3 Tactics That Make You Unfuckwithable

Hate uncertainty?

Don’t become an entrepreneur.

Entrepreneurship operates on 100% uncertainty.

When you’re starting out, you don’t know what will fail or succeed.

This is why nearly 50% of businesses fail within the first 5 years.

After 20+ years of being in the game, I know one thing is for certain, you’ll face adversity as an entrepreneur.

It’s a part of the course, yet not a lot of people are ready for it.

In fact, no one is, until you face it.

So to help you dominate your path, and become unf*ckwithable when you’re facing adversity use these 3 “adversity-busting” tactics:

Tactic #1: Master Your Emotions

If you don’t master your emotions, they will become your master. When we’re punched in the face with adversity, our emotions will rise. It’s natural for this to happen because our primitive brain gets turned on. Which means we go into “fight or flight” mode.

And let’s face it, when this happens we’re not thinking long-term. We’re thinking, “How can we make this stop now?” And that’s when we make dumb decisions that can impact our lives for the years to come.

So how do you master your emotions with a primitive brain? Take a step back, and evaluate the situation objectively. Like a human.

There’s a reason why humans run the world, and monkeys are in zoos. Think like a human, and if there’s adversity, look at it objectively and go from there. 

Tactic #2: Be Positive Realist

There’s a huge difference between being positive and a positive realist. 

Positive realists, have a positive attitude but can see the reality they’re in. They’ve taken into account that sh*t has hit the fan, yet don’t freak out, and choose to be optimistic. 

Being positive alone, won’t get you far. If you’re only positive, you’ll become delusional about what’s really going on. And when you realize your delusion isn’t reality, it can crush your spirit.

I’m all for being positive. There’s nothing wrong with it, but be realistic with your positivity when facing adversity.

Tactic #3: Don’t Quit

This is the hardest part because when you’re facing adversity, your brain will look for an easy way to get out of pain.

It’s how our brains are programmed. It’s how we survived as cavemen.

Not quitting is practical advice to follow, yet not many listen to it.

And it’s the reason why they say the journey to the top gets lonely. It’s lonely because so many people quit along the way and the people who didn’t are left alone at the top of the mountain.

Use these 3 tactics to dominate your path, and become unf*ckwithable in the face of adversity.

Practice using these tactics daily, and you’ll notice the difference. You:

  • Be unfazed, adaptable and flexible when new challenges arise.
  • Have others ask you how you’re able to cool like a cucumber under so much pressure.
  • Stay laser-focused on your goals.

And these are just a few things that will happen in your life when you use these 3 tactics to overcome adversity.

To your success,


DADS: Yesterday morning, we wrapped up Squire program Class 003, now If these are some tactics you’d love to help the young man in your life attain, you should definitely get signed up with Squire Class 004. This program was designed for boys age 12-16, and the father figures in their life, wether that be their actual dad, an older brother, or uncle, and its purpose is to give these young men the proper passage into manhood while also strengthening the bonds between them and their greatest guidance figure in life, their father. Class 003 was our biggest yet, and spots will sell out and are going fast, so click here to submit your application.