Charging what you’re worth for your product or service can be hard at first.
It takes most entrepreneurs years to figure out.
So here’s what they normally do…
They look at the competition.
They price a little under the top guy.
And the second someone says “too expensive,” they drop the price.
Here’s the problem with that.
It’s not that your price was too high. It’s just that to them it wasn’t worth the price tag.
So here’s what you do if you want your price to feel like a steal…
You stop selling your product…
…and start selling your offer.
Think about first class for airlines.
It’s the same plane, pilot, and destination…
…but 6x the price.
The airline didn’t lower the price to fill those seats. They stacked value on top of the same seat.
They get additional perks like first to board, better meals, and more legroom.
That’s your job now.
You stack undeniable value for your service or product. In other words, the VALUE should seem greater than the cost.
Take what you’re already selling and wrap it in so much perceived value that the price feels like a steal.
Add speed: How do they get the result faster?
Add certainty: How do they know it’ll work?
Add exclusivity: Can they get this anywhere else? No? Good.
Add scarcity: Can everyone get in? No? Even better.
Add risk reversal: Do you stand behind your product with a money back guarantee?
Here’s what that looks like in real life.
Don’t sell a course.
Instead sell…
– Lifetime access to the system
– Bi-weekly live Q&A calls for 90 days
– A private 24/7 accountability group
– A 2-week implementation sprint
– A money-back guarantee if they don’t get X result
That my friend is an offer.
Not “$499 for 5 videos and a workbook.”
That’s what amateurs do. That’s why they don’t scale.
When the value exceeds the price by 10x, people don’t think, they buy.
And when you get this right, you stop desperately chasing clients. They show up already sold, and your sales calls turn into onboarding calls.
One warning before you go stack your offer.
For all this to work, your product or service needs to deliver on its promise.
First class with a broken seat and cold food doesn’t get you a loyal customer. It gets you a refund and a one-star review with your name in it. The bonuses get people in the door, and the result is what keeps them there and sends their friends.
So, stop trying to sell your product like a commodity and start crafting a better, more irresistible offer that they can’t say “NO” to.
Want me to mentor you and teach you how to scale your business, brand, and profits bigger?
Click Here And I’ll Show You How I Can Help You Scale Faster.
Talk soon,
Bedros Keuilian


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