I’ve sold hundreds of millions of dollars worth of products, services, and franchises — but I used to suck at sales. In today’s episode, I’m sharing the exact 4-step sales framework that changed everything for me. Whether you’re struggling to close deals, pitch with confidence, or just want to stop hearing “let me think about it,” this framework will flip the switch. I’ll break down how to agitate the problem, paint the outcome, deliver the solution, and confidently close — in any setting. If you’re serious about leveling up your income, this one’s for you.

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