Author: Andrew Rodarte

There’s a business lesson in what I’m about to tell you, and a lesson on humanity too.

Back in the early 80s, A&W (yes, the root beer guys) had burger stands all over the country and they wanted to compete against McDonald’s.

McDonald’s had the Quarter Pounder. So A&W came out with the third pounder, put more beef on the bun, and sold it for the same price.

And guess what? The campaign didn’t work.

It didn’t work because people thought a quarter pound burger was BIGGER than a third pound burger.

4 is bigger than 3, so they figured A&W was charging them the same money for less meat.

That tells you a lot about society.

Those are the people you’re arguing with in the comments at 11pm. The same people who got offered a bigger burger for the same price and felt ripped off.

So save your breath, dude (lol).

But I’m not telling you this story to laugh at the customers.

I care about what happened to A&W.

Because they did the hard part right, and they still lost to the guy with the smaller burger.

I share this with you because there’s a massive lesson buried in this story.

A&W didn’t lose because they had a bad product.

They had more beef for the same money. The offer was better any way you measure it.

The problem is the customer had to do math to see it.

And the second somebody has to stop and think to figure out why you’re the better choice, you’ve lost them. Nobody raises their hand and asks you to explain it, they just pull into the drive-thru they already know.

Now I’m not saying your customers are dumb.

They’re busy, they’re distracted, and they’re giving your ad about three seconds before they keep scrolling.

But if it takes longer than that to understand what you sell and why it beats the other guy…

…then it doesn’t matter how good your product is.

I see this every single day with the entrepreneurs I coach.

Great service, great results, and a website that says something like “customized solutions for your unique needs.” Nobody knows what the hell that means, so nobody buys.

The businesses that win are the ones a 10 year old could explain.

What you do, who it’s for, what they get, and why you over the guy down the street. Said so plain that nobody has to do math.

All A&W had to say was “bigger burger, same price.” Four words, and no fractions for anybody to f*ck up.

Instead they made the customer do the work, and it cost them the whole campaign.

So if you’ve got a great product right now and it’s just not selling…

…if you keep hearing “let me think about it”…

…the problem is probably the same.

And that’s exactly why I built Scale Syndicate.

I hand you the marketing, sales, and leadership systems I’m running right now in Fit Body Boot Camp, Trulean Nutrition, Few Will Hunt, and my coaching business. Then me and a room full of heavy hitters look at your offer and tell you straight if you’re selling a third pounder.

Book your Scale Syndicate call here >>>

Whether you join us or not, go look at your offer today and ask yourself if a stranger would get it in three seconds.

If they have to do math, fix it.

Talk soon,

Bedros Keuilian

P.S. A&W had the bigger burger and still lost, because nobody understood the offer.

Scale Syndicate is my 12-month mastermind where we get on a call every month and meet up in person every quarter, and it’s where we make sure your offer is one people get the first time they hear it.

Our next meet up is coming up and I’d love to intro you to the group.

Book your call here >>>

I don’t know which one of you needs to hear this, but I know at least one of you does.

There’s something entrepreneurs are doing every single day that’s keeping them from signing the clients they want, making the money they want, and getting anybody to give a damn about their content.

You’re not living the thing you sell.

You own the gym and you haven’t trained in three weeks.

You run the marketing agency and your own pipeline is bone dry.

You sell people on freedom, and you’ve been chained to your home office 14 hours a day.

Then at 9pm, fried and half asleep, you hit record and try to sound like somebody who’s got it all figured out.

Dude, people can smell that through the phone.

They can’t tell you what’s off. They just keep scrolling, or they get on a sales call with you and “need to think about it.”

Look, I know because I was that guy.

When I was building Fit Body Boot Camp I ran on caffeine and adrenaline, ate like garbage, and slept when my body literally couldn’t go anymore (so much so I had a panic attack).

Telling myself it was the price of building an empire.

Think about how messed up that is. I owned a fitness franchise, I was coaching gym owners on how to change people’s lives, and I was out of shape and stressed out of my mind.

I had the marketing and I had the systems. I was also full of sh!t, and the people around me could feel it way before I was willing to admit it.

I share this with you because your strategy probably isn’t the problem.

You can have the best hooks and the best offer in your market, and it won’t matter if the person on camera isn’t living what’s coming out of their mouth.

My good friend Ed Mylett says the best things are caught, not taught…

…and your customers are catching who you are long before they hear a word of your pitch.

Here’s what every entrepreneur has to embody if they want clients lining up:

1) Be the proof.

If you sell fitness, you don’t miss workouts and you track your macros just like you tell your clients to. If you sell marketing, your own leads better be flowing. If you sell freedom, take the damn day off and let people see it.

2) Get out from behind the desk.

You can’t film your way out of a bad week, and I don’t care how good your on-camera persona is. When you feel flat, close the laptop and go lift, go roll, take your kids to the park. Then pick the phone back up.

3) Catch it fast when you slip.

You’re gonna have hard weeks, everybody does. Catch it in a day or two and nobody notices…

…let it run for six months and every person who follows you can feel it.

This is a big part of what happens inside Scale Syndicate.

I hand you the marketing, sales, and leadership systems running inside my companies right now, and then me and a room full of heavy hitters hold you to living like the person those systems are selling.

So if that first line hit you in the gut, you’re the one who needed to hear this.

Go do the thing you tell your clients to do, and when you’re ready for a room that won’t let you fake it…

…book your Scale Syndicate call here.

Talk soon,

Bedros Keuilian

P.S. Scale Syndicate is my 12-month mastermind where we get on a call every month and meet up in person every quarter.

Every meet up somebody’s sharing a win, somebody’s getting a problem solved, and somebody’s getting called out on the gap between what they sell and how they live.

Our next meet up is coming up and I’d love to intro you to the group.

Book your call here >>>

From 2010 to 2013, Fit Body Boot Camp was stuck.

Growth, revenue, and profits flatlined for almost three years. I tried new marketing, new sales processes, hired experts and consultants…

…and nothing moved the needle.

Then I finally figured out the problem, and it was me.

I was designing the workouts, selling the franchises, negotiating leases, mapping territories, AND running HQ.

That’s when I learned the lesson that changed everything:

What gets you from zero to something does NOT take you from something to scale.

Look, the hustle, the grind, the “I can do it all, I’ll wear every hat” attitude is exactly what gets a business off the ground.

But that same thing stops working the day you try to scale, and that’s why you start feeling stuck.

You’re the founder, and you’re the bottleneck.

I share this with you because if your business feels stuck right now, there’s a good chance you’re standing right where I was.

AND IF YOU’RE STILL WEARING ALL THE HATS, YOU FIT INTO ONE OF TWO BOXES:

1) You’re too cheap.

You look at what it costs to hire staff and build out processes and systems, and you tell yourself you’ll just do it yourself and save the money.

So you “save” a salary and spend 30 hours a week on $20 an hour work, while the stuff only you can do sits there untouched.

2) You’re too much of a control freak.

“This is my baby. No one can do it as good as me.”

Dude, I’ve said those exact words, and I’ve got three flat years to show for it.

I’m all for being a control freak about your time, your standards, and where the company is headed. But when you’re a control freak about who answers the phone and who sends the invoices, you drag everybody down with you.

Either way, cheap or control freak, you end up doing your business, your customers, and your whole industry a disservice.

Your customers get a tired, stretched-thin version of you. Your team never grows because you won’t hand them anything that matters. And the company can only get as big as the number of hours you can stay awake.

Once I got out of my own way, put the right people in place, and built the processes, Fit Body grew into hundreds of locations.

So ask yourself which one you are, and be honest about it.

Then pick one hat this week and hand it to somebody.

And if you want the systems that let me take mine off…

…book your Scale Syndicate call here.

Talk soon,

Bedros Keuilian

P.S. Scale Syndicate is my 12-month mastermind where we get on a call every month and meet up in person every quarter.

I hand you the marketing, sales, and leadership systems running inside my companies right now, so you can stop being the bottleneck and start running the business.

Our next meet up is coming up and I’d love to intro you to the group.

Book your call here >>>

We’re a few weeks into football season.

So depending on how your fantasy draft went, you’re either riding a high of wins or you’ve already kissed your season goodbye.

And this is the part where I’m supposed to tell you about my latest waiver wire pickup, the sleeper nobody’s talking about, who to start on Sunday, yada yada yada.

I don’t have one.

Because I’ve made an observation and it’s got me a little worried…

…this whole thing is the Roman Colosseum all over again.

The Romans built the Colosseum so the warriors could fight and the citizens could stay distracted while the politicians pillaged and taxed everybody.

That’s what big sports are today.

Already people are piling up in front of the television to watch their favorite team play a sport they’re not even involved in.

They’re wearing another man’s name on their back…

…and that man wouldn’t recognize them if he walked right past them on the street.

Look, I’m telling you right now how this is gonna go.

You’re gonna spend Monday nights and every weekend watching grown men run around carrying a ball, hooting and hollering at a TV that can’t hear you.

Meanwhile your bills pile up, your relationship keeps eroding, and you keep binge drinking to “take the edge off” because hey, it’s the weekend, let me relax.

When what you should be doing is building your life.

Make no mistake, it’s easy to get sucked into the vices of life, and it always has been.

And dude, you know all the stats. The touchdowns, the injuries, who got traded, who’s starting Sunday, and you’ll be playing Monday Quarterback at the water cooler all week.

Now tell me your own numbers. 

How many leads came in last month, what you closed, what you actually kept after expenses.

If you know another man’s stats better than your own, that’s a problem.

I share this with you because instead of being the main character in the story of your life…

…you’re acting like a supporting side character in the story of someone else’s.

HERE’S WHERE THOSE HOURS SHOULD BE GOING:

1) Build your health.

Trade the three hours of wiping Cheeto dust off your belly for an hour under a barbell. Lift heavy, get lean and jacked, and be the guy people look at and wonder what the hell he’s doing differently.

2) Build your relationship.

I work out with my son every night and I take my wife on a date every week. Your wife and kids are the ones who’d actually stop for you on the street, so give them the weekend.

3) Build your finances.

A football season is 18 weeks. Take the hours you were gonna give the couch, put them into your business or a high-income skill, and bet on yourself instead of a dumb $20 parlay.

Do that from now until the Super Bowl and see what your bank account looks like.

My waiver wire pickup this season, same as every season, is YOU.

I’ll always root for the man who spends his weekends building while everybody else is hoping “their” team wins a championship.

So get off the couch and live this f*cking adventure, man.

It’s a beautiful life.

Here’s to building your winning season,

Bedros Keuilian

P.S. If you’re tired of busting your a$$ all week while your business sits on the same yard line, and you don’t know what play to call next…

…let’s build your winning season together.

Scale Syndicate is my 12-month mastermind where we get on a call every month and meet up in person every quarter. I hand you the playbook I’m running inside my companies right now for marketing, sales, and leadership, and you get a room full of heavy hitters in your corner.

Our next meetup is coming up and I’d love to intro you to the group.

Book your call here >>>

I’ve been broke with money in the bank.

And I’ve been rich with my account in the red.

Sounds backwards, I know. But stick with me, because this is the thing most entrepreneurs never figure out…

Money is the lowest form of currency you can earn.

There are two others that are worth way more. You can’t deposit them, you can’t spend them, and you sure as hell can’t get them from a 9-5 or a Robinhood account.

But every entrepreneur I know who’s truly rich has a pile of both.

Here’s what I mean.

When I was building Fit Body Boot Camp, there were months the bank account was negative. Dude, I was one week out of bicep surgery with a cast on my arm, cracking open my laptop with my left hand trying to figure out how to pay the medical bills.

On paper I was broke.

But I was stacking the two currencies that matter, and that’s what took me from a personal trainer making $4,000 a month to an international franchise.

So let me break down all three so you can stop chasing the cheap one and start stacking the two that actually move the needle.

THE 3 CURRENCIES THAT MAKE YOU WEALTHY:

1) Network Currency

This is the highest form of currency there is.

One phone call to the right person is worth more than a year of grinding it out alone. The right intro gets you the vendor, the hire, the deal, the shortcut that took somebody else 5 years and $200,000 to figure out.

Look at Jim Franco. He was a client of mine. One relationship, and he taught me sales, marketing, and money mindset, loaned me $126,000, and gave me the come to Jesus talks I needed. No bank was going to do that for a broke trainer.

Most people spend their whole career trying to earn money so they can eventually meet the right people…

…when meeting the right people is what earns you the money.

2) Time Currency

I can make more money. I can’t make more time.

When I was starting out I worked 18 hour days, but I wasn’t trading those hours for dollars. I was building systems, hiring people, and creating processes so that eventually Fit Body could run without me standing in the building.

That’s time currency. Every system you install buys back hours, and every hour you buy back is one you can spend on the thing that actually grows the business, or with your family, or in the gym.

The entrepreneur who’s doing everything himself at 11pm might be making money…

…but he’s going broke on time.

3) Financial Currency

Last is cash.

Don’t get me wrong, you need it to operate. Payroll doesn’t care about your network.

But I’ve watched this play out with hundreds of entrepreneurs I’ve coached. The ones chasing dollars stay stuck at the same number year after year. The ones who build the network and buy back their time look up one day and the money caught up to them.

I share this with you because if money is the only currency you’re earning right now, you’re playing the short game.

You’ll make a quick buck. And you’ll miss the relationships and the systems that make the big money possible.

Stack all three and your current income goal is gonna look like pocket change.

The problem is most entrepreneurs spend 10 years trying to earn the first two on their own…

…and I don’t want you to wait that long.

Talk soon,

Bedros Keuilian

P.S. That’s the whole reason I built Scale Syndicate. It’s where I hand you the first two currencies on day one.

It’s my 12-month mastermind where we get on a call every month and meet up in person every quarter. The room is your network currency. The marketing, sales, and leadership systems I pull straight out of my companies are your time currency.

The financial currency takes care of itself from there.

Our next meet up is coming up and I’d love to intro you to the group.

Apply for The Scale Syndicate Here >>>

Most owners who are great at what they do stay broke because they’re focused on the wrong things.

Chasing followers.

Boosting a post here and there.

Trying every new marketing trick some gooroo sold them.

Meanwhile, their bank account doesn’t match their skill or their reputation.

There’s something messed up about that.

But after years of coaching chiropractors, med spa owners, gym owners, contractors, and dentists, I finally figured out why this happens…

Most of you think being great at the work is enough.

It’s not.

Being great at what you do is just the starting point.

And that’s the curse. You’re so good at the work that it pays just enough to keep you doing the work, so you never have to get good at the other sh!t. The marketing, the sales, the systems, the team.

The guy who’s mediocre at his craft has to learn that stuff or he’s dead in six months. You don’t. So you don’t.

Look, I was the best personal trainer in my city. Fully booked, clients loved me, and I was making about $4,000 a month because every dollar required me to physically be there.

And I was “doing marketing.” Flyers. A website. Posting whenever I remembered to.

I was doing it the way most service business owners do it. Badly, in between everything else.

Here’s what separates the owners who stay stuck from the ones who scale:

Stuck owners think like technicians.

Scaling owners think like CEOs.

The technician spends all day IN the business. Clients, appointments, staff problems, putting out fires.

Then at 9pm they open Instagram and try to be a marketer too.

The CEO steps back to work ON the business.

They know marketing is a system, not a side task.

They know when to hire a closer.

When to bring in someone to run the day to day.

When to get the hell out of their own way.

Right now you’re probably doing everything yourself.

Delivering the service? That’s you.

Answering the leads? You again.

Marketing? Still you, at night, half asleep.

Hiring, scheduling, payroll? All you.

And it’s killing your business.

Because here’s what most owners miss:

The skills that made you great at your craft are completely different from the skills you need to build a business around it.

Nobody taught you how to build an offer, run ads that actually bring in the right people, follow up with leads, or close them without feeling slimy. They taught you the craft.

And being great at the craft is exactly what lets you avoid learning the rest.

You can be the best in your city at what you do, but if you don’t have a marketing system, a sales process, and a team running it…

…you’ll stay capped. No matter how hard you work.

That’s why inside Scale Syndicate I don’t teach the craft. You’ve got that handled.

At our last Scale Syndicate meet up, one member told me he finally broke $20K a month after he stopped doing his own marketing at 10pm and put a system behind it. Another one hired his first closer and took his first real vacation in three years.

These results aren’t a fluke.

I’ve spent over a decade helping high performers from all kinds of industries build and scale their businesses. Vin Del Monte, Dr. Ashley Lucas, Dr. Doug Lucas. Different industries, same problem. Great at the work, capped by the business.

I show you how to think and act like a CEO.

Because success leaves clues.

When you’re ready to stop being the technician and start running the business…

I’m here to help.

Talk soon,

Bedros Keuilian

P.S. What got you here won’t get you there. That’s why athletes have coaches. You and I need them too.

Our next meet up is coming up and I’d love to intro you to the group. 

Apply here.

Charging what you’re worth for your product or service can be hard at first.

It takes most entrepreneurs years to figure out.

So here’s what they normally do…

They look at the competition.

They price a little under the top guy.

And the second someone says “too expensive,” they drop the price.

Here’s the problem with that.

It’s not that your price was too high. It’s just that to them it wasn’t worth the price tag.

So here’s what you do if you want your price to feel like a steal…

You stop selling your product…

…and start selling your offer.

Think about first class for airlines.

It’s the same plane, pilot, and destination…

…but 6x the price.

The airline didn’t lower the price to fill those seats. They stacked value on top of the same seat.

They get additional perks like first to board, better meals, and more legroom.

That’s your job now.

You stack undeniable value for your service or product. In other words, the VALUE should seem greater than the cost.

Take what you’re already selling and wrap it in so much perceived value that the price feels like a steal.

Add speed: How do they get the result faster?

Add certainty: How do they know it’ll work?

Add exclusivity: Can they get this anywhere else? No? Good.

Add scarcity: Can everyone get in? No? Even better.

Add risk reversal: Do you stand behind your product with a money back guarantee?

Here’s what that looks like in real life.

Don’t sell a course.

Instead sell…

– Lifetime access to the system

– Bi-weekly live Q&A calls for 90 days

– A private 24/7 accountability group

– A 2-week implementation sprint

– A money-back guarantee if they don’t get X result

That my friend is an offer.

Not “$499 for 5 videos and a workbook.”

That’s what amateurs do. That’s why they don’t scale.

When the value exceeds the price by 10x, people don’t think, they buy.

And when you get this right, you stop desperately chasing clients. They show up already sold, and your sales calls turn into onboarding calls.

One warning before you go stack your offer.

For all this to work, your product or service needs to deliver on its promise.

First class with a broken seat and cold food doesn’t get you a loyal customer. It gets you a refund and a one-star review with your name in it. The bonuses get people in the door, and the result is what keeps them there and sends their friends.

So, stop trying to sell your product like a commodity and start crafting a better, more irresistible offer that they can’t say “NO” to.

Want me to mentor you and teach you how to scale your business, brand, and profits bigger?

Click Here And I’ll Show You How I Can Help You Scale Faster.

Talk soon,

Bedros Keuilian

I’m a firm believer that we’re living in the greatest time in history to start and scale a business.

With the brand building and marketing tools available today, you can get your message in front of millions of people and turn strangers into buyers faster than any generation before us.

Maybe it’s because I grew up without a smartphone and the internet that I see it a little differently than most.

Because the way I see it, marketing didn’t start with Facebook ads.

The oldest known cave painting on earth is about 51,000 years old. It’s in a cave in Indonesia, and it’s a pig.

Now I can’t tell you if that was art or an ad. But some caveman went through the trouble of grinding up red rock and painting a pig on a wall so everybody in the tribe would look at it, and that’s about as close to a billboard as you can get without a highway.

Fast forward to the “prehistoric” era of marketing I actually studied, and the tools weren’t much better.

No social media.

No email lists.

No ad platforms.

The OG marketers I learned from used:

– Public speaking events as their social media

– Direct mailers and address books as their email list

– Newspaper classified ads as their “targeted” ad platform

Now think about that…

How insanely hard must it have been to grow a business back then?

And even crazier?

Some of those time-tested strategies STILL work like gangbusters today. And many have evolved to work even better online.

Take urgency for example. Decades ago it was a newspaper ad with a deadline to respond. Today it’s a limited-time webinar, a fast-action bonus, or a DM offer that closes in 24 hours.

Same psychology, just on new platforms.

Anyone can start a business. Not everyone can scale one.

I share this with you because nowadays anyone can START a business.

But not everyone can SCALE one.

Why?

Because most people are copying the same cringey content templates, cold email scripts from ChatGPT, and BS ad strategies they found from some “gooroo” on Instagram, and then they wonder why a strategy built to get views isn’t building them a business.

That’s where the caveman method comes in. It’s three rules, and none of them are new.

1. If it worked on a cave wall, it works on a screen. What worked in direct mail still works in your email list. What worked in a classified ad still works in your ad creative. Human behavior hasn’t changed in 51,000 years. Just the platform you’re using to reach people.
2. Master the principle before you touch the tool. The tools are gonna change again in 18 months. The reason a deadline makes someone buy, or a story makes someone trust you, will be the same when your grandkids are running ads on whatever comes after Instagram.
3. Get it installed by someone who’s done it. Knowing the principle and having it running in your business are two different things, and most entrepreneurs are stuck at the first one.

Over the past decade, I’ve taken these same simple, proven principles and used them to:

– Build a highly profitable coaching business

– Grow Fit Body Boot Camp into a global franchise brand

– Scale and sell multiple multi-million dollar companies

– Help my clients add extra zeros to their monthly revenue

And I want to show you how to apply them in your business, because the principles haven’t changed. They’ve just evolved.

Whether you’re running paid ads, launching a podcast, hosting events, or writing email sequences… the strategy is the same. You just need someone to help you install it correctly.

That’s what we do inside the Scale Syndicate

The Scale Syndicate Mastermind is designed for entrepreneurs who are ready to scale their business in the next 6-12 months.

For 12 months you’re on a monthly group call with me and the other heavy hitters in the room, plus quarterly in-person meetups, and we install the marketing, sales, and leadership systems that scale any company.

It’s the closest thing to working with me 1-on-1 (without the $100K price tag my Domination Year clients pay).

We’re keeping it small on purpose. Only serious entrepreneurs. No side hustlers.

If you’re tired of being the best-kept secret in your niche…

If you’re ready to ditch the guesswork and install real growth systems…

If you’re still duct-taping random strategies together hoping something clicks…

Then this is your invitation.

Apply for The Scale Syndicate Here >>>

My right-hand man Lheighton will reach out if it’s a good fit.

Talk soon,

Bedros Keuilian

This is the biggest mistake you have to avoid if you want to win in business.

When it comes to success, you’ve heard the phrase “burn the boats”.

It means going all in on your dreams and leaving no option for retreat.

But in our ambitious pursuit to reach our goals, we usually end up getting blinded by frustration…

From hitting dead ends in our business.

Working endless hours with little results.

And the overwhelming feeling of running in circles.

This blind frustration causes us to burn not just the boats…but burn bridges.

Destroying relationships with family, friends, and business partners. Most of the time even damaging relationships that could have opened up opportunities to achieve your goals even faster.

Make no mistake, early on in my journey I burned a bridge or two…hell if I’m being honest it was probably a lot more than that.

And trust me, it’s not the way to go.

What I should have done (and what I eventually learned to do) is to burn the boats AND build bridges.

You see, when you burn the boats, you’re not cutting off connections or opportunities. 

You’re betting on yourself and your capabilities by eliminating your own safety nets.

You’re making a clear decision that it’s only forward from here…no retreat.

But burning the boats isn’t enough. You also need to build bridges.

Bridges to other like-minded entrepreneurs.

Bridges to new traits and skills.

Bridges that lead to your future success.

And that’s exactly what I built Scale Syndicate for.

It’s my 12-month mastermind where we get on a call every month and meet up in person every quarter, and I hand you the marketing, sales, and leadership systems running inside my companies right now.

But the systems are only half of it. The other half is the room.

You’ll be sitting next to entrepreneurs who already burned their boats, who are doing 7 figures, and who are more than willing to show you how they got there. Every call somebody’s sharing a win, somebody’s getting a problem solved, and somebody’s walking away with a connection they never would’ve made on their own.

Imagine the network of bridges you’ll build in 12 months with people like that in your corner.

I’m helping you build the bridge to your success…and now it’s your turn to cross it.

Our next call is coming up and I’d love to intro you to the group.

CLICK HERE to apply for Scale Syndicate.

Talk soon,

Bedros Keuilian

P.S. If you’re ready to burn your boats and start building bridges, apply below and let’s get you on the next call with the group.

apply.bedroskeuilian.com/scale-syndicate

For the next 12 months me and a room full of heavy hitters will be giving you the tools, systems, and connections you need to level yourself and your business up.

Two weeks ago I flew my son Andrew and myself all the way to a lake in the woods of Maine to spend a week rolling around on the ground with a bunch of grown men.

My good friend Jocko and his crew at Origin run a Jiu Jitsu immersion camp out there every summer.

Even though I’m still nursing an injury there was no way I was missing it.

I share this with you because some of the best conversations I’ve ever had happened on the edge of a mat, sweaty and out of breath, with guys who just spent the last six minutes trying to take my head off.

You learn a lot about a man when you roll with him. And you learn a lot about yourself.

HERE ARE THE THREE LESSONS I BROUGHT BACK FROM MAINE:

1. Small Improvements Compound

When you’re at a camp like this you drill the same move over and over and over again until your body knows it without your brain getting involved. 

Every rep you get maybe 1% better at defending it and 1% better at hitting it.

Nobody claps for 1%. 

But stack a few hundred of those reps and the guy who used to walk right through you suddenly can’t get past your guard.

Companies compound the exact same way. 

Nobody’s business goes from ordinary to exceptional off one big move. 

It happens when you improve conversion, retention, gross margin, sales productivity, hiring quality, and cycle time all at the same time, a little every week…

…and one day you look up and you’re running a completely different company.

2. You Need Both Offense And Defense

There’s a guy at every camp who only knows how to attack. He’s exciting to watch right up until somebody he can’t bully catches him in something he never learned to defend.

Then there’s the guy who only knows how to defend. He’s hard to submit, and he never wins a single round.

Businesses are the same. 

A company obsessed only with growth gets fragile. 

A company obsessed only with protection stops growing. 

The great ones build both at the same time. 

Offense is your product, your sales, your distribution, your acquisitions. 

Defense is your cash reserves, your compliance, your security, your customer retention, your competitive moat.

If you’re all gas right now, ask yourself what happens the first time somebody catches you.

3. Don’t Mistake Intensity For Effectiveness.

This one’s the one I’ve been chewing on the most.

The guy moving the fastest and going the hardest on the mat isn’t necessarily winning the roll. Half the time he’s gassing himself out while the calm guy across from him waits for the one opening he needs.

I see the same thing in the beginning with my coaching clients and Scale Syndicate members.

The founder with the fullest calendar isn’t building the best company. 

The guy working 80 hours a week isn’t beating the guy working 40. 

Wasted effort is still wasted effort no matter how hard you’re breathing.

Results are what matter. On the mat and in business.

If you’re thinking about joining us out in Maine next year, go. It’s worth every penny.

And if you’ve been going as hard as you can in your business and the results still aren’t showing up, I hope these lessons from Maine help you as much as they helped me.

Talk soon,

Bedros Keuilian

P.S. Lesson three is the reason I built Scale Syndicate. 

It’s a 12-month mastermind where we get on a call every month and meet up in person every quarter, and I hand you the marketing, sales, and leadership systems that are running inside my companies right now so you stop swinging wild and start hitting what you’re aiming at. 

The room is full of heavy hitters and our next call is coming up. I’d love to intro you to the group. No choking required (lol).

Apple here: apply.bedroskeuilian.com/scale-syndicate