Author: Andrew Rodarte

I recently expanded the jiu jitsu mats at my private gym because more dudes have been coming to train with us. 

But with that growth came a problem.

After two years of BJJ training I’ve realized that the more I know, the more I have to learn. 

Jiu Jitsu is like a four dimensional chess game and it takes a lot of humbling on the mats to learn and execute the positions and submissions. 

In the beginning I thought I could figure it out quickly since I’m athletics, a fast learner and I’m highly motivated when I commit to something. 

But BJJ is different. It’s humbling and rewarding at the same time. 

And no matter how good I am at lifting weights and building businesses, this is a whole other animal. 

Look, I’m a simple dude who’s worked his ass off to achieve amazing things in life and business. 

I’ve built multiple businesses and generated hundreds of millions of dollars. 

I’ve spoken on stages around the world with someone of the biggest names. 

I’ve coached some highly influential and well-known people. 

I’d like to think I can handle myself in most situations pretty well.

But put me on a jiu jitsu mat with a 150-pound black belt? I get folded like a pretzel every single time. And I love every humbling second of it.

I share this with you because nothing kills a beginner’s motivation faster than getting demolished by someone who’s been doing this for years.

Most people avoid situations where they’ll feel like a fraud.

They stick to what they know, what they’re already good at, or what makes them look competent.

But every breakthrough I’ve had in business, fitness, and life has come from deliberately putting myself in situations where I felt completely incompetent… and sometimes even scared.

HERE’S WHAT I’VE LEARNED ABOUT GETTING COMFORTABLE WITH BEING UNCOMFORTABLE:

START UGLY: Your first few attempts at anything will be embarrassing. Do it anyway. I looked like a fish out of water my first few times on the mats.

EMBRACE THE BEGINNER’S MIND: The moment you think you’ve figured it out, you stop learning. I’m 50 years old and getting schooled by 30-somethings. It’s the best education I’ve ever paid for.

SEPARATE EGO FROM GROWTH: Your ego wants you to look good. Your growth requires you to look stupid. Choose growth every time.

FIND YOUR RECOVERY SYSTEM: When you’re constantly pushing your limits, your body needs support. I’ve been using TruLean’s wellness shots to help manage the inflammation and to speed up recovery in between BJJ rolling sessions.

SURROUND YOURSELF WITH KILLERS: Iron sharpens iron. Train with people better than you, even if it means getting humbled regularly.

MEASURE PROGRESS DIFFERENTLY: Instead of comparing yourself to others, compare yourself to who you were yesterday. Last month I couldn’t escape a basic arm bar. Yesterday I lasted 30 seconds longer.

MAKE SPACE FOR OTHERS: Create environments where other people can be beginners too. That’s why I expanded the mats – everyone deserves a place to suck at something new.

Look, I could stay in my lane. Stick to what I’m good at. Keep deadlifting heavy and building businesses.

But the magic happens outside your comfort zone.

Every time I step on that mat, I’m reminded that expertise in one area doesn’t always transfer to another. That being successful doesn’t mean you stop being a student.

That feeling of “being out of place” is usually a sign you’re exactly where you need to be.

The entrepreneurs who dominate the next decade won’t be the ones who played it safe. They’ll be the ones who kept trying new shit, even when they sucked at it.

Especially when they sucked at it.

Because that’s where you discover capabilities you never knew you had.

So find your jiu jitsu. Find that thing that makes you feel like a complete beginner again.

And then show up anyway.

Talk soon,

Bedros Keuilian

P.S. Speaking of trying new things – if you’re looking to support your body through whatever new challenge you’re taking on, I’ve been using TruLean’s Wellness Shots to help manage inflammation and recovery. 

You can get 50% off your first subscription with code ‘BEDROS’ at checkout. 

Get TruLean Wellness Shots 50% off here >>>

Use Code: BEDROS

AI is reshaping every industry on the planet.

But more and more I see entrepreneurs making a fatal mistake that’s costing them in lost revenue. 

They think AI alone will save their business.

You can invest heavily in AI automation, data analytics, and predictive algorithms. Optimize everything to perfection and make every interaction automated.

But when every competitor has access to the same AI tools, you’re not building an advantage – you’re just catching up to the new normal.

And while everyone’s betting everything on AI to win them customers… 

I’ve found an “add on” that makes AI even more valuable. 

The ‘connection business’.

I share this with you because I’ve been watching entrepreneurs think AI is going to do the heavy lifting of building relationships and loyalty. 

AI can support that work, but it can’t BE that work.

AI can analyze infinite data points, optimize every process, and predict customer behavior with scary accuracy. And you need all of that.

But it can’t look someone in the eye and say, “I believe in you when you don’t believe in yourself.”

That’s the future of business.

You see, the businesses that will dominate the next decade aren’t choosing between AI and human connection. They’re using AI to amplify human connection in ways that were never possible before.

At Fit Body Boot Camp, we use AI through our Marketing Machine to enhance communication, analyze member progress, and optimize operations. 

But our competitive advantage comes from what we do with that efficiency. Creating deeper relationships, stronger communities, and more meaningful transformations for our members.

Because here’s the truth that most entrepreneurs miss: 

People don’t just want optimized results. 

They want to feel seen, supported, and part of something bigger than themselves.

Make no mistake – this principle applies to every industry.

If you’re in real estate, AI can analyze markets and generate leads. But you still need to build the trust that turns prospects into clients for life.

If you’re in consulting, AI can research and create reports. But you still need to deliver insights with the wisdom and empathy that only comes from human experience.

If you’re in e-commerce, AI can optimize your ads and inventory. But you still need to create the brand connection that turns customers into evangelists.

The entrepreneurs who understand this are positioning themselves for massive success.

They’re creating what I call a ‘connection business’. 

Businesses where human relationships become the primary competitive advantage that AI amplifies rather than replaces.

Here’s what every ‘connection business’ has in common:

COMMUNITY OVER CUSTOMERS: They don’t just serve clients; they build tribes of people who support each other.

ACCOUNTABILITY OVER AUTOMATION: They use technology to enhance human interaction, not eliminate it.

RELATIONSHIPS OVER REVENUE: They know that when you prioritize connection, profit follows naturally.

Look there’s no doubt that AI is getting better at everything technical. But humans are craving authentic connection more than ever.

The loneliness epidemic isn’t going away. The need for accountability isn’t disappearing. The desire to be part of a community is only getting stronger.

Smart entrepreneurs are recognizing this trend and positioning their businesses accordingly.

Whether you’re starting from scratch or pivoting an existing business, your survival depends on building a connection business that uses AI to enhance human relationships, not replace them.

The most important business decision you make in the next five years with be whether you join the race to replace humans with algorithms… 

Or build a ‘connection business’ to create deeper human relationships than ever before.

I know which path leads to freedom.

Talk soon,

Bedros

P.S. If you’re looking for a proven connection business model, Fit Body Boot Camp represents everything I’ve been talking about. 

We’ve created a system where coaches build life-changing relationships with members while using AI to enhance (never replace) that human connection. 

If you’re interested in opening a location in your market, we’re currently looking for the right people who understand that business is ultimately about transforming lives, not just processing transactions.

Learn more about bringing a Fit Body to your area >>>

Imagine if you hired me to be the CEO of your company -here’s what I’d do…

I’ve been in business for a long time. I’ve built, scaled and sold companies and I’m pretty damn good at it. 

I’ve navigated through recessions. 

Built businesses from zero to 9 figures. 

And have had my share of spectacular wins and soul-crushing losses.

Through it all, I’ve learned something that most entrepreneurs never figure out: 

The biggest enemy isn’t your competition, market conditions, or even cash flow problems.

It’s the decisions you DON’T make because you’re paralyzed by uncertainty.

Every entrepreneur knows the weight of decision-making. 

You’re constantly wondering: 

“Am I making the right move? Should I hire this person? Is this the right time to expand? What if I’m wrong?”

I wish I had a crystal ball to hand you, but I don’t.

BUT what I do have is something even better: 

20+ years of making those exact decisions – some brilliant, some catastrophic – and learning what works when the stakes are real.

So here’s what I’d do if I walked into YOUR business as CEO tomorrow morning.

DAY 1 – THE REALITY CHECK

I’d spend my first day doing what I call a “profit leak audit.” I’d examine every dollar coming in and every dollar going out. Most entrepreneurs are hemorrhaging money in places they don’t even know exist. I’d find those leaks and plug them immediately.

QUARTER 1 – THE FOUNDATION

I’d identify the ONE revenue stream that’s working and kill everything else. SINGULARITY OF FOCUS. Most businesses are trying to do 10 things at 10% capacity instead of doing 1 thing at 100% capacity. I’d cut the dead weight, double down on what’s generating results, and systematically remove you from 80% of the tasks you’re currently doing.

QUARTER 2 – THE MULTIPLICATION

I’d take that ONE thing that’s working and create a systematic way to multiply it. If a marketing channel is bringing in 10 leads a week, I’d reverse-engineer how to get it to 50. If a sales process converts at 20%, I’d optimize it to 40%. This is where the real growth happens – LEADS & SALES.

QUARTER 3 – THE ACCELERATION

I’d implement systems that force the business to grow whether you feel like working or not. Automated marketing. Systematic sales processes. Predictable client delivery. Everything runs without you being the bottleneck.

QUARTER 4 – THE DOMINATION

I’d scale what’s working and prepare for the next level. By now, you’re no longer running a business – you own a machine that generates wealth while you focus on vision, strategy, and expansion.

Just last year, I had a health coach who was stuck at $20K months and completely overwhelmed. With this exact roadmap, she scaled to $100K months and 5X’d her business within six months, making back her investment tenfold.

Look, I could keep telling you what other people have done. 

But the real question is: 

What would happen if I became YOUR CEO tomorrow?

What profit leaks would I find in your business? What would I cut? What would I multiply? What systems would I put in place to force your business to grow?

Make no mistake you already have everything you need to scale. 

You just need someone who’s been through the fire to show you which levers to pull and in what order.

That’s exactly what I do in my Domination Year coaching program. I become your right-hand CEO for 12 months and systematically rebuild your business from the inside out – so you don’t have to earn your gray hairs the same way I earned mine.

But fair warning – this isn’t for everyone. 

It’s only for entrepreneurs who are serious about dominating their industry and ready to make decisions like a seasoned CEO instead of a stressed-out founder.

If that sounds like you than…

Apply for Domination Year Here >>>

Talk soon,

Bedros

P.S. I earned every one of these gray hairs making the hard decisions, learning from expensive mistakes, and figuring out what works through trial and error. 

My Domination Year coaching program is essentially getting me in the passenger seat as your CEO for 12 months – helping you make the right decisions without having to earn your own gray hairs the hard way. But only if you’re ready to stop second-guessing yourself and start dominating your industry.

Apply for Domination Year Here >>>

If you’ve been following me on social media lately, you know I’ve taken an interest in jiu jitsu. In fact I’ve gotten somewhat obsessed by it. 

What’s interesting is how I keep seeing the same patterns on the mats that I’ve been teaching entrepreneurs for years.

Last week, I watched a 150-pound brown belt effortlessly submit a 200-pound guy who was using nothing but brute force. The big guy exhausted himself in two minutes while the brown belt barely broke a sweat.

This is exactly what’s happening in business.

While your competitors are burning themselves out with brute force, you’re about to learn the 3-move sequence my clients and I use to tap out our competitors in business. 

In jiu jitsu, white belts think strength and aggression win matches. They’ll exhaust themselves using all their energy in the first two minutes, trying to muscle their way to victory.

But trained bjj athletes see the mat differently.

They identify the 3 strategic positions that create a submission. 

Setup. Position. Submission.

Everything else is wasted energy.

Your business operates on the same principles.

I share this with you because most entrepreneurs are fighting like white belts – frantically trying to muscle their way to success with brute force. 

More marketing channels. More products. More team members. More systems. More everything.

You might be one of them and it’s burning you out.

And this white belt mentality is keeping you trapped at the same revenue level, month after month, working yourself into exhaustion while your competitors who understand leverage blow past you effortlessly.

Here’s the truth nobody wants to tell you: 

The difference between a $10K, $20K, $30K month and consistent $100K months of more isn’t 100 new things.

It’s 3 strategic moves that create massive results.

And doing just one can double your revenue.

Here’s the 3 moves in business that taps out your competition:

MOVE 1 – THE SETUP (The Visionary Decision):

Stop being the operator and start being the visionary. This is your mental positioning – deciding to focus only on what you can uniquely do while systematically removing yourself from everything else.

MOVE 2 – THE POSITION (The Strategic Hire):

Hire your first real operator. Not a virtual assistant. Not a part-time helper. A legitimate operator who can handle client delivery and day-to-day operations while you focus on landing high-value clients and building strategic partnerships.

MOVE 3 – THE SUBMISSION (The Growth System):

Implement one automated client acquisition system. Instead of hoping for referrals or posting randomly on social media, you build a predictable system that brings in qualified leads every single day. In other words, create a marketing system that predictably drives high quality leads into your business. 

The result?

Your competition taps out while you consistently hit 6-figure months.

Look, most entrepreneurs overcomplicate scaling.

But your next breakthrough isn’t hiding behind some complex strategy or expensive software. It’s sitting right in front of you.

Your next level is sitting right there waiting for you.

You just need to know which move to make first.

Talk soon,

Bedros Keuilian

P.S. On August 1st in Chino Hills, I’m gathering a small group of serious entrepreneurs to show them exactly how to identify and execute their next strategic move. We’re going to break down the exact framework my clients use to make these game-changing decisions.

And if you’re ready to stop playing small and start scaling strategically, your next decision should be joining us at The Scale Syndicate.

Apply for The Scale Syndicate Here >>>

Most business owners think they have a sales problem.

They don’t.

They have a product problem.

Let me explain…

If your offer isn’t converting, it’s because it’s not good enough.

Not different enough.

Not painful enough.

Not urgent enough.

Not unique enough. 

So here’s what you do if you want to craft a better offer…

You stop selling your product… and start selling your offer.

Anyone can sell programs, a mastermind, or services. 

But here’s how you become a category of one… because unless you can differentiate, you can’t sell. 

You stack undeniable value. In other words, the VALUE should seem greater than the cost. 

Take what you’re already selling—and wrap it in so much perceived value that the cost feels like it’s way underpriced.

Add speed: How do they get the result faster?

Add certainty: How do they know it’ll work?

Add exclusivity: Can they get this anywhere else? No? Good.

Add scarcity: Can everyone get in? No? Even better.

Add risk reversal: Do you stand behind your product with a money back guarantee? 

Example:

Don’t sell a course. 

Instead sell…

• Lifetime access to the system
• Bi-weekly live Q&A calls for 90 days
• A private 24/7 accountability group
• A 2-week implementation sprint
• A money-back guarantee if they don’t get X result

That my friend is an offer.

Not “$499 for 5 videos and a workbook.”

That’s what amateurs do. That’s why they don’t scale.

When the value exceeds the price by 10x, people don’t think, they buy.

And if you get this right, you stop desperately chasing clients.

For all this work though, your product or service needs to deliver on its promise. 

So, stop trying to sell your product like a commodity and start crafting a better, more irresistible offer that they can’t say “NO” to. 

Want me to mentor you and teach you how to scale your business, brand, and profits bigger? 

Click Here And I’ll Show You How I Can Help You Scale Faster.

Talk soon, 

Bedros Keuilian

There’s an assassin in your business.

You can’t see it. You can’t fire it. You can’t negotiate with it.

And right now, it’s slowly killing everything you’ve built.

This assassin doesn’t break down your doors at midnight. It doesn’t send threatening letters or make demands.

It works in silence. Methodically. Patiently.

And by the time you realize what’s happening…it’s already too late.

Nobody talks about this part of success. But every real entrepreneur feels it.

The higher you climb, the lonelier it gets.

This assassin has a name: 

Isolation.

And that isolation will kill your business faster than any market crash, economic downturn, or competitor ever could.

I share this with you because I’ve seen it happen to countless entrepreneurs who built something great…only to watch it crumble because they tried to carry the weight alone.

Here’s how the assassin operates:

You start a business.

You hit your first big milestone.

$100K.

Maybe $500K.

Maybe your first million.

And suddenly, you realize something that hits like a punch to the gut:

You can’t talk to anyone about your real problems anymore.

• Family thinks you “made it” and should be grateful.
• Employees see you as the boss who has all the answers.
• Old friends either don’t understand or secretly resent your success.
• Your spouse loves you but can’t relate to the pressure you’re carrying.

So you do what most successful entrepreneurs do:

You suffer in silence.

You make decisions in isolation.

You carry the weight of every choice, every failure, every breakthrough…alone.

And that’s when this invisible assassin gets to work.

Because when you’re isolated, or worse, surrounded by the wrong people, you stop moving.

Here’s how it kills your momentum:

1. You stop taking calculated risks.

When you’re the only one evaluating opportunities, you default to playing it safe. You miss the moves that could 10x your business because there’s nobody in your corner saying “I did something similar, here’s what worked.”

2. You make expensive mistakes repeatedly.

The problems you’re facing aren’t unique. Thousands of entrepreneurs have solved them before. But without access to their solutions, you’re reinventing the wheel…expensively.

3. You plateau and don’t know why.

Growth requires perspective you can’t give yourself. When you’re inside the business, you can’t see the blind spots that are obvious to someone who’s scaled past where you are.

4. You burn out trying to be everything to everyone.

Nobody teaches you how to scale yourself out of operations. So you work 80-hour weeks doing $50/hour work because you don’t know how to build systems that work without you.

Here’s the hard truth:

The most dangerous place for an entrepreneur isn’t the bottom.

It’s realizing you’re at the top of the wrong mountain.

Surrounded by silence.

With no one to challenge you. No one to sharpen you. No one to pull you higher.

And that’s when the worst decisions get made. When great opportunities slip by unnoticed. When burnout hits hard and you start wondering if it’s even worth it anymore.

The antidote isn’t more podcasts or more courses.

It’s the right conversations with the right people at the right frequency.

Because most entrepreneurs?

• Network at surface-level events where everyone pretends their business is perfect.
• Join masterminds where people spend more time venting than solving.
• Attend conferences where the real conversations happen behind closed doors.

But the ones who scale to 8 and 9 figures know better.

They surround themselves with people who’ve already solved what they’re struggling with.

People who’ve already made the mistakes, built the systems, and climbed higher.

And they get in those rooms…early and often.

So if you’re done letting this assassin slowly kill your growth…

Ready to stop solving $1M problems in isolation…

Then Legacy Tribe might be exactly what you’ve been missing.

Apply for Legacy Tribe Here >>>

Because the most successful entrepreneurs don’t climb alone.

They climb with people who’ve already reached the summit, and are willing to pull others up.

Talk soon,

Bedros Keuilian

Most entrepreneurs think they need accountability to grow.

Someone to check in.

To make sure they show up.

To call them out when they slack off.

That works…if you’re trying to lose 10 pounds.

But if you’re trying to build an 8-figure business?

Accountability isn’t enough.

You need idea collision.

Let me explain.

Accountability keeps you consistent at your current level.

It’ll make sure you show up to do the work.

But it won’t challenge how you think about the work.

And if your thinking doesn’t evolve, your business won’t either.

The entrepreneurs who scale past 7-figures?

They don’t succeed because they’re more accountable.

They succeed because they live in environments where their current thinking feels small.

Where million-dollar problems get solved in casual conversation.

Where someone drops a strategy that 10x’s revenue before breakfast.

This is what I call idea collision.

And it only happens when you’re consistently in rooms with people who’ve already solved what you’re struggling with.

That environment needs to be consistent, not occasional.

Here’s what that looks like:

1. Frequency

Monthly masterminds aren’t enough. You need weekly exposure to high-level conversations that rewire how you think.

2. Structure

No small talk. No surface-level “how’s business?” convos. Every call, every message, every in-person is focused on solving real problems fast.

3. Diversity of Experience

You don’t need 10 clones in your industry. You need killers from different verticals—people who’ve scaled, sold, rebuilt, and led under pressure.

4. In-Person Proximity

Zoom is great. But true trust and breakthroughs happen in person. In the hallway. Over dinner. With a handshake. That’s where the real deals go down.

This is why successful entrepreneurs scale faster, they solve problems quicker, and they build businesses that work without them.

Look, you can keep trying to motivate yourself into the next level.

You can keep setting bigger goals. Hoping you’ll figure out how to hit them.

Or you can put yourself in an environment where your next level is the normal conversation.

Where weekly touchpoints with world-class performers become your new baseline.

And the ideas that could transform your business aren’t rare breakthroughs, they’re regular discussions.

The choice is yours.

And if you’re ready to stop trying to accountability your way to success and start elevating your environment, I created Legacy Tribe for exactly this purpose.

Apply for Legacy Tribe Here >>>

Because the path to success isn’t about working harder on your current level.

It’s about consistently exposing yourself to the next one.

Talk soon,

Bedros Keuilian

P.S. You don’t need another course. You need the right people, the right ideas, at the right time. That’s what Legacy Tribe delivers, every week.

Apply Here >>>

Back in 2013, I thought I was having a heart attack.

My business was barely surviving.

I had maxed-out credit cards, refinanced my house, and burned through every dollar I had trying to grow the brand.

The pressure kept building.

And like a lot of people do when things start spiraling…

I broke the habits that kept me grounded.

I stopped training.

Started eating like garbage.

Was downing 3-4 energy drinks a day just to stay awake.

Then one day, it hit me.

I fell to my knees in my backyard, clutching my chest, gasping for air, thinking:

“This is it. I’m dying.”

But it wasn’t a heart attack.

It was a massive panic attack.

And it became the wake-up call I needed.

I share this with you because I know a lot of you are feeling that same pressure right now.

Gas is up.

Groceries cost more.

The economy seems unstable.

And if you’re running a business or trying to get ahead, it can feel like everything is working against you.

But I’ll tell you exactly what I wish someone told me back then:

It’s not the stress that destroys you.

It’s the lack of structure, purpose, and action that lets the stress win.

IF YOU’RE FEELING OVERWHELMED, HERE’S HOW YOU START GETTING YOUR POWER BACK:

Lock in your mindset.

Control the controllables.

You might not be able to fix everything overnight—but you can control your schedule, your diet, your sleep, and your habits.

When everything around you feels unstable, routine becomes your anchor.

Anxiety is the anticipation of pain.

That conversation you’ve been avoiding… that decision you keep pushing off… it’s not going anywhere. Face it head-on. Action beats avoidance every time.

Action alleviates anxiety.

The longer you sit still, the worse it gets.

But the moment you start moving, training again, cleaning up your eating, confronting the hard stuff, you’ll feel the fog begin to lift.

And remember: happiness is an inside job.

Stop chasing external validation and start stacking small wins.

Because nothing rebuilds confidence like progress you earned.

But mindset isn’t enough. You need motion.

HERE’S WHAT THAT LOOKS LIKE:

Step 1: Consolidate or refinance your debt

Get clear on where your money’s going. Consolidate where you can. Lower your payments. Buy yourself time to breathe and think again.

Step 2: Cut unnecessary spending

Audit your expenses. Cancel what you don’t need. Sell what’s collecting dust. Don’t focus on looking successful, focus on getting stable.

Step 3: Increase your income

Start looking for a vehicle that rewards your effort.

Not more hours at a job you hate but a business, mission, or opportunity that pays you to serve others and build real momentum.

If you’re overwhelmed, stressed, or stuck right now, you’re not alone.

But understand that you’re also not powerless.

Start with your structure.

Anchor to the habits that keep you grounded.

And don’t just think about it…move.

Because when the world feels like it’s spinning out, the only way to get your power back…

…is to take the next step.

Talk soon,

Bedros Keuilian

P.S. If you’re someone who’s looking to reclaim your energy, impact, and freedom, and fitness is part of your purpose, then I want to invite you to check out Fit Body Boot Camp. It might be the exact next step you’ve been searching for.

P.P.S. Right now, if you submit your Expression of Interest (EOI) and qualify, you’ll receive 2 VIP tickets to Fit Body World Conference, our biggest event of the year, and an inside look at what’s coming next.

You’ll also get $3,000 off your franchise buy-in when you lock in your location.

It’s your chance to connect directly with the franchise partners who are already crushing it, and see exactly what’s possible when you step into this mission-driven business.

Fill out your EOI here and claim your spot >>>

Throughout the 50 years of life, I’ve had seasons where I was building multiple companies at once, flying cross-country for events, working 16-hour days, and still trying to be a present father.

Now I’ve made a lot of mistakes in business… 

But none sting more than the moments I almost missed with my kids.

Make no mistake…

Being a dad while building several businesses is hard.

There’s always another text to answer.

Another fire to put out.

Another opportunity you “can’t afford to miss.”

But I share this with you because over the years of raising my kids, I’ve learned a powerful truth:

Your kids don’t want more of your time.

They want more of your presence.

They need you to be fully there when it counts.

I’ve been intentional about that.

Working out with my son in the evenings.

Showing up to every one of my daughter’s volleyball games.

Blocking off time for family trips and unplugged weekends.

You see, your kids won’t remember how many hours you worked.

They won’t remember how many emails you sent.

But they will remember the moments you made them feel seen, supported, and safe.

Your kids won’t remember how much you spent on the Christmas gifts you got them or how expensive the family vacations were.

Instead, they’ll remember how you spent time playing with them on Christmas mornings or how you built sandcastles with them at the local beach.

So this is your reminder:

You don’t need to spend more time.

You just need to show up fully present, especially when it matters most.

Because years from now, your kids won’t talk about how “busy” you were.

They’ll talk about the kind of father you were.

And they’ll remember the moments that mattered most.

Talk soon,

Bedros Keuilian

P.S. Hopefully this is a gentle nudge to take 10 minutes today to be fully present with your kid(s) today. 

P.P.S. If you’re a father looking to create core memories and strengthen the bond with your son, check out the Squire Program.