When we were young, life forced us outside.
We’re heading into a new year.
Which means a new disease is going around.
No, I’m not talking about some new Wuhan flu or another pandemic.
I’m talking about something more contagious and far more dangerous.
Every December, like clockwork, it starts spreading.
People begin posting quotes about it.
They talk about how they’re “locked in” and “ready to dominate.”
They film themselves at the gym with captions like “getting a head start on the new year.”
I’m talking about the disease of cheap talk.
I share this with you because talk has become a cheap disease that tricks people into feeling like they’re doing something when they’re actually doing nothing.
And I can tell you with absolute certainty:
The majority of people who talk the loudest accomplish the least.
Give them 30 days and most fall off.
Give them 90 days and the rest disappear.
But by this time next year, they’ll be back saying the same shit with the same results.
After watching this pattern play out for years, I’ve noticed that people infected often fall into two groups:
GROUP 1 – THE MAJORITY
These are the ones who carry the disease.
They need everyone to know they’re working. They announce their morning routine. They post their meal prep. They film every workout. They share every business move.
It’s performative.
It’s not about DOING the work – it’s about being SEEN doing the work.
GROUP 2 – THE FEW
These are the ones who are immune.
These are the people who keep their heads down and do the work without making a scene about it. They might post occasionally. They might bring you along on the journey.
But there’s a massive difference between sharing what you’re building and performing for an audience.
Those are the people I respect.
Those are the few who make sh!t happen.
As we head into 2026, you can be one of these two groups:
You can either formulate the best plan in the world, get everything perfectly lined up, wait for the stars to align… and never actually start.
Or you can act with urgency. Understand the general direction you need to go. Move fast, adjust on the fly, and let the plan develop as you go.
One of those groups leads nowhere. The other one changes your life.
You and I both know which group to choose.
Talk soon,
Bedros Keuilian
P.S. If you’re going to live by a standard, wear it. Few Will Hunt isn’t for the loud ones posting about what they’re going to do. It’s for the quiet ones already doing it.
Every piece is 100% American-made, built for people who back their words with action.
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