Day: May 27, 2025

YOU’RE GETTING ROBBED

We live in a world that makes it way too easy to stay comfortable.

DoorDash, Netflix, Uber, OF…

Everything is one tap or scroll away.

The world is designed to make things “easy.”

But “easy” is what’s making men soft. And once you start trading strength for comfort, it’s a slippery slope to a life of mediocrity.

I share this with you because I’ve seen how quickly your health can get stolen from you, and most men don’t even notice it happening.

You think you’re just winding down with one beer.

You think skipping the gym “just for today” won’t matter.

You think ordering fast food as a little treat is harmless.

But what you don’t see is that your discipline is bleeding out one decision at a time.

And with it, your energy, your confidence, your edge.

You’re getting robbed—and you’re the one handing over the keys.

Then you blink, and it’s been 3 weeks of garbage sleep, missed workouts, and blood sugar swings that make you crash by noon and scroll yourself numb by midnight.

The truth is, it’s rarely one day of bad decisions.

It’s a series of small, avoidable compromises.

The missed workout becomes two.

The cheat meal turns into a cheat week.

And suddenly, your jeans fit like compression shorts.

Meanwhile, your immune system tanks.

Your gut’s a mess.

Your energy’s unpredictable.

Your focus disappears.

You tell yourself you’ll clean it up Monday.

That you’ll lock in again when things slow down.

But life doesn’t slow down.

It stacks up.

And the longer you drift, the harder it is to find your way back.

Then one day, you’re 48…

Sitting on the couch, watching reruns of a show you don’t even like…

Your belly’s out, there’s cheeto dust on your fingers (and belly)…

And you’re wondering how the hell you let yourself drift this far.

I don’t want that for you.

And it doesn’t take Ozempic, reels of David Goggins, or some $10,000 wellness retreat to turn things around.

It takes structure.

It takes non-negotiables.

It takes a decision to stop giving your health away to convenience.

For me, that starts in the morning.

I don’t wake up and grab my phone.

I wake up and grab control of my day.

My morning routine always starts with:

And occasionally, some Jack Johnson playing in the background while I get ready.

Because nothing drowns out the inner b!tch like a little ukulele while downing my Trulean Shot.

This routine gets me moving before the excuses even have a chance to wake up.

Whether it’s doing what I do or finding what works for you…

You don’t need a complicated system.

You just need something that holds you down when your brain’s half on, your kid’s screaming down the hall, and your phone’s blowing up over some fire inside your business.

The world isn’t going to stop robbing you.

You’ve got to stop handing it over.

So build structure. Stack wins.

Reclaim your health before someone or something steals more of it from you.

Talk soon,

Bedros Keuilian

P.S. You can’t control everything. But you can control how you start your day and that shapes everything else.

For me, it starts with the Trulean Wellness Shot.

It’s fast. Clean. Reliable.

And it takes less time than most people take to open their email.

Join the Trulean Subscription Club and use code BEDROS at checkout for 50% off your first month’s subscription order.

Check it out here. >>>

YOU CAN’T PREDICT THE ECONOMY (HERE’S HOW TO BUILD A BUSINESS THAT DOESN’T CARE)

Every few months, it’s something new.

Tariffs. Inflation. Bank failures. AI. Interest rates.

The media’s entire business model is built on convincing you the sky is falling.

And if you buy into it, you’ll talk yourself out of doing the one thing that gives you real control…building your financial freedom.

I’ve built businesses through “this is the end” cycles before.

The Great Recession of 2008. 

The 2020 ‘Flu’. 

Through global chaos and personal ones.

And I can tell you from experience:

You don’t beat chaos with predictions. You beat it with preparation.

I share this with you because if you’re serious about building a business that wins in any economy, here’s what matters most:

  1. Build With Low Overhead and High Margin

Big brands love to brag about top-line revenue.

But in a down economy, it’s not how much you make, it’s how much you keep.

Smart entrepreneurs build lean.

They minimize fixed costs.

They don’t scale up staff, inventory, or space just to stroke their ego.

Instead, they focus on efficiency, profitability, and simplicity.

  1. Solve a Permanent Problem

The best businesses solve enduring problems, not trends.

Weight loss. Confidence. Pain. Stress.

These don’t disappear when the economy tightens, they become even more important.

So if your offer helps people feel better, move better, live longer, look better, then you’ll always have demand.

Recessions don’t stop people from needing help. They just stop them from wasting money on BS.

  1. Build a System, Not a Job

A lot of entrepreneurs build businesses that fall apart the second they take a break.

If you’re going to build something, make sure you’re building a system with:

  • Proven marketing and lead flow
  • Client retention strategies
  • Plug-and-play team systems
  • Recurring revenue
  • Real-time visibility on performance

Because 4-hour days of structured execution beat 14-hour days of unstructured ‘hustle’ every single time.

  1. Own a Community, Not Just a Product

Products are replaceable. Community is what builds lasting businesses.

If you want people to stay, refer, and pay premium pricing, build a culture. Make them feel like they belong. People stay where they feel seen, supported, and pushed to grow.

In uncertain times, that’s what they crave most.

And if you want the shortcut…

If this sounds like a lot to build from scratch, I get it.

It took me years, and plenty of mistakes, to build systems that actually scale without stress.

But if you want a proven business model that already checks all these boxes…

Low overhead, high retention, systematized growth, community-driven, and built to thrive in any economy…

Then you might want to look into opening a Fit Body Boot Camp.

We’ve already figured out the blueprint.

You just have to plug in and execute.

Look, you don’t need to know what the Fed is going to do next quarter.

You don’t need to guess which platform is going to take off.

You don’t need to have a perfect read on the stock market, oil prices, or shipping costs from China.

You need one thing…a business model that works in any market.

Talk soon,

Bedros Keuilian

P.S. If you want to skip the guesswork and build a profitable business that holds strong when the market doesn’t…

Click here to fill out an Expression of Interest and see if Fit Body Boot Camp might be right for you. >>>

P.P.S. We’ll show you exactly how to build a recession-resilient gym with systems that work, no matter what the economy throws your way.

Find out more here. >>>