When I started Fit Body Boot Camp, I set a goal to hit 400 franchise locations by 2018.
Goals are easy to set. They’re aspirational. It feels good to set a lofty goal.
The ego thrives on big goals and dreams. Plus it feels good to go around telling everybody what you PLAN on achieving.
But the year was 2011, and we only had two FBBC locations, far from our 400 location goal.
Then the work began…
Building marketing campaigns, finding channels to advertise on, creating sales systems, and structuring an onboarding process.
Then there was the legal work, the hiring, the financials, the multiple big decisions that rested squarely on my shoulders.
The resistance set in. I could feel the fear, uncertainty, and doubt.
The Fear Uncertainty Doubt (FUD) factor set in hard!
That’s when we as leaders become indecisive. That’s when we negotiate with our goals and dreams.
We find ways to procrastinate. We stop taking risks, and we begin to play small and safe.
The best of leaders will make poor decisions and miss out on great opportunities when the FUD factor sets in.
Looking back, as we hit our 400 franchise location goals, I realized this:
The FUD factor isn’t always bad. For most people, fear, uncertainty, and doubt scare them into failure or slower growth…
…but for others, fear, uncertainty, and doubt become the reason they win.
You can look at a problem two ways…
Focus on everything that can go wrong and freeze. Or focus on all the ways you can find new solutions and overcome.
The difference is the leader’s level of resiliency. The more resilient you are, the better you will push through the FUD factor when it inevitably shows up.
Resilience is a massive superpower for a leader – build it.
👉🏼 BTW we continue to grow the Fit Body Boot Camp franchise brand across the U.S. and Canada and you’re invited to join our growth.
We’re now expanding into new territories. If you’ve ever thought about opening and operating a successful gym then I’d like to invite you to check if there’s an FBBC territory available in your area.
👉🏼 https://fbbcfranchise.com
Talk soon,
Bedros Keuilian