A few weeks ago Spirit Airlines shut down for good.
After 34 years in business, they could no longer keep their doors open.
It’s never a good thing when a business decides to shut down.
Early on in my journey, I personally felt the pain of closing the doors of a business I started.
(I’m sure a few of your failures come to mind as well.)
But I’ve been seeing people online saying:
“Well yeah, Spirit sucked. They charged you for everything. Who cares?”
I care.
Because thousands of people just lost their jobs and are unable to put food on their tables.
And the reason Spirit collapsed could have been avoided.
In fact, what happened to them is the exact same reason I see businesses collapsing every single day.
I share this with you because there’s a massive lesson buried in this story.
Spirit didn’t die because they had a bad product.
They moved millions of people from point A to point B cheaper than anybody.
The problem is that cheap was the ONLY reason people flew them.
No loyalty or experience that made you think “I’m flying Spirit again no matter what.”
Just price.
And because they were the cheapest their margins were razor thin.
When oil prices spiked because of the war with Iran, they had zero room to absorb the hit.
Couldn’t raise prices because the only reason anyone flew them WAS the price. Couldn’t pivot because there was nothing else there.
Now I’m not saying your business is Spirit Airlines.
But if the only reason your customers buy from you is because you’re the cheapest…
…then it becomes hard to survive when an economic turmoil hits.
One cost increase, one competitor who undercuts you, one bad quarter, and it’s over.
The businesses that survive are the ones that give people a reason to stay even when they’re NOT the cheapest.
The brand, the experience, the results, the offer – that’s what creates margin.
And margin is what keeps you alive when the market turns ugly.
You and I know that the way you run a business in 2026 is not how it was even two years ago.
Spirit was running a 2005 playbook in 2026.
And it cost them everything.
So if you’re stuck on a plateau right now…
…if what used to work just doesn’t anymore…
…the problem is probably the same.
And that’s exactly why I’m hosting a LIVE Masterclass where I’m going to show you the execution-level strategies I’m running across my businesses right now.
The same systems I use in Fit Body Boot Camp, Trulean Nutrition, Few Will Hunt, and my coaching business – to help you:
– Craft an offer that makes people feel stupid saying no
– Build a lead generation system that’s actually predictable
– Install scale systems so your growth doesn’t create chaos
I want to help as many people as I possibly can, which is why I’m charging less than your morning order at Starbucks.
And 100% of it is being donated to Shriners Children’s Hospital so families who can’t afford medical costs for their kids can still get care.
Spots are limited because this is live and I want to answer every question personally.
Claim your seat: https://live.bedroskeuilian.com/live-masterclass
Whether you join me or not, stop running yesterday’s playbook.
The market won’t wait for you to catch up.
Talk soon,
Bedros Keuilian
P.S. Spirit built a business on price.
I want to show you how to build one on brand, margins, and an offer so good that your customers wouldn’t leave even if someone cheaper showed up tomorrow.