Most people think success happens in a straight line.
They imagine the journey as smooth sailing.
Steady growth, predictable profits, and clear skies.
But that’s not how real success works.
Back in 2013, I got all eleven Fit Body Boot Camp location owners together in a tiny, dingy corporate office we rented.
We didn’t have much.
Just a powerful idea, a relentless vision, and a product I truly believed in.
I share this with you because, like any entrepreneur:
Sometimes belief is all you’ve got.
Sometimes, your vision is the only thing keeping the lights on.
I knew Fit Body Boot Camp could become a global fitness franchise.
But the truth is…
I had NO idea what I was really in for.
I didn’t anticipate maxing out my credit cards…
Borrowing money from family and friends…
Or refinancing my home multiple times just to keep the dream alive.
Like most entrepreneurs, I overestimated how quickly success would happen, and underestimated how much time, money, and energy it would truly require.
But because the product was great, we slowly gained traction.
By 2017, we hit our tipping point.
We started opening 5 to 7 new gyms a month across the U.S. and Canada.
Momentum was insane, and growth felt unstoppable.
Then March 2020 hit, and everything came crashing down.
Suddenly, franchise sales froze.
New locations stopped opening.
And we faced a gut-check reality:
We had dozens of employees and a huge brand, but no cash flow to sustain it.
I was forced, once again, to max out my credit cards, sell off investments, and empty bank accounts.
Doing whatever was necessary to keep Fit Body alive.
It took almost two full years to regain our footing.
But here’s the thing…
Because we stuck it out, today Fit Body Boot Camp’s growth is BIGGER and FASTER than ever.
The reason I share this with you is simple:
Building something worthwhile is NEVER a straight line.
There will be curves, detours, setbacks, and painful moments that test you financially, emotionally, and spiritually.
If you’re not ready to “bet the farm” on your vision, not just once, but over and over, you won’t survive.
Here’s what it takes to build something truly great:
- Create a product people truly love.
- Commit to doing whatever it takes to succeed with no exceptions.
- Accept that hard times WILL come. Be ready for them.
- Embrace that success is never linear. Setbacks are part of the game.
Recently, at our Fit Body World Conference, I was reminded why this brand is so special.
It’s not special because I built it.
It’s special because of the hundreds of FBBC gym owners who show up every day and never compromise on their commitment to their clients.
They make Fit Body Boot Camp what it is.
And if you love fitness, and helping people transform their bodies and minds, then owning your own FBBC gym could be the perfect business for you.
Check below to see if there’s an FBBC territory open in your area:
👉🏼 See if your territory is available now
Talk soon,
Bedros Keuilian