Author: Andrew Rodarte

One of the biggest mistakes entrepreneurs make is trying to do everything themselves.

From experience, it will hold back your growth massively.

When I first started running a business, I thought I could do it all!

I wanted to be Head of Sales, Finance Manager, Operations Manager, and even the guy who delivered the product or service to the customer.

I soon realized that while I was spending time reconciling my accounts or calling suppliers, I was losing money because I wasn’t spending time SELLING… 

…which at the time was the biggest needle mover in the business.

I needed to focus on the 5% of activities that truly moved the needle in my business and then build a team around me to handle the other 95%.

Doing this freed me up to work on the highest-leverage tasks that grew the business way faster than before.

Now here’s what I’ve learned after building and investing in a dozen companies…

…that 5% is almost always the same three things.

LEADERSHIP. SALES. DEVELOPMENT.

That’s your LSD. And it’s the only thing that should be getting the majority of your calendar.

Leadership is casting the vision, setting the standard, and making sure the people running your departments know exactly what winning looks like. Nobody can do this for you. Your team will never care more about the mission than the person leading it.

Sales is revenue. Whether that’s you on the phone, you building the offer, or you training the team that sells it, this is the oxygen. Every business I’ve ever seen stall out had an owner who quietly stopped touching sales.

Development is two things. Developing your people so they can take work off your plate, and developing yourself so you’re always the most valuable asset in the building. The day you stop growing is the day your business stops growing.

Everything outside of LSD is the 95%. And the 95% belongs to your team.

To figure out what your specific 5% looks like inside those three buckets, ask yourself, “What are my main strengths? Where do I need to spend the majority of my time to have the biggest impact on the business?”

Feel free to do this exercise right now or copy and paste it to your notes.

It can take 7-15 minutes to do and by doing this, you will have figured out which levers to pull inside your business that’ll take your success and revenue to the next level.

Now if it’s challenging to identify what your REAL 5% is, try tracking everything you do in your day-to-day schedule.

When you do this, you’ll see which tasks on your list really move the needle for you and your business.

Once you figure out which tasks you can only do, delegate the rest to your team.

This one little tip has helped my Scale Syndicate members realize they haven’t been fully focusing on their 5%.

It often leads to the realization you’re not tightly focused enough on your LSD.

Try it out, and I’d love to hear about any breakthroughs you have.

Plus, the more you scale your business, the smaller your 5% gets.

But that 5% can create hockey-stick growth in your business.

It’s time to dominate your industry!

Talk soon,

Bedros Keuilian

P.S. Creating effective strategies for your team to implement while you focus on your LSD is the key to scaling your business to 7-figures and beyond.

Inside Scale Syndicate, among all the playbooks and blueprints we cover, we get into mastering the power of delegation and leadership.

Apply here: apply.bedroskeuilian.com/scale-syndicate

One of the biggest assets you can have in business is having a vision.

As a Visionary, you have the unfair advantage of seeing what others can’t and capitalizing on it.

But just having a vision doesn’t make you a Visionary. If that was the case, we’d all be making bank with our daydreams and shower time ideas.

Look at Elon Musk during production hell at Tesla.

He slept on the floor of the factory. Not in an office, not in some suite down the road. On the floor, next to the line, so his people knew he wasn’t asking them to do anything he wasn’t doing himself.

That’s how you set a standard. You don’t announce it, you live it in front of your team until it becomes the culture.

But here’s the problem with that approach…

…you only have one body.

You can’t sleep on the floor of every department. You can’t sit in on every sales call, every hire, and every customer complaint. Sooner or later your standard has to exist in rooms you’re not standing in.

I share this with you because what makes you a Visionary is being able to replicate yourself through your team.

Because we know how much we can do and generate on our own, now imagine having several of you focused on ONE mission.

This is how you get things done faster while expanding your reach past your city, beyond state lines, and across borders.

Now, replicating yourself doesn’t mean creating Mini-Me’s of yourself.

(Imagine if Elon did that. A bunch of mini Elons running around the factory floor arguing with each other on X lol.)

What you want to replicate are the character, values, and virtues that represent YOU.

Because skills can be taught. Anyone sharp enough can be trained on your systems, your process, and your software.

Character can’t. They either have it or they don’t.

So years ago I built my own cloning method for this. I call it my Oreo Cookie – the non-negotiable center of who I am and who I want around me.

Here’s what my Oreo Cookie looks like:

1. Relentless
2. Loving
3. Kind
4. Compassionate
5. Caring
6. Ruthless

Once I identified the types of people I wanted in my corner, I was able to find high performers much easier.

Why? Because they are aligned with my character, values, and virtues.

And since I know they’re aligned with these things, the rest takes care of itself. I can hand somebody a department and trust that the decision they make on a Saturday when I’m nowhere near my phone is the same decision I would’ve made.

With this little trick, I’ve replicated myself through each leader, team member, and department in my companies. And you can now do the same thing.

So that we can all move as a unit towards executing your vision.

Feel free to start creating your Oreo Cookie and see how your impact will go beyond your region, state, and country.

Be the visionary for your business and team.

Talk soon,

Bedros Keuilian

P.S. Getting your vision out of your head and into a team that executes it without you is the hardest jump most entrepreneurs ever make.

That’s a big part of what we work on inside Scale Syndicate. 6 months, the exact blueprints I’ve used to build and scale my companies, and a room full of operators who are done being the bottleneck in their own business.

>> This video explain everything.

Most entrepreneurs try to run from anxiety and depression.

They treat it like something to numb, ignore, or escape from.

I know because I did it for years. I buried myself in work, ran on caffeine and adrenaline, and told myself the heaviness would go away once I hit the next milestone.

It didn’t. 

It got louder – until it showed up as full-blown panic attacks.

Now I pray that never happens to you…

But I share this with you because what if those feelings are trying to get your attention?

Your mind and body are telling you something. They’re pushing you to make a change.

Because deep down, you know there’s a stronger, sharper, more capable version of you that you haven’t fully stepped into yet.

The version of you that is physically and financially unshakable.

That has bulletproof discipline and clear direction.

That takes action instead of making excuses.

That’s the highest version of yourself.

And when you start stepping into that highest version, life starts working for you instead of against you.

But that only happens when you stop waiting and start moving.

See, most people have it backwards. They think they need to feel better before they take action.

The truth is the opposite – you take action first, and the feeling follows.

And it can be as simple as showing up to the gym, quitting a vice, or locking in a killer morning routine.

Because it’s never been the big flashy moves that changed my life…

…it’s the small actions, done daily, that compound into massive results.

Each one is evidence to your own mind that you’re becoming someone different.

And evidence stacks.

That’s how identity changes – not through affirmations in the mirror, but through stacked proof that you’re a man who does what he says.

The version of you that hesitates, delays, and makes excuses? That version is keeping you stuck.

And if you let it, anxiety and depression will keep knocking at your door, getting louder every time.

So when those feelings show up, don’t retreat.

Don’t numb them with another drink, doomscroll session, or any other vice.

Ask what they’re pointing at. Then get up and get sh!t done.

Because the strongest version of you isn’t going to build himself.

Much love,

Bedros Keuilian

P.S. The fastest way I know to step into your highest version is to get in a room with people who already operate at that level. And if you’re ready to stop running from it and start building with it, then you might want to join us here:

>>> apply.bedroskeuilian.com/scale-syndicate

One of the great pieces of advice I got from my first mentor, Jim Franco, was to watch out for frauds – people who will take you off your success path in life and make you pay for it.

I got that advice 21 years ago…

…and it’s truer today than ever before.

As social media continues to grow, so does the number of frauds out there who are looking to give you advice in life and business.

The big problem is that many of these scammers have never achieved the results that they’re promising you.

They’ve never practiced what they profess, yet they try to sell you their courses and coaching programs. FRAUDS!

Funny thing is that they don’t even try hard to hide the fact that they’re fakes and phonies. If they can’t swindle you, they just move on to the next victim.

I’ve experienced my share of these jokers when I was coming up as an entrepreneur, but there are more of them now than ever before.

And how they’ll find them in EVERY industry…

Business “experts”

Relationship “experts”

Mindset “experts”

Masculinity “experts”

Investment “experts”

99% of them are fakes, phonies, and frauds who pose, flex, and only look successful on IG, but they’re broke and broken in real life.

That’s why the old Ronald Regan method is so important to use to sniff out the frauds from those who are the real deal.

Ronald Regan said this: “Trust but verify.”

These days, I wouldn’t even trust.

In fact, I’d be skeptical, and I’d still verify by seeing if they practice what they preach and if they have a track record of proof – testimonials, case studies, and actual validation.

That’s why I want you to put me under the microscope and decide for yourself if I walk the walk and talk the talk.

If you’re an entrepreneur and if your goal is to grow a successful business with higher profits and better systems so that your marketing, sales and operational systems are predictable then you might want to join the Scale Syndicate – a mastermind of likeminded entrepreneurs who want to take their business and brand to the next level.  

This is the most effective way to get coaching from me, live and in-person, in the most affordable way possible.

So, if you’ve been waiting for me to start a coaching group that’s going to help you scale and give you the blueprint to get it done right, then click the link below and see if the Scale Syndicate is right for you…

https://apply.bedroskeuilian.com/scale-syndicate

Talk soon,

Bedros Keuilian

Social media makes entrepreneurship look super sexy.

I always see videos of guys laying on the beach with their laptops.

Or taking photos in a private jet at some fancy restaurant for a “business meeting.”

The truth is, your biggest wins will come from the boring, unsexy work you do when no one else is around to cheer you on.

Stuff like analyzing your email metrics, going through masses of data, or dealing with suppliers.

It takes a lot of patience to figure things out in business.

But I’m going to shorten your learning curve by giving you the 3 habits I’ve developed that helped me build 8-figure companies:

1. Be happy to do the boring, unsexy work.

That’s usually where the magic happens. Don’t overlook it.

2. Be strategically patient.

Business success is a marathon, not a sprint. Make your first $100K before worrying about your first $1 million.

3. Build trust by putting value out there for free.

Build the KNOW, LIKE and TRUST factor with your audience. There’s no better way to do that than by giving away a ton of value before asking for the sale.

It’s all about putting yourself out there, letting people know who you are, and getting to really know your customers.

Because people want to do business with those they like and connect with.

Keep going and growing, 

Bedros Keuilian

P.S. If you’re already doing the unsexy work and you’re ready to scale what it’s building, that’s exactly what we do inside Scale Syndicate. 

Get the deets: >>> apply.bedroskeuilian.com/scale-syndicate

It’s funny that we spent half our childhood believing in the Easter Bunny, the Tooth Fairy, and Santa Claus.

But as adults, we find it so hard to believe in ourselves.

Today, more than ever, I run into so many incredible men and women who struggle with self-belief and self-worth.

If you know my story, you’ll know I used to constantly struggle with my self-worth.

I spoke so negatively to myself, convinced I was unlovable, worthless, and would never achieve anything in my life.

And then I learned one rule from Jordan Peterson’s book, “The 12 Rules For Life,” that completely changed my mindset and belief system.

That one rule is:

Compare yourself to who you were yesterday, not to who someone else is today.

Read that again.

And then read it again to make sure you remember it.

What you see on social media is a highlight reel of the best stuff people do in their lives.

I used to compare myself to those highlights and have the wind taken out of my sails.

Comparison robs you of seeing how far you’ve come.

It robs you of seeing all the progress you’ve made.

I don’t want you to fall into this trap.

And it’s why I’m telling you to only compare yourself to who you were yesterday and nothing else.

At the end of the day, it’s YOU vs. YOU.

It’s NOT you vs. Chad.

It’s NOT you vs. Jess.

So put on the blinders and focus on yourself.

You’re doing amazing work, 

Bedros Keuilian

P.S. The only comparison worth making in business is your revenue this quarter vs. last quarter. If you’re ready to make that number climb, I made this for you. 

>>> apply.bedroskeuilian.com/scale-syndicate

Last week I celebrated 52 years on this earth.

And before I get into anything else – THANK YOU. 

For all the birthday messages, the love, and the support. Not just this week, but throughout the years. 

I do my best to read and respond to them all, and I don’t take a single one for granted.

Now here’s the thing about birthdays.

Most guys my age spend them looking backward. Reliving the glory days, talking about who they used to be.

I use mine to take inventory.

Because we’re all headed to the same place. 

The only question is whether you arrive there with lessons…

…or with regrets.

So in honor of another year on this earth… 

HERE ARE THE 9 BIGGEST LESSONS I’VE COLLECTED OVER FIVE PLUS DECADES:

1. Don’t Measure Success By Short-Term Setbacks

You’re going to have brutal weeks, months, even years. Use them to make you stronger.

Every hard season I’ve been through the debt, the betrayals, or the businesses that didn’t make it made me sharper on the other side.

2. Your Habits Determine How You Look And Feel, Not Your Genetics

Diet. Sleep. Stress. Hydration.

That’s the whole formula to a healthy life.

People want to blame their genes or find the magic pill, but your daily habits are writing the story of how you age.

3. Life Only Gets More Expensive

Inflation. Interest rates. Aging parents. Kids’ education.

It all stacks up, and one income stream leaves you exposed.

Build multiple streams of income and invest broadly so that you can buy yourself peace of mind before you need it.

4. Trust Your Gut About People

Your intuition flags the wrong people long before you have the evidence.

Every time I ignored that quiet warning, I paid for it later.

5. You’re More Resilient Than You Think

Everyone is fighting something. You’re not the exception.

But the universe rewards the ones who refuse to sit in victim mode.

You can push through more than you know – I promise you that.

6. Show More Grace And Patience

Never accept mediocrity from yourself or the people around you.

But you can hold a high standard and still show compassion.

Took me too long to learn those aren’t opposites.

7. It’s Never Too Late To Start Something New

I started jiu-jitsu at 48. Now I roll on the mats in my private gym and catch extra lifts with my son at night.

Not because I have to…

…because that’s how I want him to see me. Not as a man who peaked, but one who’s still climbing.

8. Eliminate Alcohol

Cutting it out changed my mental clarity, my sleep, and my ability to think sharp under pressure.

If you’re serious about your next level, this one’s not optional.

9. Self-Work Is Self-Worth

Healing from your past through counseling, faith, and doing the deep work removes the limiters you’ve unknowingly placed on your own success.

This one changed my life more than any business strategy ever did.

Look, at 52 I don’t feel like an old man. In energy, strength, and mental sharpness, I feel like I did in my mid-30s.

And my birthday wish is that you can take one of my hard earned lessons and apply them to your life so you can build a life worth living.

Talk soon, 

Bedros Keuilian

P.S. If you’re doing $150K a year or more and you’re ready to skip a decade of lessons learned the hard way, I made this video for you.

The funny thing about being human is that we get to experience it all.

We get to build things, break things, fall in love, raise kids, chase dreams, and make a thousand choices that shape who we become.

And somewhere early in my human experience, I learned something about myself…

I don’t operate in a straight line.

And neither do you.

Now I’m not talking about who you take to bed, or whatever you guys identify as at those furry conventions.

(I don’t judge dude lol)

I mean as humans, we don’t move through life in a straight line.

Nobody does.

I share this with you because life and business both have ups and downs.

One month you’re celebrating a record-breaking profit. The next you’re scrambling to make payroll and wondering where it all went.

And yet when you open social media, somehow everyone online seems to be moving in one direction – up.

Which brings me to the real point of this…

The biggest lie told in entrepreneurship – the lie that success is a straight line.

That if you just work hard enough, stay consistent enough, and follow the right gooroo’s 7-step framework, it’s up and to the right forever and you’ll slingshot yourself to success.

Open Instagram and it’s everywhere:

– Everyone’s ‘crushing it’

– Everyone’s posting about how they ‘manifested’ their dream life

– Everyone just closed their biggest month ever and can’t WAIT to tell you about it

Meanwhile you’re in a down week – or a down month – wondering what the hell is wrong with you because you’re the only one not crushing it.

Except you’re not.

Because nobody posts the other half of the graph.

I’ve built and invested in multiple businesses and coached hundreds of entrepreneurs over the past two decades, and let me tell you…

…the dips never stop coming.

You think when you hit your imaginary number they’ll finally stop.

They don’t.

The dips don’t stop at $200K.

They don’t stop at $2 million.

Hell, they don’t even stop at $200 million.

The problems just change costumes.

Now here’s what separates the entrepreneurs who make it from the ones who quit…

It’s not that they found the straight line.

It’s that they stopped expecting one.

They keep their head down through the dips, trust what they’re building, and keep moving even when the graph looks ugly.

So if you’re in a down month right now and the numbers aren’t where you want them, pay attention because I want you to hear this:

There’s nothing wrong with being on the part of the curve nobody posts about.

But you’ve got to…

Stop comparing your dip to everyone else’s highlight reel…

Trust what you’re building…

And keep f#@king going!

You got this.

And remember, every single one of us who’s built an empire has been exactly where you are.

Talk soon,

Bedros Keuilian

P.S. The dips aren’t as difficult when you’re not going through them alone.

If you’re done white-knuckling scaling your business by yourself, then join my here:

>>> https://apply.bedroskeuilian.com/scale-syndicate

I’ve been in this entrepreneurial arena for over two decades. 

And I’ve seen more people enter it walk out than stayed.

See, entrepreneurship isn’t a career where you clock in, build toward some pension, and call it a life.

I look at it like a professional sport.

And if you know anything about professional sports, you’re not guaranteed anything.

It’s brutal.

Ask any entrepreneur they’ll tell you: 

There are more losses than wins. More days where everything falls apart than days where everything lines up. 

You see, arena doesn’t care how bad you want it. It will test you in ways that make you question everything.

Most people don’t make it through that.

But if you’re reading this…

…you did. Or you’re doing it right now.

Because it doesn’t matter if you’re running a $200M empire or still grinding at $200 a month.

The fact that you’re still in it means something.

I’ve watched enough people quit to know what separates the builders from the ones who walk out.

It’s not about talent…

It’s not about timing…

Sure as hell isn’t about capital…

It’s just staying in the arena one more day while everyone else is heading for the exit.

You put your head down long enough…

…and one day you look up and realize you’re still one of the few remaining.

Not because you got lucky.

Because you didn’t stop.

And that’s all this ever was.

So if you’re having one of those days – or those months – where you’re wondering why the hell you’re still doing this, I want you to know:

You’ve got more in the tank than you think.

And I believe in you.

But you’ve got to… 

KEEP SHOWING UP AND REFUSE TO BE THE ONE WHO STOPPED.

You got this.

Talk soon, 

Bedros Keuilian

P.S. If you’re doing $150,000 a year or more in your business and want to be around the few that remain who are building something real, this video will show you how to be a part of it.

When I first started winning in business, I thought life would get easier.

I figured once money wasn’t a problem, I’d have more freedom to do what I want, when I want.

But things didn’t go that way.

Because the more the business grew, the more protective I became of my time and energy.

I started saying no to things I used to say yes to.

Nights out I’d skip because I had a launch to finish. 

“Quick calls” I’d decline because I knew they’d turn into 45-minute pitches. 

Events, favors, “win-win” opportunities… 

I started turning them all down.

And people noticed.

I got called selfish. 

Cold. 

Difficult to reach.

And an a**hole more than a few times.

I share this with you because what nobody tells you about climbing the ladder of success is that the higher you go, the more disciplined you have to become.

Success doesn’t just invite in more opportunities.

It also invites in more distractions.

And they don’t show up looking like distractions. They show up looking like quick calls, favors, and “win-win” opportunities from people you actually like.

You can take a few that work for you — but most of them pull you away from what really matters.

That’s why your circle will tighten as you grow.

And it’s not because you’re better than anyone…

…but because you need to protect what you’re building.

You do this by:

• Creating more rules that protect your time
• Building habits that sharpen your focus
• Leaning on routines that keep your body and mind strong

This is why I believe having a little healthy paranoia can actually serve you.

Not the anxious kind. The type that helps you stay sharp.

That keeps your priorities front and center. Here’s what that looks like for me:

• I say no more than I say yes.
• I block time every day for training, recovery, and staying clear-headed.
• I don’t explain my boundaries anymore. I just stick to them.

Because the more responsibility you carry, the more intentional you have to be.

You’re not here to say yes to everything.

You’re here to lead.

And leadership starts by protecting your energy.

Call me an a**hole for it.

I’ll take that.

And if people are calling you one for the same reasons… 

You’re probably doing this right.

Talk soon,

Bedros Keuilian

P.S. If you’re ready to join the rest of us ‘a**holes’ then click here to come to our next meetup.