Author: Andrew Rodarte

In my 51 years of life, I’m proud of many things I’ve created and accomplished.

I’ve built multiple 8 and 9-figure companies. I’ve helped thousands of entrepreneurs scale their businesses. I’ve spoken on stages around the world.

But my proudest accomplishment? Being a great father to my two kids.

Make no mistake about it – parenting is tougher than any business I’ve ever scaled.

But it’s also the most rewarding job I’ll ever do.

And I figured out early that being a great Dad has nothing to do with being your son’s best friend or giving him tons of “stuff.”

Material things don’t matter.

What matters is teaching him the lessons that turn boys into men.

I share this with you because most fathers don’t know what to teach their sons. They think if they’re just “present” and “supportive,” that’s enough.

It’s not.

Your son doesn’t need a dad who is soft or harsh.

He needs a dad who is calm, strong, consistent, present – and shows him what a formidable man looks like.

HERE ARE THE 5 LESSONS I’VE LEARNED THAT SEPARATE BOYS WHO BECOME GOOD MEN FROM BOYS WHO STAY LOST:

1. STRUCTURE COMES BEFORE FREEDOM

A boy doesn’t need self-expression first. He needs structure.

Teach him to wake up on time. Keep his room clean. Finish what he starts.

Freedom without structure produces chaos. And chaos produces weak men.

2. COMPETENCE BUILDS CONFIDENCE

Confidence isn’t a gift you give your son. It’s a byproduct of doing hard things.

Praise effort, not identity. Let him struggle without rescuing him.

A boy who can do hard things doesn’t need constant reassurance.

3. STRENGTH IS A MORAL OBLIGATION

A dangerous man who tempers his anger is safer than a weak man pretending to be kind.

Teach your son how to lift. Play sports. Train in combatives.

Show him that aggression must be channeled and controlled – not suppressed.

4. RESPONSIBILITY IS THE CURE FOR AIMLESSNESS

Boys need weight on their shoulders.

Weekly chores. Consequences for their actions. People or tasks that depend on him.

Nothing matures a boy faster than having responsibility and being needed.

Purpose is found where responsibility is accepted.

5. YOUR EXAMPLE MATTERS MORE THAN YOUR WORDS

Your son is not listening to what you say. He’s watching who you are.

How you treat his mother. 

How you handle anger. 

How you show up when things get hard.

Dad, you can’t outsource this. You’re the curriculum.

Years from now, your son will talk about you to his kids.

What will he say?

He won’t remember the expensive Christmas gifts or how much you spent on vacations.

He’ll remember how you showed up. How you taught him to be a man. 

How you built him into someone who can stand alone, protect others, accept responsibility, act with restraint, and endure hardship without bitterness.

That’s what turns boys into good men.

Men who become assets to their families, their communities, and themselves.

This is your job, Dad. Not the school system’s. Not society’s. Yours.

And in case no one told you, you’re doing a great job.

Keep up the great work,

Bedros Keuilian

P.S. The next Squire Program is coming up soon. Bring your son for a one-day father-son adventure where you’ll teach him these lessons through action, not lectures. 

This one minute video explains everything.

A few years ago I achieved a huge milestone and purchased a beautiful two-story building with big office space.

It was going to serve as the new Fit Body Boot Camp HQ.

The only problem was it was across the street from the Chino State Prison.

Not a good look when welcoming new franchise partners or my coaching clients come to visit.

Talk about a dumb way to spend $1.1 million!

Regardless of my oversight, I had signed the deal on the building so I decided to keep the building and convert it into my badass personal gym – BK Strength.

But here’s the thing…

That prison across the street from my gym has become a daily reminder that freedom isn’t just about physically walking free – it’s a state of mind.

And let me tell you something…

Some people walk free but are still more shackled than those men behind bars.

I share this with you because the sad reality is you might be one of them.

Here’s what I mean…

Just because you’re walking around with nice clothes, driving a nice car, and living in a big house doesn’t mean you’re free.

In fact, you might be more trapped than ever.

Those golden handcuffs – your high-paying job, your benefits, your 401k – they’re keeping you chained to a life that looks good on the outside but feels empty on the inside.

I know this because I was once in your shoes. The year was 2002 and I was making $150K a year as the regional manager for a personal training company.

But the truth is you’re not free if:

• You’re missing your kids’ sports games due to work
• You’re constantly stressed about hitting someone else’s targets
• You’re wondering if your raise will be enough to cover inflation this year
• You’re working your butt off making someone else’s dreams come true
• You’re trading your life for a paycheck, hoping you’ll have enough saved by 65 to finally start “living”

That’s not freedom. That’s not the American Dream.

The REAL American Dream is about true freedom – financial AND time freedom.

And it’s about doing something that gives you a REAL sense of purpose and meaning.

It’s about waking up excited to start your day, knowing you’re making a real impact in people’s lives.

The good news is that my team and I have a way to get you to your American Dream.

On February 17th at 5pm PST, we’re hosting a FREE virtual Fit Body Discovery Day to show you the PROVEN blueprint on how to break free from those golden handcuffs and build your REAL American Dream by opening up a Fit Body Boot Camp fitness facility that gives you purpose AND profits.

Click here to register before spots fill up

This webinar is an hour, it’s completely free and could be the moment you look back years from now and say, “That’s when everything changed.”

Remember, the shackles holding you back are only as strong as you allow them to be.

If you’re anything like I was in 2002, this could be your 2026 moment where you decide to break free.

Talk soon,

Bedros Keuilian

P.S. I have a special announcement for those who attend. Plus, I’ll be bringing on two franchise partners who are absolutely crushing it. You’ll be able to ask them directly how you can replicate their success when you open your Fit Body location.

Register for the Fit Body Boot Camp free Discovery Day on February 17th.

I remember when I was a personal trainer at LA Fitness making $12.50 an hour.

I’d train clients back-to-back, sometimes 10-12 sessions a day. I was grinding my ass off.

But there was a cap. 

I could only train so many people because I could only work so many hours.

So I stayed stuck. Working harder and making around the same money.

Until I figured out a different approach.

I share this with you because adding a 30% increase to your business doesn’t require working more hours or gambling with your pricing.

You make small, strategic tweaks in 3 specific areas. Each tweak adds 10%. 

Together, they compound into a 30% raise.

Here’s how it works.

There are 3 main levers you can pull inside your business to maximize profits. 

Those are:

• Lead quality
• Close rate
• Price

So with this in mind, all you need to do is get 10% better in these 3 areas to add 30% more profits to your business.

LEVER 1 – LEAD QUALITY (10% better leads)

If you want to attract better leads then tweak your messaging, your offer, and where you’re marketing. 

Find a better hook for your ads, tighten up your copy, and sharpen your offer to boost your marketing efforts by 10%.

LEVER 2 – CLOSE RATE (10% better conversions)

Learn to deliver a better pitch and get better at overcoming objections. 

One or two tweaks to your sales process gets you there.

LEVER 3 – PRICE (10% increase)

What if you charged just 10% more?

Let’s say you charge $100. An extra $10 is very much justifiable. Don’t you agree?

A lot of the time, this small increase won’t even be noticed. But focus on getting clients into larger packages or closing bigger deals – where you’re not only giving the client more value, but you’re also bringing in more cash.

The right clients won’t blink. The wrong clients (the ones who were going to quit anyway) will filter themselves out.

So if you get 10% more out of your lead quality, 10% better in your close rate, and charge 10% more…

BAM!

You got yourself a 30% increase! In profits, NOT just revenue.

In fact, I use this exact playbook with my coaching clients. And it works like gangbusters for my Domination Year Healthcare clients. A lot of them focus on just one of these tweaks and almost always see an immediate increase in profit.

You can see some of their wins here.

It’s simple to understand if you know which levers inside your business to focus on. But it’s not always easy to implement on your own.

The problem I see that entrepreneurs make is that they ONLY focus on one area, and that’s usually marketing.

Look, it’s nearly impossible to get a 30% bump in marketing alone. But you can get a 10% bump in lead quality, sales conversion, and price point.

Here’s what to do next…

Pick one of the 3 areas and attack it until you get your 10% increase. And then do the same for the other two areas until you hit the 30% increase.

And if you want help installing these 3 levers into your business so you can scale without the chaos, that’s exactly what we do in Domination Year for Healthcare Professionals.

I work with you personally to optimize your lead generation, sales process, and pricing so you can build a business that actually pays you what you’re worth.

Apply for Domination Year Healthcare here.

Talk soon,

Bedros Keuilian

I was prepping for an in-person meeting with one of my $100K Domination Year clients earlier today.

Now, before we get into the War Room (that’s what I call the conference room at HQ), I always send a voice note, text, or email asking them to set their goals for the session.

Why? Because by the time we’re done, the whiteboard in the War Room is going to be filled with the exact game plan for how we’re going to achieve those goals in their business.

As I wrote this email, I thought this would be good to share.

So with my client’s permission, I thought…why not share what I sent to him about dominating 2026.

Hopefully you can take $100K worth of gold nuggets and install them in your business.

Here’s what I sent:

—————-

We’re meeting on Wednesday, and I want to make sure we hit the ground running.

Since you’ve been with me, we’ve made sure to rack up as many points in the win column as possible.

It’s been nothing short of amazing seeing you and your business grow, but that’s now in the past.

The wins you collected last year don’t matter anymore.

The mistakes you made last year don’t matter anymore.

What matters right now is what you’re gonna do in 2026.

So the question we must keep asking ourselves is…

How can I make 2026 my most profitable year yet?

Think hard and deep about this before Wednesday.

Here are a few things to spark some creative profit-creating ideas:

• Raise your prices
• Automate your follow-up with emails or text messages
• Leverage your personal brand even further
• Fix your customer retention
• Create a high ticket program so you’re no longer trading time for money
• Document your SOPs
• Find the gap competitors are ignoring
• Identify your biggest bottleneck – leads, conversions, or operations?

I could go on and on, and I’m confident you’re more than capable of figuring out one or two needle movers to make 2026 a year to remember.

Here’s one profit-lever I focus on every year.

Expanding my network.

Your network is your net worth.

I’ll preach this until the day I die.

Your network is the BIGGEST leverage point to skyrocketing the level of income you bring in.

This is why I go out of my way to build relationships with amazing people – entrepreneurs, investors, operators who are crushing it in their industries.

I know you already have some of killers in your rolodex since I’ve made introductions, but it’s something to think about adding more individuals in 2026.

Each relationship I’ve made has skyrocketed the quality of my life in one way or another. And I made it my top priority to do the same for them too.

If you don’t have a list of people you want to build a relationship with, make one now.

If I know them, I’ll make an intro so you can make 2026 your most profitable year yet.

Let me know what your goals are so we can hit the ground running when we meet in the War Room on Wednesday.

As always if you need anything before we meet, reach out to Joan, and she’ll get you squared away!

Bedros

—————-

BTW…If you want this level of strategic coaching… 

.,..the kind where we map out your entire year on a whiteboard and I personally introduce you to the right people in my Rolodex – a few spots just opened up in Scale Syndicate.

You’ll get monthly calls with me, access to our Plug-and-Profit Assets (funnels, SOPs, systems that I personally use in my businesses), and a network of entrepreneurs who are building 7, 8, and 9-figure businesses.

Our next in-person meetup is in June at my HQ in Southern California. But you’ll be getting monthly calls, trainings, and access to the group and me before then.

By then, you’ll have been breaking bread digitally with this group for months. When June comes, we’ll meet in person in the downstairs ‘War Room’ and map out exactly how you’re going to scale the next 6 months to a higher level.

Apply for Scale Syndicate here.

Talk soon,

Bedros Keuilian

Every entrepreneur makes mistakes.

I’ve made plenty over the years.

But there’s one mistake I see over and over again…

…and it’s costing business owners thousands of dollars every month.

They focus all their energy on getting new customers through the front door…

…while leaving the back door wide open.

Customers walk in. Look around. Then walk right out the back door.

It’s a revolving door and you’re BLEEDING money.

They think: 

“I just need more traffic. More ads. More customers walking through the door.”

I share this with you because new sales aren’t your business’s lifeblood.

Customer retention is.

A business that doesn’t retain customers is always in emergency mode.

Smart business owners know better.

Yes, it costs money to retain a customer.

BUT IT COSTS WAY MORE TO FIND A NEW ONE.

A returning customer already knows, likes, and trusts you.

That means they’re more likely to buy again. They require less marketing, which means higher profits.

And if they’re happy with you? They refer more people your way.

I’ve always found that retention is the byproduct of a happy customer.

And happy customers come from delivering real results.

When you go all in on providing world-class service, your business doesn’t just survive.

It thrives.

We’ve nailed this down at Fit Body Boot Camp.

Our retention rates are through the roof because we’re obsessed with delivering results for our members. With everything designed to keep people from slipping through the back door because they’re actually getting what they paid for.

And because of that, our franchise owners aren’t constantly scrambling for new customers.

They’re building stable, predictable, and profitable businesses.

The back door is plugged up. Customers aren’t walking out. They’re staying, referring, and building long-term value.

If you’ve ever thought about opening a business without the constant stress of chasing new sales…

…without having to worry about where your next customer is coming from…

…maybe it’s time to look into opening a Fit Body Boot Camp.

We’re expanding. And with the initiatives we have in place, I have no doubt we’re heading into a record-breaking year.

Check if there’s a territory available in your area here

Talk soon,

Bedros Keuilian

P.S. Most businesses are revolving doors – customers in, customers out. Fit Body Boot Camp closes the back door. 

Learn more about franchise opportunities here

Here’s what’s interesting about politics.

When one side is in power, they’ll tell you everything is great. The economy’s booming, jobs are up, and America’s winning.

The other side? They’ll scream about how everything’s falling apart. It’s doom and gloom about the recession coming, unemployment is up, and the American dream is over.

Then their guy swaps seats in the Oval Office, and suddenly they reverse their talking points.

Regardless of which side you’re on, there’s something you’re experiencing right now in your business…

…and probably feeling in your bank account.

You see, it doesn’t take a rocket scientist to see that the economy is struggling.

And we’re either already in a recession or heading straight into one.

Looking at early Q1 of 2026, it’s shaping up to be one of the weakest quarters for consumer confidence in years.

Credit card debt at all-time highs. Inflation still climbing. 

Just last week the stock market dipped 900 points in one day.

And if you’re an entrepreneur, you’re watching your sales drop and your revenue shrink.

But here’s the thing…

It’s NOT all bad news.

When the economy tanks, there’s ALWAYS opportunity for those smart enough to see it.

The problem is that most struggling business owners keep running their business the exact same way they always have.

And that’s a death sentence in any economy.

I’ve been through this twice before. 

Scaled Fit Body Boot Camp through the 2008 housing crash and grew my companies through the pandemic lockdowns.

I can tell you from firsthand experience that there is ALWAYS hidden opportunity during downturns.

BUT YOU HAVE TO KNOW WHERE TO LOOK.

Most entrepreneurs hope things will magically get better if they just keep doing what they’ve always done.

That’s rarely what happens.

The way you marketed and sold in 2023 when money was flowing? That doesn’t work now.

When consumer confidence drops and wallets tighten, you need a different playbook.

The businesses that refuse to adapt? They’re bleeding sales, shrinking profits, and soon enough, they’re shutting down.

I don’t want that to be you.

I share this with you because with all my Domination Year coaching clients, this is exactly what we’re working on right now.

Finding the hidden opportunities, making the pivots, and taking advantage while everyone else is panicking.

Because here’s what most people don’t understand…

…money doesn’t disappear during recessions. It just changes hands.

Your job as a leader is to figure out who has the money now and how you need to shift your offer, your process, or your business model to get it.

That’s the pivot.

But the thing you can’t do…

The thing you should NOT do…

…is keep running the same playbook hoping it suddenly starts working again.

That almost never happens.

You need to spot the opportunity in this new economy and make the pivots that get your business back to growth and profitability.

That’s your job as the founder and leader.

And if you want me to help you install the systems and processes so economic downturns don’t destroy your revenue, that’s exactly what we do in Domination Year.

I work with you personally to find those hidden opportunities, make the right pivots, and scale your business faster – no matter what’s happening in the broader economy.

If you’re already doing $150K+ per year and you’re ready to take control of your growth in 2026, let’s talk.

This video will explain how we can work together.

Look forward to working with you,

Bedros Keuilian

We’re surrounded by so many distractions, and our attention is being pulled in a million different directions.

It’s harder than ever to maintain the levels of focus you need to be successful. 

I struggled with this too.

As an entrepreneur, my attention gets pulled a million different ways – clients trying to reach me, team meetings, running multiple businesses, people constantly trying to get my time…

And then there’s social media.

Look, social media is part of life. If you’re growing a business or you’re an entrepreneur, you need to be on social media.

But the problem is these companies are treating us like lab rats.

They’ve designed the apps to steal our attention any way they can. 

Every ping, notification, and scroll is reconditioning your brain to be distracted.

I call these social media companies “attention thieves” because they’re stealing your attention from what matters most…your goals.

I’m not here to go down that rabbit hole on how these studies even show they’re destroying our brains.

I’m here to show you how to break free from the attention thieves and rewire your brain with intentional effort.

Rather than being a victim to it, here’s how to turn it into your advantage and take back your attention.

HERE’S HOW I BROKE THE CONDITIONING:

1.) WEAN YOURSELF OFF SOCIAL MEDIA

I get that social media is part of life. But it doesn’t have to consume your life.

I limit my time to specific windows each day. I use that time intentionally – create content for my business, connect with people, then I’m out.

Turn off notifications. Those constant dings are reconditioning you to be that lab rat pressing the lever.

2.) CREATE A DISTRACTION-FREE ENVIRONMENT

When it’s time to work, my phone goes face down and out of reach.

When I’m training jiu-jitsu or lifting, phone stays in my gym bag. When I’m coaching clients, phone stays off my desk. Do Not Disturb is always on.

Whatever your distraction-free environment looks like, don’t let personal messages or random videos pull you off track.

3.) STACK REAL DOPAMINE

You know what gives me real dopamine? Rolling on the mats. Lifting heavy. Spending time with my family. Building a business.

Not scrolling TikTok or looking at influencer thirst traps on Instagram. 

Find the things that give you real hits of dopamine… 

Hitting a PR in the gym, building your business, making memories with your family…

Stack those instead of fake digital hits.

Focus is a muscle. The more you flex it, the stronger it gets.

When you break the conditioning, you can start to rewire your brain. 

And when you start to rewire your brain, you’ll build the life you want instead of watching everyone else build theirs.

Keep going dude,

Bedros Keuilian

P.S. Another way I stay laser-focused is making sure my body has the nutrients it needs. I do this by having a Trulean Wellness Shot every morning so my body is primed for the day. 

Drinking this before I start my day and it always helps me get dialed in.

Use code ‘BEDROS’ for 50% off your first month.

>> Get Trulean Wellness Shot Here

The average American spends their weekends watching sports, drinking beer, and trying to forget their responsibilities.

They use Friday night through Sunday to escape. To numb out. To recover from a week they barely survived.

Then Monday comes, and they’re right back where they started – broke, out of shape, and wondering why nothing ever changes.

Now if you’re like me, you see weekends differently.

You see them as a competitive advantage.

While everyone else is checked out, you’re working on your business, getting in shape, or leveling up your high-income skills.

You understand that the work doesn’t stop just because it’s Saturday.

I share this with you because there are two types of people in this world: 

Average people and weekend warriors.

AVERAGE PEOPLE:

They believe weekends are for “recovering” from the week. For relaxing. For taking their foot off the gas.

They tell themselves: “I worked hard all week. I deserve a break.”

So they spend 48 hours doing nothing productive. And when Monday rolls around, they’re in the exact same place they were on Friday.

Year after year. Same income. Same body. Same life.

WEEKEND WARRIORS:

They see weekends as the separation point. The gap where they pull ahead while everyone else falls behind.

They choose the “pain” of discipline over the comfort of laziness.

They understand that if going after their goals means sacrificing a bit of comfort to:

• Build a business
• Generate f*ck you money
• Get in the best shape of their life

Then they’ll choose that “pain” any day of the week (and twice on Sundays).

HERE’S A FEW HARD TRUTHS FOR THE WEEKEND WARRIOR:

• You get what you tolerate in life
• Comfort is a slow death – prefer pain
• Everybody wants to eat – Few Will Hunt

Success is built in the gaps – early mornings, late nights, and weekends

So keep using these weekend separations to work on yourself and your dream project.

Be a weekend warrior.

Talk soon,

Bedros Keuilian

P.S. If you prefer to choose pain over comfort during the weekends, you’ll like these shirts from Few Will Hunt. 

Make sure to use code ’BEDROS’ for 10% OFF.

If you’ve been around me long enough, you know the type of man I admire.

The Western characters – John Wayne, Clint Eastwood. The Schwarzenegger, Stallone types who ran into the fire instead of away from it. 

Men who protected their families. 

Men who were strong physically and mentally.

Men who held the line when everyone else folded.

But over the years, things have changed.

Turn on any sitcom today and the dad is a bumbling idiot. 

He’s lazy, weak, indecisive, and almost always the butt of every joke. The wife runs the house and his kids don’t respect him.

This is what society is teaching our sons on what it means to be a man.

I share this with you because the type of man I admire – and the type of man I’m trying to raise my son to become – embodies these qualities:

• Faces adversity head-on instead of running from it
• Keeps his word no matter the cost
• Builds discipline – physical, mental, emotional
• Protects his family and stands for something
• Doesn’t need validation or approval from anyone

These qualities might be rare today, but they’re not gone. And they’re attainable.

I believe you have the potential to be that man. 

Those qualities are already within you, waiting to be fully realized and embraced.

But it starts with taking daily actions that build your character:

• Doing hard things
• Having the difficult conversation
• Following through on promises to others and yourself
• Being disciplined in your routines – exercise, diet, how you spend your time

Every day is an opportunity to build the version of yourself you’ll be damn proud of.

And if you’ve got a son, it’s your responsibility to show him what that looks like. 

Not through lectures but through action. Through becoming the type of man he can look up to and model himself after.

Now go get after it.

Talk soon,

Bedros Keuilian

P.S. The next Squire Program is January 31st. If you’re ready to become the type of man you admire and guide your son on how to walk through the world with strength and integrity, this is where it starts.

This quick 1-minute video explains everything you need to know.

Everyone seems to be talking about the state of the economy right now.

With inflation still high, credit card debt at record levels, and the US Dollar weakening, it’s easy to point the finger at whoever’s in office or blame the Fed for the mess we’re in.

But here’s the reality: 

Your personal economy shouldn’t be affected by the economy.

Your personal economy is how much money you make, how much you keep, and how much freedom you have. 

And as an entrepreneur and business owner, you have direct control of it.

In fact, we’re the only few who can control how much or how little we make.

I share this with you because most of us want to make as much as possible so our personal economy takes care of our loved ones, gives us freedom, and creates the life we actually want.

But only a few actually do it.

So why do so many fail to take control?

It’s because they don’t actually have control over their business. They think they do – but they don’t.

Most entrepreneurs believe they’re in control because they own the business…

…but if you don’t control your marketing, your sales, and your leadership – you don’t control your revenue.

And if you don’t control your revenue, you’re not controlling your personal economy. 

You’re just hoping things work out.

Here’s what that looks like:

You’re guessing your way through marketing – throwing money at ads, posting content, and hoping something sticks.

You’re relying on hope to close sales – praying prospects say yes instead of having a system that converts predictably.

You’re the bottleneck in your business – doing everything yourself because you don’t have systems to lead and scale through other people.

Without control over these three systems, you’re not running a business. You’re running a hustle that depends on your time, your energy, and luck.

But when you install the right marketing systems, sales systems, and leadership systems.

You create your own economy with control:

• You control how many leads come in.
• You control how many of those leads convert.
• You control how your team executes without you doing everything.

That’s when the broader economy doesn’t matter. The presidency doesn’t matter. Your competition doesn’t matter.

Because you’ve built a business that generates revenue predictably – regardless of what’s happening outside your four walls.

This is exactly what we’re installing at the 10X Intensive on February 7th in Chino Hills.

I’m going to show you how to take complete control of your personal economy by building the marketing, sales, and leadership systems that let you scale – no matter what’s happening in the broader economy.

So forget the BS noise about the state of the economy.

That’s not your economy to focus on.

As entrepreneurs and business owners, we hold the reins to our future success.

>>> Secure your spot at the 10X Intensive here

To taking control of your personal economy,

Bedros Keuilian