Author: Andrew Rodarte

I’ve been training my entrepreneurial muscles for over two decades now.

Scaling multiple businesses.

Surviving several economic downturns.

And I’ve even made it through financial hardships that would’ve made most people quit.

Through it all here’s what I’ve learned…

No matter how slick your marketing funnel is or how many zeros you’ve racked up in revenue, most entrepreneurs are missing one critical thing:

Mental fortitude.

It’s the armor that shields you from economic downturns, personal crises, and anything else life can throw your way.

Just like hitting the weights to build your body, you’ve got to train your mind if you want to succeed in business.

And there are three “mental muscles” you need to develop to make it happen.

I share this with you because I’ve watched too many entrepreneurs tap out before they ever really get started, simply because they failed to build these muscles.

Get these trained and dialed in, and you’ll be able to survive any storm.

1. Resiliency: Bouncing Back from Setbacks

In the entrepreneurial arena, setbacks aren’t a matter of if, but when. Deals fall through, products bomb, and sometimes you hire the wrong people. 

It’s about learning from your mistakes, adapting, and refusing to quit just because it got hard. You might stumble, but resiliency ensures you never stay down for long.

2. Mental Toughness: Staying in the Fight

Growing a business is a marathon, not a sprint. You’ll have late nights, brutal days, and moments of pure exhaustion that make you question everything. 

Mental toughness is the inner grit that keeps you in the game when others fold. If you can stay mentally tough through the grind, you can beat the competitors who only have surface-level ambition.

3. Emotional Discipline: Keeping Cool Under Pressure

Listen, stress will test your character. Clients ghost you, employees will quit, and sometimes finances run thin. Emotional discipline is the difference between leaders who maintain poise and clarity, and those who lash out and shut down. 

It’ll keep you from making regretful decisions in the heat of the moment and allow you to steer your business with composure…even when the waves are rough.

But these three muscles are just the tip of the iceberg.

In fact, I’ve identified six pillars of entrepreneurial discipline that have helped me, and thousands of entrepreneurs, scale businesses fast and effectively.

If you want the complete roadmap, I’m practically giving away my Man Up book and audiobook for only $5.

The best part about this deal is 100% of the proceeds go directly to Shriners Children’s Hospital.

Look, I know how much the information in the book can change your life. And I believe in paying it forward. 

So if you’re serious about building a business that stands the test of time, you owe it to yourself to grab a copy.

Not only will you gain the tools to scale your business, but you’ll be doing a lot of good in the process.

Click here to get your Man Up book and audiobook >>>

Start building the resiliency, mental toughness, and emotional discipline that separates the true contenders from the pretenders.

The world doesn’t need more quitters.

It needs people like you who refuse to back down, no matter what.

Talk soon,

Bedros Keuilian

This past weekend, we hosted one of the coldest Squire Programs to date.

From sunrise to sundown, these dedicated fathers and sons pushed through tough physical challenges and deep emotional moments. 

Throughout the day, these father-son pairs: 

• Competed obstacles courses 
• Squared off in wrestling 
• Braved ice baths

Each challenge designed to help build grit, develop teamwork, and learn communication. 

Watching the sons gain confidence and understand their responsibilities as young men. 

And the dads gain deeper purpose and step further into their role as leaders for their families.

It was, in typical Squire fashion, nothing short of inspiring.

I share this with you because the memories created and lessons learned that day will stick with them for the rest of their lives.

HERE ARE 11 LESSONS EACH DUO WALKED AWAY WITH:

1. The Ego Is Not Your Amigo

Your ego can be your biggest liability. When you stop letting pride dictate your actions, you avoid unnecessary risks and practice true emotional discipline. In other words, learn to be stoic.

2. Stop Worrying About the Opinions of Others

You’re the main character in your own story. Trying to gain approval from others is how you bury your gifts. Embrace who you are, and own it.

3. Stop Trying To Fit a Square Peg into a Round Hole

Figure out who YOU are. Quit molding yourself into shapes that don’t fit. Authenticity is your superpower.

4. Get Started NOW

Don’t wait until your “someday.” If you have big goals, map them out today. Chip away at them one step at a time.

5. Think for Yourself

In today’s world, it’s too easy to believe what we’re being feed on social media. A true man does his own research, forms his own opinions, and stands by them without being swayed by the crowd.

6. Stop Chasing Girls

Chase your goals, seek a higher purpose, and watch how everything else lines up in your life. When you know who you are and what you stand for, the right people (& women) gravitate toward you.

7. Your Word Is Your Bond

If you say you’re going to do something, do it. A man who honors his commitments and stands by his word earns trust and respect wherever he goes.

8. Celebrate the Wins, But Never Get Complacent

Whether it’s hitting a PR in the gym or nailing a big project, give yourself credit. But don’t coast on yesterday’s victories. Always keep raising the bar.

9. Adversity Is an Invitation

Challenges open doors for growth. Stop running from discomfort and lean into it…that’s where you flip the switch and find your next level.

10. Never Stop Learning

The day you think you know it all is the day you start falling behind. Keep your mind sharp through reading, mentorship, and experiences (like the Squire Program).

11. Build a Life of Service

Being a father, a mentor, and a protector goes beyond personal success. True fulfillment happens when you help elevate the people around you.

The lessons taught this weekend go far beyond a single day.

Each father and son duo walked away more confident, ready to tackle life head-on, and most importantly, with an unbreakable bond.

The Squire Program is more than just creating unforgettable memories. 

It’s where you truly see what happens when you guide your son to push beyond his comfort so that he can step into the young capable man you know he is.

And it also empowers everyday dads to lead from the front so that they can be the role model their family deserves.

If you want to strengthen the bond with your son—or any young man who needs a strong role model—this is your invitation.

There’s a Squire class coming soon to your area, and classes book fast.

If you want to join us on this life-changing experience with your son, register here.

Look forward to seeing you at the next class.

Bedros Keuilian

P.S. If you’re a mother raising a young man without a father figure, we’ve got you covered. 

Our program will pair your son with an experienced instructor to guide him every step of the way. Your boy deserves to feel confident, capable, and empowered. 

No matter the circumstance.

Register here >>>

Look around and you’ll notice the world’s gotten pretty soft and complacent.

Everyone wants to be a baller, but no one is willing to ball. 

Fewer and fewer people want to put sweat equity in to get the lifestyle and freedom they desire. 

Now it’s easy to blame society, the economy, or the next big distraction. 

But here’s the truth:

Your success is dictated by your willingness to do the hard work and to stick to it when everyone else would have quit. 

The second you stop pushing your limits, you stop growing…period.

That’s why I keep myself locked in and on task by having “success reminders” around me.

These reminders send a clear message to the universe, “I’m here to do the work”.

I share this with you because I’ve witnessed firsthand how crucial it is to keep meaningful reminders front and center. 

So if you need a little nudge today, here are some words I live by:

1. “Comfort Is a Slow Death. Prefer Pain.”

Comfort is the silent killer of ambition. It tricks you into thinking everything’s fine when, deep down, you’re stagnating. 

Real growth happens in moments of discomfort…when you’re sweating, failing, and fighting to get back up. Embrace that struggle. It’s the fastest way to level up your mind, body, and business.

2. “No One Owes You. No One Owns You.”

We live in a world that loves excuses and entitlements, but guess what? Nobody owes you success. 

If you want something, put in the work. Flip that switch in your head and realize your potential is yours alone. When you do you’ll understand that no one can take your success from you, and no one can hand it to you, either.

3. “Live Your Dash.”

You’ve got two dates in life: the day you’re born and the day you die. The dash in between is your story…the problem is too many people waste it living in mediocrity. 

Don’t be one of them. Make that dash count. Hustle, stay hungry, and infuse every day with purpose.

Look, I’m a big believer that true success thrives when you surround yourself with the right surroundings and people. 

However finding a community of like-minded individuals is rare as it is priceless. 

And I’ve been fortunate to build my circle of people who refuse to be average and who keep pushing forward in the face of adversity. 

To attract those people into your orbit, you’ve got to show up and prove you’re willing to do the work. 

That’s exactly why I wear Few Will Hunt. If there was ever a uniform for hard workers, this is it! 

They’re not just a brand…they’ve built a community of hundreds of thousands who aren’t afraid to come together and collectively put in the WORK.

Because in a soft world… 

It’s up to us to step up, do the work, and inspire others to do the same.

Talk soon,

Bedros Keuilian

P.S. If any of these words to live by struck a chord then pick them up at Few Will Hunt. Each piece of gear is made proudly in the USA and is always a conversation starter. 

>>> Grab your gear here

Use code BEDROS for a special discount when you checkout.

Just about everyone is calling themselves a coach or consultant these days, and just about all of them are doing it all wrong… which is why you’re broke.  

This is why so many coaches and experts feel overwhelmed by the sheer noise in the online space.

And if you’re new to the coaching game you’ve probably wondered, “How can I possibly stand out when it feels like the market is flooded?” 

The truth is, competition means opportunity… if you do it right. 

If you have the right strategies, this can be the greatest time in history to build a thriving online coaching business.

Before you throw in the towel and assume there’s no room for you…

Let me share these four pillars that separate the amateurs from the true professionals who are making big bank online:

MASTER THESE, AND YOU’LL RISE ABOVE THE SEA OF WANNABES:

1. Demonstrate Mastery for Free

Most coaches are too afraid to give away their best content. Big mistake. 

People don’t trust you until you prove you know your stuff. So push the free line by sharing genuinely valuable insights on social media, podcasts, or YouTube. 

Make your followers say, “If their free stuff is this good, imagine what their paid program is like.” That’s the moment you earn trust and loyalty.

2. Show Social Proof

Whether you help people lose weight, invest in real estate, or optimize their finances, you need undeniable evidence that you can deliver. 

Testimonials, case studies, screenshots, and before-and-after photos can turn a skeptical lead into a loyal paying client. In a crowded market, social proof is your cheat code. The more undeniable proof you have, the faster people choose you over the next coach.

3. Create an Irresistible Offer with Risk Reversal

We’re naturally skeptical about spending money, especially in a space full of big promises. No one likes to feel like their gambling their hard-earned cash.

Overcome this by making an offer they can’t refuse. Think strong guarantees or conditional “do X, get Y” offers that eliminate the fear of getting ripped off. When you remove every excuse not to buy, you make it damn near impossible for them to say no.

4. Build a Personal Brand People Know, Like, and Trust

People buy from people, not faceless businesses. If you want to thrive in this industry, lean into authenticity. Share your story. Let them see the human side of you. 

Stand for something bigger than just making money. When your brand is genuine and relatable, you create deep connections that outlast any trend.

If you’re an online coach or consultant looking to stand out, stop waiting for the market to get less crowded…it won’t. 

Step up, do the work, and apply these four pillars starting today.

And if you’re ready to go deeper and scale your coaching business then check out my High Ticket Coaching Mastermind.

During this mastermind, I’ll show you exactly how to structure, sell, and scale your program to hit multiple six figures per month. 

If you’re serious about growing your coaching business in 2025 then you need a proven roadmap and the guidance of someone who’s been there. 

That’s exactly what you’ll get at the High Ticket Coaching Mastermind. 

We’ll dig into advanced strategies, tailor them to your business, and fix any leaks in your conversion funnel. This is your chance to dominate in an industry filled with half-hearted players. 

Spots fill up quickly, so don’t wait. 

Click here to learn more and secure your spot now.

Talk soon,

Bedros Keuilian

We all want our kids to thrive. 

It’s instinctual. 

And as they grow up from young cubs to adults life is going to test them. 

It’s going to knock them down and not be very kind doing so.

When this happens the best thing you can do isn’t to cushion the fall. 

It’s to teach them how to get back up, stronger and more resilient than before.

Because here’s the truth most parents don’t want to admit: 

Protecting them from every hardship won’t help them…it’ll hurt them.

As parents, it’s in our DNA to protect our kids. 

But shielding them from every bump in the road does more harm than good. 

The best way to prepare them for the real world is to let them experience life’s hits—failures, setbacks, and all—and guide them as they grow stronger from it.

I share this with you because life isn’t fair and certainly doesn’t go easy on anyone. 

When it knocks them down (and it will) you want to know your kids have the tools to stand back up. 

That means stepping back and letting them face adversity head-on.

Take my son, Andrew, for example. He’s a teenager with big ideas and, like most teens, the occasional bonehead decision. 

A while back, He borrowed money from me to invest in cryptocurrency. Long story short, it didn’t go well, and he lost it all.

I could’ve stepped in and said, “Don’t worry, I’ve got you.” 

But what lesson would that teach him? 

That Dad will always bail him out? 

Life doesn’t work that way.

Instead, I let him feel the sting of that loss and work out a repayment plan with me. 

It was tough to watch, but it was also the best thing for him. 

Because now, he understands the value of money, the importance of research, and the sting of reckless decisions. Those are lessons he’ll carry for life.

Yes, it hurts to see your child struggle. 

But it’ll hurt a hell of a lot more watching them grow up without the grit to handle real challenges.

And that grit is the greatest gift you can give them.

Talk soon,

Bedros Keuilian

P.S. Want to take your son’s resilience to the next level? Check out the Squire Program. 

It’s a one-day experience designed to push both father and son to grow mentally, physically, and emotionally. Spots fill up fast, so don’t wait. 

Learn more here. >>>

Someone recently asked me on a Legacy Tribe coaching call: 

“How do you know if your business idea is worth pursuing?” 

From experience I can tell you that question keeps countless entrepreneurs awake at night.

You’ve got a vision but the fear of pouring time, money, and effort into something that might flop is real.

I get it. I’ve been there.

The stakes feel high because they are. 

But here’s the truth: the only difference between a successful entrepreneur and one who never gets their idea off the ground is having clarity and execution. 

And the only way to have both starts with one fundamental step: 

Proving the market.

Let me share the exact framework I wish someone had given me when I was starting out.

The first thing I tell anyone wondering if their idea has a market is this… 

Look for competition.

If someone else is already doing what you’re planning, that’s not a reason to back off. It’s a sign to double down.

Competition means demand.

It means people are already paying for solutions like the one you’re thinking of. Instead of seeing competition as a problem, view it as proof that your idea has potential.

They’ve validated the market for you.

But don’t stop there. 

The next step is to identify the problem your idea solves and ask yourself two key questions:

1. Is this a problem that a lot of people are experiencing?
2. Are they motivated to fix it?

If the answer is yes, you’re already on solid ground. Now, it’s time to figure out what makes your solution stand out.

Maybe your product is faster, simpler, or more tailored to a specific audience. 

Maybe your approach offers better customer service, a unique feature, or improved results.

Differentiation is where you carve out your lane in the market.

Your job isn’t to reinvent the wheel. It’s to make the wheel better.

To succeed, focus on understanding your audience better than your competitors. 

Do the research. Talk to your potential customers. Find out what frustrates them about existing options and how you can deliver more value. 

Then test your ideas, refine them, and execute with precision.

This is exactly how I’ve built every successful business in my portfolio.

When you understand your market better than they understand themselves, and you execute with precision – that’s when you become unstoppable.

The opportunity is right in front of you.

Now it’s time to show up and dominate.

Rooting for you,

Bedros Keuilian

P.S. January’s almost over and if you’re still spinning your wheels wondering how to hit your 2025 business targets then listen up…  

I’ve been in the trenches long enough and have figured out how to scale past every ceiling. 

With Domination Year, I’ll personally show you how to skip the painful lessons I learned and implement the exact systems that’ll help you dominate your market. Time to stop playing small. 

Find out more here >>>

Most people think success as a leader comes down to talent, connections, or luck.

It’s normal when you’re just starting out to feel overwhelmed, unsure, and like you’re missing some secret ingredient.

I’ve realized that you can have anything in life if you master six fundamental pillars.

In fact the strongest leaders I’ve met…

Whether they manage multi-million-dollar companies, coach winning sports teams, or lead a busy family…

The all share the same core six pillars that keep them performing at their highest level.

These pillars changed everything about how I approach business, leadership, and life…

And if you can nail these pillars, everything changes. 

Your confidence, your decision-making, and your ability to lead and influence others.

I documented all of them in my book “Man Up” because I wanted to give others the blueprint I wish I had when starting out.

I call these the Six Pillars of Leadership. 

Master them, and you’ll thrive in any environment. Neglect them, and you’re going to struggle every single day. 

Simple as that.

HERE ARE THE SIX PILLARS EVERY LEADER NEEDS TO MASTER:

1. Master Self-Discipline

Real self-discipline is about doing what needs to be done, even when you’d rather do something else. It’s holding yourself accountable and demanding more from yourself than anyone else ever could.

2. Communicate with Clarity and Impact

Crucial deals fall apart and relationships crumble because of poor communication. When you nail communication, you eliminate 90% of life’s chaos.

3. Decide and Move Forward

Hesitation is the silent killer of momentum. Leaders make decisions swiftly and course-correct if needed. Overthinking can cost you opportunities, money, and respect. 

4. Build Emotional Resilience

Life will test you. Business will knock you down. Emotional resilience is the armor that keeps you moving forward when everything else is trying to drag you back.

5. Gain Crystal-Clear Vision

You can’t lead if you have no idea where you’re going. Establish your vision, map out the path, and then march toward that destination with tunnel vision. When you see the finish line with clarity, nothing can derail you.

6. Construct High-Performance Teams

No one succeeds alone. You need a powerhouse team that supports your mission. The leader’s job is to attract, develop, and elevate the right people. When your team is dialed in, you become unstoppable.

If you want a deep dive into these pillars, and how to apply them in real life, check out my book, “Man Up.” 

Not only will you get a proven blueprint for leadership, but every penny goes directly to Shriners Children’s Hospital. 

That means you’ll transform your life while helping kids who truly need it.

Talk soon, 

Bedros Keuilian

P.S. When you grab your copy of “Man Up” for just $5. You’ll get both the audiobook AND ebook version, so you can consume it your way. (and help some amazing kids in the process).

Click here to grab your digital copy.

I’m a firm believer that in order to elevate in life we must continually put ourselves in uncomfortable situations.

Voluntary adversity. 

Doing something tough, new, and challenging doesn’t just push us beyond our comfort zone – it makes us more capable in dealing with life’s hardships and adversities when they come up. 

That’s exactly why back in 2010, I did something most people thought was crazy. 

Even though I’m 6 foot and 230 pounds I decided to train for and run a full marathon in just six weeks.

Keep in mind – I had never run more than half a mile at the time, hated running with a passion, and was just a meathead who lifted weights.

I share this with you because most people are trying to build mental toughness the wrong way…

When I hired a running coach and told her I wanted to run a marathon in six weeks, she looked at me like I was insane.

But something inside me knew this wasn’t just about running. This was about breaking through my own limitations and the false beliefs systems I had. 

Those six weeks changed everything.

Not just because I finished the marathon. 

But because it taught me something crucial about mental toughness and resilience. 

You can’t build it by reading books.

You can’t develop it by watching motivational videos.

You can’t fake it with social media posts.

You build mental toughness by doing the ONE THING that scares you most.

Since that first challenge, I’ve done 2-4 challenges every year that put me out of my comfort zone. 

Each one makes me more resilient, more resourceful, and more confident. And that translates into a better life, making more money and being happier with where I am in life.

It’s shaped me into a better leader. 

It’s why I created the 26.2 Marathon Challenge.

There’s something very powerful that takes place within you when you sign up for a marathon, train for six weeks and then run and complete the damn thing!

Six weeks is just long enough to keep you in a state of suffering, adversity and to prove to yourself that you can do something hard if you commit to it.

Adversity always introduces a man to his highest self.

Because that’s what mental toughness is really about – following through when most people would quit.

Want to know the craziest part?

This kind of transformation is available to anyone willing to push past their comfort zone.

You don’t have to be special.

You don’t have to be gifted.

You just have to be willing to do what others won’t.

If you’re looking to push yourself in 2025 then take the 26.2 Challenge. I created the entire training program along with the recovery and nutrition program for you so there’s nothing for you to figure out. 

It’s completely free – with literally no catch other than the promise of you seeing it through and leveling up to the better version of you. 

Sign up for the 26.2 Challenge for FREE. 

Talk soon,

Bedros Keuilian

P.S. Mental toughness is a man’s best ally in any season of life. Learn how you can conquer any season of life by clicking below.

I’m giving away my complete 6-Week Marathon Challenge – including the full training program, nutrition guide, and mindset videos – absolutely FREE. 

Click here to sign up.

I’ve seen Los Angeles face some of the toughest challenges imaginable.

Earthquakes, riots, wildfires, floods, a pandemic. You name it.

But no matter how hard the hit, this city always bounces back.

We’re more than just a collection of neighborhoods. We’re a family.

And right now, our family needs us again.

Wildfires are tearing through our communities with devastating force…

Families are being displaced from their homes. Firefighters are working around the clock to protect lives and property.

It’s a moment that calls for action, and I know we’re up for it.

That’s why Few Will Hunt and I created the LA Strong Tee.

100% of the profits from these tees will be donated to the California Fire Foundation. This isn’t just talk.

These funds go directly to providing first aid kits, bottled water, hygiene products, and infant care items to those who need them most.

 

When you buy a tee, you’re making an immediate, tangible impact.

Can’t grab a tee right now? No problem. Sharing this message is just as powerful.

Every share spreads the word, inspires others to step up, and amplifies the help we can give.

I know what this city is capable of. We’ve faced the fire, literally and figuratively, time and time again.

And every time, we’ve come out stronger, more united, and ready for the next challenge.

Grab your LA Strong tee here.

Together, we’ll rebuild, recover, and rise.

Talk soon,

Bedros Keuilian

Every day I get DM’s from entrepreneurs who are working their ass off but barely moving the needle in their business.

They’re trying everything – running ads, posting on social, networking their hearts out.

But their business isn’t growing any faster.

The thing is the ones who actually killing it in business aren’t doing more…

They’ve just learned to focus on three simple things.

I share this with you because when I install these three things into my coaching clients businesses everything changes for them…

Now before we dive in understand this:

Real growth doesn’t come from tricks or shortcuts.

It comes from doing three things better than everyone else in your space, over a long period of time:

1. Your Personal Brand Is Your Unfair Advantage

Build a brand that makes people trust you before they even meet you. 

Most entrepreneurs think personal branding means posting motivational quotes and flexing on social media. That’s why they stay invisible.

Real personal branding is when you become the go-to authority who delivers so much value that people can’t help but pay attention.

When you build a brand that’s authentically you, you don’t have to chase customers. They chase you.

2. Your Offer Should Make Competitors Nervous

Create an offer that solves real problems. I see too many businesses copying their competition’s offers, then wondering why they’re stuck competing on price.

Your offer needs to be so good, so complete, that when people see it, they think “This is exactly what I’ve been looking for.”

When you nail this, price becomes irrelevant. Because you’re not selling a service – you’re selling an answer to their problem.

3. Your Sales Process Should Feel Like A Conversation

Stop building complicated funnels and using manipulative tactics. The best sales process delivers real value, builds genuine relationships, and focuses on solving problems.

When you actually care about your customers’ success, selling becomes natural. 

Because you’re not selling – you’re helping. Build a sales process that creates lifelong customers, not just transactions.

These three things aren’t sexy. But when installed in your business they’re damn effective.

Working together like well-oiled cogs in a machine to help you attract the right people, convert them, and turn them into lifelong customers.

Look, you could figure out how to install any one of these into your business through years of trial and error. 

In fact, most entrepreneurs do.

But why waste time and money learning the hard way?

That’s exactly why I created the Legacy Tribe – to show entrepreneurs like you how to master these fundamentals faster, smarter, and with less headache.

>> Here’s how we’ll install it into your business. 

Building something meaningful is tough enough. You shouldn’t have to do it alone.

Talk soon, 

Bedros Keuilian

P.S. Want to see exactly how we’re helping entrepreneurs implement these three elements to scale their businesses? 

Join Legacy Tribe now and get your first month for less than your daily coffee cup. 

You’ll get weekly coaching, proven systems, and a community of entrepreneurs who are playing to win. 

>> Click here to join before enrollment closes.