Growing up in America as an immigrant from a communist country McDonald’s might as well have been a 5-star restaurant to me.
I remember how excited I would get when my family would pull up to those golden arches.
At the time those golden arches represented everything great about America.
And I still remember the first time I bit into a Big Mac, that ‘secret sauce’ was like tasting freedom for the first time.
Now I don’t eat there anymore.
But I recently got to thinking about why McDonald’s is still so damn successful after all these years.
Then it dawned on me that Fit Body Boot Camp and McDonald’s aren’t that much different.
We’ve mastered something that most business owners NEVER figure out.
This one changed everything about how I built Fit Body Boot Camp…
And if implemented correctly in your business, it can take you from your average mom-and-pop shop to the industry giant.
McDonald’s isn’t successful because their food is amazing.
Hell, it’s barely even food.
But they’re successful because they’ve mastered one thing: Consistency
Every time you walk into those golden arches – whether you’re in California or Connecticut – you know exactly what you’re getting.
A mediocre burger that tastes the same and an experience that is identical everywhere.
And that’s exactly what I ‘stole’ from them when building Fit Body Boot Camp.
But here’s where we made it better:
Instead of consistent mediocrity, we deliver consistent excellence.
When someone walks into any Fit Body location, they know they’re getting:
The same high-intensity 30-minute workout
The same level of expert coaching
The same proven path to results
We took McDonald’s playbook and flipped it on its head.
McDonald’s bets on consistent mediocrity.
We bet on consistent excellence.
While they’re serving up the same processed food in every location, we’re delivering the same life-changing results in every location.
Guess which one sleeps better at night?
Here’s how you can apply this to your business:
- Make Consistency Non-Negotiable
Your product or service needs to deliver the same quality every single time. That’s how you build trust and create loyal customers.
- Build Systems That Scale
Take the time to create processes that guarantee this consistency. Document everything. Test everything. Perfect everything.
- Focus on the Customer Experience
Every touchpoint matters. From the moment they walk in to the moment they leave, make sure their experience is consistently excellent.
So there you have it…the real ‘secret sauce’ of business success.
Build something so reliable and so proven that people can bet their lives on it.
Talk soon,
Bedros Keuilian
P.S. If you’re looking to join a business model that bets on consistent excellence then you should check out our Fit Body Boot Camp Franchise model.
Find out more: https://fbbcfranchise.com/