Years back when I was still trying to make it as an entrepreneur, my first mentor Jim Franco called me into his office to have a “come to Jesus talk” with me.
At the time I had never even heard the phrase “come to Jesus talk”
It went like this…
“Look…I’m DONE loaning you money. You need to figure out how you’re going to pay me back the money I loaned you Bedros.”
Most people usually hear this from a debt collector in the form of a loan shark.
But for me, it was from my mentor Jim Franco.
He was always brutally direct with me and never sugarcoated anything.
I tried to keep a stoic face.
But between you and me, my balls were in my throat because he had loaned me $126,000.
And I didn’t have the money to pay him back because it had been a little over 3 years and my “revolutionary” training software called High Tech Trainer hadn’t even launched yet.
On top of that my “revolutionary” software was about to become obsolete thanks to some dude in a turtleneck.
Yes, I’m talking about Steve Jobs.
When he revealed the iPhone, my $1M idea became a $0 idea.
I eventually ended up launching, breaking even, paying back my debt to Jim and scrapping the business altogether.
Now for most individuals, this would have crushed their soul. But for me, this was the best thing that could have happened to me.
Because it gave me a valuable lesson about making money.
I realized that I could create and create and CREATE all day long…
…but unless I started marketing and selling, my product was never going to make money.
Too many new entrepreneurs spend YEARS trying to perfect their service or product before even getting one sale.
Oftentimes you’re stuck in creation mode and you put off marketing and selling because you’re trying to perfect your product or service.
That’s just stupid!
So learn from my $126,000 lesson.
If I could do it all over again this is what I would do:
- Have a launch strategy and crystal clear vision
- Find a way to sell my product as soon as possible
- Pivot and reiterate AFTER you launch your product or service
Stop waiting for the perfect moment to achieve your goal.
Understand it never will be.
Because the perfect moment to act…
The perfect time to start…
Will be the moment you decide to take action.
Talk soon,
Bedros Keuilian
P.S. If you’re still waiting for your perfect moment then check out my coaching programs.
It might just provide the come to Jesus moment you need to start scaling your business and your profits.