Author: Andrew Rodarte

I live by this motto: “How you do anything is how you do everything.”

It’s something I try to live by every single day.

How I organize my desk before my first call of the morning, how I treat my waiter when I order a steak at my favorite steakhouse, even how I dress when I step out of the house…it all matters.

Why?

Because those small actions reflect the standard I hold for everything else in my life and business.

I share this with you because people who cut corners in one area of life will cut them in every area.

If you tolerate sloppy meetings with your team, you’ll tolerate sloppy work from them. 

If you skip your own follow-ups, your sales team will skip theirs. 

If you don’t track your own KPIs, nobody else in the business is going to track them either.

The standard you set for yourself becomes the ceiling of everything in your business.

And remember, your personal life isn’t separate from your professional one. They’re two sides of the same coin.

If you let things slide at home, it WILL bleed into how you run the business. Every choice you make, every habit you form, every “I’ll get to it tomorrow” is either pushing you closer to the business you want or pulling you further from it.

So keep the bar high in everything you do.

No exceptions.

Because when you demand excellence from yourself in every aspect of life and business, that’s when scaling stops being a struggle.

That’s when you become your 2.0 self. The version of you who runs a real business instead of just working in one.

Talk soon,

Bedros Keuilian

P.S. If you hold yourself (and your business) to a higher standard, then I made this for you.

I’ve been given a lot of things over the years from friends, clients, and potential clients.

Surfboards. 

Whiskey (even though I don’t drink). 

Steaks.

A compound bow. 

A chess set. 

S*x toys (I don’t judge you freaks out there, but that went straight to the trash lol).

Even a degree from my buddy Patrick Bet-David (that’s a story for another time).

But if there’s one thing in my office at HQ that gets used the most. 

And it’s the most unglamorous thing in the room – a small 2ft x 3ft whiteboard.

When a big problem shows up in my business, I write it on that board. 

Then I sit down on the couch across from it and work through it until I’ve got a plan.

I share this with you because I’ve been in the game long enough to identify the problem pretty quickly now.

What I normally do (for myself, my 1-on-1 clients, and Scale Syndicate members) is go through five specific things.

I broke these down with my Scale Syndicate members at our last meetup, and I want to share them with you here – along with what to do about each one.

1. Your offer isn’t making people feel stupid for saying no.

Most entrepreneurs build their offer around what they’re proud of – not around the specific pain their customer is desperately trying to escape. 

Strip everything back and ask yourself one question – what is the #1 painful outcome my customer is trying to avoid? Build your offer around eliminating that outcome, not around what you can provide. 

2. Your leads only show up when you do.

There’s a massive difference between doing marketing and having a marketing machine. 

Pick one platform where your ideal client already is. Build one repeatable content format. Show up for 90 days before you evaluate anything. Your lead gen machine isn’t built by doing everything – it’s built by becoming excellent at one thing.

3. Your sales process is leaking deals somewhere and you have no idea where.

Most entrepreneurs can’t tell you their conversion rate, where deals fall off, or what their most common objection is. 

Record your sales calls. Listen back. Find the exact moment where the energy shifts and the prospect checks out. That’s where you’re losing them. 

4. Every time the business grows, something breaks.

This almost always looks like a capacity problem. It’s actually a delegation problem.

Before your next push, write down every task that runs through you in a week. Circle the ones that only you can do. Hand off everything else with a documented process. If you can’t write down how it’s done, you can’t hand it off. And if you can’t hand it off, the business can’t scale past you.

5. You’re leaving money on the table from people who already trust you.

Acquiring a new customer is the most expensive thing you do. Most businesses pour everything into acquisition and then let those customers walk out the back door with no next step, no offer, no reason to stay.

Meanwhile, your easiest revenue is sitting right there – in the people who already bought from you. Map your customer journey. After your core offer, what problem does your customer have next? What do they naturally need 30, 60, 90 days in? 

Build a simple path that takes them there. Every dollar you make from an existing customer costs you less than a dollar from a new one.

Look, this is just the surface – a framework to help you identify where the real problem is living in your business.

Once you know which of these five is holding you back, that’s when the real work starts. 

You go deeper, you build the plan, and you execute.

If you want the shortcut and want me to help you personally work through it, that’s exactly what we do inside Scale Syndicate – monthly calls, a Q&A section where you can get answers to help scale your business. Plus quarterly meetups where we sit down and game plan the next 90 days for your business.

>>> apply.bedroskeuilian.com/scale-syndicate

Talk soon,

Bedros Keuilian

So many entrepreneurs today have a story about why their business isn’t where it should be.

Back in the early days of my entrepreneurial journey I had a plethora of stories I’d tell myself about why mine wasn’t either.

I kept telling myself the market was too tough, the team wasn’t right, the timing was off, and that nothing was ever going to break the ceiling I kept hitting.

The problem is, the more we tell ourselves these stories, the more we reinforce the belief that our business is just stuck exactly where it is.

What you don’t realize is you still hold the pen.

There are thousands of empty pages in your entrepeneurial book and you can rewrite it.

But you have to tear out the pages that others (and your own limiting beliefs) have written for you.

You have to get rid of the chapters that tell you “my industry is different” or “I can’t afford to hire” or “this is just how it works for businesses like mine.”

If your business isn’t where you want it right now…

…you need to realize you still hold the pen, and you can start writing how this story looks from this moment forward.

So what’s stopping you?

Usually, it’s the work you haven’t gotten to yet.

The work of fixing your offer, your sales process, your lead generation, your team…whatever your “thing” is.

And hey, I know it’s uncomfortable doing that work.

It’s hard to look inward at your business (and yourself), especially if you’re going to have to admit the parts that aren’t working.

But the very fact you’re here and reading this tells me you’re already on the road to change.

It tells me you’re someone who’s committed to building a real business, not just making excuses for why yours is stuck.

You just need to make it through the deeper work.

From my experience, the best way to do that kind of work is with others.

Others walking the same path as you, and with a coach who’s already lived it and knows how to take you from where you are to the business you actually want.

With that being said…

Are you ready for the growth, the profits, and the freedom your business is capable of?

If it’s a yes…

…then on Tuesday, July 7th at 5PM PST, I’m running a live masterclass on Zoom that you don’t want to miss.

>>> Get the deets here

Your next chapter of business is waiting.

Can’t wait to see you there,

Bedros Keuilian

One of my closest friends is a retired Navy SEAL named Jason Redman.

Jason served his country in combat, was severely wounded in Iraq, came home and became a New York Times bestselling author, and now coaches high-performers on leadership for a living.

One of the biggest things I’ve learned spending time around Jason and other SEALs over the years is this…

…on every SEAL mission, every operator has ONE job.

Each man has his specific role. 

The breacher breaches doors so the team can enter. 

The medic stabilizes the wounded so they make it home. 

The pointman scouts ahead so the team doesn’t walk into an ambush. 

The sniper covers from above so the rest of the team can move.

If the medic decides to start breaching, or the pointman tries to play sniper, the mission falls apart. People get hurt. Everyone loses.

Each operator stays in his lane and trusts the next man to do his job at the highest level.

I share this with you because most founders I talk to are doing the exact opposite.

They’re trying to be the breacher AND the medic AND the pointman AND the sniper.

Running into every fight like they’re Rambo.

They’re in every meeting, approving every social post, rewriting their VA’s emails, picking the new project management software, and closing every sales call themselves.

And by the end of the week they’re exhausted, the business hasn’t grown, and they have no idea why everything still feels stuck.

As the founder and CEO of your business, you have ONE job and it’s actually three letters:

LMS.

L – LEAD your team.

Delegate the work. Set the expectations. Define the KPIs. Then trust your people to execute the same way a SEAL trusts his teammate to clear the next room.

M – MARKET your business.

Build compelling offers. Drive paid and organic traffic. Track your ROAS. Improve the metrics every single week.

S – Make SALES predictable.

Build a sales process that turns leads into customers reliably. Document it. Train your team to run it without you in the room.

If what you’re working on right now isn’t an L, an M, or an S then you’re trying to do somebody else’s job on the mission.

Stay in your lane. Delegate everything else.

And if you’re tired of running your business like a one-man army and ready to operate with Navy SEAL Team Six level precision instead…

On Tuesday, July 7th at 5PM PST, I’m teaching the exact frameworks I use to run my own brands live on Zoom.

I’ll be going over how to:

• Get leads that show up ready to hand you their card
• Build a sales process where prospects close themselves
• Create systems that run your business while you’re at your kids soccer game
• Hire a team that brings you solutions, not problems

Plus a live Q&A at the end where you can bring your specific business challenge and we’ll troubleshoot it together on the call.

>>> Click here to reserve your spot for the Scale Syndicate Masterclass

See you there,

Bedros Keuilian

People have been telling me that my whole entrepreneurial life.

During the 2009 Great Recession, when I doubled down on marketing for Fit Body Boot Camp instead of cutting costs – spending problem.

During 2020 when I invested in inventory for Trulean instead of playing it safe during COVID – spending problem.

When I bet on myself, my team, and my vision instead of hoarding cash and waiting for the “right time” – spending problem.

Here’s the thing nobody who said that understood…

Each one of these ‘spending problem’ moves has been part of the reason why I’m in the position I am today.

And I share this with you because the entrepreneurs I see stuck at the same revenue number year after year aren’t failing because they spend too much. 

They’re failing because they’re too scared to spend on the right things.

Now there’s a difference between reckless spending and strategic spending.

One is buying sh!t that makes you feel like you’re moving (really it’s just feeding the ego). 

The other is betting on what you KNOW will multiply your output.

I’ve never confused the two.

And every financial advisor, every podcast, every Dave Ramsey disciple pointing at my decisions like it was the reason I wasn’t further ahead?

They were wrong.

You see, that math doesn’t apply to entrepreneurs like us. 

We don’t have a fixed income. 

We have a revenue lever we can pull harder at any given moment. 

The second you start treating your business like a household budget that needs trimming, you’ve already lost.

Here’s what I know after building and investing in over a dozen companies and generating more than $200 million in sales. Three things fix a money problem:

1. Fix your income machine before you touch your expenses. Unpredictable revenue is a systems problem, not a spending problem. Lock in the machine, make the revenue predictable — then look at what it costs to run it.
2. Spend on what multiplies your output, not what feels productive. The newest AI tool, the third CRM this year, the course you already know but won’t execute on – that’s procrastination with a receipt. The spend that moves the needle is what I focus on with every Scale Syndicate member from day one.
3. Stop cutting costs. Start raising your floor. When FBBC money was tight, I doubled down on marketing. When High Tech Trainer failed, I didn’t retreat – I built the next thing faster. The immigrant edge my family gave me wasn’t “save every dollar.” It was “find a way to make more.”

That’s the operating system of every entrepreneur I’ve coached who broke through.

And I hope one of these can help you break through.

Talk soon,

Bedros Keuilian

P.S. If you’re cutting costs instead of building the machine that makes more – Scale Syndicate is where we fix that.

Apply here: apply.bedroskeuilian.com/scale-syndicate

Back in 2014, I was on top of the world.

Fit Body Boot Camp was growing. 

My coaching business was taking off.

And I FINALLY decided it was time to put a flag in the ground.

Buy a building so I could have an HQ, host masterminds, bring in coaching clients, and run my whole operation under one roof.

So I found a building in Chino Hills.

Signed the papers. Wired the money. Felt like a damn king…

…then I drove over to check on the place one afternoon and noticed something I’d completely missed during the walkthrough.

Right across the street from my brand new building?

The California Institution for Men – a state prison.

I share this with you because it gave me the best accidental lesson I’ve ever gotten about entrepreneurship.

Now look – I kept the building. 

I wasn’t going to let a little irony cost me a real estate investment. 

I ended up getting an even bigger space nearby for the actual HQ. 

Turning the original building into my private gym.

And every single morning when I drive to work out, I can see the watchtowers and the fence from the parking lot.

You know what I think about every time I pull in?

How many business owners are sitting in a prison just like that – and they built it themselves.

Here’s what I mean.

You wake up, and there’s 47 things on your to-do list. All of them urgent, all of them for YOU to handle.

You do the marketing. 

You do the sales. 

You do the fulfillment, the customer service, the payroll, the HR, the vendor calls, the client babysitting.

You take a week off and your revenue takes a week off with you.

That’s not a business, brother. That’s a job with extra steps…

…and YOU are both the warden AND the inmate.

The warden because you run the place. Make all the rules. Approve every decision.

The inmate because you can’t leave. You can’t step away for a week without the whole thing falling apart. 

You can’t scale past what your two hands can personally produce.

A real business runs on documented systems and a team that executes without you hovering over every detail. That’s the difference between owning a job and owning an asset.

But here’s the thing nobody tells you about building systems…

…you can’t build them alone. Because when you’re trapped inside the prison, you can’t see the walls.

The entrepreneurs who break out the fastest do it by getting in proximity to people who already escaped – who can show you the holes in your operation you literally cannot see because you’re too close to it.

Talk soon, 

Bedros Keuilian

P.S. If you’re doing everything yourself and your revenue is tied to your hours then you might want to join me in the Scale Syndicate.

Scale Syndicate is a six-month group mastermind where we guide you to build the systems, the team structure, and the profit-obsessed playbook that gets you out of the day-to-day for good. Spots are limited. 

If you’re still trying to figure out if you’re ready – you’re ready. 

Apply here: apply.bedroskeuilian.com/scale-syndicate

We’re living in a time when skills have never been easier to acquire. 

Every single skill you want to learn is available at your fingertips.

All you need is an internet connection and a willingness to learn.

Podcasts, YouTube tutorials, online courses, ChatGPT – you name it, you can learn it online.

But with all this knowledge at our fingertips…

…why is it that most people aren’t living their dream life?

Even with most people learning high-income skills like copywriting, sales, leadership, and communication they STILL fall short of accomplishing their fullest potential.

Here’s the truth that no one else will tell you – no matter how many skills you learn they won’t mean jacksh!t if you don’t have the traits to back them up.

Because while skills might jussst pay the bills…traits build empires.

You see, your level of success, income, and impact isn’t just tied to what you can do (your skills). 

They’re connected to who you are (your traits). 

I saw this play out in real time just this past week at our Scale Syndicate Meetup.

The entrepreneurs in that room weren’t the most skilled people I’ve ever worked with. But they were some of the most coachable, disciplined, and trait-driven operators I’ve seen – and it showed in the breakthroughs they were having by the end of the day.

That’s what happens when you stop trying to acquire more skills and start developing the traits that make those skills actually work.

In Scale Syndicate, we’re not just going to talk about your goals. If you’re looking to just talk you can go to one of those RA-RA bullsh!t masterminds because this isn’t just for people who want to talk about their goals.

We’re going to dissect the traits you need to build to reach your goals.

Like the new-age “Six Million Dollar Man”, we’re going to rebuild your traits to be better, stronger, and faster.

It’s going to be like brain surgery for your entrepreneurial mind.

Spots in Scale Syndicate are limited, so CLICK HERE if you want to secure yours.

Look, if you’re trying to hit six figures…

…I will show you how to lay the foundational traits to exceed that six-figure mark with ease.

If you’re sitting at six figures right now, wondering how to hit seven…

…this event will pinpoint the traits you need to focus on. 

And if you’re at seven figures and dreaming of that eight…

…I’ll show you the traits for that leap too.

Hell, even if you’re already at eight figures and looking to join that elusive nine club, I’ll show you how I did it personally and how you can too.

Every month I share the 2.0 traits that took me a decade to develop in order to operate a $200M/year organization. But what took me a decade to develop will take you just a year or less inside Scale Syndicate.

Imagine how much more you’ll be able to DO, BE, and EARN with these kinds of traits.

There’s one skill and trait you need right now…the ability to seize this moment.

Your spot in the Syndicatenis ready to be claimed.

Click HERE and make it yours.

Looking forward to seeing you at our next meetup. 

Bedros Keuilian

P.S. Ready to elevate your traits and accelerate your success? Then secure your spot in Scale Syndicate by clicking the link below.

>>> apply.bedroskeuilian.com/scale-syndicate

In the early years of building Fit Body Boot Camp, I realized something crucial about my leadership.

Well my level of leadership may have been a 6 or 7. Which is the norm, if not worse, for most businesses these days.

I realized early on that if wanted to not only build a successful business, but an empire, I needed to level up. 

I needed to become an 8, 9, and eventually a 10 leader.

You see, in the world of entrepreneurship: 6 and 7s CAN’T lead 8, 9, or 10s. 

If you’re a 6 or a 7 leader, you’re not going to be able to attract…

…let alone lead a team of 8s, 9s, and 10s. 

And you’re definitely not going to be able to build a $200 million empire.

Higher-level teammates demand a leader who embodies the characteristics, traits, routines, and structures of a 10 leader.

Leveling up my leadership was the catalyst that propelled my business from “playing business” to operating a $200 million empire.

Here Are 3 Things You Can Do To Take Your Leadership To The Next Level:

1) Recognize Where You Are Right Now

Don’t sugarcoat it and be brutally honest, it’s okay if you’re a 6 or a 7. 

Acknowledge it. Accept it. But don’t settle for it.

2) Start Embodying The Traits Of A Level 10 Leader

 You need to begin to develop a fighter jet mentality. 

Setting higher standards for yourself and working towards the 2.0 version of yourself every single day.

3) You Need To Surround Yourself With Other 8s, 9s, And 10s 

Learn from them, get inspired by them, and be challenged by them.

And this is exactly what we’re doing inside Scale Syndicate.

We’re going to be diving deep and showing you exactly how to become an 8, 9, or 10 leader in your business and life.

This profit-obsessed mastermind will give you a proven roadmap to “flipping the switch” in your impact, income, and purpose.

Spots are limited so click below to secure your application today.

I’ll be giving you the systems, the accountability, and the blueprint you need to level up your business, leadership, and life.

>>> apply.bedroskeuilian.com/scale-syndicate

I can’t wait to see you inside Scale Syndicate.

To your success,

Bedros Keuilian

P.S. Don’t miss this opportunity to be in the room with some of the most driven entrepreneurs in the country inside Scale Syndicate.

Click below to apply.

>>> apply.bedroskeuilian.com/scale-syndicate

One of my favorite things to do on Tuesday mornings is spend a few minutes reading and responding to comments to the new BK Live episode on YouTube.

Like any entrepreneur, I love it because I get feedback. I get to hear directly from you guys about what’s working and what you need more of.

So if you’ve ever left a comment on one of my videos – THANK YOU. 

It means the world to me, and yes, that’s actually me replying.

Anyway, I’m scrolling through and YouTube’s algorithm does what it does and throws an 8 year old video of mine into my recommended feed.

At first I didn’t even recognize the guy on the screen. 

I thought it was a leaked video someone dug up of me.

But it was my good friend Craig Ballantyne and me recording one of my old Empire podcast episodes.

And I just sat there watching it for a minute.

Because that version of Bedros had no idea what was coming.

He didn’t know about the panic attacks, the near-burnout, the moments where he almost lost everything or the comebacks that followed every single one of them.

I share this with you because if I could go back and sit across from that guy here’s what I’d tell him (and you reading this):

1. Stop Trying To Do It Alone. 

The years wasted grinding in isolation cost you more than any mistake you ever made. Kill your ego, get in a room with people who are ahead of you, and let them compress your timeline.

2. Stop Waiting Until You Feel Ready. 

In any business I ever started, I’ve never felt ‘ready’. You could always use more experience, advice, or money. But you’re never going to feel ready. I sure as hell wasn’t ready when I started Fit Body Boot Camp. Or when I wrote Man Up. And you’ll never feel ‘ready’ for most of the things you do today. You just do them anyway.

3. Trust The Process Even When You Can’t See The Results Yet. 

The compounding effect of showing up every single day, making the calls, doing the work, pouring into your business and your people – it doesn’t show up for a while. But then one day, you’ll look at your bank account and realize ‘it all hits at once’…and everyone will call it an overnight success.

That dude with the hair parted down the middle would’ve gotten to where I am now a lot faster if he had heard those three things and actually listened.

So if you’re in that season right now… 

…where you’re grinding, you can feel that something bigger is on the other side… 

…but you just can’t see it yet…

…keep going. 

We got this brother.

Talk soon,

Bedros Keuilian

P.S. If you’re done trying to figure it all out alone and you want to get in a room with entrepreneurs who are already doing what you’re trying to do, Scale Syndicate is open for enrollment right now.

6 months of mastermind calls, live meetups at my HQ in Southern California, and direct access to the systems and strategies I use across all my businesses.

>>> Find the deets here

Just wrapped up the first meeting with a new Domination Year client.

When a new client comes in, I walk them straight into the conference room at HQ that I call the war room.

Then we sit down like a couple of strategic generals and start game-planning how we’re going to dominate their industry.

We pull apart everything in their business. 

And one of my favorite parts of that first session is the exercise I call Delegate to Elevate.

Most of entreperenuers are Type A. 

We want to be involved in everything, we want to make sure it’s done right, and we tell ourselves NOBODY can do it the way we can.

(I know that firsthand because I was that guy for years.)

I share this with you because when I first started, I thought I could do it all.

I wanted to be:

• Head of Sales
• Finance Manager
• Operations Manager
• The guy delivering the product to the customer

…all while being CEO and running the day-to-day.

You know what happened?

I’d spend Mondays reconciling accounts. Tuesdays chasing suppliers. Wednesdays fixing the calendar. By Thursday I hadn’t had ONE sales conversation in four days.

I was busy. I was exhausted. And I was broke.

Here’s what I share with my 1-on-1 coaching client:

In every business, there’s a 5% of activities that actually moves the needle.

And it’s almost never the stuff that feels productive.

For most entrepreneurs, that 5% is some version of:

• Selling
• Building offers
• Hiring A-players
• Driving leads

Everything else? Necessary work, sure – but it’s the kind of work that should be on somebody else’s plate, not the CEO’s.

Here’s the exercise I run every one of my $100K Domination Year clients through on day one in the war room:

Track every single thing you do for 5 business days. 

Every meeting, every email, every task, and every “got a second?” interruption.

At the end of those 5 days, circle the 5% that’s driving revenue or growth.

The rest is your delegation list. 

That’s the Delegate to Elevate play.

Most of my clients are SHOCKED when they see how much of their week is being eaten by stuff that has no business being on their calendar.

And the smaller the 5% gets the bigger the business gets.

This is the EXACT work we’re doing inside the Scale Syndicate room right now – pulling apart your week, identifying your real 5%, and building the team around you so it’s the only thing you actually touch.

If you want in…

Apply to Scale Syndicate

Talk soon,

Bedros Keuilian

P.S. If you’re serious about scaling toward consistent six-figure months, Scale Syndicate is where I’d put you.

Same playbooks I run in Domination Year. A fraction of the investment. And a room full of operators a few steps ahead of you — the kind of proximity that compresses years of trial and error into months.

Apply to Scale Syndicate