Author: Andrew Rodarte

THE 3 POISONS THAT DESTROY MEN FROM THE INSIDE OUT

Lots of men play pretend. They pretend that everything is okay. 

The house. 

The family.

The business. 

From the outside, everything looks good.

But on the inside you’re suffering – stressed out and it shows when you snap at your team for no reason. 

It shows when you’re distant with your family. 

You think you’re doing a good job hiding it, but you’re really not. 

And no matter how much you distract yourself with vices, the poison is still there, haunting you. 

In fact, it’s 3 positions that destroy men and keep them from achieving greatness. 

THREE POISONS THAT DESTROY MEN:

POISON #1: ANGER

Uncontrolled anger is like fire. It can forge you – or it can burn everything you’ve built to the ground.

It makes you feel powerful in the moment, but it’s the quickest way to lose respect, judgment, and control.

Most men mistake anger for strength. But real strength is keeping your composure when you have every reason to lose it.

POISON #2: LUST

Lust is the silent killer of discipline.

It promises excitement but leaves you empty. It weakens willpower, replaces purpose with pleasure, and keeps you chasing temporary satisfaction instead of lasting fulfillment.

Whether it’s sex, attention, or validation – lust distracts men from their mission.

The man who conquers lust isn’t repressing his power. He’s reclaiming it.

POISON #3: GREED

Greed starts as ambition and ends as obsession.

It disconnects you from gratitude, makes you blind to what you already have, and convinces you that “more” will finally make you happy.

But “more” is a trap. Because when you’re chasing without purpose, no amount will ever be enough.

Most men will spend their lives losing battles they never knew they were fighting. Not because they’re weak, but because they never figured out how ot

And whatever poison you’re facing right now, you’ve got what it takes to control it.

For me, I have different reminders to keep me away from these poisons. 

My morning workouts. My daily routines. My non-negotiables. My faith.

And even wearing my daily reminders – like apparel from Few Will Hunt.

It’s a reminder that I’m one of the few who chose to control the poisons instead of letting them control me.

If you decide to pick up some gear…

>>> Use code BEDROS at checkout for a discount on Few Will Hunt gear.

Keep outworking everyone,

Bedros Keuilian

P.S. Few Will Hunt isn’t for everyone. It’s for the few who understand that restoring the dignity of hard work starts with controlling yourself first. 

If that’s you, grab some gear and tag @fewwillhunt and @bedroskeuilian when it arrives. We love celebrating members of The Few.

THE NEW GOLD RUSH (AND WHY YOU’RE BEING SCAMMED)

Back in the 1800s, when the California Gold Rush hit, thousands of people packed up everything they owned and headed west.

Everyone was chasing the chance to strike gold.

But here’s what most people don’t know about the Gold Rush:

Most people who spent all their life saving to mine for gold DIDN’T get rich. 

The ones who got rich were the people selling the shovels.

You see while everyone else was breaking their backs in the dirt, hoping to strike it rich…

…the shovel sellers were striking their own ‘gold’ selling tools to desperate dreamers.

Most shovel sellers never cared about finding gold themselves. They just cared about selling you the tools and letting you figure out where to dig.

I share this with you because that’s EXACTLY what’s happening in the coaching industry.

Gooroos are trying selling you the “shovel.”

They promise you a ‘New Gold Rush’ of freedom, success, and financial independence. They show you their Lamborghini, beach house, and laptop lifestyle.

But here’s what they’re not telling you: 

They’ve never found gold themselves.

They’ve never built a real business outside of coaching.

They’ve never led a team and scaled a company.

They’ve never taken a company to an exit.

They’re just really good at selling shovels. That’s why most coaching doesn’t work.

The person you’re learning from doesn’t know how to use the shovel…

…they’ve only learned how to sell it.

And the difference between those two things is EVERYTHING.

If you’ve never taken a business to an exit, how can you help someone else grow a business and take it to an exit? You can’t.

I’ve used the shovel and gotten my hands dirty. I’ve built, scaled, and sold companies that created wealth – not just “cashflow” or “passive income” that disappears the moment you stop posting on Instagram.

That’s how I know the difference between gold and fools gold.

Look, you’ve got what it takes to find your gold… 

You’ve just got to know where to dig, how deep to go, and when to stop chasing fool’s gold.

But if you need the map, join me and a small group of entrepreneurs who’ve already struck it in their industries.

The next Scale Syndicate is a one-day intensive where I get in the trenches with you and a small group of entrepreneurs.

I’ll help you identify exactly where your gold is buried – in your systems, your offers, your leadership, and your marketing.

Find the deets here

Talk soon,

Bedros Keuilian

P.S. You can spend another year hiring the wrong coaches and buying courses that don’t work, or you can spend one day with people who’ve actually built what you’re trying to build. 

Join me at the next Scale Syndicate.

WARNING: THIS IS NOT SEXY

Everyone wants to scale.

But most people aren’t willing to do what it actually takes.

And that’s why most businesses fail.

See, growing a business isn’t sexy.

It’s not a shiny new AI tool, a viral funnel, or a motivational quote on Instagram.

It’s keeping your head down and doing the work that no one else is willing to do. 

It’s having the discipline to stay locked in. 

It’s creating systems that make your business more predictable. 

It’s the leadership of your team and tribe so that everyone’s on the same page. 

The kind of stuff that doesn’t get likes on IG but gets money in the bank. 

I share this with you because over the last 20+ years I’ve built companies in fitness, nutrition, apparel, and coaching…

…and they all scaled for one reason:

We did the unsexy work, we built the foundation first.

So if you’ve been chasing growth but it feels like two steps forward and one step back, this might be why.

HERE ARE THE 6 UNSEXY TRUTHS OF SCALING A BUSINESS:

  1. Build Standard Operating Procedures 

If you don’t have SOPs, you’re going to stay small. 

At Fit Body Boot Camp, we’ve got SOPs for everything.

Every process, every position, every scenario.

We even have what we jokingly call an “Alien Abduction Manual.”

It’s our playbook for what to do if someone on the team gets abducted by aliens because apparently that’s on the table now according to the government.

I digress.

The point is: if someone disappears, anyone can step in and keep the business running smoothly.

That’s what scalability looks like when the system works even if the person doesn’t show up.

  1. Plan Your Marketing

Most business owners are stuck in reaction mode.

They post when they feel inspired.

They run random ads when sales dip.

They’re always chasing momentum instead of creating it.

That’s not marketing. That’s survival.

In every one of my companies, Fit Body, Trulean, Few Will Hunt, we plan months in advance.

We shoot campaigns, design assets, and create calendars so we’re always ahead of the curve.

And at Fit Body, our franchise partners get the same advantage.

We give them plug-and-play marketing systems, photoshoots, and campaigns designed to drive leads all year long.

If you want predictable growth, stop playing catch-up.

Start planning like a pro.

  1. Build a Brand People Believe In

If your brand doesn’t stand for something, people won’t stand with you.

You can only discount and promote for so long before you run out of oxygen – money. 

Real growth comes when people believe in what you do.

That’s how we built Fit Body Boot Camp not as a gym, but as a movement.

Trulean isn’t just a supplement company, it’s a community of people who live fit, give back, and serve others.

When people believe in your mission, they don’t shop for the cheapest option.

They invest in the one that represents who they are.

  1. Track Your Numbers 

Peter Drucker said it best: “What gets measured gets managed.”

And yet, most business owners couldn’t tell you their numbers if their life depended on it.

I get my numbers daily, revenue, show rate, leads, churn, you name it.

My assistant Joan sends me reports every morning so I can make decisions based on data, not emotion.

And at Fit Body, our franchise partners have business coaches who review their KPIs every week.

That’s how they stay profitable.

You can’t fix what you don’t measure.

And you can’t scale what you don’t track.

  1. Build Culture

You can have the best systems, offers, and marketing on the planet…

but if your culture sucks, your business won’t last.

Culture is the invisible force that drives everything else.

At Fit Body, we protect our culture like our lives depend on it, because they kind of do.

It’s why we host our yearly World Conference to bring our franchise partners together, sharpen leadership, and celebrate wins.

Culture turns teams into families and employees into leaders.

Without it, all you have is turnover and tension.

  1. Be A Force For Good

Money is great. But it’s not the mission.

If your only reason for building a business is profit, you’ll eventually burn out.

The companies that last are the ones that do good while doing business.

At Fit Body, our franchise partners donate to local food banks every year through our Fit Body Food Drive.

At Trulean, a percentage of every sale goes to Shriners Children’s Hospital.

And every company I own has a giveback component built into the model.

Because when you make impact part of your business, it feeds everything else, your team, your customers, your soul.

These are the same principles that helped me build Fit Body Boot Camp, Trulean Nutrition, and every other brand I’ve started.

And if you want to build something that lasts, something that gives you freedom, fulfillment, and long-term success then maybe it’s time you opened a Fit Body Boot Camp gym. 

Because while most people chase the next big thing…

…we build businesses that become the next big thing.

Learn more about owning a Fit Body Boot Camp.

Talk soon, 

Bedros Keuilian

THE ONLY SHORTCUT IN BUSINESS

Most entrepreneurs don’t want to hear this and that’s exactly why most of them stay stuck.

But you and I are not most people.

So here’s the truth: 

The longest way to success is usually the shortest route.

See, everyone wants to move fast.

They want to win fast, scale fast, and cash out fast.

But that’s not how success works.

It’s funny…I’ve trained jiu-jitsu long enough to know you can’t “fast track” your way to a black belt.

You get it by showing up.

Getting tapped out.

Learning.

Getting tapped out some more.

Showing up again.

If you try to skip the basics, you’ll get humbled.

The entrepreneurs chasing shortcuts always look busy.

They’re buying courses, attending seminars, watching YouTube videos at 1.5x speed…

…but they never actually do the work.

Because doing the work feels slow.

And “slow” doesn’t sell.

Every guru out there is promising faster growth, easier systems, and overnight results.

But here’s the truth:

The only shortcut in business is learning how to do it right.

The people moving slow are the ones who are actually getting somewhere fast. 

Because while everyone else is sprinting in circles, chasing the latest “AI hack” or “crypto scam”, they’re quietly building something that lasts.

You want to move quicker?

Master the basics.

You want to scale faster?

Stop restarting every six months because the “new business model” came out.

If you want to build something that lasts, you have to slow down long enough to learn how to do it right.

That means learning how to market.

How to sell.

How to lead people.

How to build a kick@ss product.

And how to build systems that don’t rely on you being in the room.

Once you focus on that, everything changes.

The constant firefighting, the stress, the feeling like everything would fall apart if you take a day off is gone.

Sales will become predictable.

Your team will know what to do without me micromanaging every move.

You’ll start finally adding zeros to your bank account.

That’s the shift every entrepreneur has to make if they want to scale.

And it’s the one I want for you.

Most entrepreneurs never get to that point because they’re too busy looking for shortcuts.

But the long way is the only way that leads to success.

That’s why my companies continue to grow year after year.

They’re built on timeless fundamentals.

If you’re serious about building a business that lasts…

Come spend a day with me and a small group of driven entrepreneurs at Scale Syndicate.

You’ll spend a full day learning from me and a few of my friends on how to scale with systems, leadership, and strategy.

These are the same principles I’ve used to grow my 8- and 9-figure companies.

You’ll walk away with a blueprint to scale, confidence to build, and a network of high-performers who are all moving in the same direction.

>> Join the next Scale Syndicate <<

See you there,

Bedros Keuilian

THE WEIRD MR. MIYAGI LESSON FOR WINNING IN HEALTH, BUSINESS, AND LIFE

The other night after rolling jiu jitsu with my son Andrew, we grabbed dinner and had some man time.

Andrew’s getting older now, going on dates, living his own life, and not hanging with his old man as much.

So any time we can connect, laugh, and watch something together…I take it in.

We came home, threw on a movie, and ended up watching The Karate Kid.

I don’t care what anyone says nothing beats the original of Daniel LaRusso, Mr. Miyagi, and that headband.

But anyways…

You’ve got this scrawny, awkward kid who just moved to a new town.

He’s getting bullied, struggling to fit in, and ready to quit.

Then he meets Mr. Miyagi.

This calm, unassuming old dude who starts teaching him karate in the weirdest way possible.

“Wax on, wax off.”

“Paint the fence.”

“Sand the floor.”

Daniel thinks he’s being taken advantage of.

Until the moment Miyagi throws a punch… 

…and Daniel instinctively blocks it with perfect form.

That’s when it all clicks.

Those “boring” chores were actually teaching him the foundation of karate.

I share this with you because most people are Daniel LaRusso when it comes to their health.

They want results fast.

They want the flashy training, the perfect routine, the “secret pill” that’ll change everything overnight.

But they don’t want the ‘wax on, wax off’ routine.

They don’t want to meal prep, drink water, go to the gym, or get 7 hours of sleep.

They don’t want to fuel their body with the right nutrients.

They just want the montage of getting healthy without the work.

But here’s the truth about achieving anything in life…

The fundamentals are what make you unstoppable.

When it comes to health you don’t need fancy biohacks, Ozempic, or celebrity diets.

You just need to do simple habits…consistently.

And the fundamental habits for staying healthy:

  1. Good nutrition
  2. Exercise
  3. Great sleep
  4. The right supplementation

Repeat.

It’s that simple.

Because no matter how far technology evolves, or how many TikTok “fitness hacks” pop up…

The truth stays the same:

  • Discipline beats shortcuts.
  • Consistency beats motivation.
  • Mastery is built in the boring reps nobody sees.

That’s how you transform your body and mind.

And that’s the same mindset I built Trulean around.

Because at the end of the day, your health is about consistency.

Showing up every day and doing the small things that compound into massive results.

For me, one of those small daily actions is taking my Trulean Wellness Shot.

It’s packed with clean, immune-supporting ingredients that help me feel clear, focused, and strong every single day.

It’s my ‘wax on, wax off’ for immunity support lol.

And if you’ve been meaning to clean up your routine and fuel your body right, here’s your sign to start.

Use code BEDROS at checkout and get 50% off your first month of Trulean Wellness Shot.

Get 50% off your subscription here.

Enjoy!

Bedros Keuilian

BTW…not only are you getting 50% off your first-month order when you use code BEDROS at checkout. 

You also get a full 30 days to try the Wellness Shot. If during those 30 days you decide it’s not for you just ask us for a full refund. That’s how confident I am that you will love the Wellness Shot!

MY EMAIL ADDRESS GOT LEAKED

A few weeks ago, I found out my email address had been leaked and was out there on the interwebs.

Now, normally when that happens, you expect some scammer from another country trying to sell you crypto.

Or someone posing as an insurance company saying, “Dear sir, we are try to extend your car warranty please respond urgent.”

Or a Nigerian prince telling you, “I am rich, please send bank info.”

And while I’m all for winning the scammer lottery…

This time, it was different.

I got an email from a 14-year-old kid.

He said:

“Hey Bedros, I just wanted to thank you. My dad signed me up for the Squire Program and it changed my life. I’m in shape now, and I don’t get bullied anymore.”

And I thought…what the hell?

(That said, don’t go digging around trying to find my email fellas. I don’t need 500 dudes blowing up my inbox lol.) 

Of all the people who could’ve found my email, I’m glad it was this kid. 

Because he took something from me that I’m happy to give: 

Belief in oneself.

The belief that you can become someone better than you were yesterday, no matter your age, skin color, or upbringing.

The belief that you can rise above your circumstances and build the life you were meant to live.

I share this with you because that’s exactly what the Squire Program is about:

Turning boys into young men through challenge, accountability, and adversity.

Boys who stop hiding behind screens.

Boys who look you in the eye and shake your hand firmly.

Boys who learn discipline, grit, and leadership before life forces it on them.

It’s the rite of passage our culture forgot and one every father and son need.

Because when a man and his son go through adversity together, they both come out sharper, stronger, and more connected than ever.

Make no mistake, we live in a time where too many boys are growing up weak.

The media has conditioned them to be physically soft, mentally fragile, and spiritually lost.

They’ve got no role models, no rites of passage, and no clue who they’re supposed to become.

That’s why the Squire Program exists. 

To give fathers and sons an experience that forges strength, discipline, and respect for one another.

The next Squire Program is coming up soon in your area, and this could be the experience that changes both your lives forever.

Click here to find the next Squire Program.

Talk soon,

Bedros Keuilian

P.S. If you want to change your son’s life, you don’t have to leak my email. Just click the link below.

Join the next Squire Program.

WHY ADVERSITY IS ALWAYS A SETUP

This past week I had a full photoshoot in my private gym for some new jiu jitsu gear that’s dropping soon for Few Will Hunt.

We spent hours rolling, shooting, adjusting lighting, rolling some more. The whole nine yards.

And at one point, I had to take a rest because I’m still nursing an injury. 

Sitting there on the sidelines watching everyone else roll, I had this thought:

“I ain’t the young buck I used to be.”

I share this with you because as I’ve gotten older, I’ve noticed I’m getting more reflective. 

Not in a nostalgic, “back in my day” kind of way. 

But in a “why I do what I do” kind of way.

And sitting there on the mats, catching my breath while the photographer reset for the next shot, I understood.

The same thing that made me survive coming to America as a broke immigrant kid is the same thing that keeps me getting on these mats at 50-something years old.

I refuse to quit when things get hard.

When my family and I first escaped communist Armenia, we had nothing. 

We lived in Section 8 housing. 

My family dumpster-dove behind grocery stores for food. 

I got beat up at school for being the small immigrant kid who couldn’t speak English.

Every day was adversity.

But my dad always stayed optimistic. 

He’d tell us to be grateful for what we had, even when we had almost nothing. He instilled in me this idea that adversity wasn’t the end…it was the setup.

Napoleon Hill said it perfectly: 

“Every adversity comes with the seed of equal or greater opportunity.”

The most painful, stressful, and darkest times in your life are often setting you up to become the next and best version of yourself.

But the setup requires two things from you:

  1. Knowing you deserve success.
  2. Being willing to work like a rented mule and pay your dues.

That’s what the Few Will Hunt brand represents to me. 

Most people quit the moment things get uncomfortable and adversity shows up. The moment they realize success requires more than they thought is when most quit.

But the few? They keep hunting. They keep showing up. 

They keep rolling even when they’re nursing injuries and could easily sit it out.

Because they understand that adversity isn’t a stop sign. 

Adversity is a setup to the life you want.

Because I’m one of the few.

And if you’re reading this, I bet you are too.

Check out Few Will Hunt here and use code BEDROS for a discount on gear built for people who refuse to quit.

Always rooting for you,

Bedros Keuilian

P.S. The new jiu jitsu line drops soon. It’s 100% American-made and built for the grind. 

If you’re one of the few, you’ll want this one.

MOST BUSINESSES ARE DOOMED

Statistically speaking, most entrepreneurs are doomed to stay average.

The average business owner in the United States earns between $70,000 and $128,000 per year.

Now I don’t know about you, but I didn’t get into entrepreneurship to build an average business or live an average life.

Yet that’s exactly what most entrepreneurs end up doing.

They escape their 9-5 job thinking they’re buying freedom…

Only to realize they’ve just traded corporate shackles for golden shackles.

They work longer hours than they ever did as an employee. 

They can’t take vacations. 

And they’re making less money than they would with a decent corporate job.

I share this with you because if you dream of scaling your business and having the luxury of spending quality time with your family without constantly worrying about your bottom line…

Then understand this:

There is no magic secret to scaling a business.

I know because I’ve scaled multiple businesses and coached hundreds of clients to scale theirs to 8 and 9 figures.

When it comes to scaling a business, you need 1 thing:

DELEGATION.

And this is where 90% of entrepreneurs completely f*ck it up.

They try to do everything themselves. 

They’re answering emails, fulfilling orders, doing their own accounting, managing their own calendar, creating content, running ads, handling customer service…

And they wonder why they’re burned out, broke, and barely keeping their head above water.

Every single person who has successfully scaled a business had a team behind them.

I have my assistant Joan who runs my calendar. 

I have Ed who shoots all my content. 

I have full dedicated teams at Fit Body Boot Camp, Trulean, and all my other companies.

You can’t build a one-person business and scale it. 

You’ll burn out before you ever get close.

Here’s how you know what to delegate:

Ask yourself two simple questions about every task:

  1. Is this above my pay grade?

If you’re capable of generating $500/hour in revenue but you’re spending time on $20/hour tasks, you’re losing money. Stop doing work that someone else can do cheaper and better than you.

  1. Is it past your work capacity?

I don’t care who you are there’s a limit to how much you can work. The hustle culture bullsh*t about working 20-hour days 7 days a week while slamming White Monsters and Zyn pouches all day is a one-way ticket to the ER.

The only way to scale is to multiply yourself through other people.

But the truth is, most entrepreneurs do NOT delegate well.

And while the principle is simple, executing it properly is where most people fail.

That’s where coaching comes into play.

So if you’ve hit an “income ceiling” in your business because you’re doing everything yourself, then it might be time to figure out how to break through it.

In fact, you might want to see how I helped Bree Mesquit go from a burned-out studio owner working 80-hour weeks to building a multi-million dollar wax brand with a team.

Or you could see how I helped Dr. Ashley Lucas double her company and employees in less than two years.

Or better yet, ask me. Let me help you dive deep into your business, identify the bottlenecks, and create a plan to actually scale.

>>> Click here to learn about Domination Year coaching

Talk soon,

Bedros Keuilian

THE WEIRD WAY I VET BUSINESS PARTNERS

I’ve hosted and sold out dozens of events from masterminds, conferences, and leadership summits all over the country.

I can tell you that most events out there are run the same way and ALL miss the same thing.

You spend $1000+ to sit in a hotel ballroom for two days.

You take notes, maybe meet a few people during breaks, and then head home, telling yourself it was “worth it.”

But you and I both know the truth, most of those weekends don’t change anything.

You’ll leave with nothing more but a notebook and a name tag.

If you’ve ever been to one of my live experiences, you already know they’re not like those traditional conferences or masterminds.

Because there’s one thing I prioritize above everything else: Connection.

Every time I host an event, I make sure that when you leave, you’re not just walking away with notes but lifelong connections.

I share this with you because over the last two decades, I’ve built a rolodex of men and women who’ve changed my life.

All entrepreneurs, Navy SEALs, and athletes who’ve become friends (and business partners).

Who’ve helped me grow businesses, navigate tough seasons, and become a better husband, father, and leader.

And it’s not because I met them in some seminar ballroom.

It’s because I put myself in the rooms that built connection. Rooms where we trained together, broke bread together, and then strategized side by side.

That’s where respect is built and trust forms.

And that’s what led me to create The Brotherhood Project.

A one-day experience where you’ll sweat, strategize, and finish off with a good steak dinner. 

Here’s how it works:

SWEAT

We start the day with a workout. 

We hit the weights and get after it.

Then we roll jiu-jitsu, glove up for a few boxing rounds, and have some fun in the process.

There’s something powerful about training hard with other men.

You see how they handle pressure.

You watch how they respond when things get tough.

I’ve learned more about a man in one workout than I have in months of business meetings.

Sweat strips away the ego and reminds us that no matter where we come from, we’re all built from the same stuff.

STRATEGY

After the workout, we spend the day diving deep into business, leadership, and life.

We talk shop and share what’s working, what’s not, and where the opportunities are.

I tap into my rolodex of connections and bring in a few experts who have open, tactical discussions that move your business and mindset forward.

You’ll sit shoulder to shoulder with other high-performing men who are in the trenches just like you.

Iron sharpens iron, and by the end of the day, you’ll walk away with ideas and brothers who will help you win long after the event is over.

STEAK

When the work is done, we end the night the right way… 

With good food, great conversation, and even better company.

The dinner is where strangers become friends, and friends become brothers.

There’s something primal and powerful about breaking bread together.

It’s been one of the oldest ways men have built trust and connection throughout history.

We’ve spent the morning training side by side, the afternoon sharpening each other’s minds and by the time dinner rolls around, the walls are gone.

You’ll see guys who just met that morning laughing like old friends, swapping stories, trading numbers, and planning what’s next.

For me, this is always my favorite part of the Brotherhood Project.

Because I know that by the end of the night, every man leaves with his own rolodex. One that is filled with the kind of connections that make life and business richer.

And they’re what make this experience unlike anything else out there.

This is why the Brotherhood Project isn’t another seminar or networking event.

And unlike those $2,000 events that overpromise and underdeliver, this costs $399.

The next Brotherhood Project is happening on October 25th in Southern California.

The video below will tell you exactly what to expect, then click the link to lock in your spot.

<Register Here – October 25th – $399>

Talk soon,

Bedros Keuilian

P.S. Once you register, you will get all the information for the day, including where to fly into, which hotel to stay at, and schedule of events at my private gym and home.

THE 4-HOUR AUDIT THAT PRINTS MONEY

Most entrepreneurs today are drowning in tools, trends, and tactics.

They’re using five different AI tools, three new ad campaigns in motion, and a dozen half-finished projects they swear will “fix everything.”

But deep down, they know the truth. They’re not fixing anything. 

They’re just adding more complexity to their business and it’s preventing them from scaling.

And the longer that chaos continues, the harder it gets to steer the ship back on course.

I’ve seen this play out thousands of times in my 20+ years of building and scaling businesses.

I share this with you because many business owners spend months trying to add more software, buy more courses, or double their hours…thinking that’s what’s going to move the needle.

But those aren’t the needle movers.

In fact, it’s one of the main reasons nearly 20% of businesses fail within their first year.

They spend the first three quarters chasing the wrong problems and by Q4, they’re out of time, resources, and momentum.

The real needle movers are the few actions that eliminate friction, simplify execution, and fix the bottlenecks holding you back.

And the thing is…you don’t need months to find them.

If you know what to look for you can do it in just four focused hours.

HERE’S EXACTLY HOW I USE THOSE FOUR HOURS WITH MY PRIVATE COACHING CLIENTS AND HOW YOU CAN REPLICATE IT YOURSELF

Hour 1: Audit the business

We map out the entire business and look for hidden friction of where time, energy, or money is leaking.

Most entrepreneurs discover that 80% of their effort is spent fixing the wrong problem.

Once you see where the real issues are, everything else starts to make sense.

Hour 2: Find the bottlenecks

Every business has 2–3 major bottlenecks that keep it stuck.

It might be the offer, your traffic source, your fulfillment process, or even your leadership habits.

Once we pinpoint them, we focus every ounce of energy on fixing those.

Hour 3: Identify the needle movers

These are the actions that directly generate revenue, improve performance, or free up your time.

We isolate the few levers that create momentum, and build systems around them so progress compounds.

Hour 4: Build your 90-day roadmap

We turn the insights into an executable plan with clear targets, KPIs, and action steps. The best system I’ve found for keeping a business accountable is the Entrepreneurial Operating System (EOS).

We’ve implemented it across every company I’ve built, from Fit Body Boot Camp to Trulean Nutrition, and it’s allowed my team to run a tighter ship.

When you dedicate just four hours to deep work like this, you’ll solve more problems than most entrepreneurs do in four months.

And if you want help implementing this exact process, then you’ll want to check out my Half-Day Coaching Intensive.

It’s the same framework I use privately with clients, except we go even deeper. We’ll break down your bottlenecks, sharpen your leadership, and build your 90-day growth plan together.

Click the link below to see dozens of others who’ve done a Half-Day and added serious revenue, automation, and momentum…all from one afternoon together.

>> Apply for your Half-Day Coaching Intensive

Talk soon,

Bedros Keuilian

P.S. Look below at the text messages from entrepreneurs who’ve gone through their Half-Day Intensive…people who walked in overwhelmed and walked out with focus, confidence, and direction.

>> Apply for your Half-Day Coaching Intensive