Here’s what’s interesting about politics.

When one side is in power, they’ll tell you everything is great. The economy’s booming, jobs are up, and America’s winning.

The other side? They’ll scream about how everything’s falling apart. It’s doom and gloom about the recession coming, unemployment is up, and the American dream is over.

Then their guy swaps seats in the Oval Office, and suddenly they reverse their talking points.

Regardless of which side you’re on, there’s something you’re experiencing right now in your business…

…and probably feeling in your bank account.

You see, it doesn’t take a rocket scientist to see that the economy is struggling.

And we’re either already in a recession or heading straight into one.

Looking at early Q1 of 2026, it’s shaping up to be one of the weakest quarters for consumer confidence in years.

Credit card debt at all-time highs. Inflation still climbing. 

Just last week the stock market dipped 900 points in one day.

And if you’re an entrepreneur, you’re watching your sales drop and your revenue shrink.

But here’s the thing…

It’s NOT all bad news.

When the economy tanks, there’s ALWAYS opportunity for those smart enough to see it.

The problem is that most struggling business owners keep running their business the exact same way they always have.

And that’s a death sentence in any economy.

I’ve been through this twice before. 

Scaled Fit Body Boot Camp through the 2008 housing crash and grew my companies through the pandemic lockdowns.

I can tell you from firsthand experience that there is ALWAYS hidden opportunity during downturns.

BUT YOU HAVE TO KNOW WHERE TO LOOK.

Most entrepreneurs hope things will magically get better if they just keep doing what they’ve always done.

That’s rarely what happens.

The way you marketed and sold in 2023 when money was flowing? That doesn’t work now.

When consumer confidence drops and wallets tighten, you need a different playbook.

The businesses that refuse to adapt? They’re bleeding sales, shrinking profits, and soon enough, they’re shutting down.

I don’t want that to be you.

I share this with you because with all my Domination Year coaching clients, this is exactly what we’re working on right now.

Finding the hidden opportunities, making the pivots, and taking advantage while everyone else is panicking.

Because here’s what most people don’t understand…

…money doesn’t disappear during recessions. It just changes hands.

Your job as a leader is to figure out who has the money now and how you need to shift your offer, your process, or your business model to get it.

That’s the pivot.

But the thing you can’t do…

The thing you should NOT do…

…is keep running the same playbook hoping it suddenly starts working again.

That almost never happens.

You need to spot the opportunity in this new economy and make the pivots that get your business back to growth and profitability.

That’s your job as the founder and leader.

And if you want me to help you install the systems and processes so economic downturns don’t destroy your revenue, that’s exactly what we do in Domination Year.

I work with you personally to find those hidden opportunities, make the right pivots, and scale your business faster – no matter what’s happening in the broader economy.

If you’re already doing $150K+ per year and you’re ready to take control of your growth in 2026, let’s talk.

This video will explain how we can work together.

Look forward to working with you,

Bedros Keuilian