Episode 12

How to Stop Amazon From Putting You Out of Business

Forget going out of business—Craig Ballantyne and Bedros Keuilian have figured out that the “Amazon Problem” is really the greatest source of opportunity that brick and mortars have ever had, since they can do one thing better than Amazon ever can: provide a higher level of service and create a category of one.

“You want to have that category of one – that one thing that separates yourself from anybody else.”

– Craig Ballantyne

Here’s what you’ll discover:
0:53 – Why you can Amazon-proof your business by offering a higher level of service and turning your business into a “category of one.”
3:17 – How a brick-and-mortar suit tailor is crushing it with his “man cave” style of service.
12:00 – Why you should show off how your product or service is made through online videos.
16:46 – How to beat Amazon at their own game by offering irresistible upsells after every purchase.
19:19 – The surprisingly simple first step in turning your one-location business into a national or even international empire.

“People always overestimate what they can do in one year, and they underestimate what they can achieve in 5 years.”

– Bedros Keuilian

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