Author: Andrew Rodarte

A few years back I remember watching an episode of The Apprentice.

This was long before the media frenzy and TRUMP being POTUS.

In the episode, Donald Trump told a contestant, “All it takes is one tiny oversight to kill a million-dollar deal.” 

In business, a single slip-up can mean the difference between explosive success and gut-wrenching failure.

That one liner ‘Trump Truth’ made me think how I could tighten up my businesses and operations. 

Making me think how I could approach every deal, negotiation, client conversation with precision. 

I share this with you because… 

Sometimes all it takes is one sentence from someone who’s a few steps ahead of you to flip your whole perspective and launch you to a level you never thought possible.

Now I’m not saying I’m bringing Trump to BK Live (not yet anyway).

But I am hosting three absolute beasts with insights just as powerful.

LET ME INTRODUCE YOU TO JUST 3 OF OUR HEAVY HITTERS FOR BK LIVE…

Michael Franzese: Lessons from a Former Mob Boss

Michael Franzese, the former boss of the Colombo crime family takes the strategic genius that made him one of the most powerful mob bosses in America and turns it into business wisdom that’s absolutely priceless. 

Michael has mastered the art of negotiation, influence, and power dynamics in an environment where the stakes couldn’t be higher. 

He’ll be sharing how to develop the ability to read people, command respect, and structure deals that always work in your favor. 

Which is crucial for entrepreneurs who want to dominate their markets. 

Erin King: High-Energy Vibe for Ultimate Attraction

Erin King is a peak performance and energy expert and one of the richest female entrepreneurs in the country. She proves what I’ve been saying for years: 

Your energy is your currency in this game of business.

She’s going to show you exactly how to flip that internal switch so you become a MAGNET for the right clients, deals, and opportunities. 

I’ve seen her transform rooms full of exhausted entrepreneurs into unstoppable action-takers in minutes. That’s power you can’t fake.

Father Michael Butler: Faith, Masculinity, and Purpose

As entrepreneurs we get so caught up chasing the next deal, the next million, that we forget what actually matters.

Father Michael Butler speaks on faith and masculinity so that you can build a strong moral foundation. 

He’s gonna show you exactly why discipline, integrity, and purpose are the bedrock of any business worth building. 

When the market crashes (and it will).

When competitors attack (and they will).

When life throws its worst at you (and it will). 

His teachings are what will keep you standing tall while others fall. 

I’ve personally watched these three transform businesses overnight with just one conversation, one insight, one hard truth that most “gurus” are afraid to say. 

Look, you can keep grinding away with the same mindset you’ve had for years…

Or you can put yourself in a room where breakthrough thinking happens. 

The choice is simple, but the opportunity won’t wait around.

Grab your ticket to BK Live >>>

Talk soon,

Bedros Keuilian

P.S. If you want to be in the room for these conversations, then grab your ticket for BK Live. 

Just a heads up, ticket prices increase after March 21st. Look, I’ve seen entrepreneurs completely transform their business after implementing just one strategy from events like this. The ROI on being there isn’t even a question.

Grab your ticket to BK Live >>>

When I was a young buck starting off in the entrepreneurial game, I got caught up in the hype. 

The supercars, the high-end watches, the flashy vacations. 

I thought if I just earned enough money to afford all that, I’d be happy. 

Don’t get me wrong, I’m all for rewarding hard work. But chasing status alone was a recipe for burnout, anxiety and dissatisfaction. 

It led me to build businesses for the wrong reasons, and eventually, cracks started to show.

After founding multiple 7 & 8-figure companies and investing in a dozen more…

I realized real success comes from a deeper alignment between what you do and why you do it. 

I share this with you because at the end of the day…

Rearing a Rolex on your wrist won’t mean much if your business has no real purpose. 

And neither will a Ferrari in the driveway if you’re not making a genuine impact.

Many people assume they should build a business just to make fast cash…

But if you want your business to stand the test of time you need something bigger than ego behind it. 

You need to be building a value-driven business: 

One that operates on solid principles and has a mission beyond stacking dollars.

Over the years, I’ve hammered down three core pillars that separate quick-buck entrepreneurs from those who are legacy entrepreneurs. 

HERE ARE THREE CORE PRINCIPLES TO BUILD VALUE DRIVEN BUSINESSES:

1. Lead from Purpose, Not Profit

If you’re just chasing a fatter bank account, I promise you’ll burn out sooner than you think.

When your mission is crystal clear, your decisions become more strategic, and your team becomes UNSTOPPABLE. 

A powerful purpose lights a FIRE under your ass, and your customers (and team) can FEEL IT. 

And when you have that kind of vision, they’ll follow you anywhere.

2. Cultivate a Winning Community

Your environment either propels you forward or drags you down…there’s NO middle ground. 

Every massive breakthrough I’ve experienced came when I surrounded myself with people who were just as, if not more, ambitious, driven, and playing at a higher level than me.

Don’t surround yourself with ‘yes-men’ who stroke your ego. Surround yourself with people who call you on your BS and challenge you to think bigger.

I’ve watched entrepreneurs collapse years of struggle into months of progress simply by connecting with the right people. 

3. Own Your Story

Anyone can copy your product or service. But they CAN’T copy your journey. 

Your story is the most powerful asset you have.

When I started sharing my experiences of immigrating to America as a kid with nothing to figuring out how to build multiple businesses, it created a connection with my audience that marketing dollars can’t buy.

People don’t connect with polished perfection. 

They connect with AUTHENTICITY and VULNERABILITY. 

Your story, even with all its mess and struggle, isn’t a weakness to hide. 

It’s your competitive edge.

Show people the REAL you and no longer be customers. They’ll become evangelists for your brand. 

And in today’s crowded marketplace drowning in marketing noise, that kind of loyalty is priceless.

Listen, building a value-driven business is about more than fancy tactics or the latest marketing hack. 

Do these three things, and you’ll not only stay in the game longer…

You’ll start owning the game.

Talk soon,

Bedros Keuilian

P.S. On March 14-15, I’m teaming up with my two good friends David Meltzer and John Barrett to host a Catalyst Society event. 

At this event we’ll share with you everything we’ve learned about leadership, marketing, brand-building, and living a life of deeper purpose. 

If you’re committed to leveling up and growing a business that creates impact in 2025 then…

Click here to secure your spot. >>>

Everyone’s out there talking about discipline and hustle.

The no-days-off mentality.

Waking up at 4 AM.

Grinding 18 hours a day.

But nobody’s talking about the ONE thing that can time collapse your success.

I don’t care how disciplined you are. 

If you can understand how to take advantage of this… 

It can time collapse YEARS of struggle

I share this with you because the biggest breakthrough in my life wasn’t a new strategy or technique.

It was understanding how to utilize this…

Proximity.

If you’re surrounded by average people with average ambitions, you’re screwed.

Your brain soaks in the attitudes, habits, and standards of the people around you whether you realize it or not.

Look, if you’re rubbing elbows with people who constantly push boundaries and set bigger goals, you’ll naturally start challenging your own limits.

But if your circle is all talk and no action…

You’ll find it damn near impossible to break free from mediocrity.

That’s exactly why you need to find the right community. 

One that tests you, refines you, and points out your blind spots.

It’s not just about “networking” or learning new strategies. But putting yourself in rooms with people who won’t let you settle.

Because one conversation with someone who’s already accomplished what you want to do can be more valuable than one year of trying to figure out how to grow.

One conversation can save you YEARS of struggle and thousands of dollars in mistakes. 

One conversation with the right person can change everything.

They’ve already paid their dues. 

They know the shortcuts and the landmines to avoid.

That’s the power of proximity. 

It allows you to cut your learning curve in half WHILE doubling your results.

Never underestimate the power of the room you choose to be in. 

Proximity is power. 

So choose wisely, and you’ll build a life of relentless progress, unstoppable drive, and genuine success.

Talk soon,

Bedros Keuilian

P.S. Want to put yourself in a room full of heavy hitters who can change your life in a single conversation? 

Click here to check out BK Live. >>>

Surround yourself with people who won’t drag you down but lift you to the next level.

These days, it often seems like accountability has fallen out of style.

But I’m a firm believer that if we want our sons to grow into confident, resilient, morally strong men… 

Then we can’t just hope the school system or society does the heavy lifting. 

REAL fatherhood means you lead from the front.

Showing him–not just telling him–what strength, character and discipline look like.

I share this with you because fatherhood isn’t complicated, but it IS hard work.

And with the right mindset and a willingness to get your hands dirty…

You can help your son develop mental toughness and a moral compass to conquer anything life throws at him.

HERE ARE THREE TRIED-AND-TRUE METHODS TO GUIDE YOUR BOY INTO MANHOOD:

1. Walk the Talk

I’m sick of dads who tell their kids to exercise while they’re 50 pounds overweight with Cheeto dust bellies. Worst of all is preaching about respect while they trash-talk their boss or others.

Want your son to be disciplined? Show him YOUR discipline. 

Want him to work hard? Let him see YOUR work ethic. 

Want him to treat women with respect? Show him how YOU treat his mother.

Your actions are screaming so loud your son can’t hear a word you’re saying. So make those actions count. Show up early. Follow through on your word. And take responsibility when you screw up. 

2. Expose Him to Challenges

Coddling might feel protective in the short term, but it sets your son up for failure down the road. Every time you rescue your son from discomfort, you’re stealing his chance to develop grit.

You need to DELIBERATELY put him in situations where he has to struggle. Sign him up for wrestling or jiu-jitsu. Take him to events like the Squire Program. Give him projects that push his limits.

When he faces adversity and overcomes it, he builds what I call “victory calluses”. They’re mental toughness victories that can’t be faked.

3. Demonstrate Unwavering Values

Your son is watching EVERYTHING you do.

If you lie, cheat, or make excuses, he’s learning that’s acceptable behavior for men. But when he sees you stand on principle–even when it costs you something–he learns what real manhood looks like.

In my house, we have zero tolerance for dishonesty, disrespect, or laziness. My son knows exactly where the boundaries are because I enforce them consistently. No exceptions. 

That’s how you build moral strength that withstands temptation and peer pressure.

That’s real leadership.

Listen, raising strong sons isn’t just about your family but saving our society from becoming completely soft and entitled. 

That’s exactly why I created the Squire Program – to give fathers and sons the space to develop these critical traits together.

When you attend with your son you’ll guide your son in physical challenges, team-building under pressure, and conversations that most fathers are too afraid to have with their sons. 

This isn’t some kumbaya campfire experience.

It’ll give your son the tools to build an unbreakable character… 

And you the confidence to know your son is ready for anything life throws at him.

Secure your spot today: https://squireprogram.com/

Hope to see you and your son at the next Squire class.

Bedros Keuilian

P.S. If your son doesn’t have a father figure in his life we will assign an experienced instructor who will be a mentor to your son for the duration of the program. 

The instructor will provide him with the guidance and support he needs to succeed.

Find out more here: https://squireprogram.com/

Look around, and you’ll see everyone and their grandma trying to become the next big thing online. 

Everyone’s trying to be an “influencer,” an “expert,” a “thought leader.” 

But the truth is 99% of them are just creating more noise in an already deafening marketplace.

The market isn’t just crowded–it’s chaotic. 

And this is why most business owners are struggling…

Because they’re hiding behind generic corporate talk and praying that “word-of-mouth” will save them. 

WAKE UP DUDE! 

In today’s world, people don’t buy from faceless entities – they buy from REAL PEOPLE who stand for something.

And what I’m about to tell you could be the difference between DOMINATING your market or becoming another forgotten business casualty.

The biggest thing I see is people being vanilla instead of being themselves.

I see entrepreneurs trying to copy what’s working for someone else. 

They study the “gurus,” mimic their style, and wonder why they’re not getting results.

But the reality is being a second-rate version of someone else makes you FORGETTABLE. 

I built my businesses by being raw, real, and sometimes controversial. 

Why? Because authenticity is like a magnet for the right people and kryptonite for the wrong ones.

And if you’re just in it for the money, you’re already dead in the water. Your audience can smell that BS from a mile away. 

Another thing is consistent visibility is the secret to credibility.

Ever heard the phrase “out of sight, out of mind”? Well I see too many entrepreneurs posting once a month or sending sporadic emails. That is not going to cut it.

In this attention economy, being inconsistent is like throwing money down the drain. 

Your audience needs to see you everywhere–social media, podcasts, emails, YouTube. 

Lastly here’s something that might shock you: Give away your best stuff

Give your top strategies, your insider knowledge, and your golden nuggets. 

When you show them WHAT to do they’ll come asking HOW to do it.

Look the marketplace is getting more crowded by the day. 

The beauty of personal branding is that you don’t need to outspend the competition. You just need to out-authentic them. 

While others are playing it safe, double down on what makes you different. 

Because the world doesn’t need another lukewarm entrepreneur. 

It needs a leader who isn’t afraid to make some noise.

Now get to work.

Bedros Keuilian

P.S. Ready to stop blending in and start dominating? See if you qualify for my Domination Year program here.

For 12 straight months, you’ll work directly with me to create and execute a strategy that helps you build a unique personal brand that can scale your business. I’ll break down the exact strategies I’ve used to stand out and scale multiple businesses, no matter how saturated the market seems.

But let me be clear: this isn’t for everyone. If you’re looking for a magic bullet or afraid to put in the work, don’t waste my time. I only work with entrepreneurs who are ready to go ALL IN on their success.

See if you qualify for my Dominaino Year here. >>>

Once upon a time you could think of a business, post a bunch of great content and your business would grow big. 

NOT ANYMORE! 

Today every industry is super competitive, social media is sending you less traffic than ever and you’re probably stuck scratching your head trying to figure out how to scale your business bigger. 

Truth is most entrepreneurs don’t really have a plan where growth is concerned. They simply “try things” and hope some of those things work.

Look, you don’t have time to try half backed ideas and waste a bunch of time and money to see if something is going to work or not. 

If you want to grow your business bigger, faster and make it even more profitable then you’ve got to follow these 5 scale strategies: 

1. Your product or service better stand out. In other words, you better have a strong and irresistible offer that makes your product more desirable than everything else out there. 
2. You’ve got to master paid advertising. This doesn’t just mean running ads on Meta. This mean’s scaling ads and offers across multiple platforms – ads, influencers, content ambassadors and podcasts. 
3. Offer a good, better and best option – and one of those options should be based on recurring revenue. 
4. Make sales conversions more predictable. I don’t care if you’re selling off the website, in DMs, on sales calls or in-person… your sales process MUST be systematized and predictable otherwise, no amount of new leads will help you if your sales process sucks. 
5. You’ve got the show up as the leader that your future business demands. Leadership is the lid to any business. Poor leaders cannot operate successful business. 

These are EXACT scale strategies I’ve used to grow Fit Body Boot Camp into an international franchise that generated over $74 Million dollars in 2024. These are also the same strategies I’ve used to continue to scale TruLean Supplements, and Few Will Hunt Apparel into 8 figure companies and growing. 

I want to help you, too. 

So I’m hosting a free zoom training in a few days where I’ll be doing a deep dive into all five of these scale strategies and teaching you how you can use them to grow your business bigger and faster. 

If you want to join me for this free masterclass then click here to register. 

Or just got here: https://apply.bedroskeuilian.com/masterclass

See you live on the masterclass! 

Bedros Keuilian

Back when I first started out as an entrepreneur, I thought that if everyone liked me, then business would automatically thrive. 

I said “yes” to every favor my clients asked for.

Avoided tough conversations with employees.

Tried to be the “nice guy” in every room. 

But the truth is, people-pleasing nearly sank me. 

I lost time, money, and sleep because I was more afraid of conflict than I was committed to my mission. 

The moment I decided to demand respect from myself, my team, and my clients everything changed. 

I share this with you because if you keep chasing approval of being liked you’ll end up stuck in business and life.

But if you stick to high standards, you can still be caring without giving up your vision.

That’s when people start respecting you at the highest level.

Often liking you more, not less, because they see you refuse to compromise who you are.

Look, I get it. 

It’s human nature to want to be liked.

But the thing is being liked only goes so far if people don’t respect you too.

‘Liked’ might get you invited to parties, but ‘respected’ earns you a seat at the table. 

Respect isn’t about yelling or acting like you’re in charge all the time. 

Real leaders face problems by:

• Addressing issues as soon as they appear
• Tackle poor performance with constructive feedback
• Keep everyone (including themselves) accountable

That’s how you earn true respect.

And many times your team will like you more for your honesty and clarity.

When you stop seeking validation and start demanding respect, you become a magnet for high-performers, better clients, and bigger opportunities. 

Because people crave leaders who stand firm and guide them toward real success. 

Not the buddy who says “yes” to avoid conflict.

Talk soon, 

Bedros Keuilian

P.S. If you want to dive deeper into what it really takes to lead with both likability and respect, join me at BK LIVE 2025. 

It’s a one-day event where we’ll break down the exact strategies and mindset shifts you need to become an unstoppable leader. 

Click here to secure your seat >>>

Over the years I’ve helped countless entrepreneurs go from struggling underdogs to influential powerhouses. 

And let me tell you, we didn’t just work on crunching numbers or crafting the perfect marketing plan. 

We focused on helping them step into their 2.0 selves. 

Building foundational habits that catapulted their income, impact, and overall quality of life.

I share this with you because if you want to reach that level of success…

You must commit to leveling up your mindset, your skills, and your circle of influence. 

Make no mistake, this isn’t about adding another “life hack” to your routine. 

You must be willing to rebuild yourself from the inside out so you can show up as the unstoppable 2.0 version of yourself.

HERE ARE FOUR TRAITS THAT’LL HELP YOU MULTIPLY YOUR INCOME AND IMPACT FASTER THAN YOU EVER THOUGHT POSSIBLE:

1. Obsess Over Your Mission

High performers live and breathe their mission. They wake up with a fire in their gut, ready to tackle obstacles most people run from. 

If you’re obsessed with what you do, you’ll naturally outwork and outlast anyone who’s just going through the motions.

Whenever I’m coaching a client I have them write down your core objective, the one thing they MUST achieve in the next six months. Write yours down and post it where you’ll see it daily. If it doesn’t light you up every time you read it, it’s not big enough.

2. Develop Unbreakable Discipline

Look, success doesn’t show up for the lazy…it rewards the dedicated. 

From 5am workouts to late night strategy sessions, you’ve got to treat discipline like a non-negotiable. 

The best way to do this is to pick one habit that’ll move the needle in your business, like reaching out to three new leads every morning.

3. Surround Yourself with Winners

You become the sum of the people you spend the most time with. 

If your inner circle isn’t pushing you to aim higher, hustle harder, and innovate faster, you’re in the wrong circle.

Identify the top five people in your life who elevate you to be better. 

And if you need help finding those people then check this out.

4. Execute with Urgency

Ultra-successful entrepreneurs hate the idea of “maybe later.” They know speed is currency in business, so they move fast, learn quickly, and adapt on the fly. 

By the time your competitor is still writing up a plan, you should already have launched, tested, and pivoted.

Execution crushes overthinking. Every. Single. Time.

These four traits form the backbone of any entrepreneur who truly wants to dominate. 

Once you lock in on your mission, build unbreakable discipline, level up your circle, and move with urgency, the business game transforms – guaranteed.

The sooner you embody these habits, the faster you’ll see your income, impact, and influence explode.

Talk soon,

Bedros Keuilian

P.S. If you’re ready to see these traits in action and learn from entrepreneurs who are already dominating their markets, I want to invite you to BK LIVE 2025

It’s a one-day, high-impact event in Anaheim, California, packed with proven playbooks, mindset upgrades, and tactical strategies you won’t get anywhere else. 

Click here to secure your seat >>>

We live in the easiest time in human history. 

Your phone brings you food, entertainment, and distractions without you ever having to move an inch. 

It’s so easy to be a lazy fu*k these days! 

Our modern world pampers you, offers endless comfort, and makes it way too easy to give up when things get tough. Men especially have gotten soft, weak and have lost focus. 

It’s what I call a ‘discipline gap’.

I share this with you because most men today are running on autopilot. 

They lack the grit to follow through on the big promises they make to themselves. 

And when you’ve been lying to yourself for so long about what you’re going to do “tomorrow,” it starts feeling impossible to take back control.

But here’s the truth: 

Closing the ‘discipline gap’ isn’t just for elite Special Ops soldiers, pro athletes, or high-performing entrepreneurs. 

After coaching all three, I’ve found it’s actually a simple, almost formulaic process.

One that can be mastered in just 3 steps. 

Once you follow these 3 steps, you’ll be able to escape the hamster wheel of could-have-beens and start creating unstoppable momentum in every area of your life.

HERE’S 3 STEPS TO CLOSE THE DISCIPLINE GAP

Step 1: Admit You’re Coasting

If you’re hitting snooze or blowing off your commitments, own it. 

Acknowledge that you’re falling short, f’ing up and draw a line in the sand. This is where real change begins.

Step 2: Set Non-Negotiables

Whether it’s getting in a daily workout, spending quality time with your family, or blocking out hours for deep work, treat these actions like sacred rituals.

Step 3: Find Real Accountability

Don’t go it alone. 

Surround yourself with individuals who challenge you to step up, not buddies who encourage mediocrity.

Coaches, live events like BK Live, or masterminds like the Legacy Tribe who won’t let you off the hook can make all the difference.

If you want to take this one step deeper, then grab my Man Up book & audiobook for just $5. 

My book Man Up will show you the path and light a fire under you! Plus, 100% of the proceeds goes to Shriners Children’s Hospital, so you’re making a difference in more ways than one.

It’s packed with proven strategies that’ll help you break free from autopilot and finally live up to your full potential. 

Look, discipline isn’t just about building a better life, it’s about leaving a legacy you can be proud of. 

The money, the confidence, the respect…

they all show up when you do, consistently. 

Commit to showing up at your best every day, and watch how everything else falls into place.

Talk soon,

Bedros Keuilian

P.S. Get Man Up audiobook & Ebook for just $5 here

Have you ever seen how crabs in a bucket conduct themselves? 

Here’s how it goes… 

There’s always one ambitious crab who is desperately trying to climb out and escape from the bucket.

But every time it gets close to the top, the other crabs reach up, grab it’s legs and yanked it right back down.

This is why fishermen don’t put a lid on the bucket of crabs – they simply don’t let each other leave. 

As entrepreneurs, we often find ourselves in the same spot as that ambitious crab.

One minute, you’re fired up to scale your business.

Set bigger goals, land high-ticket clients, and see real momentum. 

The next minute, you’re stuck at the same revenue number you had last year and you can’t figure out a way to scale.

If this sounds familiar…you’ve probably got crabs.

I’m not talking about the ones you pick up in shady gas station bathrooms.

These crabs are the ones that sabotage your success right when things are finally looking up.

The truth is sometimes these crabs are the people in your business who resist change and slow you down. 

Other times, they’re outdated processes or half-hearted initiatives that keep you spinning your wheels. 

And, believe it or not, your own mindset can be the BIGGEST crab of all.

I share this with you because if you’re looking to scale your business and truly break out of that bucket for good…

Then you need to recognize these crabs for what they are and learn how to deal with them head-on.

HERE’S 4 WAYS TO GET RID OF CRABS FOR GOOD:

1. Identify Your Crabs: Look for team members, partners, or acquaintances who drain your energy or question your ambitions. Sometimes it’s subtle jabs or constant negative feedback.
2. Give Yourself Permission: You’re the CEO of your own life. Decide who gets a seat at the table and who doesn’t.
3. Upgrade Your Network: Spend more time with the entrepreneurs, coaches, and peers who challenge you to level up—and make you uncomfortable in the best possible way.
4. Embrace Your 2.0 Self: The moment you cut loose these “crabs,” you’ll find new opportunities and collaborations that push your business to the next stage of growth.

Listen, you don’t have to stay in the same bucket year after year. 

Especially when you’ve got the drive and the dream to do so much more. 

Pinpoint your crabs, cut them loose, level yourself up and watch how quickly your revenue, results, and relationships shoot through the roof. 

You’re sitting on millions of dollars and until you make bold moves you will NOT get the big results. 

Talk soon,

Bedros Keuilian

P.S. If you’re serious about going from “stuck in the bucket” to dominating your industry then I invite you to apply for my Domination Year Coaching Program. 

You’ll get one-on-one mentorship where we’ll identify the crabs in your business (and in your mindset) so you can remove them for good. 

Click here to apply >>>