Author: Andrew Rodarte

Back when I first started out as an entrepreneur, I thought that if everyone liked me, then business would automatically thrive. 

I said “yes” to every favor my clients asked for.

Avoided tough conversations with employees.

Tried to be the “nice guy” in every room. 

But the truth is, people-pleasing nearly sank me. 

I lost time, money, and sleep because I was more afraid of conflict than I was committed to my mission. 

The moment I decided to demand respect from myself, my team, and my clients everything changed. 

I share this with you because if you keep chasing approval of being liked you’ll end up stuck in business and life.

But if you stick to high standards, you can still be caring without giving up your vision.

That’s when people start respecting you at the highest level.

Often liking you more, not less, because they see you refuse to compromise who you are.

Look, I get it. 

It’s human nature to want to be liked.

But the thing is being liked only goes so far if people don’t respect you too.

‘Liked’ might get you invited to parties, but ‘respected’ earns you a seat at the table. 

Respect isn’t about yelling or acting like you’re in charge all the time. 

Real leaders face problems by:

• Addressing issues as soon as they appear
• Tackle poor performance with constructive feedback
• Keep everyone (including themselves) accountable

That’s how you earn true respect.

And many times your team will like you more for your honesty and clarity.

When you stop seeking validation and start demanding respect, you become a magnet for high-performers, better clients, and bigger opportunities. 

Because people crave leaders who stand firm and guide them toward real success. 

Not the buddy who says “yes” to avoid conflict.

Talk soon, 

Bedros Keuilian

P.S. If you want to dive deeper into what it really takes to lead with both likability and respect, join me at BK LIVE 2025. 

It’s a one-day event where we’ll break down the exact strategies and mindset shifts you need to become an unstoppable leader. 

Click here to secure your seat >>>

Over the years I’ve helped countless entrepreneurs go from struggling underdogs to influential powerhouses. 

And let me tell you, we didn’t just work on crunching numbers or crafting the perfect marketing plan. 

We focused on helping them step into their 2.0 selves. 

Building foundational habits that catapulted their income, impact, and overall quality of life.

I share this with you because if you want to reach that level of success…

You must commit to leveling up your mindset, your skills, and your circle of influence. 

Make no mistake, this isn’t about adding another “life hack” to your routine. 

You must be willing to rebuild yourself from the inside out so you can show up as the unstoppable 2.0 version of yourself.

HERE ARE FOUR TRAITS THAT’LL HELP YOU MULTIPLY YOUR INCOME AND IMPACT FASTER THAN YOU EVER THOUGHT POSSIBLE:

1. Obsess Over Your Mission

High performers live and breathe their mission. They wake up with a fire in their gut, ready to tackle obstacles most people run from. 

If you’re obsessed with what you do, you’ll naturally outwork and outlast anyone who’s just going through the motions.

Whenever I’m coaching a client I have them write down your core objective, the one thing they MUST achieve in the next six months. Write yours down and post it where you’ll see it daily. If it doesn’t light you up every time you read it, it’s not big enough.

2. Develop Unbreakable Discipline

Look, success doesn’t show up for the lazy…it rewards the dedicated. 

From 5am workouts to late night strategy sessions, you’ve got to treat discipline like a non-negotiable. 

The best way to do this is to pick one habit that’ll move the needle in your business, like reaching out to three new leads every morning.

3. Surround Yourself with Winners

You become the sum of the people you spend the most time with. 

If your inner circle isn’t pushing you to aim higher, hustle harder, and innovate faster, you’re in the wrong circle.

Identify the top five people in your life who elevate you to be better. 

And if you need help finding those people then check this out.

4. Execute with Urgency

Ultra-successful entrepreneurs hate the idea of “maybe later.” They know speed is currency in business, so they move fast, learn quickly, and adapt on the fly. 

By the time your competitor is still writing up a plan, you should already have launched, tested, and pivoted.

Execution crushes overthinking. Every. Single. Time.

These four traits form the backbone of any entrepreneur who truly wants to dominate. 

Once you lock in on your mission, build unbreakable discipline, level up your circle, and move with urgency, the business game transforms – guaranteed.

The sooner you embody these habits, the faster you’ll see your income, impact, and influence explode.

Talk soon,

Bedros Keuilian

P.S. If you’re ready to see these traits in action and learn from entrepreneurs who are already dominating their markets, I want to invite you to BK LIVE 2025

It’s a one-day, high-impact event in Anaheim, California, packed with proven playbooks, mindset upgrades, and tactical strategies you won’t get anywhere else. 

Click here to secure your seat >>>

We live in the easiest time in human history. 

Your phone brings you food, entertainment, and distractions without you ever having to move an inch. 

It’s so easy to be a lazy fu*k these days! 

Our modern world pampers you, offers endless comfort, and makes it way too easy to give up when things get tough. Men especially have gotten soft, weak and have lost focus. 

It’s what I call a ‘discipline gap’.

I share this with you because most men today are running on autopilot. 

They lack the grit to follow through on the big promises they make to themselves. 

And when you’ve been lying to yourself for so long about what you’re going to do “tomorrow,” it starts feeling impossible to take back control.

But here’s the truth: 

Closing the ‘discipline gap’ isn’t just for elite Special Ops soldiers, pro athletes, or high-performing entrepreneurs. 

After coaching all three, I’ve found it’s actually a simple, almost formulaic process.

One that can be mastered in just 3 steps. 

Once you follow these 3 steps, you’ll be able to escape the hamster wheel of could-have-beens and start creating unstoppable momentum in every area of your life.

HERE’S 3 STEPS TO CLOSE THE DISCIPLINE GAP

Step 1: Admit You’re Coasting

If you’re hitting snooze or blowing off your commitments, own it. 

Acknowledge that you’re falling short, f’ing up and draw a line in the sand. This is where real change begins.

Step 2: Set Non-Negotiables

Whether it’s getting in a daily workout, spending quality time with your family, or blocking out hours for deep work, treat these actions like sacred rituals.

Step 3: Find Real Accountability

Don’t go it alone. 

Surround yourself with individuals who challenge you to step up, not buddies who encourage mediocrity.

Coaches, live events like BK Live, or masterminds like the Legacy Tribe who won’t let you off the hook can make all the difference.

If you want to take this one step deeper, then grab my Man Up book & audiobook for just $5. 

My book Man Up will show you the path and light a fire under you! Plus, 100% of the proceeds goes to Shriners Children’s Hospital, so you’re making a difference in more ways than one.

It’s packed with proven strategies that’ll help you break free from autopilot and finally live up to your full potential. 

Look, discipline isn’t just about building a better life, it’s about leaving a legacy you can be proud of. 

The money, the confidence, the respect…

they all show up when you do, consistently. 

Commit to showing up at your best every day, and watch how everything else falls into place.

Talk soon,

Bedros Keuilian

P.S. Get Man Up audiobook & Ebook for just $5 here

Have you ever seen how crabs in a bucket conduct themselves? 

Here’s how it goes… 

There’s always one ambitious crab who is desperately trying to climb out and escape from the bucket.

But every time it gets close to the top, the other crabs reach up, grab it’s legs and yanked it right back down.

This is why fishermen don’t put a lid on the bucket of crabs – they simply don’t let each other leave. 

As entrepreneurs, we often find ourselves in the same spot as that ambitious crab.

One minute, you’re fired up to scale your business.

Set bigger goals, land high-ticket clients, and see real momentum. 

The next minute, you’re stuck at the same revenue number you had last year and you can’t figure out a way to scale.

If this sounds familiar…you’ve probably got crabs.

I’m not talking about the ones you pick up in shady gas station bathrooms.

These crabs are the ones that sabotage your success right when things are finally looking up.

The truth is sometimes these crabs are the people in your business who resist change and slow you down. 

Other times, they’re outdated processes or half-hearted initiatives that keep you spinning your wheels. 

And, believe it or not, your own mindset can be the BIGGEST crab of all.

I share this with you because if you’re looking to scale your business and truly break out of that bucket for good…

Then you need to recognize these crabs for what they are and learn how to deal with them head-on.

HERE’S 4 WAYS TO GET RID OF CRABS FOR GOOD:

1. Identify Your Crabs: Look for team members, partners, or acquaintances who drain your energy or question your ambitions. Sometimes it’s subtle jabs or constant negative feedback.
2. Give Yourself Permission: You’re the CEO of your own life. Decide who gets a seat at the table and who doesn’t.
3. Upgrade Your Network: Spend more time with the entrepreneurs, coaches, and peers who challenge you to level up—and make you uncomfortable in the best possible way.
4. Embrace Your 2.0 Self: The moment you cut loose these “crabs,” you’ll find new opportunities and collaborations that push your business to the next stage of growth.

Listen, you don’t have to stay in the same bucket year after year. 

Especially when you’ve got the drive and the dream to do so much more. 

Pinpoint your crabs, cut them loose, level yourself up and watch how quickly your revenue, results, and relationships shoot through the roof. 

You’re sitting on millions of dollars and until you make bold moves you will NOT get the big results. 

Talk soon,

Bedros Keuilian

P.S. If you’re serious about going from “stuck in the bucket” to dominating your industry then I invite you to apply for my Domination Year Coaching Program. 

You’ll get one-on-one mentorship where we’ll identify the crabs in your business (and in your mindset) so you can remove them for good. 

Click here to apply >>>

I’ve been training my entrepreneurial muscles for over two decades now.

Scaling multiple businesses.

Surviving several economic downturns.

And I’ve even made it through financial hardships that would’ve made most people quit.

Through it all here’s what I’ve learned…

No matter how slick your marketing funnel is or how many zeros you’ve racked up in revenue, most entrepreneurs are missing one critical thing:

Mental fortitude.

It’s the armor that shields you from economic downturns, personal crises, and anything else life can throw your way.

Just like hitting the weights to build your body, you’ve got to train your mind if you want to succeed in business.

And there are three “mental muscles” you need to develop to make it happen.

I share this with you because I’ve watched too many entrepreneurs tap out before they ever really get started, simply because they failed to build these muscles.

Get these trained and dialed in, and you’ll be able to survive any storm.

1. Resiliency: Bouncing Back from Setbacks

In the entrepreneurial arena, setbacks aren’t a matter of if, but when. Deals fall through, products bomb, and sometimes you hire the wrong people. 

It’s about learning from your mistakes, adapting, and refusing to quit just because it got hard. You might stumble, but resiliency ensures you never stay down for long.

2. Mental Toughness: Staying in the Fight

Growing a business is a marathon, not a sprint. You’ll have late nights, brutal days, and moments of pure exhaustion that make you question everything. 

Mental toughness is the inner grit that keeps you in the game when others fold. If you can stay mentally tough through the grind, you can beat the competitors who only have surface-level ambition.

3. Emotional Discipline: Keeping Cool Under Pressure

Listen, stress will test your character. Clients ghost you, employees will quit, and sometimes finances run thin. Emotional discipline is the difference between leaders who maintain poise and clarity, and those who lash out and shut down. 

It’ll keep you from making regretful decisions in the heat of the moment and allow you to steer your business with composure…even when the waves are rough.

But these three muscles are just the tip of the iceberg.

In fact, I’ve identified six pillars of entrepreneurial discipline that have helped me, and thousands of entrepreneurs, scale businesses fast and effectively.

If you want the complete roadmap, I’m practically giving away my Man Up book and audiobook for only $5.

The best part about this deal is 100% of the proceeds go directly to Shriners Children’s Hospital.

Look, I know how much the information in the book can change your life. And I believe in paying it forward. 

So if you’re serious about building a business that stands the test of time, you owe it to yourself to grab a copy.

Not only will you gain the tools to scale your business, but you’ll be doing a lot of good in the process.

Click here to get your Man Up book and audiobook >>>

Start building the resiliency, mental toughness, and emotional discipline that separates the true contenders from the pretenders.

The world doesn’t need more quitters.

It needs people like you who refuse to back down, no matter what.

Talk soon,

Bedros Keuilian

This past weekend, we hosted one of the coldest Squire Programs to date.

From sunrise to sundown, these dedicated fathers and sons pushed through tough physical challenges and deep emotional moments. 

Throughout the day, these father-son pairs: 

• Competed obstacles courses 
• Squared off in wrestling 
• Braved ice baths

Each challenge designed to help build grit, develop teamwork, and learn communication. 

Watching the sons gain confidence and understand their responsibilities as young men. 

And the dads gain deeper purpose and step further into their role as leaders for their families.

It was, in typical Squire fashion, nothing short of inspiring.

I share this with you because the memories created and lessons learned that day will stick with them for the rest of their lives.

HERE ARE 11 LESSONS EACH DUO WALKED AWAY WITH:

1. The Ego Is Not Your Amigo

Your ego can be your biggest liability. When you stop letting pride dictate your actions, you avoid unnecessary risks and practice true emotional discipline. In other words, learn to be stoic.

2. Stop Worrying About the Opinions of Others

You’re the main character in your own story. Trying to gain approval from others is how you bury your gifts. Embrace who you are, and own it.

3. Stop Trying To Fit a Square Peg into a Round Hole

Figure out who YOU are. Quit molding yourself into shapes that don’t fit. Authenticity is your superpower.

4. Get Started NOW

Don’t wait until your “someday.” If you have big goals, map them out today. Chip away at them one step at a time.

5. Think for Yourself

In today’s world, it’s too easy to believe what we’re being feed on social media. A true man does his own research, forms his own opinions, and stands by them without being swayed by the crowd.

6. Stop Chasing Girls

Chase your goals, seek a higher purpose, and watch how everything else lines up in your life. When you know who you are and what you stand for, the right people (& women) gravitate toward you.

7. Your Word Is Your Bond

If you say you’re going to do something, do it. A man who honors his commitments and stands by his word earns trust and respect wherever he goes.

8. Celebrate the Wins, But Never Get Complacent

Whether it’s hitting a PR in the gym or nailing a big project, give yourself credit. But don’t coast on yesterday’s victories. Always keep raising the bar.

9. Adversity Is an Invitation

Challenges open doors for growth. Stop running from discomfort and lean into it…that’s where you flip the switch and find your next level.

10. Never Stop Learning

The day you think you know it all is the day you start falling behind. Keep your mind sharp through reading, mentorship, and experiences (like the Squire Program).

11. Build a Life of Service

Being a father, a mentor, and a protector goes beyond personal success. True fulfillment happens when you help elevate the people around you.

The lessons taught this weekend go far beyond a single day.

Each father and son duo walked away more confident, ready to tackle life head-on, and most importantly, with an unbreakable bond.

The Squire Program is more than just creating unforgettable memories. 

It’s where you truly see what happens when you guide your son to push beyond his comfort so that he can step into the young capable man you know he is.

And it also empowers everyday dads to lead from the front so that they can be the role model their family deserves.

If you want to strengthen the bond with your son—or any young man who needs a strong role model—this is your invitation.

There’s a Squire class coming soon to your area, and classes book fast.

If you want to join us on this life-changing experience with your son, register here.

Look forward to seeing you at the next class.

Bedros Keuilian

P.S. If you’re a mother raising a young man without a father figure, we’ve got you covered. 

Our program will pair your son with an experienced instructor to guide him every step of the way. Your boy deserves to feel confident, capable, and empowered. 

No matter the circumstance.

Register here >>>

Look around and you’ll notice the world’s gotten pretty soft and complacent.

Everyone wants to be a baller, but no one is willing to ball. 

Fewer and fewer people want to put sweat equity in to get the lifestyle and freedom they desire. 

Now it’s easy to blame society, the economy, or the next big distraction. 

But here’s the truth:

Your success is dictated by your willingness to do the hard work and to stick to it when everyone else would have quit. 

The second you stop pushing your limits, you stop growing…period.

That’s why I keep myself locked in and on task by having “success reminders” around me.

These reminders send a clear message to the universe, “I’m here to do the work”.

I share this with you because I’ve witnessed firsthand how crucial it is to keep meaningful reminders front and center. 

So if you need a little nudge today, here are some words I live by:

1. “Comfort Is a Slow Death. Prefer Pain.”

Comfort is the silent killer of ambition. It tricks you into thinking everything’s fine when, deep down, you’re stagnating. 

Real growth happens in moments of discomfort…when you’re sweating, failing, and fighting to get back up. Embrace that struggle. It’s the fastest way to level up your mind, body, and business.

2. “No One Owes You. No One Owns You.”

We live in a world that loves excuses and entitlements, but guess what? Nobody owes you success. 

If you want something, put in the work. Flip that switch in your head and realize your potential is yours alone. When you do you’ll understand that no one can take your success from you, and no one can hand it to you, either.

3. “Live Your Dash.”

You’ve got two dates in life: the day you’re born and the day you die. The dash in between is your story…the problem is too many people waste it living in mediocrity. 

Don’t be one of them. Make that dash count. Hustle, stay hungry, and infuse every day with purpose.

Look, I’m a big believer that true success thrives when you surround yourself with the right surroundings and people. 

However finding a community of like-minded individuals is rare as it is priceless. 

And I’ve been fortunate to build my circle of people who refuse to be average and who keep pushing forward in the face of adversity. 

To attract those people into your orbit, you’ve got to show up and prove you’re willing to do the work. 

That’s exactly why I wear Few Will Hunt. If there was ever a uniform for hard workers, this is it! 

They’re not just a brand…they’ve built a community of hundreds of thousands who aren’t afraid to come together and collectively put in the WORK.

Because in a soft world… 

It’s up to us to step up, do the work, and inspire others to do the same.

Talk soon,

Bedros Keuilian

P.S. If any of these words to live by struck a chord then pick them up at Few Will Hunt. Each piece of gear is made proudly in the USA and is always a conversation starter. 

>>> Grab your gear here

Use code BEDROS for a special discount when you checkout.

Just about everyone is calling themselves a coach or consultant these days, and just about all of them are doing it all wrong… which is why you’re broke.  

This is why so many coaches and experts feel overwhelmed by the sheer noise in the online space.

And if you’re new to the coaching game you’ve probably wondered, “How can I possibly stand out when it feels like the market is flooded?” 

The truth is, competition means opportunity… if you do it right. 

If you have the right strategies, this can be the greatest time in history to build a thriving online coaching business.

Before you throw in the towel and assume there’s no room for you…

Let me share these four pillars that separate the amateurs from the true professionals who are making big bank online:

MASTER THESE, AND YOU’LL RISE ABOVE THE SEA OF WANNABES:

1. Demonstrate Mastery for Free

Most coaches are too afraid to give away their best content. Big mistake. 

People don’t trust you until you prove you know your stuff. So push the free line by sharing genuinely valuable insights on social media, podcasts, or YouTube. 

Make your followers say, “If their free stuff is this good, imagine what their paid program is like.” That’s the moment you earn trust and loyalty.

2. Show Social Proof

Whether you help people lose weight, invest in real estate, or optimize their finances, you need undeniable evidence that you can deliver. 

Testimonials, case studies, screenshots, and before-and-after photos can turn a skeptical lead into a loyal paying client. In a crowded market, social proof is your cheat code. The more undeniable proof you have, the faster people choose you over the next coach.

3. Create an Irresistible Offer with Risk Reversal

We’re naturally skeptical about spending money, especially in a space full of big promises. No one likes to feel like their gambling their hard-earned cash.

Overcome this by making an offer they can’t refuse. Think strong guarantees or conditional “do X, get Y” offers that eliminate the fear of getting ripped off. When you remove every excuse not to buy, you make it damn near impossible for them to say no.

4. Build a Personal Brand People Know, Like, and Trust

People buy from people, not faceless businesses. If you want to thrive in this industry, lean into authenticity. Share your story. Let them see the human side of you. 

Stand for something bigger than just making money. When your brand is genuine and relatable, you create deep connections that outlast any trend.

If you’re an online coach or consultant looking to stand out, stop waiting for the market to get less crowded…it won’t. 

Step up, do the work, and apply these four pillars starting today.

And if you’re ready to go deeper and scale your coaching business then check out my High Ticket Coaching Mastermind.

During this mastermind, I’ll show you exactly how to structure, sell, and scale your program to hit multiple six figures per month. 

If you’re serious about growing your coaching business in 2025 then you need a proven roadmap and the guidance of someone who’s been there. 

That’s exactly what you’ll get at the High Ticket Coaching Mastermind. 

We’ll dig into advanced strategies, tailor them to your business, and fix any leaks in your conversion funnel. This is your chance to dominate in an industry filled with half-hearted players. 

Spots fill up quickly, so don’t wait. 

Click here to learn more and secure your spot now.

Talk soon,

Bedros Keuilian

We all want our kids to thrive. 

It’s instinctual. 

And as they grow up from young cubs to adults life is going to test them. 

It’s going to knock them down and not be very kind doing so.

When this happens the best thing you can do isn’t to cushion the fall. 

It’s to teach them how to get back up, stronger and more resilient than before.

Because here’s the truth most parents don’t want to admit: 

Protecting them from every hardship won’t help them…it’ll hurt them.

As parents, it’s in our DNA to protect our kids. 

But shielding them from every bump in the road does more harm than good. 

The best way to prepare them for the real world is to let them experience life’s hits—failures, setbacks, and all—and guide them as they grow stronger from it.

I share this with you because life isn’t fair and certainly doesn’t go easy on anyone. 

When it knocks them down (and it will) you want to know your kids have the tools to stand back up. 

That means stepping back and letting them face adversity head-on.

Take my son, Andrew, for example. He’s a teenager with big ideas and, like most teens, the occasional bonehead decision. 

A while back, He borrowed money from me to invest in cryptocurrency. Long story short, it didn’t go well, and he lost it all.

I could’ve stepped in and said, “Don’t worry, I’ve got you.” 

But what lesson would that teach him? 

That Dad will always bail him out? 

Life doesn’t work that way.

Instead, I let him feel the sting of that loss and work out a repayment plan with me. 

It was tough to watch, but it was also the best thing for him. 

Because now, he understands the value of money, the importance of research, and the sting of reckless decisions. Those are lessons he’ll carry for life.

Yes, it hurts to see your child struggle. 

But it’ll hurt a hell of a lot more watching them grow up without the grit to handle real challenges.

And that grit is the greatest gift you can give them.

Talk soon,

Bedros Keuilian

P.S. Want to take your son’s resilience to the next level? Check out the Squire Program. 

It’s a one-day experience designed to push both father and son to grow mentally, physically, and emotionally. Spots fill up fast, so don’t wait. 

Learn more here. >>>

Someone recently asked me on a Legacy Tribe coaching call: 

“How do you know if your business idea is worth pursuing?” 

From experience I can tell you that question keeps countless entrepreneurs awake at night.

You’ve got a vision but the fear of pouring time, money, and effort into something that might flop is real.

I get it. I’ve been there.

The stakes feel high because they are. 

But here’s the truth: the only difference between a successful entrepreneur and one who never gets their idea off the ground is having clarity and execution. 

And the only way to have both starts with one fundamental step: 

Proving the market.

Let me share the exact framework I wish someone had given me when I was starting out.

The first thing I tell anyone wondering if their idea has a market is this… 

Look for competition.

If someone else is already doing what you’re planning, that’s not a reason to back off. It’s a sign to double down.

Competition means demand.

It means people are already paying for solutions like the one you’re thinking of. Instead of seeing competition as a problem, view it as proof that your idea has potential.

They’ve validated the market for you.

But don’t stop there. 

The next step is to identify the problem your idea solves and ask yourself two key questions:

1. Is this a problem that a lot of people are experiencing?
2. Are they motivated to fix it?

If the answer is yes, you’re already on solid ground. Now, it’s time to figure out what makes your solution stand out.

Maybe your product is faster, simpler, or more tailored to a specific audience. 

Maybe your approach offers better customer service, a unique feature, or improved results.

Differentiation is where you carve out your lane in the market.

Your job isn’t to reinvent the wheel. It’s to make the wheel better.

To succeed, focus on understanding your audience better than your competitors. 

Do the research. Talk to your potential customers. Find out what frustrates them about existing options and how you can deliver more value. 

Then test your ideas, refine them, and execute with precision.

This is exactly how I’ve built every successful business in my portfolio.

When you understand your market better than they understand themselves, and you execute with precision – that’s when you become unstoppable.

The opportunity is right in front of you.

Now it’s time to show up and dominate.

Rooting for you,

Bedros Keuilian

P.S. January’s almost over and if you’re still spinning your wheels wondering how to hit your 2025 business targets then listen up…  

I’ve been in the trenches long enough and have figured out how to scale past every ceiling. 

With Domination Year, I’ll personally show you how to skip the painful lessons I learned and implement the exact systems that’ll help you dominate your market. Time to stop playing small. 

Find out more here >>>