Back in the 1800s, when the California Gold Rush hit, thousands of people packed up everything they owned and headed west.
Everyone was chasing the chance to strike gold.
But here’s what most people don’t know about the Gold Rush:
Most people who spent all their life saving to mine for gold DIDN’T get rich.
The ones who got rich were the people selling the shovels.
You see while everyone else was breaking their backs in the dirt, hoping to strike it rich…
…the shovel sellers were striking their own ‘gold’ selling tools to desperate dreamers.
Most shovel sellers never cared about finding gold themselves. They just cared about selling you the tools and letting you figure out where to dig.
I share this with you because that’s EXACTLY what’s happening in the coaching industry.
Gooroos are trying selling you the “shovel.”
They promise you a ‘New Gold Rush’ of freedom, success, and financial independence. They show you their Lamborghini, beach house, and laptop lifestyle.
But here’s what they’re not telling you:
They’ve never found gold themselves.
They’ve never built a real business outside of coaching.
They’ve never led a team and scaled a company.
They’ve never taken a company to an exit.
They’re just really good at selling shovels. That’s why most coaching doesn’t work.
The person you’re learning from doesn’t know how to use the shovel…
…they’ve only learned how to sell it.
And the difference between those two things is EVERYTHING.
If you’ve never taken a business to an exit, how can you help someone else grow a business and take it to an exit? You can’t.
I’ve used the shovel and gotten my hands dirty. I’ve built, scaled, and sold companies that created wealth – not just “cashflow” or “passive income” that disappears the moment you stop posting on Instagram.
That’s how I know the difference between gold and fools gold.
Look, you’ve got what it takes to find your gold…
You’ve just got to know where to dig, how deep to go, and when to stop chasing fool’s gold.
But if you need the map, join me and a small group of entrepreneurs who’ve already struck it in their industries.
The next Scale Syndicate is a one-day intensive where I get in the trenches with you and a small group of entrepreneurs.
I’ll help you identify exactly where your gold is buried – in your systems, your offers, your leadership, and your marketing.
Talk soon,
Bedros Keuilian
P.S. You can spend another year hiring the wrong coaches and buying courses that don’t work, or you can spend one day with people who’ve actually built what you’re trying to build.