Author: Andrew Rodarte

We live in a world where everyone wants credit for their intentions instead of their results.

They post their “vision boards” on Instagram, announce their big plans at networking events, and expect applause for dreams they haven’t earned yet.

Here’s what I’ve learned after building multiple 8 & 9-figure businesses:

The entrepreneurs who succeed aren’t the ones talking about what they’re going to do.

They’re the ones quietly executing while everyone else is talking.

I share this with you because I see this pattern everywhere.

Entrepreneurs getting a cheap hit of dopamine off their own announcements instead of their accomplishments.

They confuse talking with doing.

But the thing is…

Your customers don’t buy your potential. They buy your product.

Your investors don’t fund your dreams. They fund your track record.

Your team doesn’t follow your promises. They follow your results.

Make no mistake – I’m not saying don’t have big goals or ambitious plans.

I’m saying stop broadcasting them like you’ve already achieved them.

Stop seeking validation for work you haven’t done yet and expecting credit for results you haven’t delivered.

Become a doer, not a talker.

Talkers announce their next move. Doers just make it happen.

One group is constantly seeking external validation and measuring success by how many people react to their posts. The other group is focused on results, customers, and building something real.

The most dangerous entrepreneurs are the silent ones. 

The ones you don’t hear from for months, then suddenly they’ve built something that changes everything.

While everyone else is posting updates and hunting for validation, these entrepreneurs are making real progress and finding real customers.

Want to know the fastest way to lose credibility? Keep talking about what you’re going to do instead of showing what you’ve done.

So here’s my ask of you:

Put your head down and execute relentlessly. Stop thinking you need to make a TikTok of you dancing and saying it’s ‘grind season’.

Let your results do the talking.

Because at the end of the day, nobody cares what you say you’re going to do.

They care about what you’ve done.

Talk soon,

Bedros Keulian

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Be sure to use code ‘BEDROS’ for a discount.

As an old dog in the game with several gray hairs, I’m often asked: “What advice would you give to your younger self?”

And it got me thinking…

Which younger self would I tell?

The kid who came to America and was placed in ESL classes and diagnosed with ADD?

The awkward, flabby teenager who was terrified to ask a girl to the prom?

The young entrepreneur hosting these weird boot camp workouts at the park?

Just as fast as it took me to think back to those memories, a flood of advice came crashing down.

HERE’S THE LIFE ADVICE I’D GIVE MYSELF WITH YOU:

1. START FAILING SOONER

I wish someone had told me that failure is tuition for success. Every embarrassing moment, business that didn’t work, rejection is part of the process. The sooner you start collecting those lessons, the sooner you start winning.

2. FITNESS IS A GATEWAY DRUG TO A BETTER LIFE

Like most men I started working out to become a ‘pectoral papi’ and impress the opposite sex. But looking back, I realize that fitness is about building discipline, confidence, and mental toughness. And that carries over into every area of your life.

3. BE MINDFUL OF WHO YOU SURROUND YOURSELF WITH

Show me your friends and I’ll show you your future. The people you spend time with will either elevate you or drag you down. There’s no in-between.

4. DO THE OPPOSITE OF WHAT EVERYONE ELSE IS DOING

If everyone is zigging, you zag. The crowd is usually wrong about what leads to success, happiness, and fulfillment. The unconventional path usually leads to extraordinary results.

5. A BIG FACTOR IN YOUR SUCCESS IS WHO YOU DECIDE TO MARRY

Your spouse will either be your greatest asset or your biggest liability. Choose someone who believes in your vision, supports your growth, and challenges you to be better.

6. YOU’RE ONE DECISION AWAY FROM EVERYTHING YOU’VE EVER WANTED

Stop waiting for perfect timing, perfect conditions, or perfect knowledge. The right decision made with imperfect information beats the perfect decision made too late. Take action.

7. DON’T BE AN ASSHOLE. YOU NEVER KNOW WHAT OTHERS ARE GOING THROUGH

Success without character is just sophisticated failure. Treat people with respect and kindness. Help others when you can. Your reputation is built one interaction at a time.

You’ll never have a chance to share this with your younger self…

But I firmly believe that you have a second chance to share these lessons with your kids.

Take the lessons you learned growing up – both the hard way and the easy way – and apply them to fatherhood.

Guide your son or daughter with the wisdom you wish you’d had at their age.

You’ll be surprised just how much you’ll make that younger you proud.

Talk soon,

Bedros

P.S. If you want to create these kinds of meaningful lessons and memories with your son, then check out the Squire Program. There are a few more classes this year and the next Squire Class in Washington is coming up soon.

It’s designed specifically for fathers who want to pass on life wisdom to their sons in an unforgettable way.

Check to see if there’s spots left for one in your area here. >>>

Most people who call themselves “entrepreneurs” are just employees who happen to own the business.

That statement pisses off a lot of people when I say it at conferences.

But it’s true.

They show up every day, do tasks, follow routines, and collect a paycheck…

Just like any other employee.

I share this with you because I see business owners working 70-hour weeks, handling customer service calls, managing inventory, doing bookkeeping, creating content, and wondering why their business isn’t growing.

Real entrepreneurs think completely differently.

They don’t work IN their business. They work ON their business.

HERE’S THE TYPE OF THINK YOU NEED IN BUSINESS:

EMPLOYEE THINKING: “I need to handle this customer complaint myself to make sure it’s done right.”

ENTREPRENEUR THINKING: “I need to create a system so any team member can handle complaints consistently.”

EMPLOYEE THINKING: “I should be the one doing sales calls – I’m the best closer.”

ENTREPRENEUR THINKING: “I need to document my sales process and train others to close deals.”

EMPLOYEE THINKING: “If I work longer hours, I’ll get more done.”

ENTREPRENEUR THINKING: “If I eliminate low-value tasks, I can focus on high-impact decisions.”

EMPLOYEE THINKING: “I need to be involved in every decision.”

ENTREPRENEUR THINKING: “I need to create clear decision-making frameworks for my team.”

This is exactly what I do with my Domination Year clients. I help them identify every task they’re doing that keeps them trapped in employee mode, then we systematically build the systems, processes, and team to handle those tasks without them.

I help you work on things that only you can do – vision, strategy, key relationships, and major decisions.

Employees get paid for their hours. Entrepreneurs get paid for their decisions.

People like us already have the ability to think like an entrepreneur.

The hardest part is stopping ourselves from acting like employees.

Because as long as you’re working the hardest on employee-level tasks, you’ll never break through to 7-figures.

Talk soon,

Bedros Keuilian

P.S. If you’re ready to stop being a well-paid employee and start thinking like a CEO, my Domination Year coaching program is designed specifically for entrepreneurs who want to make this transformation. But only if you’re serious about changing how you operate, not just what you do.

Apply for Domination Year >>>

I started Fit Body Boot Camp training people at a park. Outside, under the sun, with nothing but some cones and my voice.

If you’re from beautiful Chino Hills, California, you know what comes with training outdoors – intense weather and rattlesnakes…

After a few close encounters with those slithering bastards and some serious rainstorms, I realized I needed to take this thing indoors.

Problem was I was broke.

I couldn’t afford to buy or lease my own studio space. So I got scrappy and rented the off-hours of a gymnastics studio.

From there, I saved up enough to open my own studio.

Then I started licensing the concept to other trainers who wanted to replicate what we were doing.

That’s when the franchise regulators – what I call the “franchise popo” – cracked down on me and made me turn Fit Body into a franchise. Turned out I was enforcing franchise rules to help licensees stay competitive with each other and protect the brand.

I share all this with you because at each stage of this journey, I had to adapt.

I had to be scrappy.

There were a lot of late nights, early mornings, big wins, and even bigger failures.

Each time I got knocked down, I got back up and kept moving forward.

Through it all here’s what I learned:

Every business worth building goes through phases of evolution.

And Fit Body Boot Camp has been evolving for over a decade now.

Our competitors are constantly taking a page from our playbook – our style of workouts, our guarantees, our challenges, our marketing systems. You name it, and it most likely came from us first.

But here’s the thing – they can’t copy as fast as we can create.

While they’re trying to figure out what we did last year, we’re already three innovations ahead, creating the systems and support that put our franchise partners first.

Make no mistake, we still have a lot to learn. But going from training people next to rattlesnakes in a Chino Hills park to a world conference that houses over 1,000 people is something I’m damn proud of.

And it proves something important:

Your current circumstances don’t determine your future success.

Whether you’re starting in a park, a garage, or a rented space…

Whether you’re dodging snakes, running into the ‘franchise popo’, or hosting an event in a small room…

What matters is that you just start.

What matters is that you keep adapting, keep improving, and keep serving people at the highest level.

The most effective profit-generating business model in ALL businesses is to put people first. 

Not just your customers, but everyone who becomes part of your mission.

That’s why each Fit Body Boot Camp that opens experiences rocket ship growth. We’ve figured out how to scale success by putting our franchise partners first and giving them everything they need to transform lives in their communities.

If you’re someone who wants to own a business that makes good money, adds massive value to your community, and gives you a deep sense of purpose – and you’re ready to put in the work to build something meaningful – then you should open your own Fit Body Boot Camp.

The world needs more people who are willing to start where they are, use what they have, and do what they can to help others become the best version of themselves.

The journey start from one decision, one adaptation, one breakthrough at a time.

Talk soon,

Bedros Keuilian

P.S. If you’re ready to learn more about joining our mission and opening a Fit Body Boot Camp in your area, we’re looking for the right people who understand that this business is ultimately about transforming lives, not just running a gym. The next chapter of our story could include you.

Open a Fit Body in your area >>>

I recently expanded the jiu jitsu mats at my private gym because more dudes have been coming to train with us.

But with that growth came a problem.

After two years of BJJ training I’ve realized that the more I know, the more I have to learn.

Jiu Jitsu is like a four dimensional chess game and it takes a lot of humbling on the mats to learn and execute the positions and submissions.

In the beginning I thought I could figure it out quickly since I’m athletics, a fast learner and I’m highly motivated when I commit to something.

But BJJ is different. It’s humbling and rewarding at the same time.

And no matter how good I am at lifting weights and building businesses, this is a whole other animal.

Look, I’m a simple dude who’s worked his ass off to achieve amazing things in life and business.

I’ve built multiple businesses and generated hundreds of millions of dollars.

I’ve spoken on stages around the world with someone of the biggest names.

I’ve coached some highly influential and well-known people.

I’d like to think I can handle myself in most situations pretty well.

But put me on a jiu jitsu mat with a 150-pound black belt? I get folded like a pretzel every single time. And I love every humbling second of it.

I share this with you because nothing kills a beginner’s motivation faster than getting demolished by someone who’s been doing this for years.

Most people avoid situations where they’ll feel like a fraud.

They stick to what they know, what they’re already good at, or what makes them look competent.

But every breakthrough I’ve had in business, fitness, and life has come from deliberately putting myself in situations where I felt completely incompetent… and sometimes even scared.

HERE’S WHAT I’VE LEARNED ABOUT GETTING COMFORTABLE WITH BEING UNCOMFORTABLE:

START UGLY: Your first few attempts at anything will be embarrassing. Do it anyway. I looked like a fish out of water my first few times on the mats.

EMBRACE THE BEGINNER’S MIND: The moment you think you’ve figured it out, you stop learning. I’m 50 years old and getting schooled by 30-somethings. It’s the best education I’ve ever paid for.

SEPARATE EGO FROM GROWTH: Your ego wants you to look good. Your growth requires you to look stupid. Choose growth every time.

FIND YOUR RECOVERY SYSTEM: When you’re constantly pushing your limits, your body needs support. I’ve been using TruLean’s wellness shots to help manage the inflammation and to speed up recovery in between BJJ rolling sessions.

SURROUND YOURSELF WITH KILLERS: Iron sharpens iron. Train with people better than you, even if it means getting humbled regularly.

MEASURE PROGRESS DIFFERENTLY: Instead of comparing yourself to others, compare yourself to who you were yesterday. Last month I couldn’t escape a basic arm bar. Yesterday I lasted 30 seconds longer.

MAKE SPACE FOR OTHERS: Create environments where other people can be beginners too. That’s why I expanded the mats – everyone deserves a place to suck at something new.

Look, I could stay in my lane. Stick to what I’m good at. Keep deadlifting heavy and building businesses.

But the magic happens outside your comfort zone.

Every time I step on that mat, I’m reminded that expertise in one area doesn’t always transfer to another. That being successful doesn’t mean you stop being a student.

That feeling of “being out of place” is usually a sign you’re exactly where you need to be.

The entrepreneurs who dominate the next decade won’t be the ones who played it safe. They’ll be the ones who kept trying new shit, even when they sucked at it.

Especially when they sucked at it.

Because that’s where you discover capabilities you never knew you had.

So find your jiu jitsu. Find that thing that makes you feel like a complete beginner again.

And then show up anyway.

Talk soon,

Bedros Keuilian

P.S. Speaking of trying new things – if you’re looking to support your body through whatever new challenge you’re taking on, I’ve been using TruLean’s Wellness Shots to help manage inflammation and recovery.

You can get 50% off your first subscription with code ‘BEDROS’ at checkout.

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AI is reshaping every industry on the planet.

But more and more I see entrepreneurs making a fatal mistake that’s costing them in lost revenue.

They think AI alone will save their business.

You can invest heavily in AI automation, data analytics, and predictive algorithms. Optimize everything to perfection and make every interaction automated.

But when every competitor has access to the same AI tools, you’re not building an advantage – you’re just catching up to the new normal.

And while everyone’s betting everything on AI to win them customers…

I’ve found an “add on” that makes AI even more valuable.

The ‘connection business’.

I share this with you because I’ve been watching entrepreneurs think AI is going to do the heavy lifting of building relationships and loyalty.

AI can support that work, but it can’t BE that work.

AI can analyze infinite data points, optimize every process, and predict customer behavior with scary accuracy. And you need all of that.

But it can’t look someone in the eye and say, “I believe in you when you don’t believe in yourself.”

That’s the future of business.

You see, the businesses that will dominate the next decade aren’t choosing between AI and human connection. They’re using AI to amplify human connection in ways that were never possible before.

At Fit Body Boot Camp, we use AI through our Marketing Machine to enhance communication, analyze member progress, and optimize operations.

But our competitive advantage comes from what we do with that efficiency. Creating deeper relationships, stronger communities, and more meaningful transformations for our members.

Because here’s the truth that most entrepreneurs miss:

People don’t just want optimized results. 

They want to feel seen, supported, and part of something bigger than themselves.

Make no mistake – this principle applies to every industry.

If you’re in real estate, AI can analyze markets and generate leads. But you still need to build the trust that turns prospects into clients for life.

If you’re in consulting, AI can research and create reports. But you still need to deliver insights with the wisdom and empathy that only comes from human experience.

If you’re in e-commerce, AI can optimize your ads and inventory. But you still need to create the brand connection that turns customers into evangelists.

The entrepreneurs who understand this are positioning themselves for massive success.

They’re creating what I call a ‘connection business’.

Businesses where human relationships become the primary competitive advantage that AI amplifies rather than replaces.

Here’s what every ‘connection business’ has in common:

COMMUNITY OVER CUSTOMERS: They don’t just serve clients; they build tribes of people who support each other.

ACCOUNTABILITY OVER AUTOMATION: They use technology to enhance human interaction, not eliminate it.

RELATIONSHIPS OVER REVENUE: They know that when you prioritize connection, profit follows naturally.

Look there’s no doubt that AI is getting better at everything technical. But humans are craving authentic connection more than ever.

The loneliness epidemic isn’t going away. The need for accountability isn’t disappearing. The desire to be part of a community is only getting stronger.

Smart entrepreneurs are recognizing this trend and positioning their businesses accordingly.

Whether you’re starting from scratch or pivoting an existing business, your survival depends on building a connection business that uses AI to enhance human relationships, not replace them.

The most important business decision you make in the next five years with be whether you join the race to replace humans with algorithms…

Or build a ‘connection business’ to create deeper human relationships than ever before.

I know which path leads to freedom.

Talk soon,

Bedros

P.S. If you’re looking for a proven connection business model, Fit Body Boot Camp represents everything I’ve been talking about.

We’ve created a system where coaches build life-changing relationships with members while using AI to enhance (never replace) that human connection.

If you’re interested in opening a location in your market, we’re currently looking for the right people who understand that business is ultimately about transforming lives, not just processing transactions.

Learn more about bringing a Fit Body to your area >>>

Imagine if you hired me to be the CEO of your company -here’s what I’d do…

I’ve been in business for a long time. I’ve built, scaled and sold companies and I’m pretty damn good at it.

I’ve navigated through recessions.

Built businesses from zero to 9 figures.

And have had my share of spectacular wins and soul-crushing losses.

Through it all, I’ve learned something that most entrepreneurs never figure out:

The biggest enemy isn’t your competition, market conditions, or even cash flow problems.

It’s the decisions you DON’T make because you’re paralyzed by uncertainty.

Every entrepreneur knows the weight of decision-making.

You’re constantly wondering:

“Am I making the right move? Should I hire this person? Is this the right time to expand? What if I’m wrong?”

I wish I had a crystal ball to hand you, but I don’t.

BUT what I do have is something even better:

20+ years of making those exact decisions – some brilliant, some catastrophic – and learning what works when the stakes are real.

So here’s what I’d do if I walked into YOUR business as CEO tomorrow morning.

DAY 1 – THE REALITY CHECK

I’d spend my first day doing what I call a “profit leak audit.” I’d examine every dollar coming in and every dollar going out. Most entrepreneurs are hemorrhaging money in places they don’t even know exist. I’d find those leaks and plug them immediately.

QUARTER 1 – THE FOUNDATION

I’d identify the ONE revenue stream that’s working and kill everything else. SINGULARITY OF FOCUS. Most businesses are trying to do 10 things at 10% capacity instead of doing 1 thing at 100% capacity. I’d cut the dead weight, double down on what’s generating results, and systematically remove you from 80% of the tasks you’re currently doing.

QUARTER 2 – THE MULTIPLICATION

I’d take that ONE thing that’s working and create a systematic way to multiply it. If a marketing channel is bringing in 10 leads a week, I’d reverse-engineer how to get it to 50. If a sales process converts at 20%, I’d optimize it to 40%. This is where the real growth happens – LEADS & SALES.

QUARTER 3 – THE ACCELERATION

I’d implement systems that force the business to grow whether you feel like working or not. Automated marketing. Systematic sales processes. Predictable client delivery. Everything runs without you being the bottleneck.

QUARTER 4 – THE DOMINATION

I’d scale what’s working and prepare for the next level. By now, you’re no longer running a business – you own a machine that generates wealth while you focus on vision, strategy, and expansion.

Just last year, I had a health coach who was stuck at $20K months and completely overwhelmed. With this exact roadmap, she scaled to $100K months and 5X’d her business within six months, making back her investment tenfold.

Look, I could keep telling you what other people have done.

But the real question is:

What would happen if I became YOUR CEO tomorrow?

What profit leaks would I find in your business? What would I cut? What would I multiply? What systems would I put in place to force your business to grow?

Make no mistake you already have everything you need to scale.

You just need someone who’s been through the fire to show you which levers to pull and in what order.

That’s exactly what I do in my Domination Year coaching program. I become your right-hand CEO for 12 months and systematically rebuild your business from the inside out – so you don’t have to earn your gray hairs the same way I earned mine.

But fair warning – this isn’t for everyone.

It’s only for entrepreneurs who are serious about dominating their industry and ready to make decisions like a seasoned CEO instead of a stressed-out founder.

If that sounds like you than…

Apply for Domination Year Here >>>

Talk soon,

Bedros

P.S. I earned every one of these gray hairs making the hard decisions, learning from expensive mistakes, and figuring out what works through trial and error.

My Domination Year coaching program is essentially getting me in the passenger seat as your CEO for 12 months – helping you make the right decisions without having to earn your own gray hairs the hard way. But only if you’re ready to stop second-guessing yourself and start dominating your industry.

Apply for Domination Year Here >>>

If you’ve been following me on social media lately, you know I’ve taken an interest in jiu jitsu. In fact I’ve gotten somewhat obsessed by it.

What’s interesting is how I keep seeing the same patterns on the mats that I’ve been teaching entrepreneurs for years.

Last week, I watched a 150-pound brown belt effortlessly submit a 200-pound guy who was using nothing but brute force. The big guy exhausted himself in two minutes while the brown belt barely broke a sweat.

This is exactly what’s happening in business.

While your competitors are burning themselves out with brute force, you’re about to learn the 3-move sequence my clients and I use to tap out our competitors in business.

In jiu jitsu, white belts think strength and aggression win matches. They’ll exhaust themselves using all their energy in the first two minutes, trying to muscle their way to victory.

But trained bjj athletes see the mat differently.

They identify the 3 strategic positions that create a submission.

Setup. Position. Submission.

Everything else is wasted energy.

Your business operates on the same principles.

I share this with you because most entrepreneurs are fighting like white belts – frantically trying to muscle their way to success with brute force.

More marketing channels. More products. More team members. More systems. More everything.

You might be one of them and it’s burning you out.

And this white belt mentality is keeping you trapped at the same revenue level, month after month, working yourself into exhaustion while your competitors who understand leverage blow past you effortlessly.

Here’s the truth nobody wants to tell you: 

The difference between a $10K, $20K, $30K month and consistent $100K months of more isn’t 100 new things.

It’s 3 strategic moves that create massive results.

And doing just one can double your revenue.

Here’s the 3 moves in business that taps out your competition:

MOVE 1 – THE SETUP (The Visionary Decision):

Stop being the operator and start being the visionary. This is your mental positioning – deciding to focus only on what you can uniquely do while systematically removing yourself from everything else.

MOVE 2 – THE POSITION (The Strategic Hire):

Hire your first real operator. Not a virtual assistant. Not a part-time helper. A legitimate operator who can handle client delivery and day-to-day operations while you focus on landing high-value clients and building strategic partnerships.

MOVE 3 – THE SUBMISSION (The Growth System):

Implement one automated client acquisition system. Instead of hoping for referrals or posting randomly on social media, you build a predictable system that brings in qualified leads every single day. In other words, create a marketing system that predictably drives high quality leads into your business.

The result?

Your competition taps out while you consistently hit 6-figure months.

Look, most entrepreneurs overcomplicate scaling.

But your next breakthrough isn’t hiding behind some complex strategy or expensive software. It’s sitting right in front of you.

Your next level is sitting right there waiting for you.

You just need to know which move to make first.

Talk soon,

Bedros Keuilian

P.S. On August 1st in Chino Hills, I’m gathering a small group of serious entrepreneurs to show them exactly how to identify and execute their next strategic move. We’re going to break down the exact framework my clients use to make these game-changing decisions.

And if you’re ready to stop playing small and start scaling strategically, your next decision should be joining us at The Scale Syndicate.

Apply for The Scale Syndicate Here >>>

Most business owners think they have a sales problem.

They don’t.

They have a product problem.

Let me explain…

If your offer isn’t converting, it’s because it’s not good enough.

Not different enough.

Not painful enough.

Not urgent enough.

Not unique enough.

So here’s what you do if you want to craft a better offer…

You stop selling your product… and start selling your offer.

Anyone can sell programs, a mastermind, or services.

But here’s how you become a category of one… because unless you can differentiate, you can’t sell.

You stack undeniable value. In other words, the VALUE should seem greater than the cost.

Take what you’re already selling—and wrap it in so much perceived value that the cost feels like it’s way underpriced.

Add speed: How do they get the result faster?

Add certainty: How do they know it’ll work?

Add exclusivity: Can they get this anywhere else? No? Good.

Add scarcity: Can everyone get in? No? Even better.

Add risk reversal: Do you stand behind your product with a money back guarantee?

Example:

Don’t sell a course.

Instead sell…

• Lifetime access to the system
• Bi-weekly live Q&A calls for 90 days
• A private 24/7 accountability group
• A 2-week implementation sprint
• A money-back guarantee if they don’t get X result

That my friend is an offer.

Not “$499 for 5 videos and a workbook.”

That’s what amateurs do. That’s why they don’t scale.

When the value exceeds the price by 10x, people don’t think, they buy.

And if you get this right, you stop desperately chasing clients.

For all this work though, your product or service needs to deliver on its promise.

So, stop trying to sell your product like a commodity and start crafting a better, more irresistible offer that they can’t say “NO” to.

Want me to mentor you and teach you how to scale your business, brand, and profits bigger?

Click Here And I’ll Show You How I Can Help You Scale Faster.

Talk soon,

Bedros Keuilian