how to build a life of purpose and impact

I recently flew out to North Carolina to host the Squire Program, a father and son experience that transforms young boys into men.

Over 50 kick@ss fathers came out to provide a rite of passage into manhood for their bad@ss sons. 

Creating a greater bond and a memory that will last a lifetime between them.

In every Squire Program class, the fathers leave more empowered in communicating with their boys. 

While the sons leave understanding how to carry themselves as a truly masculine man. Attaining more confidence, understanding personal responsibility, building resilience, and developing a no-quit mentality,

After seeing the fathers and sons leave as better men and leaders, I wanted to share 3 important lessons you can easily apply to your life and business.

Whether you’re a father or not I know these lessons will help you build a life of purpose and impact. 

Let’s jump into it!

Lesson #1: Develop your core values and make them non-negotiable

At the Squire Program, we teach the importance of establishing core values and holding yourself accountable to them by creating non-negotiables.

Non-negotiables create confidence and confidence helps build a higher reputation for yourself. 

One of my biggest non-negotiables is my morning routine, which starts by not hitting the snooze button. By hitting the snooze button – you’re breaking the promise to yourself of waking up at a specific time.

Now I don’t care if you wake up at 3:00 AM or 8:00 AM – I care about the promises you make to yourself.

The little promises we break to ourselves and others lead to eroding our confidence and our trust. 

When you create your core values and make them non-negotiable I guarantee you’ll be more confident and productive that day.

When you win the day, sooner or later you will win the week, which leads to winning the month, which leads to winning the year. Until you eventually find yourself stacked with so many W’s because you’re living a life of purpose and fulfillment.

Lesson #2: The number one determining factor to a man’s success is who he picks as a spouse

One of the wealthiest men in the world, Warren Buffett, says the most important decision had nothing to do with investments but with choosing who he married.

I’ve been married for over 20 years and I can tell you that I would not be where I am today without the support of my wife.

A good wife will help her husband live his purpose. A good husband will help his wife live her purpose. You both act as a force multiplier, working towards the same goal and using your strengths to support one another build the life you want.

In life, you don’t get to choose your parents, your siblings, or your children. But you do get to choose your wife, so choose wisely.

Lesson #3: Do not live life as a “lone wolf” – find your tribe and grow together.

The problem is most men suffer in silence because they romanticize the lone wolf mentality.

They believe that only they can fulfill their needs and accomplish their vision.

The hard reality is lone wolves go through life alone, feel like no one has their back, and trust no one because they believe that everyone is out for themselves.

If you want to succeed in business and life, you have to have a pack.

For thousands of years, men hunted and lived in tribes with men they could depend on and trust. 

At our core, you and I are tribal and need a tribe of good men that provide support, willpower, and drive. 

Calling you out on your bullsh!t when needed and encouraging you to be a better man.

Find your tribe and grow together – and if you don’t have one check out the brotherhood we’ve built at the MDK Project.

These are just a few of the lessons from the Squire Program you can use take to level up and change the way you think.

Much love,


P.S. If you’re a dad, uncle, or father figure, and want to help the young man in your life attain more confidence, build resilience, and develop a no-quit mentality, you should get signed up for the next Squire Class. Spots usually sell out fast, so click here to find the next available class and submit your application.

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