Author: Andrew Rodarte

One of my favorite things to do on Tuesday mornings is spend a few minutes reading and responding to comments to the new BK Live episode on YouTube.

Like any entrepreneur, I love it because I get feedback. I get to hear directly from you guys about what’s working and what you need more of.

So if you’ve ever left a comment on one of my videos – THANK YOU. 

It means the world to me, and yes, that’s actually me replying.

Anyway, I’m scrolling through and YouTube’s algorithm does what it does and throws an 8 year old video of mine into my recommended feed.

At first I didn’t even recognize the guy on the screen. 

I thought it was a leaked video someone dug up of me.

But it was my good friend Craig Ballantyne and me recording one of my old Empire podcast episodes.

And I just sat there watching it for a minute.

Because that version of Bedros had no idea what was coming.

He didn’t know about the panic attacks, the near-burnout, the moments where he almost lost everything or the comebacks that followed every single one of them.

I share this with you because if I could go back and sit across from that guy here’s what I’d tell him (and you reading this):

1. Stop Trying To Do It Alone. 

The years wasted grinding in isolation cost you more than any mistake you ever made. Kill your ego, get in a room with people who are ahead of you, and let them compress your timeline.

2. Stop Waiting Until You Feel Ready. 

In any business I ever started, I’ve never felt ‘ready’. You could always use more experience, advice, or money. But you’re never going to feel ready. I sure as hell wasn’t ready when I started Fit Body Boot Camp. Or when I wrote Man Up. And you’ll never feel ‘ready’ for most of the things you do today. You just do them anyway.

3. Trust The Process Even When You Can’t See The Results Yet. 

The compounding effect of showing up every single day, making the calls, doing the work, pouring into your business and your people – it doesn’t show up for a while. But then one day, you’ll look at your bank account and realize ‘it all hits at once’…and everyone will call it an overnight success.

That dude with the hair parted down the middle would’ve gotten to where I am now a lot faster if he had heard those three things and actually listened.

So if you’re in that season right now… 

…where you’re grinding, you can feel that something bigger is on the other side… 

…but you just can’t see it yet…

…keep going. 

We got this brother.

Talk soon,

Bedros Keuilian

P.S. If you’re done trying to figure it all out alone and you want to get in a room with entrepreneurs who are already doing what you’re trying to do, Scale Syndicate is open for enrollment right now.

6 months of mastermind calls, live meetups at my HQ in Southern California, and direct access to the systems and strategies I use across all my businesses.

>>> Find the deets here

Just wrapped up the first meeting with a new Domination Year client.

When a new client comes in, I walk them straight into the conference room at HQ that I call the war room.

Then we sit down like a couple of strategic generals and start game-planning how we’re going to dominate their industry.

We pull apart everything in their business. 

And one of my favorite parts of that first session is the exercise I call Delegate to Elevate.

Most of entreperenuers are Type A. 

We want to be involved in everything, we want to make sure it’s done right, and we tell ourselves NOBODY can do it the way we can.

(I know that firsthand because I was that guy for years.)

I share this with you because when I first started, I thought I could do it all.

I wanted to be:

• Head of Sales
• Finance Manager
• Operations Manager
• The guy delivering the product to the customer

…all while being CEO and running the day-to-day.

You know what happened?

I’d spend Mondays reconciling accounts. Tuesdays chasing suppliers. Wednesdays fixing the calendar. By Thursday I hadn’t had ONE sales conversation in four days.

I was busy. I was exhausted. And I was broke.

Here’s what I share with my 1-on-1 coaching client:

In every business, there’s a 5% of activities that actually moves the needle.

And it’s almost never the stuff that feels productive.

For most entrepreneurs, that 5% is some version of:

• Selling
• Building offers
• Hiring A-players
• Driving leads

Everything else? Necessary work, sure – but it’s the kind of work that should be on somebody else’s plate, not the CEO’s.

Here’s the exercise I run every one of my $100K Domination Year clients through on day one in the war room:

Track every single thing you do for 5 business days. 

Every meeting, every email, every task, and every “got a second?” interruption.

At the end of those 5 days, circle the 5% that’s driving revenue or growth.

The rest is your delegation list. 

That’s the Delegate to Elevate play.

Most of my clients are SHOCKED when they see how much of their week is being eaten by stuff that has no business being on their calendar.

And the smaller the 5% gets the bigger the business gets.

This is the EXACT work we’re doing inside the Scale Syndicate room right now – pulling apart your week, identifying your real 5%, and building the team around you so it’s the only thing you actually touch.

If you want in…

Apply to Scale Syndicate

Talk soon,

Bedros Keuilian

P.S. If you’re serious about scaling toward consistent six-figure months, Scale Syndicate is where I’d put you.

Same playbooks I run in Domination Year. A fraction of the investment. And a room full of operators a few steps ahead of you — the kind of proximity that compresses years of trial and error into months.

Apply to Scale Syndicate

It’s been years since I fully sat in that place of wondering where things were going…

…If I’d be able to make payroll next month… 

…Or if the whole thing was going to come crashing down.

Fast forward to today and I’m financially secure and described as a “thought leader” which still blows my mind.

And I’m always humbled when I hear people say I’ve helped them achieve success.

So what changed for me? 

And how can my change help you?

When I step back and dissect what unlocked the 2.0 version of myself, it’s actually very simple to see…

…it was a new self-identity.

Today I want to explain how to unlock your new self-identity.

You see, right now, you’re not who you think you are.

And your self-identity determines your outcomes in life AND in business.

A lot of my 1-on-1 coaching clients and the entrepreneurs inside Scale Syndicate come in thinking they need better tactics to grow.

And yeah, we give them all of that.

But the real breakthrough almost never comes from a tactic. 

It comes from ditching the false identity that’s been keeping them stuck.

Most times our false identities come from some kind of past trauma, things we experienced growing up, or maybe even things people told us about ourselves.

For me, I came into the States as an immigrant. 

I didn’t speak the language. 

We were broke.

That made me believe I was unlovable, unworthy, and I carried the belief that life wouldn’t get any better.

And trust me, while I carried that false identity, I found evidence everywhere I went that it was true.

It was only once I took back the pen and started writing my own story that my life changed.

It’s only when we replace these false identities that we start to get the life, money, meaning, and impact we deserve.

It takes work.

And sometimes it gets uncomfortable.

But doing the work will transform your life and your business beyond all recognition.

Here’s where to start:

• Cut the old vices
• Invest in yourself daily
• Eliminate what doesn’t serve you
• Surround yourself with people who sharpen you

In case no one told you today (or you have a hard time telling yourself)…

You ARE lovable. You ARE worthy. You ARE deserving. You CAN be your 2.0 Self.

You just have to ditch that false identity you’re carrying around.

And if you’re an entrepreneur ready to scale and ditch that false identity…

Click here to get started.

Talk soon,

Bedros Keuilian

P.S. This is exactly the kind of deep work we do inside Scale Syndicate. 

Not just the tactics and the systems to scale your business but the identity work that makes the scale stick. 

If you own a business and you’re ready to scale your business, I want you in the room with us. 

Our next meetup is coming up real soon.

>>> This video explain everything

It’s been a long time since I’ve held a J-O-B.

If you looked at my resume, you’d see less than a handful of them.

But one of those jobs was at Disneyland. 

I spent seven years at Carnation Café on Main Street. Started as a busboy clearing tables, washing dishes, mopping floors, and deep-cleaning the kitchen at two in the morning.

My biggest accomplishment early on? 

Throwing a tub of dirty dishes into the Jungle Cruise. 

They shut the whole ride down for the day while divers fished plates out of the water.

But somehow I worked my way up. Fry cook. Then dinner cook. Then after five years I got trained as a chef – got to wear the chef whites and the fancy hat.

Each time I moved up, I got a little raise and a little dopamine spike which kept me in the rat race.

I share this with you because that’s the same trap most people are in right now.

Getting small raises year after year, thinking they’re moving forward…

…when the cost of everything around them is moving way faster.

I did the research. 

One generational span (25 years) from 2001 to 2026. 

Here’s what happened:

New homes: up 145%.

New cars: up 136%.

Rent: up 300%.

Healthcare: up 250%.

Gas and groceries: up 230%.

And the average pay for someone with a bachelor’s degree?

Up 74%.

So your raises, your promotions, and your ‘moving up the ladder’…all of it combined still can’t keep up with the cost of living. 

The gap between what you earn and what you need is getting wider every single year. 

And no amount of annual cost-of-living adjustments is going to close it.

The middle class is gone fellas. 

There’s a massive gap opening up between the rich and the poor, and most people only source of income is a paycheck from someone else…

…meaning they’re on the wrong side of that gap.

Look, I eventually left Disneyland and knew I was never meant to be an employee. I wasn’t made to take orders from leaders I didn’t respect and wait for someone to decide what I was worth.

The answer for me was entrepreneurship. 

And I believe it’s the answer for a lot of you reading this too. 

Because when you own a business, you control your income, you control your pricing, and you don’t have to pray for a 3% raise while groceries go up 230%.

Do the math on that one brother.

Talk soon,

Bedros Keuilian

P.S. If you’ve been thinking about making the jump into entrepreneurship but don’t know where to start, I want to invite you to our Fit Body Boot Camp Virtual Discovery Day. 

You’ll see exactly how our franchise owners are building businesses with multiple income streams, recurring revenue, and a brand that people love. 

It’s free and one’s coming up real soon.

>>> Find the deets here

Years back when I was still trying to make it as an entrepreneur, my first mentor Jim Franco called me into his office to have a “come to Jesus talk” with me.

At the time I had never even heard the phrase “come to Jesus talk”

It went like this…

“Look…I’m DONE loaning you money. You need to figure out how you’re going to pay me back the money I loaned you Bedros.”

Most people usually hear this from a debt collector in the form of a loan shark.

But for me, it was from my mentor Jim Franco. 

He was always brutally direct with me and never sugarcoated anything. 

I tried to keep a stoic face.

But between you and me, my balls were in my throat because he had loaned me $126,000.

And I didn’t have the money to pay him back because it had been a little over 3 years and my “revolutionary” training software called High Tech Trainer hadn’t even launched yet. 

On top of that my “revolutionary” software was about to become obsolete thanks to some dude in a turtleneck.

Yes, I’m talking about Steve Jobs.

When he revealed the iPhone, my $1M idea became a $0 idea.

I eventually ended up launching, breaking even, paying back my debt to Jim and scrapping the business altogether.

Now for most individuals, this would have crushed their soul. But for me, this was the best thing that could have happened to me.

Because it gave me a valuable lesson about making money.

I realized that I could create and create and CREATE all day long…

…but unless I started marketing and selling, my product was never going to make money.

Too many new entrepreneurs spend YEARS trying to perfect their service or product before even getting one sale.

Often times you’re stuck in creation mode and you put off marketing and selling because you’re trying to perfect your product or service. 

That’s just stupid! 

So learn from my $126,000 lesson.

If I could do it all over again this is what I would do:

1. Have a launch strategy and crystal clear vision 
2. Find a way to sell my product as soon as possible
3. Pivot and reiterate AFTER you launch your product or service

Stop waiting for the perfect moment to achieve your goal. 

Understand it never will be. 

Because the perfect moment to act…

The perfect time to start…

Will be the moment you decide to take action.

Talk soon,

Bedros Keuilian

P.S. If you’re still waiting for your perfect moment then check out the Scale Syndicate.

It might just provide the come to Jesus moment you need to start scaling your business and your profits.

>> https://apply.bedroskeuilian.com/scale-syndicate

I’m a simple man of routine and habits.

Whether it’s my morning routine, workout schedule, or even my haircut. When I find something that works, I stick with it.

Like clockwork, every ten days my barber Erick swings by HQ.

And with Erick, my haircut always turns into more than just a trim.

Our conversations always lead to everything from self-mastery to business struggles.

The conversations get so deep that it sometimes feels like it’s a coaching day for both of us lol.

In fact just the other day we discussed his business and I wanted to share some takeaways from this conversation:

1. Always Innovate: Creating faster than your competition can copy.
2. Quality Over Everything: Keep the quality high, the service top-notch, and don’t be afraid to charge what you’re worth.
3. Be Unforgettable: Figure out how to differentiate yourself, stand out, and do it in a way that no one else is doing it.
4. Walk It AND Talk It: How you carry and conduct yourself in business matters.
5. Word of Mouth is Gold: The best form of marketing is referrals from satisfied evangelical customers.
6. Reputation Matters: You can build a new business, but you can’t build a new reputation. So don’t f*ck it up.

I share this with you because everyone thinks nuggets of wisdom come from some fancy schmancy book.

But the truth is, the biggest nuggets I’ve collected have come from someone else. 

And these nuggets can come from a phone call with someone, a meeting in a boardroom, or even a barber’s chair. 

So when you keep an open mind in your conversations, you’ll find hidden gems you can use to amplify your impact, scale your profits, and dominate your market.

I hope this helps you as well as it helped me this past week.

Because I’m about to share a few of these golden nuggets and a few more profit-generating ones with one of my Domination Year coaching clients.

Gotta bounce,

Bedros Keuilian

I’ve been training jiu-jitsu for a while now and I gotta tell you…

I’m the leanest I’ve ever been, I’ve packed on muscle, and I’m not the guy getting his a$$ kicked every time he steps on the mat anymore.

But the biggest game-changer on the mat hasn’t been strength or speed or even techniques…

…it’s pattern recognition.

When you’ve been rolling long enough, you start to see what your opponent is trying to set up BEFORE they do it. 

The grips, the hip movement, and the weight shift all starts to make sense. 

And that’s what let me start to easily pass guard and get the submission.

Honestly it feels like I unlocked some cheat code. 

Guys are rolling with me and I can see what they’re going to do two moves before they do it… 

…like some big a$$ Armenian version of Neo from the Matrix who got the jiu jitsu skill download.

Look, I’m not saying I’m a black belt on the mat but put me up against someone who’s been training a few years and I can hold my own.

Now in entrepreneurship – that’s where I have the black belt.

And I share this with you because I’ve noticed the exact same thing in business.

After building Fit Body Boot Camp and coaching entrepreneurs, I keep seeing the same three patterns in businesses that are stuck. 

And you’re probably making one of these three mistakes without realizing it:

1. Your leads are low-intent. 

You’re burning cash on Meta ads targeting cold traffic, and you have no system to feed data back to the algorithm so it finds your actual buyers.

2. Your sales system is unpredictable. 

Someone says, “I need to think about it” and you let them walk. No objection framework, no follow-up system, no way to warm them before the call. At FBBC, we have this dialed in, and we’re still iterating on it every single week.

3. Your offer isn’t compelling. 

You’ve got a great product buried under a terrible offer. Nobody’s saying “hell yes” because there’s no reason to act now and no differentiation from everybody else.

These are the same problems I’ve had in my own businesses, and the same ones I’ve helped dozens of coaching clients fix.

And now I want to help you fix it.

On May 26th, I’m hosting a LIVE masterclass to show you the execution-level strategies I’m running across my businesses right now.

I’m teaching the same systems I use in Fit Body Boot Camp, Trulean Nutrition, Few Will Hunt, and my coaching business – to help you:

– Craft an offer that makes people feel stupid saying no

– Build a lead generation system that’s actually predictable

– Install scale systems so your growth doesn’t create chaos

I’m charging less than your morning Starbucks order and 100% is being donated to Shriners Children’s Hospital so families who can’t afford medical costs for their kids can still get care.

Spots are limited because this is live, and I want to answer every question.

REGISTER HERE: https://live.bedroskeuilian.com/live-masterclass

Talk soon,

Bedros Keuilian

P.S. Right now you’re in the business equivalent of getting your guard passed every round.

This masterclass is the skill download – the one that turns you into the Neo of your industry so you can start passing guard and getting the tap on your competition. 

>>> This video explains everything

A few weeks ago Spirit Airlines shut down for good.

After 34 years in business, they could no longer keep their doors open. 

It’s never a good thing when a business decides to shut down. 

Early on in my journey, I personally felt the pain of closing the doors of a business I started.

(I’m sure a few of your failures come to mind as well.)

But I’ve been seeing people online saying:

“Well yeah, Spirit sucked. They charged you for everything. Who cares?”

I care. 

Because thousands of people just lost their jobs and are unable to put food on their tables. 

And the reason Spirit collapsed could have been avoided.

In fact, what happened to them is the exact same reason I see businesses collapsing every single day.

I share this with you because there’s a massive lesson buried in this story.

Spirit didn’t die because they had a bad product. 

They moved millions of people from point A to point B cheaper than anybody.

The problem is that cheap was the ONLY reason people flew them.

No loyalty or experience that made you think “I’m flying Spirit again no matter what.”

Just price.

And because they were the cheapest their margins were razor thin. 

When oil prices spiked because of the war with Iran, they had zero room to absorb the hit. 

Couldn’t raise prices because the only reason anyone flew them WAS the price. Couldn’t pivot because there was nothing else there.

Now I’m not saying your business is Spirit Airlines.

But if the only reason your customers buy from you is because you’re the cheapest…

…then it becomes hard to survive when an economic turmoil hits.

One cost increase, one competitor who undercuts you, one bad quarter, and it’s over.

The businesses that survive are the ones that give people a reason to stay even when they’re NOT the cheapest. 

The brand, the experience, the results, the offer – that’s what creates margin. 

And margin is what keeps you alive when the market turns ugly.

You and I know that the way you run a business in 2026 is not how it was even two years ago. 

Spirit was running a 2005 playbook in 2026.

And it cost them everything.

So if you’re stuck on a plateau right now…

…if what used to work just doesn’t anymore…

…the problem is probably the same.

And that’s exactly why I’m hosting a LIVE Masterclass where I’m going to show you the execution-level strategies I’m running across my businesses right now.

The same systems I use in Fit Body Boot Camp, Trulean Nutrition, Few Will Hunt, and my coaching business – to help you:

– Craft an offer that makes people feel stupid saying no

– Build a lead generation system that’s actually predictable

– Install scale systems so your growth doesn’t create chaos

I want to help as many people as I possibly can, which is why I’m charging less than your morning order at Starbucks. 

And 100% of it is being donated to Shriners Children’s Hospital so families who can’t afford medical costs for their kids can still get care.

Spots are limited because this is live and I want to answer every question personally.

Claim your seat: https://live.bedroskeuilian.com/live-masterclass

Whether you join me or not, stop running yesterday’s playbook. 

The market won’t wait for you to catch up.

Talk soon,

Bedros Keuilian

P.S. Spirit built a business on price. 

I want to show you how to build one on brand, margins, and an offer so good that your customers wouldn’t leave even if someone cheaper showed up tomorrow. 

>>> Spots are limited so grab yours now.

Years ago when I first got into the fitness industry, everybody told me group fitness was a fad.

“People want personal training, Bedros. One-on-one. That’s where the money is.”

I looked at the data, looked at the trends, looked at where consumer behavior was heading…

…and I bet everything on group fitness anyway.

That bet became Fit Body Boot Camp – hundreds of locations, 3x on the Inc. and Entrepreneur fastest-growing franchise lists.

I share this with you because I’m seeing that same kind of wave forming right now. 

And most people are completely missing it.

They’re calling it the silver tsunami.

Here’s what’s happening: 

10,000 baby boomers are turning 65 every single day in America. 

This generation has the lowest debt, the highest disposable income, and the strongest desire to invest in their health and longevity of any demographic walking the planet right now.

These aren’t people looking for six-pack abs or beach body transformations. 

They want to pick up their grandkids without throwing out their back, stay independent, stay strong, stay functional for the next 20-30 years of their life.

And 386 metro cities across the country are already baby boomer heavy – meaning the demand is there RIGHT NOW and almost nobody is positioned to serve it.

I’ve already started building for the silver tsunami inside Fit Body. 

You can see how we’re doing it here.

Because that’s what entrepreneurs do – you see the wave before it breaks and you paddle out.

If you’re looking for YOUR silver tsunami (no matter the industry you’re in), here’s what I’d tell you to pay attention to:

1. Where is money moving? 
2. Who is being underserved? 
3. What does the next 10 years look like? 

The entrepreneurs who win aren’t the ones with the best ideas. They’re the ones who see the wave early and commit before it’s obvious.

Talk soon,

Bedros Keuilian

P.S. If you want to see exactly how Fit Body Boot Camp is positioning to ride the silver tsunami, and how you could be the one opening a location in your area, join me at the next Virtual Discovery Zoom. 

I’ll show you behind the scenes of everything we’re building.

Register here: https://join.fbbcfranchise.com/discovery-day

Behind every “overnight success” is a season most people don’t ever hear about.

When I was building Fit Body, there were seasons where I was:

 Working 16-hour days.

Missing time with my kids.

Watching campaigns fail.

Losing money I didn’t have. 

And going to bed wondering if I was an idiot for doing this instead of just getting a safe job with a 401k and health insurance.

That’s the $0 season. 

And every entrepreneur goes through it.

It’s the day-to-day challenges and failures that make you question your sanity. 

The countless setbacks that make you want to throw in the towel.

Or being one bad month away from shutting it all down.

That’s the part nobody posts on Instagram.

I share this with you because what I learned through all of it is that your success comes down to how you act in these exact moments. 

It’s doing the little things over and over again when it’s hard and you don’t feel like showing up. 

It’s taking that next step before you feel “ready” because ready is a lie you tell yourself to stay comfortable.

It’s going ALL in on your goals because you have a burning desire to build a better life for yourself and your family…

…not because some ‘gooroo’ told you it would be easy.

The real reward isn’t the money, the cars, or the watches. 

It’s the skills, the mindset, the discipline, the resilience you develop along the way.

That’s the stuff that makes you unstoppable.

Because once you’ve built THAT version of yourself, nothing can take it from you. Not a failed business, not a bad partnership, not even a recession.

The only ones who get there are the ones willing to give up on this fantasy of “overnight success” and just commit to overcoming their $0 season.

Talk soon,

Bedros Keuilian

P.S. Even though I don’t believe in “overnight success,” I do believe in shortcuts. The kind that save you months or even years of trying to figure it out on your own.

One of those shortcuts is Fit Body Boot Camp’s Virtual Discovery Zoom, where you get to see behind the scenes of one of the most trusted brands in the fitness industry – how we built it, how we scale it, and how you could be the one opening the next location in your area.

The next Discovery Zoom is coming up.

Register here: https://join.fbbcfranchise.com/discovery-day