Episode 18

How Social Justice Will Add Value to Your Business

We live in an age where millennials are stepping up and bringing a new wave of change into the marketplace – social justice. How businesses get involved with charities and causes is a direct reflection of their values. People are way more likely to buy from a brand who donates a portion of its proceeds to charity over a brand who doesn’t. Why? Because people inherently want to help others. Listen to Bedros Keuilian and Craig Ballantyne talk about the advantages of connecting with charities in order to build your business while giving back.

“It’s one of the fastest ways to build my brand, and give back to charities and causes we believe in.”

– Bedros Keuilian

Here’s what you’ll discover:
0:44 – What is social justice, and how does it grow your business?
2:18 – How the Fit Body Boot Camp Million Dollar Toy Drive is giving back while adding additional value to the brand.
4:00 – How to tie in a charity to your business by working donations into your prices.
6:41 – How being involved with a charity will make you more desirable among your competitors.
8:29 – How you can get involved in charities without looking like a publicity vulture.
11:46 – The number one reason you should tie your business in with a charity.

“Everything else being equal, most people are gonna go get involved in the business that is giving back to charity.”

– Craig Ballantyne


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