to ask myself this question all the time, and after years of trial and error, I’ve figured out the answer.

To become more confident, you need to do hard sh!t.

There’s no other way around it.

This reminds me of the time I did my 6-week Mixed Martial Arts (MMA) Challenge.

For a month and a half, for 3 days a week, I had Peter Sutton, a 3rd-degree black belt in Brazilian Jiu Jitsu, teach me MMA.

I thought I’d be fine when I first started because I was big and strong. But boy, I was in for a surprise. 

Peter easily put me into every choke and submission in the book. These ass whoopings went on for 2 hours. So each week for 6 hours, I was tossed around like a rag doll caught in a tornado, and my body felt it.

There were more times than I could count where I wanted not to show up and text him I was busy at the office.

He knew what I did and would understand.

But I’d know it was a B.S. excuse.

After many conversations with the inner-bitch, I never canceled on him.

Then after a few weeks of getting man-handled, a shift happened.

I felt more confident. I felt like a badass. Knowing I could handle myself if I got into a fight on the street.

I share this story with you because it took me several 6-week challenges like this one to be confident.

For you to be the most confident version of yourself in 2022, you must do hard sh!t every day, week, and month.

It doesn’t matter what it is as long as it is hard AF and pushes you to your limits. Because you’ll soon experience the shift that occurs that makes you more confident and kills your inner-bitch.


To your success,



Right now, we’re in the “winter months” of entrepreneurship.

Things have been tough, yet with winter comes great opportunities.

This is why I want to invite you to the Ignition Mastermind.

Once a year, I host a one-day mastermind meet-up at my HQ in southern California, where I share the branding strategy, lead generation tactics, sales systems, and operational leadership tactics you need to scale your business and profits even faster.

We’re still ironing out the fine lines of what you’ll get, but here’s what will happen on January 21, 2022.

8 AM: We’ll work out at BK Strength

9 – 10 AM: Get ready to eat lunch

11 AM: Meet at HQ, break bread, and network

12 until End of Day: I’ll coach you, do an open Q&A, and my favorite, Hot Seats.

Again, this isn’t the final schedule, but I thought you’d like to get an idea of what you’re getting into.

This isn’t some free mastermind meet-up.

To be in this room, you must:

  • Have an existing business and sales process in place
  • Make at least 6-figures
  • And most importantly, be open and willing to give and receive help.

Why? Because I’ll show you what’s working right now.

To ensure the Ignition Mastermind stays to my high standards, I’ll have my right-hand man, Julian, screening applicants.

I’m in the trenches like you every day, so I’ll show you simple tweaks you can implement in your business to take your income and lifestyle to the next level. And then give you the next 3 moves to make to keep your momentum going.

Some of my best $100,000 year coaching clients will be there.

I’d love for you to meet them.

There are only 7 more spots left, so if this sounds like it’ll help your business, I look forward to seeing you on the 21st!

>>> See if you qualify

Merry Christmas