Author: Andrew Rodarte

I got beat up by two lesbians in one night.

And no, this wasn’t a fetish thing.

The year was 1997. I was 22 years old, I’d gotten certified as a personal trainer a couple of years earlier, and I was working at a big box gym with exactly four clients.

I was a good trainer, but I had no idea how to sell personal training.

Common sense would have told you that I should have just gotten better at selling. Instead I figured, all I’ve got is four clients, I need more money, so I better go get another job.

So I became a fry cook at Disneyland. 

And when the holidays were coming and I needed even more money, a couple of buddies from Disneyland hooked me up with weekend security at a club down the street called Oz.

During the day, Oz was a steakhouse. At night, it turned into a gay club.

At the time, the pay was really…really good. Like five bucks an hour more than my buddies were making as bouncers at other clubs.

By the third weekend, I found out why.

Skinheads would show up in the parking lot with bats and pipes, waiting for the club to let out at 2 AM so they could gay bash. The manager told us bouncers we couldn’t let anyone get hurt, so about once a month we’d end up in a fight.

I did not sign up for that. 

I wanted to be a personal trainer.

But the night I want to tell you about didn’t have a single skinhead in it.

I get word that a woman is being yelled at and shoved into the fence out on the smoking patio. So I push through the crowd, and there’s this woman in leather, almost like a biker chick, with her girlfriend pinned against the fence, right in her face.

I go, “Hey, can you knock this off? You can take it out to the parking lot, but you can’t do it here.”

She gets in my face, goes “What are you gonna do about it?” and punches me in the shoulder.

Now what am I gonna do? 

I’m not gonna hit a woman.

So I grab her from behind, pin her arms to her sides, pick her up and start walking her out, literally using her to push people out of my way on the dance floor…

…while she’s smashing my face with the back of her head and raking my shins with her construction boots.

By the time I get her to the front door and hand her off to our angry Samoan bouncer, my nose is bleeding and my tooth has bitten through my upper lip.

I go get myself cleaned up. 

(I may or may not have shed a couple of tears.)

Then I head back out to the dance floor to keep an eye on things…

…and I get clocked from the right.

It’s her girlfriend. The same girl I just pulled out of a bad situation, and now she’s pissed at me for kicking her girlfriend out.

So yeah, I got my a$$ whooped by two lesbians in one night.

I share this with you because when you’re first starting out in business, you’re going to get the sh!t kicked out of you and do things you don’t want to do.

There I was, a personal trainer with four clients, a fry cook at Disneyland and a bouncer at Oz, all at the same time, and I still couldn’t get ahead. It wasn’t until I finally learned how to sell that I filled my schedule and quit the other jobs.

Well, I hope you don’t physically get the sh!t kicked out of you…

…but you will take hits, from deals that fall through, clients who walk and months where the money runs out before the bills do.

You need to learn how to pick yourself up, wipe the blood off your face, and get back to work.

Talk soon,

Bedros Keuilian

P.S. The come-up is going to hit you either way. It hits a lot softer when you’re taking those hits with people who’ve already been through them, and that’s what our next in-person meet up is coming soon.

Find out the deets here >>>

If you’ve got a limited marketing budget and a product pretty much everybody could use, you’ve got a problem.

You’ll spread that budget so thin trying to reach everybody that it never moves the needle.

Two of my coaching clients own an app called PoliVault, and they’re two amazing humans. Here’s what it does…

If you’ve got a house, a mortgage, cars, a boat, bank accounts, insurance policies and investment accounts, PoliVault keeps track of all of it in one place. So when the day comes that you pass away, or you get sick or incapacitated, your family isn’t running around looking for passwords, logins and paperwork.

When we sat down, they told me, “Hey B, everybody needs PoliVault.”

And I said, you’re absolutely right. 

But since we’ve got a limited budget… who needs it the most?

We thought about it, and thought about it, and thought about it some more. And then it hit me.

The baby boomers.

They own so much of the wealth right now, and I hate to say it, they’re the closest to needing it. So it makes sense that they’d be the ones who need PoliVault the most.

Once you know who your ideal customer is, you can spend every dollar of that limited budget going after them.

I SHARE THIS WITH YOU BECAUSE THIS WORKS FOR ANY BUSINESS, AND IT COMES DOWN TO THREE STEPS:

Step 1: Get very specific on who your ideal customer is.

Forget everybody who could use what you sell. Pick the people who need it the most and can pay for it right now.

Step 2: Ask yourself, “Who already has my ideal customers?”

For PoliVault, that one question opened up a whole list. AARP. The companies that sell those bathtubs you open the door and step into. Life Alert. Every one of them is already in front of the exact people PoliVault wants to reach.

Step 3: Go and get them.

Reach out to the companies that have your future customers and set up affiliate programs and strategic partnerships. They promote your product or service to their people, and in exchange they get a commission or a kickback. It’s a win-win, and you’re using your limited budget to open doors.

Start narrow and deep. Then, as you start making more money, you go wide and shallow.

So grab a notepad and answer these three questions for your business today:

– Who needs what I sell the most?

– Who already has those people’s attention and trust?

– What can I offer them so promoting me is a win for them too?

Then pick the first door on that list and knock on it this week.

Go make some money,

Bedros Keuilian

P.S. Figuring out who your customer is and who already has them is exactly the kind of thing we map out together inside Scale Syndicate. Most entrepreneurs never ask the question, so they keep paying to reach everybody.

P.P.S. This is a big part of the reason I created Scale Syndicate. When you’re in Scale Syndicate, I hand you the marketing, sales, and leadership systems running inside my companies right now, including the partnership plays we’re running with coaching clients like PoliVault, plus a room full of entrepreneurs who might already have your customers.

Apply for Scale Syndicate here >>>

P.P.P.S. At our last meet up…

– One member figured out his real ideal customer was a group he’d been ignoring for years.

– Another one lined up his first referral partner, a company that already sells to his exact buyer.

– Another one stopped running ads to everybody and went narrow and deep on one audience.

Every one of them walked out knowing exactly whose door to knock on next. Our next in-person meet up is coming soon, and I’d love to have you in the room.

Find out the deets here >>>

“That day, only one American is going to drown.”

That’s a quote a buddy of mine told me during his time as a Pararescue jumper in the Air Force.

His job was to parachute in behind enemy lines and rescue downed allies. 

Mountains, jungle, sea, it didn’t matter. 

His only focus was getting them out.

Now imagine jumping out of a helicopter and swimming over to the guy, and he’s panicking, crawling all over you, risking both your lives. 

You try to shake him and snap him out of it…

…and if he keeps going crazy, you’re taught to punch him in the face and swim away.

I share this with you because this lesson for you isn’t about saving somebody else from drowning.

It’s about saving yourself from drowning in life, in business, and on the road to success.

You’re gonna come across people who, no matter how hard you shake them, don’t want to be saved. 

They’re stuck in their ways and they’re holding you back.

And sometimes you have to leave them behind.

Or they’re gonna drown you right along with them.

They’ll drown you in their emotions and their drama.

Drown you in debt and bad deals.

And drown your time and energy. 

Until there’s nothing left for the people and the business that actually need you.

In business, it might be the partner who’s dragging the company in the opposite direction, or the client who costs you more than he pays. 

In life it might be a friend you’ve known for twenty years.

Make no mistake, it’s a hard truth. Sometimes the people you have to leave behind are the ones you care about the most…

…but it’s a reality of growth.

You’re building your legacy. 

You’re setting the example for your family, your community, and yourself, and that means making the tough decisions most people spend years avoiding.

So take control of your future, even if it means swimming away from some people.

You got this.

Talk soon,

Bedros Keuilian

P.S. Your future is shaped by the company you keep. In business, the best company I’ve ever kept is a room full of entrepreneurs who are looking forward, building something bigger than themselves, and willing to tell me the truth when I’m the one who’s drowning.

P.P.S. This is a big part of the reason I created Scale Syndicate. Entrepreneurs who are done getting dragged under get the marketing, sales, and leadership systems running inside my companies right now, plus a room full of heavy hitters who’ve already made the tough calls you’re facing and can tell you straight when it’s time to swim.

Apply for Scale Syndicate here >>>

P.P.P.S. Our next in-person meet up is coming up soon and I’d love to have you in the room.

Find out the deets here >>>

I’ve been playing the entrepreneurship game for roughly two decades now, and I’ve carved out a fair share of success along the way…

…but not without a fair share of bonehead moves.

Between my own companies and the countless entrepreneurs I’ve coached, I’ve seen just about every mistake there is. 

And trust me, avoiding these four will save you a whole lot of time, money, and headaches.

DUMB MOVE #1 – Tolerating mediocre employees

Employees who don’t meet your expectations or share your core values can be a virus inside your company. When you tolerate a substandard employee, you’re telling the rest of your team you accept a lower standard of work.

Soon two things happen…

1. Your team starts losing respect for you for putting up with it.
2. They start lowering their own performance to match.

Look, in all of life you get what you tolerate. 

Tolerate mediocrity and you’ll start losing customers, profits, and respect.

DUMB MOVE #2 – Trying To Do Too Many Things At Once

This is a rookie mistake I made, and I see a ton of the entrepreneurs I coach making it too. 

Too many programs, too many services, too many offers, too many businesses.

There’s nothing wrong with having multiple businesses and income streams. 

Hell, I’ve got a ton of them. But before I moved on to building other businesses, I made damn sure Fit Body Boot Camp had the right systems, processes, and team in place.

I call this Entrepreneurial Discipline: a singular focus on ONE thing until it’s healthy, profitable, has strong systems, and has competent people running it. Then you build the next thing.

Skip that step and you end up stressed, overwhelmed, and broke.

DUMB MOVE #3 – Underestimating The Power Of A Personal Brand

For a long time I was convinced the only marketing that worked was paid ads and direct response. TV, radio, and billboards were way too expensive back then, so direct response is all we could afford.

Ads still work, but they keep getting more expensive, and Instagram and YouTube opened the door for everybody. Today you can build a personal brand that makes you the go-to expert in your field, and when it’s done right it sells your products and services for you.

DUMB MOVE #4 – Bad Leadership

The biggest blind spot most entrepreneurs have is not realizing they’re bad leaders. For most of us leadership is not factory installed. It’s a muscle, and you have to train it.

I always say leadership is the problem, and leadership is the solution. 

Effective leaders work on:

– Emotional discipline

– A clear vision for the business

– Communicating that vision to their team

– Elevating and inspiring the people around them

– Solving problems and making decisions fast

When I started investing in becoming a better leader, I saw a massive shift in my people and my profits. Hands down, it was one of the biggest needle movers of all.

I share this with you because every one of these cost me months, if not years. Hopefully hearing about them saves you from making the same dumb moves.

Talk soon,

Bedros Keuilian

P.S. Saving you from dumb moves like these is exactly what we do inside Scale Syndicate. When you’re in the room, I hand you the marketing, sales, and leadership systems running inside my companies right now, so you skip the bonehead mistakes that cost me years and go straight to what works.

Apply for Scale Syndicate here >>>

P.P.S. At our last meet up…

– One member finally let go of the underperformer he’d been carrying for two years.

– Another one found the bottleneck on his website that was holding back his whole business.

– Another one killed two side offers so he could go all in on the one that actually makes money.

Every one of those was a dumb move caught before it cost another year. Our next in-person meet up is coming up soon and I’d love to have you in the room.

Find out the deets here >>>

Someone asked me a great question the other day:

“If AI makes intelligence cheap and easy to get, what becomes more valuable?”

Look, the robots are coming. AI is gonna keep getting smarter and cheaper every year, and most AI companies are pushing to make everything affordable.

So I answered with a story about an airplane.

There’s a YouTube channel I watch run by a guy called Captain Steve. 

He flew for American Airlines for 34 years, and now he breaks down everything that goes wrong on airplanes. (I fly a lot, so yes, I scare myself on purpose.)

Lately he’s been talking about Congress floating the idea of one pilot plus AI in the cockpit instead of two pilots. 

Then he broke down a flight where the captain threw up and passed out about 20 seconds before landing.

The co-pilot grabbed control and told the tower, “We’re 19 seconds from touchdown. I have control of the airplane. The captain is incapacitated. I need medical on the runway.”

They landed, the paramedics were waiting, and the captain survived what turned out to be food poisoning.

Now put AI in that seat. Maybe it lands the plane. 

But it can’t see that the captain just passed out, so nobody calls for help.

I share this with you because that story is the whole answer. When intelligence gets cheap, three things get expensive:

Discernment: AI can run a process all day, but it can’t look across the cockpit and notice something’s wrong. In your business, that’s the gut call when a client’s tone changes or a deal starts to smell off.

Leadership: AI can’t lead and it can’t delegate. It does what you told it to do and waits for the next command. Deciding what matters next is still your job.

Accountability: AI can build you a nutrition plan or a business plan, but when you skip the workout or blow off your sales calls, ChatGPT doesn’t give two sh!ts. If you and I are supposed to train at 8:00am and I don’t show up, you’re calling me to make sure I’m okay. Nobody wants to let down another human. (Hell, we don’t even want to let down our dogs.)

So let AI handle the processes, and double down on the three things it can’t touch.

That last one is a big reason Scale Syndicate works. 

You get the marketing, sales, and leadership systems running inside my companies right now, plus a room full of heavy hitters who’ll notice when you go quiet and call you on it when you slip.

Book your Scale Syndicate call here >>>

Talk soon,

Bedros Keuilian

About 18 years ago, back when I’d just started coaching, a gym owner in Northern California hired me to help him get his gym out of the red.

He was my second coaching client ever.

My rule back then was simple. You fly to me, we spend two days together, and then we do monthly calls to keep you accountable. That’s how my first client did it.

But this guy kept pushing. “Bro, can you just come out here? If you saw my gym, I really feel like you could help me more.”

I was new and pumped about building my coaching business, so I said yes…

…and I broke my own rule.

Day one in San Jose goes great. He shows up prepared, we work all day in his office while the gym runs, and when we wrap up I offer to take him out for a steak.

He says, “I’ve got a better idea. Come over to my place and I’ll grill you one.” Single guy, beautiful house, and dude… he could cook.

Around 9:00 I tell him I’m gonna call it a night. “No, no, no,” he says. “I’ve got a surprise for you.”

I figured he meant dessert.

Around 9:30 the doorbell rings and in walks a woman in a tiny skirt carrying a duffel bag. He looks at her, looks at me, smiles and nods…

…and my eyes turn into saucers.

Turns out she “visits him regularly,” and he figured she could take care of us after a long day of work.

I told him, “Bro, that is not how I roll. I’m not gonna judge you, but you do your thing and I’ll see you in the morning.”

Next morning, homeboy is wrecked. Dehydrated, pounding one energy drink after another, and falling asleep in the middle of our session.

Day two was a total waste…

…all because I compromised on one simple rule about how I run my business.

From that day on, I decided to live a no compromise life.

I share this with you because the reason most entrepreneurs end up stuck in an average business is that they keep compromising.

They set a price and drop it the first time somebody flinches. They swear they’ll train every morning and skip it the first time they’re tired. They promise their wife a date night and then “work late” doing busy work.

Those are soft expectations, and they get negotiated away every time life gets inconvenient.

Since that night in San Jose I kill the soft expectations, make my standards rigid, and stay unreasonable about them. When I fly into LAX after a long travel day, Hugo drops me at BK Strength so I can train before I go home. I don’t care if we sat on the tarmac for three hours. The workout happens.

In Man Up I call it the difference between crop dusters and fighter jets.

Crop dusters hit snooze, let their feelings run their day, and barely get by.

Fighter jets are driven, focused, and disciplined, and to every crop duster around them they look completely unreasonable.

Make no mistake, when you start living like a fighter jet some people are gonna talk sh!t. Let them. The worst thing you can have on your deathbed is regret over everything you compromised away.

And find yourself a group of fighter jets to belong to.

Talk soon,

Bedros Keuilian

P.S. That’s exactly what Scale Syndicate is, a room full of fighter jets. Scale Syndicate is my 12-month mastermind where we get on a call every month and meet up in person every quarter, and I hand you the marketing, sales, and leadership systems running inside my companies right now. 

Our next meet up is coming up and I’d love to intro you to the group.

Book your Scale Syndicate call here >>>

There’s a business lesson in what I’m about to tell you, and a lesson on humanity too.

Back in the early 80s, A&W (yes, the root beer guys) had burger stands all over the country and they wanted to compete against McDonald’s.

McDonald’s had the Quarter Pounder. So A&W came out with the third pounder, put more beef on the bun, and sold it for the same price.

And guess what? The campaign didn’t work.

It didn’t work because people thought a quarter pound burger was BIGGER than a third pound burger.

4 is bigger than 3, so they figured A&W was charging them the same money for less meat.

That tells you a lot about society.

Those are the people you’re arguing with in the comments at 11pm. The same people who got offered a bigger burger for the same price and felt ripped off.

So save your breath, dude (lol).

But I’m not telling you this story to laugh at the customers.

I care about what happened to A&W.

Because they did the hard part right, and they still lost to the guy with the smaller burger.

I share this with you because there’s a massive lesson buried in this story.

A&W didn’t lose because they had a bad product.

They had more beef for the same money. The offer was better any way you measure it.

The problem is the customer had to do math to see it.

And the second somebody has to stop and think to figure out why you’re the better choice, you’ve lost them. Nobody raises their hand and asks you to explain it, they just pull into the drive-thru they already know.

Now I’m not saying your customers are dumb.

They’re busy, they’re distracted, and they’re giving your ad about three seconds before they keep scrolling.

But if it takes longer than that to understand what you sell and why it beats the other guy…

…then it doesn’t matter how good your product is.

I see this every single day with the entrepreneurs I coach.

Great service, great results, and a website that says something like “customized solutions for your unique needs.” Nobody knows what the hell that means, so nobody buys.

The businesses that win are the ones a 10 year old could explain.

What you do, who it’s for, what they get, and why you over the guy down the street. Said so plain that nobody has to do math.

All A&W had to say was “bigger burger, same price.” Four words, and no fractions for anybody to f*ck up.

Instead they made the customer do the work, and it cost them the whole campaign.

So if you’ve got a great product right now and it’s just not selling…

…if you keep hearing “let me think about it”…

…the problem is probably the same.

And that’s exactly why I built Scale Syndicate.

I hand you the marketing, sales, and leadership systems I’m running right now in Fit Body Boot Camp, Trulean Nutrition, Few Will Hunt, and my coaching business. Then me and a room full of heavy hitters look at your offer and tell you straight if you’re selling a third pounder.

Book your Scale Syndicate call here >>>

Whether you join us or not, go look at your offer today and ask yourself if a stranger would get it in three seconds.

If they have to do math, fix it.

Talk soon,

Bedros Keuilian

P.S. A&W had the bigger burger and still lost, because nobody understood the offer.

Scale Syndicate is my 12-month mastermind where we get on a call every month and meet up in person every quarter, and it’s where we make sure your offer is one people get the first time they hear it.

Our next meet up is coming up and I’d love to intro you to the group.

Book your call here >>>

I don’t know which one of you needs to hear this, but I know at least one of you does.

There’s something entrepreneurs are doing every single day that’s keeping them from signing the clients they want, making the money they want, and getting anybody to give a damn about their content.

You’re not living the thing you sell.

You own the gym and you haven’t trained in three weeks.

You run the marketing agency and your own pipeline is bone dry.

You sell people on freedom, and you’ve been chained to your home office 14 hours a day.

Then at 9pm, fried and half asleep, you hit record and try to sound like somebody who’s got it all figured out.

Dude, people can smell that through the phone.

They can’t tell you what’s off. They just keep scrolling, or they get on a sales call with you and “need to think about it.”

Look, I know because I was that guy.

When I was building Fit Body Boot Camp I ran on caffeine and adrenaline, ate like garbage, and slept when my body literally couldn’t go anymore (so much so I had a panic attack).

Telling myself it was the price of building an empire.

Think about how messed up that is. I owned a fitness franchise, I was coaching gym owners on how to change people’s lives, and I was out of shape and stressed out of my mind.

I had the marketing and I had the systems. I was also full of sh!t, and the people around me could feel it way before I was willing to admit it.

I share this with you because your strategy probably isn’t the problem.

You can have the best hooks and the best offer in your market, and it won’t matter if the person on camera isn’t living what’s coming out of their mouth.

My good friend Ed Mylett says the best things are caught, not taught…

…and your customers are catching who you are long before they hear a word of your pitch.

Here’s what every entrepreneur has to embody if they want clients lining up:

1) Be the proof.

If you sell fitness, you don’t miss workouts and you track your macros just like you tell your clients to. If you sell marketing, your own leads better be flowing. If you sell freedom, take the damn day off and let people see it.

2) Get out from behind the desk.

You can’t film your way out of a bad week, and I don’t care how good your on-camera persona is. When you feel flat, close the laptop and go lift, go roll, take your kids to the park. Then pick the phone back up.

3) Catch it fast when you slip.

You’re gonna have hard weeks, everybody does. Catch it in a day or two and nobody notices…

…let it run for six months and every person who follows you can feel it.

This is a big part of what happens inside Scale Syndicate.

I hand you the marketing, sales, and leadership systems running inside my companies right now, and then me and a room full of heavy hitters hold you to living like the person those systems are selling.

So if that first line hit you in the gut, you’re the one who needed to hear this.

Go do the thing you tell your clients to do, and when you’re ready for a room that won’t let you fake it…

…book your Scale Syndicate call here.

Talk soon,

Bedros Keuilian

P.S. Scale Syndicate is my 12-month mastermind where we get on a call every month and meet up in person every quarter.

Every meet up somebody’s sharing a win, somebody’s getting a problem solved, and somebody’s getting called out on the gap between what they sell and how they live.

Our next meet up is coming up and I’d love to intro you to the group.

Book your call here >>>

From 2010 to 2013, Fit Body Boot Camp was stuck.

Growth, revenue, and profits flatlined for almost three years. I tried new marketing, new sales processes, hired experts and consultants…

…and nothing moved the needle.

Then I finally figured out the problem, and it was me.

I was designing the workouts, selling the franchises, negotiating leases, mapping territories, AND running HQ.

That’s when I learned the lesson that changed everything:

What gets you from zero to something does NOT take you from something to scale.

Look, the hustle, the grind, the “I can do it all, I’ll wear every hat” attitude is exactly what gets a business off the ground.

But that same thing stops working the day you try to scale, and that’s why you start feeling stuck.

You’re the founder, and you’re the bottleneck.

I share this with you because if your business feels stuck right now, there’s a good chance you’re standing right where I was.

AND IF YOU’RE STILL WEARING ALL THE HATS, YOU FIT INTO ONE OF TWO BOXES:

1) You’re too cheap.

You look at what it costs to hire staff and build out processes and systems, and you tell yourself you’ll just do it yourself and save the money.

So you “save” a salary and spend 30 hours a week on $20 an hour work, while the stuff only you can do sits there untouched.

2) You’re too much of a control freak.

“This is my baby. No one can do it as good as me.”

Dude, I’ve said those exact words, and I’ve got three flat years to show for it.

I’m all for being a control freak about your time, your standards, and where the company is headed. But when you’re a control freak about who answers the phone and who sends the invoices, you drag everybody down with you.

Either way, cheap or control freak, you end up doing your business, your customers, and your whole industry a disservice.

Your customers get a tired, stretched-thin version of you. Your team never grows because you won’t hand them anything that matters. And the company can only get as big as the number of hours you can stay awake.

Once I got out of my own way, put the right people in place, and built the processes, Fit Body grew into hundreds of locations.

So ask yourself which one you are, and be honest about it.

Then pick one hat this week and hand it to somebody.

And if you want the systems that let me take mine off…

…book your Scale Syndicate call here.

Talk soon,

Bedros Keuilian

P.S. Scale Syndicate is my 12-month mastermind where we get on a call every month and meet up in person every quarter.

I hand you the marketing, sales, and leadership systems running inside my companies right now, so you can stop being the bottleneck and start running the business.

Our next meet up is coming up and I’d love to intro you to the group.

Book your call here >>>

We’re a few weeks into football season.

So depending on how your fantasy draft went, you’re either riding a high of wins or you’ve already kissed your season goodbye.

And this is the part where I’m supposed to tell you about my latest waiver wire pickup, the sleeper nobody’s talking about, who to start on Sunday, yada yada yada.

I don’t have one.

Because I’ve made an observation and it’s got me a little worried…

…this whole thing is the Roman Colosseum all over again.

The Romans built the Colosseum so the warriors could fight and the citizens could stay distracted while the politicians pillaged and taxed everybody.

That’s what big sports are today.

Already people are piling up in front of the television to watch their favorite team play a sport they’re not even involved in.

They’re wearing another man’s name on their back…

…and that man wouldn’t recognize them if he walked right past them on the street.

Look, I’m telling you right now how this is gonna go.

You’re gonna spend Monday nights and every weekend watching grown men run around carrying a ball, hooting and hollering at a TV that can’t hear you.

Meanwhile your bills pile up, your relationship keeps eroding, and you keep binge drinking to “take the edge off” because hey, it’s the weekend, let me relax.

When what you should be doing is building your life.

Make no mistake, it’s easy to get sucked into the vices of life, and it always has been.

And dude, you know all the stats. The touchdowns, the injuries, who got traded, who’s starting Sunday, and you’ll be playing Monday Quarterback at the water cooler all week.

Now tell me your own numbers. 

How many leads came in last month, what you closed, what you actually kept after expenses.

If you know another man’s stats better than your own, that’s a problem.

I share this with you because instead of being the main character in the story of your life…

…you’re acting like a supporting side character in the story of someone else’s.

HERE’S WHERE THOSE HOURS SHOULD BE GOING:

1) Build your health.

Trade the three hours of wiping Cheeto dust off your belly for an hour under a barbell. Lift heavy, get lean and jacked, and be the guy people look at and wonder what the hell he’s doing differently.

2) Build your relationship.

I work out with my son every night and I take my wife on a date every week. Your wife and kids are the ones who’d actually stop for you on the street, so give them the weekend.

3) Build your finances.

A football season is 18 weeks. Take the hours you were gonna give the couch, put them into your business or a high-income skill, and bet on yourself instead of a dumb $20 parlay.

Do that from now until the Super Bowl and see what your bank account looks like.

My waiver wire pickup this season, same as every season, is YOU.

I’ll always root for the man who spends his weekends building while everybody else is hoping “their” team wins a championship.

So get off the couch and live this f*cking adventure, man.

It’s a beautiful life.

Here’s to building your winning season,

Bedros Keuilian

P.S. If you’re tired of busting your a$$ all week while your business sits on the same yard line, and you don’t know what play to call next…

…let’s build your winning season together.

Scale Syndicate is my 12-month mastermind where we get on a call every month and meet up in person every quarter. I hand you the playbook I’m running inside my companies right now for marketing, sales, and leadership, and you get a room full of heavy hitters in your corner.

Our next meetup is coming up and I’d love to intro you to the group.

Book your call here >>>