Whether we like it or not, people judge us all the time.
This judgment gets magnified on social media.
People make snap judgments off the ads, videos, and images we post. They think they know everything about us… Well, they assume they do.
Look, you can’t fight human nature. It’s what we are.
We judge people and then base our judgment calls on those assumptions. This type of thinking has been ingrained in us since caveman days.
Back in those times, we didn’t have time to see if something was friendly. It was: kill or get killed.
That’s enough history for the moment, but…
What are your customer’s sayings about you when they see your stuff? What are they thinking about?
Could you be unconsciously pushing them away? Another way to put it: Is your business where you want it to be?
If it’s not, here’s what’s happening.
They’re not seeing what they need to see.
If you want to make your marketing efforts to bring in more moolah and collect more leads to expand your business, your customers NEED to see what they NEED to see.
This might be a bit “meta,” so let me give you some examples of what happens…
If you’re a fat personal trainer trying to get clients, no one will come to you to lose weight.
If you’re a financial expert, and it looks like you live in your mom’s basement, you’re not going to get paid (or move out anytime soon).
If you’re a dog trainer, but your dog acts like a bat out of hell, no one will book your services.
There are dozens of examples like this.
But I’m sure my point is getting across.
Now, I’m not saying you need to be perfect. This is a big blind spot in people’s marketing campaigns. No one is, so why bother. Plus, it makes you look like a fool.
So the next time you film a video…
Ask yourself this question: What do YOU need to look like to your dream customers?
If you’re able to look like what they NEED to see, they’re more likely to know, like, and trust you. Which are the 3 things needed for someone to buy. If you can get the masses to know, like, and trust you, you’ll need to hire a person whose job is to deposit checks at the bank.
That’s all for today!
To your success,
PS. If you want to learn more business tactics and the systems I use in operations, sales, marketing, scaling, networking, to build my multiple 8-figure businesses. You should come to my Once-Per-Year Ignition Mastermind on Jan 21’st.
It will be an incredibly valuable day with a morning workout with you and me at my private gym, down the street from HQ, we’ll have lunch together and go right into the Mastermind with tons of time for in-depth Q & A, strategy coaching sessions, and hot seat style breakthrough sessions. Click here to learn more, and if its a great fit we’ll invite you over to join us for my Business Ignition Mastermind. Hope to see you there!