Author: Andrew Rodarte

Someone recently asked me on a coaching call:

“How do you know if your business idea is worth pursuing?”

From experience, I can tell you that question keeps countless entrepreneurs awake at night.

You’ve got a vision, but the fear of pouring time, money, and effort into something that might flop is real.

I get it and I’ve been there. I borrowed $126,000 from my first mentor Jim Franco to build a software company before I’d proven a single person would pay for it.

The stakes feel high because they are.

But look, the only difference between a successful entrepreneur and one who never gets their idea off the ground is clarity and execution.

And the only way to have both starts with one fundamental step:

Proving the market.

Here’s the exact framework I wish somebody had handed me back then.

The first thing I tell anyone wondering if their idea has a market is this…

Look for competition.

If someone else is already doing what you’re planning, that’s not a reason to back off. It’s a sign to double down.

Competition means demand. People are already pulling out their credit cards for something like what you’re thinking of, so instead of seeing the guy down the street as a problem, see him as proof that your idea has legs.

He validated the market for you.

But don’t stop there.

The next step is to identify the problem your idea solves and ask yourself two questions:

1. Is this a problem a lot of people are dealing with?
2. Are they motivated to fix it, as in they’d actually pay to make it go away?

If the answer to both is yes, you’re already on solid ground. Now it’s time to figure out what makes your solution stand out.

Maybe your product is faster, simpler, or built for one specific type of customer. Maybe it’s better service, a feature nobody else has, or results the other guys can’t match.

Differentiation is where you carve out your lane in the market.

Your job isn’t to reinvent the wheel. It’s to make the wheel better.

And the way you do that is by understanding your audience better than your competitors do. Talk to your potential customers, find out what p!sses them off about the options they’ve already tried, and figure out where you can deliver more.

Then test it, refine it, and execute with precision.

This is exactly how I’ve built every business in my portfolio, Fit Body Boot Camp included.

When you understand your market better than they understand themselves and you execute with precision…

…that’s when you become unstoppable.

I share this with you because proving the market is step one, and it’s the step most people skip. But step two is where the money actually gets made: turning a validated idea into an offer so obviously better that people feel stupid saying no to it.

That’s why I’m hosting a live Zoom masterclass on Tuesday, September 8th at 5:00 PM PST, along with the other four moves that are running in my companies right now. It’s 90 minutes, it’s live, and I’m answering questions the whole way through.

>>> Grab your seat here

The opportunity is right in front of you.

Now it’s time to show up and dominate.

Rooting for you,

Bedros Keuilian

P.S. I’m capping the room at 100 people because it’s live and I want to answer every question that comes in. Once those seats are gone, they’re gone.

>>> Reserve your spot

Look at every massive business that’s dominating its industry.

McDonald’s. Starbucks. Fit Body Boot Camp.

Want to know what they all have in common?

Most people will tell you it’s the branding. Others will say it’s the marketing.

And look, they’re not wrong. 

Branding and marketing are what get you noticed, and every one of those companies spends a fortune on awareness.

But awareness doesn’t scale a business.

After over two decades in business, one thing has become crystal clear. I’ve seen it happen again and again.

I share this with you because success leaves clues…

…and this is the biggest one I’ve ever found.

The most successful businesses aren’t built on products. 

Anyone can build and sell a product.

They’re built on proven systems.

Branding gets the customer in the door. The system is what turns that customer into a sale, a result, and a referral without you personally touching every step.

McDonald’s doesn’t just sell burgers. 

They sell a system so bulletproof that any location can produce the exact same taste.

Starbucks isn’t just selling coffee. 

They’re selling a systemized experience that’s identical whether you’re in New York or Tokyo.

That’s exactly how we built Fit Body Boot Camp. 

We didn’t hope for success, we systematized it, so every location runs the same playbook and gets the same result.

And look, this works for any business, regardless of size or what you sell.

A system is just the way your business gets a lead, closes the sale, delivers the thing, and brings that customer back again…written down, repeatable, and working whether you’re in the room or not.

McDonald’s runs it across 40,000+ locations. You run it across your one business. Same principle, different scale.

That’s why you study the big players. 

They do it because it works, and when you start thinking like them you start running your business like them. When you run it like them, you start getting results like them.

And when the results start stacking up, that’s when you dominate your industry.

Most business owners burn through cash trying to figure out what marketing works, how to convert leads into customers, and how to keep those customers around long-term.

Meanwhile, smart entrepreneurs plug into systems that are already proven.

It’s the same thing I have my coaching clients do.

Dr. Ashley Lucas didn’t reinvent a single thing. She plugged into the same systems I use in my own companies and doubled her company and her team in less than two years.

Vince Del Monte did the same and built and scaled a 7-figure business in less than a year.

Here’s what I know after years of watching businesses succeed and fail:

The entrepreneurs who make it aren’t always the smartest or most talented, and they’re definitely not the ones with the prettiest logo. They’re the ones who recognize a winning system when they see it.

So while everyone else is out there playing business roulette, stop betting on the product and start building the system.

And if you want the same thing, I’m hosting a live Scale Masterclass on Zoom on Tuesday, September 8th at 5:00 PM PST where I’m handing you the five systems that are running in my companies right now

>>> Get the deets here

Talk soon,

Bedros Keuilian

P.S. I’m capping the room at 100 people so I can answer every question that comes in. If you’re tired of building from scratch, grab your seat before they’re gone.

Save your spot

Everyone’s out there talking about discipline and hustle.

The no-days-off mentality.

Waking up at 4 AM.

Grinding 18 hours a day.

But nobody’s talking about the ONE thing that can time collapse your success.

I don’t care how disciplined you are.

Without this, you’re grinding 18 hours a day with a flat tire… 

…working twice as hard just to go half as far.

But if you can understand how to take advantage of this…

It can time-collapse YEARS of struggle

I share this with you because the biggest breakthrough in my life wasn’t a new strategy or technique.

It was understanding how to utilize this…

Proximity.

If you’re surrounded by average people with average ambitions, you’re screwed.

Your brain soaks in the attitudes, habits, and standards of the people around you whether you realize it or not.

Look, if you’re rubbing elbows with people who constantly push boundaries and set bigger goals, you’ll naturally start challenging your own limits.

But if your circle is all talk and no action…

You’ll find it damn near impossible to break free from mediocrity.

Because the wrong circle is the flat tire. And no amount of grinding fixes a flat… at some point you’ve gotta change the tire.

That’s exactly why you need to find the right community.

One that tests you, refines you, and points out your blind spots.

It’s not just about “networking” or learning new strategies. But putting yourself in rooms with people who won’t let you settle.

Because one conversation with someone who’s already accomplished what you want to do can be more valuable than one year of trying to figure out how to grow.

One conversation can save you YEARS of struggle and thousands of dollars in mistakes.

One conversation with the right person can change everything.

They’ve already paid their dues.

They know the shortcuts and the landmines to avoid.

That’s the power of proximity.

It allows you to cut your learning curve in half WHILE doubling your results.

Never underestimate the power of the room you choose to be in.

Proximity is power.

So choose wisely, and you’ll build a life of relentless progress, unstoppable drive, and genuine success.

Talk soon,

Bedros Keuilian

P.S. Want to put yourself in a room full of heavy hitters who can change your life in a single conversation?

I watch it happen on damn near every Scale Syndicate call… a guy hops on stuck on something that’s been choking his business for months, and hangs up with the exact play to fix it.

Our next call is coming up and I’d love to intro you to the group.

Apply for Scale Syndicate here >>>

Surround yourself with people who won’t drag you down but lift you to the next level.

Right now, there’s a lot of fear floating around.

Talks of recessions, trade wars, and shrinking markets.

Business owners are walking on eggshells, terrified of every market shift or bad headline they read.

And now…hundreds of tons of radioactive rib-eye being imported from another country. Meat so sketchy even China won’t touch it.

But that’s a rant for another day.

Because the missing bone I actually care about isn’t in some radioactive rib-eye.

I share this with you because after building Fit Body during the housing market recession…

Scaling Trulean Nutrition through a global pandemic…

Helping thousands of coaching clients build 7 & 8-figure businesses…

I’ve learned something surprising:

Most entrepreneurs today are missing a very critical bone in their body…

You won’t find it on an X-ray.

It’s not something a chiropractor can adjust.

And it sure as hell isn’t something your doctor can fix.

It’s a MF backbone.

And helping entrepreneurs find theirs is one of my favorite things I do.

They’re operating from fear, and that’s exactly why they’re losing.

Look, I get it.

When I started my first business, every little shift in the economy sent chills down my spine.

Payroll kept me awake at night. Competitors seemed bigger, smarter, richer. I felt like I was always one step away from disaster.

Make no mistake…

When the recession hits (and it will).

When competitors attack (and they will).

When life throws punches (and it sure as hell will).

Do you fold like a lawn chair? Or do you stand tall, adjust, and dominate?

Now the only way to build a strong backbone is through relentless experiences.

By standing tall in moments you want to fold, by holding firm when everything around you shakes.

A strong backbone means you don’t react to the chaos around you but prepare for it.

Now, could you try to figure all this out on your own? Absolutely.

You can piece together strategies from YouTube videos, podcasts, and random gurus. But honestly, how long will that take? Weeks? Months? Years? I don’t know about you, but when I was struggling, I couldn’t afford that luxury.

Or…

You can let me and a room full of heavy hitters time-collapse your success. Surgically installing a backbone so strong, it’ll carry you through every storm.

Inside Scale Syndicate, I’m handing you the exact blueprint to build bulletproof marketing, sales, and leadership systems into your business. Consider it backbone-building surgery (no anesthesia required).

Because it’s not the strongest, richest, or smartest who survive the storms of business and life.

It’s the entrepreneurs with the strongest backbone.

Apply for Scale Syndicate here >>>

Talk soon,

Bedros Keuilian

P.S. Scale Syndicate is my 12-month mastermind for entrepreneurs who are done playing small… monthly calls with me and the group, quarterly in-person meetings, and the step-by-step blueprints to build bulletproof marketing, sales, and leadership systems into your business.

In other words: it’s where backbones get built.

Our next call is coming up and I’d love to intro you to the group.

Secure your spot here >>>

One of the biggest mistakes entrepreneurs make is trying to do everything themselves.

From experience, it will hold back your growth massively.

When I first started running a business, I thought I could do it all!

I wanted to be Head of Sales, Finance Manager, Operations Manager, and even the guy who delivered the product or service to the customer.

I soon realized that while I was spending time reconciling my accounts or calling suppliers, I was losing money because I wasn’t spending time SELLING… 

…which at the time was the biggest needle mover in the business.

I needed to focus on the 5% of activities that truly moved the needle in my business and then build a team around me to handle the other 95%.

Doing this freed me up to work on the highest-leverage tasks that grew the business way faster than before.

Now here’s what I’ve learned after building and investing in a dozen companies…

…that 5% is almost always the same three things.

LEADERSHIP. SALES. DEVELOPMENT.

That’s your LSD. And it’s the only thing that should be getting the majority of your calendar.

Leadership is casting the vision, setting the standard, and making sure the people running your departments know exactly what winning looks like. Nobody can do this for you. Your team will never care more about the mission than the person leading it.

Sales is revenue. Whether that’s you on the phone, you building the offer, or you training the team that sells it, this is the oxygen. Every business I’ve ever seen stall out had an owner who quietly stopped touching sales.

Development is two things. Developing your people so they can take work off your plate, and developing yourself so you’re always the most valuable asset in the building. The day you stop growing is the day your business stops growing.

Everything outside of LSD is the 95%. And the 95% belongs to your team.

To figure out what your specific 5% looks like inside those three buckets, ask yourself, “What are my main strengths? Where do I need to spend the majority of my time to have the biggest impact on the business?”

Feel free to do this exercise right now or copy and paste it to your notes.

It can take 7-15 minutes to do and by doing this, you will have figured out which levers to pull inside your business that’ll take your success and revenue to the next level.

Now if it’s challenging to identify what your REAL 5% is, try tracking everything you do in your day-to-day schedule.

When you do this, you’ll see which tasks on your list really move the needle for you and your business.

Once you figure out which tasks you can only do, delegate the rest to your team.

This one little tip has helped my Scale Syndicate members realize they haven’t been fully focusing on their 5%.

It often leads to the realization you’re not tightly focused enough on your LSD.

Try it out, and I’d love to hear about any breakthroughs you have.

Plus, the more you scale your business, the smaller your 5% gets.

But that 5% can create hockey-stick growth in your business.

It’s time to dominate your industry!

Talk soon,

Bedros Keuilian

P.S. Creating effective strategies for your team to implement while you focus on your LSD is the key to scaling your business to 7-figures and beyond.

Inside Scale Syndicate, among all the playbooks and blueprints we cover, we get into mastering the power of delegation and leadership.

Apply here: apply.bedroskeuilian.com/scale-syndicate

One of the biggest assets you can have in business is having a vision.

As a Visionary, you have the unfair advantage of seeing what others can’t and capitalizing on it.

But just having a vision doesn’t make you a Visionary. If that was the case, we’d all be making bank with our daydreams and shower time ideas.

Look at Elon Musk during production hell at Tesla.

He slept on the floor of the factory. Not in an office, not in some suite down the road. On the floor, next to the line, so his people knew he wasn’t asking them to do anything he wasn’t doing himself.

That’s how you set a standard. You don’t announce it, you live it in front of your team until it becomes the culture.

But here’s the problem with that approach…

…you only have one body.

You can’t sleep on the floor of every department. You can’t sit in on every sales call, every hire, and every customer complaint. Sooner or later your standard has to exist in rooms you’re not standing in.

I share this with you because what makes you a Visionary is being able to replicate yourself through your team.

Because we know how much we can do and generate on our own, now imagine having several of you focused on ONE mission.

This is how you get things done faster while expanding your reach past your city, beyond state lines, and across borders.

Now, replicating yourself doesn’t mean creating Mini-Me’s of yourself.

(Imagine if Elon did that. A bunch of mini Elons running around the factory floor arguing with each other on X lol.)

What you want to replicate are the character, values, and virtues that represent YOU.

Because skills can be taught. Anyone sharp enough can be trained on your systems, your process, and your software.

Character can’t. They either have it or they don’t.

So years ago I built my own cloning method for this. I call it my Oreo Cookie – the non-negotiable center of who I am and who I want around me.

Here’s what my Oreo Cookie looks like:

1. Relentless
2. Loving
3. Kind
4. Compassionate
5. Caring
6. Ruthless

Once I identified the types of people I wanted in my corner, I was able to find high performers much easier.

Why? Because they are aligned with my character, values, and virtues.

And since I know they’re aligned with these things, the rest takes care of itself. I can hand somebody a department and trust that the decision they make on a Saturday when I’m nowhere near my phone is the same decision I would’ve made.

With this little trick, I’ve replicated myself through each leader, team member, and department in my companies. And you can now do the same thing.

So that we can all move as a unit towards executing your vision.

Feel free to start creating your Oreo Cookie and see how your impact will go beyond your region, state, and country.

Be the visionary for your business and team.

Talk soon,

Bedros Keuilian

P.S. Getting your vision out of your head and into a team that executes it without you is the hardest jump most entrepreneurs ever make.

That’s a big part of what we work on inside Scale Syndicate. 6 months, the exact blueprints I’ve used to build and scale my companies, and a room full of operators who are done being the bottleneck in their own business.

>> This video explain everything.

Most entrepreneurs try to run from anxiety and depression.

They treat it like something to numb, ignore, or escape from.

I know because I did it for years. I buried myself in work, ran on caffeine and adrenaline, and told myself the heaviness would go away once I hit the next milestone.

It didn’t. 

It got louder – until it showed up as full-blown panic attacks.

Now I pray that never happens to you…

But I share this with you because what if those feelings are trying to get your attention?

Your mind and body are telling you something. They’re pushing you to make a change.

Because deep down, you know there’s a stronger, sharper, more capable version of you that you haven’t fully stepped into yet.

The version of you that is physically and financially unshakable.

That has bulletproof discipline and clear direction.

That takes action instead of making excuses.

That’s the highest version of yourself.

And when you start stepping into that highest version, life starts working for you instead of against you.

But that only happens when you stop waiting and start moving.

See, most people have it backwards. They think they need to feel better before they take action.

The truth is the opposite – you take action first, and the feeling follows.

And it can be as simple as showing up to the gym, quitting a vice, or locking in a killer morning routine.

Because it’s never been the big flashy moves that changed my life…

…it’s the small actions, done daily, that compound into massive results.

Each one is evidence to your own mind that you’re becoming someone different.

And evidence stacks.

That’s how identity changes – not through affirmations in the mirror, but through stacked proof that you’re a man who does what he says.

The version of you that hesitates, delays, and makes excuses? That version is keeping you stuck.

And if you let it, anxiety and depression will keep knocking at your door, getting louder every time.

So when those feelings show up, don’t retreat.

Don’t numb them with another drink, doomscroll session, or any other vice.

Ask what they’re pointing at. Then get up and get sh!t done.

Because the strongest version of you isn’t going to build himself.

Much love,

Bedros Keuilian

P.S. The fastest way I know to step into your highest version is to get in a room with people who already operate at that level. And if you’re ready to stop running from it and start building with it, then you might want to join us here:

>>> apply.bedroskeuilian.com/scale-syndicate

One of the great pieces of advice I got from my first mentor, Jim Franco, was to watch out for frauds – people who will take you off your success path in life and make you pay for it.

I got that advice 21 years ago…

…and it’s truer today than ever before.

As social media continues to grow, so does the number of frauds out there who are looking to give you advice in life and business.

The big problem is that many of these scammers have never achieved the results that they’re promising you.

They’ve never practiced what they profess, yet they try to sell you their courses and coaching programs. FRAUDS!

Funny thing is that they don’t even try hard to hide the fact that they’re fakes and phonies. If they can’t swindle you, they just move on to the next victim.

I’ve experienced my share of these jokers when I was coming up as an entrepreneur, but there are more of them now than ever before.

And how they’ll find them in EVERY industry…

Business “experts”

Relationship “experts”

Mindset “experts”

Masculinity “experts”

Investment “experts”

99% of them are fakes, phonies, and frauds who pose, flex, and only look successful on IG, but they’re broke and broken in real life.

That’s why the old Ronald Regan method is so important to use to sniff out the frauds from those who are the real deal.

Ronald Regan said this: “Trust but verify.”

These days, I wouldn’t even trust.

In fact, I’d be skeptical, and I’d still verify by seeing if they practice what they preach and if they have a track record of proof – testimonials, case studies, and actual validation.

That’s why I want you to put me under the microscope and decide for yourself if I walk the walk and talk the talk.

If you’re an entrepreneur and if your goal is to grow a successful business with higher profits and better systems so that your marketing, sales and operational systems are predictable then you might want to join the Scale Syndicate – a mastermind of likeminded entrepreneurs who want to take their business and brand to the next level.  

This is the most effective way to get coaching from me, live and in-person, in the most affordable way possible.

So, if you’ve been waiting for me to start a coaching group that’s going to help you scale and give you the blueprint to get it done right, then click the link below and see if the Scale Syndicate is right for you…

https://apply.bedroskeuilian.com/scale-syndicate

Talk soon,

Bedros Keuilian

Social media makes entrepreneurship look super sexy.

I always see videos of guys laying on the beach with their laptops.

Or taking photos in a private jet at some fancy restaurant for a “business meeting.”

The truth is, your biggest wins will come from the boring, unsexy work you do when no one else is around to cheer you on.

Stuff like analyzing your email metrics, going through masses of data, or dealing with suppliers.

It takes a lot of patience to figure things out in business.

But I’m going to shorten your learning curve by giving you the 3 habits I’ve developed that helped me build 8-figure companies:

1. Be happy to do the boring, unsexy work.

That’s usually where the magic happens. Don’t overlook it.

2. Be strategically patient.

Business success is a marathon, not a sprint. Make your first $100K before worrying about your first $1 million.

3. Build trust by putting value out there for free.

Build the KNOW, LIKE and TRUST factor with your audience. There’s no better way to do that than by giving away a ton of value before asking for the sale.

It’s all about putting yourself out there, letting people know who you are, and getting to really know your customers.

Because people want to do business with those they like and connect with.

Keep going and growing, 

Bedros Keuilian

P.S. If you’re already doing the unsexy work and you’re ready to scale what it’s building, that’s exactly what we do inside Scale Syndicate. 

Get the deets: >>> apply.bedroskeuilian.com/scale-syndicate

It’s funny that we spent half our childhood believing in the Easter Bunny, the Tooth Fairy, and Santa Claus.

But as adults, we find it so hard to believe in ourselves.

Today, more than ever, I run into so many incredible men and women who struggle with self-belief and self-worth.

If you know my story, you’ll know I used to constantly struggle with my self-worth.

I spoke so negatively to myself, convinced I was unlovable, worthless, and would never achieve anything in my life.

And then I learned one rule from Jordan Peterson’s book, “The 12 Rules For Life,” that completely changed my mindset and belief system.

That one rule is:

Compare yourself to who you were yesterday, not to who someone else is today.

Read that again.

And then read it again to make sure you remember it.

What you see on social media is a highlight reel of the best stuff people do in their lives.

I used to compare myself to those highlights and have the wind taken out of my sails.

Comparison robs you of seeing how far you’ve come.

It robs you of seeing all the progress you’ve made.

I don’t want you to fall into this trap.

And it’s why I’m telling you to only compare yourself to who you were yesterday and nothing else.

At the end of the day, it’s YOU vs. YOU.

It’s NOT you vs. Chad.

It’s NOT you vs. Jess.

So put on the blinders and focus on yourself.

You’re doing amazing work, 

Bedros Keuilian

P.S. The only comparison worth making in business is your revenue this quarter vs. last quarter. If you’re ready to make that number climb, I made this for you. 

>>> apply.bedroskeuilian.com/scale-syndicate