WHY ADVERSITY IS ALWAYS A SETUP

This past week I had a full photoshoot in my private gym for some new jiu jitsu gear that’s dropping soon for Few Will Hunt.

We spent hours rolling, shooting, adjusting lighting, rolling some more. The whole nine yards.

And at one point, I had to take a rest because I’m still nursing an injury. 

Sitting there on the sidelines watching everyone else roll, I had this thought:

“I ain’t the young buck I used to be.”

I share this with you because as I’ve gotten older, I’ve noticed I’m getting more reflective. 

Not in a nostalgic, “back in my day” kind of way. 

But in a “why I do what I do” kind of way.

And sitting there on the mats, catching my breath while the photographer reset for the next shot, I understood.

The same thing that made me survive coming to America as a broke immigrant kid is the same thing that keeps me getting on these mats at 50-something years old.

I refuse to quit when things get hard.

When my family and I first escaped communist Armenia, we had nothing. 

We lived in Section 8 housing. 

My family dumpster-dove behind grocery stores for food. 

I got beat up at school for being the small immigrant kid who couldn’t speak English.

Every day was adversity.

But my dad always stayed optimistic. 

He’d tell us to be grateful for what we had, even when we had almost nothing. He instilled in me this idea that adversity wasn’t the end…it was the setup.

Napoleon Hill said it perfectly: 

“Every adversity comes with the seed of equal or greater opportunity.”

The most painful, stressful, and darkest times in your life are often setting you up to become the next and best version of yourself.

But the setup requires two things from you:

  1. Knowing you deserve success.
  2. Being willing to work like a rented mule and pay your dues.

That’s what the Few Will Hunt brand represents to me. 

Most people quit the moment things get uncomfortable and adversity shows up. The moment they realize success requires more than they thought is when most quit.

But the few? They keep hunting. They keep showing up. 

They keep rolling even when they’re nursing injuries and could easily sit it out.

Because they understand that adversity isn’t a stop sign. 

Adversity is a setup to the life you want.

Because I’m one of the few.

And if you’re reading this, I bet you are too.

Check out Few Will Hunt here and use code BEDROS for a discount on gear built for people who refuse to quit.

Always rooting for you,

Bedros Keuilian

P.S. The new jiu jitsu line drops soon. It’s 100% American-made and built for the grind. 

If you’re one of the few, you’ll want this one.

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