Author: Andrew Rodarte

Years ago when I first got into the fitness industry, everybody told me group fitness was a fad.

“People want personal training, Bedros. One-on-one. That’s where the money is.”

I looked at the data, looked at the trends, looked at where consumer behavior was heading…

…and I bet everything on group fitness anyway.

That bet became Fit Body Boot Camp – hundreds of locations, 3x on the Inc. and Entrepreneur fastest-growing franchise lists.

I share this with you because I’m seeing that same kind of wave forming right now. 

And most people are completely missing it.

They’re calling it the silver tsunami.

Here’s what’s happening: 

10,000 baby boomers are turning 65 every single day in America. 

This generation has the lowest debt, the highest disposable income, and the strongest desire to invest in their health and longevity of any demographic walking the planet right now.

These aren’t people looking for six-pack abs or beach body transformations. 

They want to pick up their grandkids without throwing out their back, stay independent, stay strong, stay functional for the next 20-30 years of their life.

And 386 metro cities across the country are already baby boomer heavy – meaning the demand is there RIGHT NOW and almost nobody is positioned to serve it.

I’ve already started building for the silver tsunami inside Fit Body. 

You can see how we’re doing it here.

Because that’s what entrepreneurs do – you see the wave before it breaks and you paddle out.

If you’re looking for YOUR silver tsunami (no matter the industry you’re in), here’s what I’d tell you to pay attention to:

1. Where is money moving? 
2. Who is being underserved? 
3. What does the next 10 years look like? 

The entrepreneurs who win aren’t the ones with the best ideas. They’re the ones who see the wave early and commit before it’s obvious.

Talk soon,

Bedros Keuilian

P.S. If you want to see exactly how Fit Body Boot Camp is positioning to ride the silver tsunami, and how you could be the one opening a location in your area, join me at the next Virtual Discovery Zoom. 

I’ll show you behind the scenes of everything we’re building.

Register here: https://join.fbbcfranchise.com/discovery-day

Behind every “overnight success” is a season most people don’t ever hear about.

When I was building Fit Body, there were seasons where I was:

 Working 16-hour days.

Missing time with my kids.

Watching campaigns fail.

Losing money I didn’t have. 

And going to bed wondering if I was an idiot for doing this instead of just getting a safe job with a 401k and health insurance.

That’s the $0 season. 

And every entrepreneur goes through it.

It’s the day-to-day challenges and failures that make you question your sanity. 

The countless setbacks that make you want to throw in the towel.

Or being one bad month away from shutting it all down.

That’s the part nobody posts on Instagram.

I share this with you because what I learned through all of it is that your success comes down to how you act in these exact moments. 

It’s doing the little things over and over again when it’s hard and you don’t feel like showing up. 

It’s taking that next step before you feel “ready” because ready is a lie you tell yourself to stay comfortable.

It’s going ALL in on your goals because you have a burning desire to build a better life for yourself and your family…

…not because some ‘gooroo’ told you it would be easy.

The real reward isn’t the money, the cars, or the watches. 

It’s the skills, the mindset, the discipline, the resilience you develop along the way.

That’s the stuff that makes you unstoppable.

Because once you’ve built THAT version of yourself, nothing can take it from you. Not a failed business, not a bad partnership, not even a recession.

The only ones who get there are the ones willing to give up on this fantasy of “overnight success” and just commit to overcoming their $0 season.

Talk soon,

Bedros Keuilian

P.S. Even though I don’t believe in “overnight success,” I do believe in shortcuts. The kind that save you months or even years of trying to figure it out on your own.

One of those shortcuts is Fit Body Boot Camp’s Virtual Discovery Zoom, where you get to see behind the scenes of one of the most trusted brands in the fitness industry – how we built it, how we scale it, and how you could be the one opening the next location in your area.

The next Discovery Zoom is coming up.

Register here: https://join.fbbcfranchise.com/discovery-day

It’s no secret I barely made it through school. 

I grew up taking ESL classes and was diagnosed with ADD.

But somewhere between trying to graduate and building companies that have generated over $200 million in sales, I figured something out that most people never do.

Being great at what you do and knowing how to make money from it are two completely different skill sets.

And nobody teaches you the second one. 

I see it all the time. 

Someone builds the expertise (spending years, sometimes decades mastering their craft), and they still can’t figure out why their business has a ceiling on it.

They think it’s a lead gen problem. It’s not.

They think people are broke. They’re not.

They think they just need to work harder. They don’t.

What they’re missing is the business side of their brilliance. 

The sales process, the offer structure, the ability to turn one client into three transactions instead of one, and the systems that let them scale without being in the room for every single dollar that comes in.

I share this with you because the reason smart people stay stuck isn’t that they lack talent or work ethic. 

They’re just tied to a system that was never designed to let them win.

The doctor trading 14-hour days for a salary that sounds impressive until you divide it by the hours. 

The C-level exec who’s built someone else’s empire for 20 years and has nothing of their own to show for it. 

The med spa owner doing $400K a year who can’t take a vacation because the entire business runs through them.

These people have something most entrepreneurs would kill for – decades of real expertise. 

But they’ve never been taught:

• How to package those skills into an offer the market actually wants to buy
• How to position themselves so the right audience finds them 
• How to build a business that doesn’t require them to be in the room for it to make money

And when you learn how to do that…

When you can take 15 years of expertise and compress it into an offer, a brand, and a sales system that reaches thousands instead of dozens – the ceiling disappears.

If someone like me, who could barely pass English class, can build a $200 million empire…then someone with your brains, your credentials, and your expertise can do something even greater.

Talk soon,

Bedros Keuilian

P.S. If you’re a healthcare professional looking to package your expertise and build something beyond your practice – Domination Year is my private 1-on-1 coaching program. 

For 12 months you work directly with me. I essentially sit in as the CEO of your business and help you build your offer, your sales systems, your lead gen, and your back-end revenue so you can scale past the ceiling you’ve been hitting.

P.S.S. This is how I helped Dr. Gabrielle Lyon go from a concierge practice to a New York Times Best Selling author generating multiple 7-figures without seeing a single patient.

>>> View her testimonial here

P.S.S.S. Making the switch isn’t simple – but it doesn’t have to be complicated either. 

If you want to talk through what this could look like for you, book a call with my team and you can game plan exactly how we’d scale your business together.

>>> Book a call

I have a coaching client named Scott. 

Scott comes from a military background and law enforcement.

The dude is tough as nails. 

He came to me ready to scale a supplement company he’d been building on the side.

But he had a problem.

He was doing what I see almost every entrepreneur do when they try to break into a crowded market…

…he was trying to replicate the success of brands that were already there.

He had:

Another greens powder. 

Another pre-workout. 

Another protein. 

He was competing head-to-head with brands like Athletic Greens, Jocko Fuel, Trulean, and Onnit.

Brands that already have millions of dollars in ad spend, loyal followings, and years of momentum behind them.

And that’s where most people fail. 

When you try to out-product an established brand…

…You automatically become the second choice. 

I share this with you because you’re asking customers to leave something they already trust for a version of the same thing from somebody they’ve never heard of.

That’s not a fight you win.

And when you try to do it all…

Have every supplement under the sun, every SKU you can think of – you spread yourself so thin that nothing stands out and you burn through cash trying to market a dozen different things instead of owning ONE.

So I asked Scott a simple question:

Which product do you believe in more than any of the others?

It was his nootropic.

He’d been using it himself through years of military service and high-stress law enforcement work.

It wasn’t just another brain supplement. 

It was built by a guy who needed it to stay sharp when the stakes were life and death.

That’s a story nobody else can tell. 

It is no longer just another product…

It evolves into a brand people rally behind because there’s a real human with a real background and real proof standing behind it.

And this applies to EVERYTHING – not just supplements. 

Coaching, consulting, fitness, services, whatever you’re building.

If you’re trying to win by being a slightly better version of what’s already out there, you’re going to lose. Every time.

But if you find the ONE thing that’s tied to YOUR story, YOUR experience, and YOUR proof…

That’s where you stop competing and start leading your industry.

Talk soon,

Bedros Keuilian

P.S. This is exactly the kind of work we do inside Scale Syndicate. We rip apart your offer, your positioning, your lead gen, your sales process – and rebuild it around the thing that actually makes you different.

>>> Apply here

I recently had a Scale Syndicate coaching call and one of my members (we’ll call him James) stuck around after the call for Q&A.

James has struggled to break past the 6-figure mark in his business for the past two years.

So I started asking him a series of questions I always ask when someone’s stuck.

And within about the first 2 questions I realized what the real problem was.

He was overanalyzing every decision he made.

He wasn’t being decisive with his time, his actions, or his next moves and it was causing his business to plateau.

Well I don’t want to get into the specifics of what was going on in his business…

…but I was able to help James get out of his head and build a plan for how he’s going to take his business from 6 figures to 7 figures.

I share this with you because it got me thinking about the importance of being decisive.

Look, as entrepreneurs we are faced with countless decisions every day.

Some of these decisions can be business-altering decisions that have the potential to bankrupt your business.

It’s easy to become overwhelmed and feel like you’re not in control.

I’ve been there in my early days of building Fit Body Boot Camp.

But the truth is, you are in control.

You just need to learn how to be decisive.

Being decisive means being confident in our decisions and taking action – even if we’re not 100% sure of the outcome.

It means being mindful of our time and how we spend it, focused on the task at hand and blocking out distractions.

And it means being proactive instead of reactive.

Simply put, don’t let your small fires turn into raging infernos.

As you head into this week focus on being decisive with your decisions.

Lean into your fear. 

Don’t be afraid to take risks and make mistakes because that’s an opportunity for growth and learning.

Focus on what you can control. 

We can’t control everything, but we can control our actions and decisions. So focus on what you can manage and make the most of it.

And remember – imperfect action trumps a perfect plan. 

Stop procrastinating, researching, forever planning…

…and just start doing the damn thing!

You got this.

Bedros Keuilian

P.S. If you need help getting out of your own head, building the systems, procedures, and strategy to scale to consistent six figures and beyond, then you might want to check out Scale Syndicate. 

P.P.S. Our next Scale Syndicate coaching call is coming up, and I’d love to intro you to the new members so that we can all gameplan how you’re going to scale your business.

Join us here: https://apply.bedroskeuilian.com/scale-syndicate

I read recently that Oracle just laid off 30,000 employees. 

Some of them had been there 20 years.

That’s two decades of giving their best years to a company that called them “family”…

…and then one Tuesday morning they got an email telling them to pack their sh!t.

Look, I understand that companies have to make moves that are best for themselves, their bottom line, and their shareholders.

And most of the time, that doesn’t include their employees.

This is part of the reason I think calling your team ‘family’ is complete bullsh!t.

If you were to talk to any one of my team members, they would tell you that I genuinely care about them. I want to see every single one of them grow, win, and become the best version of themselves.

But I don’t throw the word ‘family’ around because it blurs a line that needs to stay clear.

I share this with you because your real family is sitting at home waiting for you to walk through that door and provide for them. 

Your kids and your spouse – those are the people who need you no matter what.

What I do care about more than anything inside my companies is culture.

Culture isn’t holding hands and singing kumbaya. 

Hanging “we’re all in this together” posters on the wall.

Or throwing pizza parties.

When you build a culture of high performers, people don’t coast. They don’t show up just to collect a check. They fight like hell for the business like it’s theirs.

And when people fight for the business and have something worth standing for, there are no mass layoffs. 

Because there’s no dead weight dragging everyone down. 

The business grows, everyone eats, and your team members go home and take care of the people who actually ARE their family.

That’s why I run a “Level Up or Level Out” culture in every one of my companies.

I’m constantly looking at the bottom 20% of my team and asking one of two questions:

1. How do I level them up
2. Or how do I level them out?

HERE’S WHAT YOU’LL FIND WHEN YOU ASK THOSE TWO QUESTIONS:

Diamonds in the Rough – they’ve got the heart and the hunger, they just need extra coaching. I pair them with my top performers and give them every opportunity to rise.

Wrong seat, right bus – good people stuck in the wrong role. Move them. I’ve seen average team members become rockstars just by shifting them into a position that matches their strengths.

Dead weight – zero desire to grow, resist feedback, drag the energy down like a crop duster flying through the office. These people need to go. Not next quarter. Now.

And I hold myself to this same standard. 

If I’m not leveling up as the leader, I have no business asking my team to.

So stop calling your team family and start building a culture where high performers want to stay and fight…

…because that’s what keeps everyone’s real family fed.

Keep leveling up,

Bedros Keuilian

P.S. If you want help implementing a Level Up or Level Out culture inside your business, that’s exactly what I do inside my Domination Year coaching.

It’s 12 months of private 1-on-1 coaching with me where I give you the tools, systems, and frameworks to build the same culture I’ve implemented across all of my companies over the years. 

From how I identify and develop my top performers to how I filter out the dead weight before it costs me my best people. 

If that’s where you’re at, hit the link below and let’s talk.

Apply here: bedroskeuilian.com/consulting/

In 2022, Sam Bankman-Fried had the entire world eating out of his hand.

He was a billionaire crypto ‘genius’ who founded the cryptocurrency exchange FTX. 

He was on the cover of Forbes, rubbing shoulders with politicians, and getting endorsed by celebrities.

Meanwhile, the dude was using hard-working people’s money to fund org!es and play house with his girlfriend in a $30 million penthouse in the Bahamas.

And the craziest part?

Everyone from Wall Street to Washington was singing his praises right up until it all collapsed.

That’s how good the act was.

I’ve been in this game long enough to know that the business world is full of people who have mastered the art of LOOKING successful without actually BEING successful.

They’ve got the right buzzwords and enough confidence to sell ice to an Eskimo. 

But they’ve never actually built the thing they’re teaching you to build.

These gooroo hype trains always leave the station fast. 

Selling you big promises. 

But when they run out of railway – the chargebacks start rolling in, the reviews go south, maybe the FTC sends them a love letter or two – you’ll see real quick that they don’t walk the walk.

And when their program delivers a donkey instead of a unicorn, they’ll look you dead in the eye and tell you that YOU’RE the problem for it not working.

I share this with you because my first mentor didn’t teach me business from a slide deck. 

He was a millionaire client of mine back when I was a personal trainer making nothing. 

He sat me down, treated me like a peer, and taught me sales, marketing, and money by SHOWING me how he operated his own businesses.

He even loaned me $126,000 to build my first piece of software. When it flopped because Steve Jobs came out with the iPhone and made it obsolete overnight, Jim didn’t blame me. 

He helped me figure out the next move.

That’s what a real mentor does. 

They’ve built sh!t. 

They’ve lost sh!t. 

They’ve rebuilt. 

And they teach from the scars, not from a script.

So if you’re looking for someone to help you scale, stop looking at what they’re selling and start looking at what they’ve built and whether their students are still winning years later.

If you are looking for someone to help you scale and are doing $25K-$100k/mo…

>> Here’s how my team and I help entrepreneurs build lasting businesses

Talk soon,

Bedros Keuilian

I’ve sat across the table from CEOs, franchise owners, real estate guys, and tech founders, helping them figure out what’s keeping their business stuck and how to take it to the next level.

When you do as much 1-on-1 coaching as I do, you get to crack open some interesting brains.

And after doing this thousands of times, I’ve noticed something…

The ones who scale the fastest all carry the same traits:

1. Discipline 
2. Consistency
3. Self-awareness

But recently I’ve realized that my favorite brains to crack open are healthcare professionals.

Doctors, surgeons, dentists, chiropractors, clinic owners…

…these people are wired differently, and I mean that as the highest compliment.

They already have the discipline dialed in. 

Years of schooling, residencies, late nights, building a practice from nothing – that work ethic is already installed. 

Most entrepreneurs have to be taught that. Healthcare pros walk in the door with it.

They also have an insane ability to diagnose problems and execute with precision. 

Hand them a framework, and they don’t sit around overthinking it – they implement.

The only thing missing? 

The business systems.

They’re seeing every patient, running every appointment, making every decision, handling the team, answering the questions…

…and because everything runs through them, the business can’t grow past them.

That’s where I come in. 

Like an entrepreneurial surgeon, I go into their business installing:

The systems.

The marketing.

The leadership structure.

The offers that let them scale beyond themselves.

They bring the discipline and the expertise. 

I bring the blueprints that have scaled 12+ brands and generated over $200 million in sales.

And when you combine those two things…

…dude, magic happens.

If you carry those traits — the discipline, the drive, the expertise — but your business has hit a ceiling because you’re doing everything yourself, that’s not a you problem. 

That’s a systems problem. 

And the good news is that systems can be installed to solve it.

In fact, you might want to see how I helped Dr. Gabrielle Lyon go from a concierge physician thinking like a doctor to scaling her practice to multiple 7-figures, building a top-ranked podcast, and becoming a New York Times Best Selling Author.

Or how I helped Dr. Doug Lucas go from leaving his practice with no YouTube channel to building a 7-figure bone health business with over 100K subscribers.

Or better yet, if you’re a healthcare professional and you know your business should be doing a hell of a lot better than it is right now, let me help you build the plan to scale it.

>>> This video explains how we’ll build your plan

Talk soon,

Bedros Keuilian

I’ve built and invested in businesses across e-com, apparel, supplements, franchises, software – you name it. 

I’ve also been fortunate to coach entrepreneurs in dozens of industries, from fitness to financial planning to lawn care to healthcare.

But the one thing I know can be started with little to no money, especially now with social media as your marketing engine…

…is a service-based business.

Hell, I started Fit Body Boot Camp with literally working people out at a park.

The truth is, it doesn’t take much to open a gym, a coaching program, a consulting practice, a lawn care company, or a jiu-jitsu school.

And here’s the math to prove it:

At $200/month per client, you need 500 clients to hit $100K/month.

At $500/month, you need 200.

At $1,000/month, you need 100.

The math is simple…

…but not easy to scale.

So how you actually get there and keep those people is what I teach my Scale Syndicate members and private coaching clients. It comes down to what I call the 3 R’s of Scale:

RESULTS. RETENTION. REFERRALS.

Results come first. If your clients aren’t getting the outcome they signed up for, nothing else matters. 

I’ve seen gym owners wonder why they can’t keep members while their facility smells like a locker room and their programming is recycled garbage.

I’ve seen coaches charge $1,000/month and deliver $50 worth of value.

Fix the result first. Everything else is downstream from that. 

My rule of thumb: for every dollar someone gives you, deliver at least 10x the value.

Retention is the multiplier. When people get results, they stay. And when they stay, you stop filling a bathtub with the drain open. 

Most entrepreneurs spend all their energy chasing NEW leads while existing clients walk out the back door. 

Plug the leaks first, then pour in more volume.

Referrals are the cheat code. From day one, the conversation with every new client should be: “As I help you get the results you’re looking for, can I count on you to help me achieve mine – which is to impact more lives?” 

They say yes. You deliver. They refer. 

Referred leads close easier because someone they trust already vouched for you.

That’s worth more than any ad you’ll ever run.

Once you’ve got the 3 R’s dialed in, here’s how you accelerate:

1. Add more value to charge more. I know a pool cleaning guy who charges 2x more per house than every competitor in his area. 

He adds quarterly deep cleans, crack inspections, and minor roof repairs. 

Doesn’t cost him much more, but it justifies the premium and makes the pain of disconnect high. 

Same principle works for coaching, fitness, consulting – anything.

2. Sell to the affluent. People who pay more, pay more attention. 

And when the economy shifts (and it always does), they don’t cancel. 

No one wins the race to the bottom.

3. Maximize back-end revenue. At Fit Body Boot Camp, a member signs up for training. 

But they also need nutrition coaching. Plus supplements. 

One client goes from $200 to $350 because we’re solving more problems along the way. 

What problems do your clients have beyond the first one you solve?

Look, if you’re grinding your way getting to $100K/month…understand that this is where you learn all the hard lessons. 

It’s where you figure out your lead gen, your conversion, your fulfillment, and your retention systems. But once you crack that code…

…scaling to $200K and beyond is just rinse and repeat.

Talk soon,

Bedros Keuilian

P.S. The 3 R’s and the scaling systems I just broke down? That’s a fraction of what we go over inside Scale Syndicate. If you’ve got a service-based business and you’re ready to stop guessing…

>> apply.bedroskeuilian.com/scale-syndicate

The other day I was hosting a call for one of my clients’ audiences.

In typical fashion, I went over time and decided to stay a little bit longer to answer Q&A’s.

Now there’s usually one question that I get asked quite a bit…

And it goes something like this:

“What’s the ONE thing I should focus on to grow my business faster?”

I tell them the one thing that a lot of these alpha male money hack dudes flexing a rented Lambo on IG won’t tell you.

It’s because this is something they can’t sell you via an online course.

You see, I’ve been in this game long enough to watch dozens of “gooroos” come and go. 

Two years later they’re broke, back on their mama’s couch, or not relevant anymore…

…because they skipped the foundation. 

I share this with you because they built a brand on hype instead of building themselves into someone worth following.

What I mean by that is you can’t level up your business until you level up yourself.

HERE ARE THE SIX THINGS I’D FOCUS ON BEFORE I EVER FOCUS ON THE BUSINESS:

1. Self-Discipline 

How you start your morning is how you run your day, and how you run your day is how you run your business. 

That means getting your sleep right, getting your nutrition right, getting your body moving, and cutting out the garbage habits that are stealing your energy. 

If you’re hitting snooze three times and loading up on energy drinks just to function, you’re already losing before the day starts. 

Discipline in your personal life creates discipline in your business. 

There’s no separating the two.

2. Clear Communication

Most entrepreneurs are terrible communicators and don’t even know it. 

They avoid hard conversations with their team, their spouse, and their business partner. They dance around problems instead of addressing them head-on. 

Clear communication means saying what needs to be said, when it needs to be said, even when it’s uncomfortable. 

Your team can’t execute a vision they don’t understand, and your relationships can’t survive on things left unsaid.

3. Decisiveness

Indecision kills more businesses than bad decisions do. 

The speed of implementation will always beat the quest for perfection. 

Make the call, adjust on the fly, and keep moving. 

The entrepreneurs I watch win year after year are the ones who make decisions fast and correct course as they go – not the ones sitting around waiting for the “perfect time” that never comes.

4. Emotional Resilience

Every entrepreneur is carrying around self-limiting beliefs – stories from their childhood, from past failures, from people who told them they weren’t good enough. 

Those beliefs are like driving with the emergency brake on. 

You can floor it all day, but you’ll never hit top speed until you release the brake. 

That means doing the real inner work – therapy, journaling, mentorship…whatever it takes to get rid of the mental garbage holding you back.

5. Clarity of Vision

If you don’t know exactly where you’re going, you’re just busy. And busy is not a business plan. 

You need a clear, specific vision for what you’re building and why. 

(I want to be clear, this is not just a revenue number, but the actual impact you want to make.)

When that vision is locked in, every decision gets easier. Hiring gets easier. Saying no to the wrong opportunities gets easier. 

Without it, you’re just chasing shiny objects.

6. High-Performance Team

You’ll never scale past yourself if you’re doing everything yourself. 

And the quality of your team is a direct reflection of the quality of your leadership. 

Bad leaders attract bad teams. 

When you fix the leader (when you become the kind of person people want to follow and fight for) the right team shows up. That’s what I’ve seen play out in every business I’ve built and invested in.

Once you understand these six, nobody can take them from you. 

Not the economy, AI, or some competitor who undercuts your price.

Because when you do the real work on yourself, the business follows. And you can repeat it every single time…

…just like I have.

Talk soon,

Bedros Keuilian

P.S. These are the exact six pillars I’ve put together to help you level up yourself AND your business. For literally less than a dollar a day, you’ll not only get the digital and audiobook version of Man Up — I’m also giving away two exclusive masterclasses.

>> Get the deets here

P.P.S. 100% of it goes straight to Shriners Children’s Hospital – which is my ethical bribe to you to not only level up your business but to help me become the number one donor for Shriners Children’s Hospital.

>> https://www.manuptribe.com/limited-offer