When you hear “Uber”, you think of a fast, convenient way to travel in your community. If you really think about it though, what Uber did was identify an opportunity to improve the lackluster “taxi” experience, and give people a better way to travel. Listen to Bedros Keuilian and Craig Ballantyne talk about how disrupting the market and finding ways to maximize a product or service is a chance for innovation. See the problem, and find a better way to do it!
“I saw all the glaring problems in bootcamps; I also saw the opportunity that bootcamps would give to fitness business owners.”
– Bedros Keuilian
Here’s what you’ll discover:
1:25 – What is disruption in the market, and how does it give your business a sales edge.
1:50 – How Elon Musk shook the automotive industry with his innovative battery powered car.
3:30 – How Bedros took the opportunity to improve the problem with boot camps and created Fit Body Boot Camp.
5:35 – How building community disrupts the traditional gym environment.
7:35 – How Uber revolutionized the taxi business by giving people a better passenger experience.
“Identify what’s not working, and find a way to make it better.”
– Craig Ballantyne