Author: Andrew Rodarte

MY FAVORITE COCKTAIL 

Back in the day, I loved a good old fashioned.

There was something about that perfect mix of whiskey, bitters, and just enough sweetness that hit the spot after a long day of building businesses and crushing goals.

But let’s be real – I ain’t no young buck anymore.

And as I’ve gotten older, I’ve realized that having alcohol in any fashion absolutely ruins me. 

One drink and I’m worthless the next day. 

My energy tanks, my focus is shot, and I feel like I got hit by a truck.

When you’re running multiple businesses and coaching high-performers, you can’t afford to be operating at anything less than 100%.

So over the years, I’ve found a new cocktail that I love more than any old fashioned I’ve ever had.

You see, just like most people, getting sick in any fashion is something we just can’t afford. I’ve got clients depending on me, businesses to run, and a reputation to maintain.

Back when my kids were younger, they’d bring home every bug from school. 

The winter seasons were like biological warfare in our house. 

I’d feel something coming on and immediately send my assistant Joan on emergency runs to get fresh ginger shots from the health food store.

Poor Joan probably thought I was losing my mind.

Here’s the thing…

When you’re operating at the level I operate at, one sick day can cost you deals, momentum, and relationships.

And like a mad scientist every morning I’d line up 8-10 different supplements, trying to remember what I’d already taken and what I’d missed. 

It was expensive, time-consuming, and honestly pretty ridiculous.

But after a ton of testing I perfected my health stack.

I’d take each one of these supplements daily:

  • Vitamin C and D for immune support
  • Vitamin B12 for sustained energy.
  • Calcium and Magnesium for recovery.
  • Zinc for immune function.
  • Pink Himalayan Salt and Potassium for hydration.
  • Turmeric and Ginger for inflammation.
  • Plus Echinacea, Astragalus, Cayenne, and Black Pepper.

I share this with you because for years, I’d buy a ton of vitamins and supplements to help boost my immune system and I always wondered why no one would make ONE THING that had everything in it. 

So I did it! 

Now you can do what I do now and grab my new favorite cocktail – Trulean Wellness Shot.

It’s everything I was buying individually, properly dosed and formulated to work together. One shot every morning, and I’m done.

It’s cheaper than buying everything separately, more convenient than managing multiple supplements, and it tastes good.

Make no mistake I’m not trying to hack my way out of taking care of my body.

I still hit the gym daily, eat quality food, and get my sleep. 

But when you’re consistently performing at a high level, you need every advantage you can get.

Whatever season of business or life you’re in, don’t let a preventable sickness derail your momentum.

Talk soon,

Bedros Keuilian

P.S. I’ve hooked you up with 50% off Trulean Wellness Shots with code BEDROS. It’s way cheaper and more convenient than building your own mini pharmacy.

Get 50% Off Your Wellness Shot Here – Use Code BEDROS

I GOT A J-O-B

I’m ashamed to say this and even writing this gives me chills.

But the other night I got a j-o-b.

This is how my day looked:

My alarm went off at 6 AM.

Hit snooze twice because I’d stayed up until midnight answering emails.

Sat in traffic getting pissed off while listening to some productivity podcast guru telling me how to “optimize my morning routine.”

Found out some @ss-kisser got the promotion I’d been working toward for months. Ate a sad desk salad at my desk while pretending to care about quarterly projections.

Finally escaped the office but spent the drive home on a “quick call” with a client having another crisis. Walked through the door just in time to kiss my kids goodnight.

That was my nightmare the other night.

I woke up grateful it wasn’t real because I’ve built something better.

But here’s what pisses me off about this…

Whether you’re working corporate or building a business, I know guys living this exact schedule right now.

They’re trapped in the endless cycle. The hamster wheel that goes nowhere.

I share this with you because working hard isn’t the problem – working without a plan is.

Look, I’m all about the grind.

You should be putting in serious hours in the beginning. That’s how you earn the right to freedom later.

But there’s a difference between grinding with purpose and grinding because you don’t know what else to do.

Purpose-driven grinding gets you:

  • Time freedom to surprise your wife with date nights
  • The ability to show up to all your kids’ sports games and plays
  • Family vacations where you don’t have to worry about how much you spend

Purposeless grinding gets you:

  • A boss (or 47 clients) who own your time
  • Revenue that disappears the moment you step away
  • “Success” that costs you all the important moments in life

The entrepreneurs I respect most aren’t avoiding hard work – they’re working hard on the right things.

They built businesses that required sacrifice upfront but delivered freedom on the back end.

They help people transform their lives. They make real money. And they go home to their families every night.

Make no mistake…freedom isn’t about not working.

It’s about working with an end game in mind.

Building something that eventually works without you being chained to it 24/7.

Having the ability to sacrifice on your own terms instead of someone else’s.

Because without that plan, you’re just trading one prison for another prettier prison.

So if you’re stuck on your own version of a hamster wheel…

If you want to build something that changes lives while giving you yours back…

If you’re ready to work hard with a purpose that leads somewhere…

Maybe it’s time to explore what real freedom looks like.

Talk soon,

Bedros Keuilian

P.S. Fit Body Boot Camp franchise partners don’t just own a business – they own their time. They help people get in the best shape of their lives while building wealth that doesn’t require them to sacrifice their families.

Learn more about what it would look like for you here.

HOW TO TURN CHICKEN SH!T INTO CHICKEN SALAD

A few weeks ago, I was rolling Jiu-Jitsu and pulled my hamstring mid-round.

Not bad enough to stop. But bad enough that I couldn’t play my normal game from the top.

I had to fight from the bottom.

Now here’s the thing – I hate the bottom. Always have. I’m built like a silverback gorilla from decades in the gym, and I prefer using that strength to dominate from the top position.

On top, I can use my weight, my power, my years of lifting heavy shit to control the fight.

But the bottom? The bottom requires technique. Patience. Finesse.

All the things that don’t come naturally to a guy who’s used to strong-arming his way through problems.

And if you know anything about Jiu-Jitsu, the bottom is where nobody wants to be. You’re pinned down.

You feel vulnerable.

You feel like you’re losing even when you’re not.

But there I was, stuck in the worst position possible – the one place where all my natural advantages meant nothing.

Now I’m a firm believer that sometimes God gives you chicken sh!t so you can learn to make chicken salad.

For me, that chicken sh!t was a pulled hamstring forcing me to work on the one part of my game I suck at.

So I stayed. Changed my strategy completely. Started working submissions from the bottom instead of trying to muscle my way back on top.

And I ended up having one of my best rounds in months.

I share this with you because life works exactly the same way.

Most men get handed chicken sh!t and immediately start complaining about the smell.

But the winners? They start looking for the recipe.

You’re not always going to get dealt the perfect hand. Plans fall apart.

Markets crash.

People let you down.

Your body breaks down.

What separates the men who thrive from the men who fold isn’t avoiding the chicken sh!t.

It’s learning how to make chicken salad.

Here’s the recipe:

STEP 1: STOP COMPLAINING ABOUT THE INGREDIENTS

The moment you accept that this is what you’ve got to work with, you can start working with it. Complaining about your circumstances is like complaining about the weather – it’s a waste of energy.

STEP 2: FIND THE OPPORTUNITY IN THE MESS

Every setback has something useful buried in it. Maybe it’s teaching you patience. Maybe it’s forcing you to get creative. Maybe it’s showing you what you’re really made of.

STEP 3: GET TO WORK WITH WHAT YOU HAVE

You don’t need perfect conditions to win. You need to be resourceful with the conditions you’ve got. The best entrepreneurs I know built empires out of problems everyone else was running from.

STEP 4: STAY CALM UNDER PRESSURE

Panic makes terrible chicken salad. When everything’s falling apart, that’s when your composure matters most. Take a breath. Think clearly. Then act.

Make no mistake…

Life will hand you chicken sh!t.

But your ability to turn chicken sh!t into chicken salad is the difference between being a victim of your circumstances and being the master of them.

And the faster you learn this recipe, the faster you’ll realize that some of your biggest wins started with your worst days.

Talk soon,

Bedros Keuilian

P.S. The Squire Program teaches fathers and sons this exact skill together. How to adapt, overcome, and turn setbacks into comebacks.

Because when life tests your son, you want to know you’ve prepared him. And when life tests you, you want him to see how a man handles it.

Find a class near you here.

MY FIRST TIME WITH ANOTHER MAN

A few years ago, I took my family on a trip to Hawaii. Perfect vacation – sun, beaches, the kids having a blast. My wife and I finally getting some time to breathe from building businesses.

But on the flight home, everything changed.

Mid-air, about 30,000 feet up, a passenger completely lost it. Started screaming at the flight attendants, getting physical, threatening people around him.

You know that moment when everyone looks around, hoping someone else will handle the situation?

Well, there was no someone else.

It was me and him.

That was my first real test with another man.

His intent to hurt people against my need to protect my family.

I took him down. Put him in a rear naked choke. Held him there until he went to sleep and the crew could restrain him properly.

I share this with you because most men don’t know what it feels like to be up against another man and never felt another man’s true strength.

To tell you the truth, if I hadn’t completed my 90-day Jiu-Jitsu challenge leading up to that trip, I don’t know how that story ends.

Maybe the guy hurts a flight attendant. Maybe he gets to the cockpit. Maybe my wife and kids watch their husband and father get destroyed by someone who wanted to cause chaos.

My hope is that this situation never happens to you…

But one day you might just have to be with another man.

Not in some controlled environment where there’s a referee and rules.

In real life. Where the stakes are everything that matters to you…

  • A parking lot outside a restaurant with your family.
  • Your driveway at 2 AM when someone’s trying to break in.
  • Defending your daughter from some predator who thinks she’s an easy target.

When you train against another man – when you feel his weight, his strength, his determination to dominate you – you strip away every illusion about what you’re capable of.

You find out if you panic when the pressure comes, or if you stay calm.

You discover if you collapse under stress, or if you find another gear.

You learn if you’re a liability to your family, or their protector.

That’s why every man should learn a combative training – whether it’s Jiu-Jitsu, boxing, or wrestling.

And if you want a taste of what that looks like, join me at the next Project Brotherhood meetup.

Because all the money, success, and status in the world means nothing if you can’t protect what matters most.

Talk soon,

Bedros Keuilian

P.S. At Project Brotherhood, you’ll learn combatives, business tactics, and build a network of men serious about protecting and providing. 

I filmed a video for you explaining all about it here.

THE ONE THING THAT PREDICTS EVERY RELATIONSHIP IN YOUR LIFE

Last night over dinner, the conversation turned to boundaries.

You know the advice: set boundaries with your kids, with your team, with your clients.

And sure, it sounds smart in theory.

But after three decades of leading businesses, raising kids, and coaching entrepreneurs, I can tell you…

Boundaries don’t work the way people think they do.

Because boundaries are lines people are trained to test.

  • Your kids will push them.
  • Your clients will step over them.
  • Your team will see how far they can stretch them.

And before long, you’re exhausted from constantly “holding the line.”

You spend more time enforcing rules than leading with conviction.

I share this with you because most entrepreneurs think their problem is a lack of boundaries… when in reality, the problem is that they’re living without standards.

When you live by standards, you remove the need for constant negotiation.

People know where you stand.

And more importantly, they know where they stand with you.

When my kids were young, I didn’t say “don’t be lazy.”

I held the standard that in our family we train, we eat clean, and we take care of mind, body, and finances.

With clients, I don’t say “don’t disrespect my time.”

I hold the standard that if you work with me, you show up prepared, execute, and respect the clock.

With manufacturers, I don’t say “don’t cut corners.”

I set the standard that anything carrying my name is highest quality or I walk.

And make no mistake, your external standards will never rise above your internal standards.

If you roll out of bed hitting snooze…

Skipping workouts…

Not taking your priorities…

Everyone around you learns the truth: Your “boundaries” are just suggestions.

You teach people that your rules are flexible if they push hard enough.

When you raise standards, you end up deciding once and enforcing through action. You teach people what to expect by what you consistently do, not what you occasionally say.

My good friend Jocko says, discipline equals freedom.

Similarly, I believe strong standards create freedom. 

You stop firefighting.

You stop repeating yourself.

You stop resenting the very people you serve.

Your life gets lighter because the expectation is set and kept.

Set the standard. Live the standard. Enforce the standard.

Everything else shows up after that.

Talk soon,

Bedros Keuilian

P.S. If you want help building the kind of standards that align your life and business…so your calendar, company, and home are all pulling in one direction…I’m opening the doors (for one time only) to a Legacy Tribe Public Meetup on November 7-8, 2025 in Chesapeake, VA.

If you’re ready to upgrade your standards (and your circle), this is your invite.

👉 Grab your spot for the Legacy Tribe meetup >>>

THE OPPONENT YOU NEVER SEE COMING

Most people think their biggest obstacle is “out there.”

They blame the economy.

They point at their competitors.

They talk about haters, doubters, and the people who didn’t believe in them.

And sure, those challenges exist.

But let me tell you…

The real opponent buries more dreams than any competitor ever could.

I share this with you because most entrepreneurs waste their energy shadowboxing the outside world, when the enemy that does the most damage is much closer to home.

The real fight is you vs you.

The devious you.

The lazy you.

The angry you.

The self-pitying you.

The weak you.

That’s the opponent that convinces you to hit snooze instead of training.

That’s the voice that tells you one skipped workout, one missed call, one broken promise “doesn’t matter.”

That’s the opponent that grows stronger every time you let excuses win.

And make no mistake…

If you can’t beat that opponent, it won’t matter how many strategies you learn or how good your business plan looks.

Because success doesn’t come from conquering the market. It comes from conquering yourself.

Every choice either waters your growth or feeds your excuses.

And over time, you either build yourself into someone unshakable…

…or you bury yourself under the weight of your own compromise.

Markets crash.

Competitors come and go.

But the inner fight shows up every morning.

It’s in those moments…

The alarm going off, the workout that feels heavy, the client call you’re avoiding, or the hard conversation with your spouse or team.

That’s where the war is won or lost.

Every choice either waters your discipline or feeds your excuses.

And over time, you either build yourself into someone unshakable…

…or you bury yourself under the weight of your own compromise.

The truth is, most men and women lose the fight long before anyone else even has a chance to compete with them.

That’s why I tell people stop worrying about the battle ‘out there.’

Focus on winning the battle ‘in here.’

Because once you do, there’s no competitor, no economy, and no setback that can take you down.

Talk soon,

Bedros Keuilian

P.S. If you’re tired of fighting this battle alone and want to be in a room full of entrepreneurs, Navy SEALs, and leaders who hold themselves to the highest standard, then join me at the Legacy Tribe Public Meetup on November 7-8, 2025 in Chesapeake, VA.

For one time only, I’m opening the doors to what usually happens behind closed doors. You’ll leave with clarity, conviction, and the kind of circle that forces you to win the only fight that really matters.

👉 Grab your spot for the Legacy Tribe meetup >>>

BALANCE IS BULLSH!T

Everyone’s obsessed with balance these days.

Work-life balance.

Family-business balance.

Health-wealth balance.

But let me share something that might piss off the self-help gurus:

Balance is bullshit.

It’s a lie that keeps high achievers mediocre and ambitious people apologizing for their drive.

Because here’s what balance really does:

It divides your attention across too many priorities.

It forces you to be “okay” at everything instead of exceptional at what matters.

It creates guilt when you’re fully present in one area.

The truth is you don’t need balance.

You need alignment.

When I was chasing balance, I felt like I was failing everywhere.

At the time, I was building Fit Body Boot Camp, coaching private clients, and running events.

On paper, things looked good.

Revenue was climbing.

Clients were winning.

The brand was expanding.

But at home I was showing up half-present.

My mind was still on emails during family dinners. I was the “provider,” but I wasn’t the father my kids needed.

And in business, I was playing whack-a-mole, reacting to whatever was on fire instead of building with clarity.

I share this with you because that’s the problem with balance. It divides your life into compartments that constantly compete.

When you seek balance, you live divided. Constantly negotiating between work, family, and self, and losing ground in all of them.

When you find alignment, you live integrated. Every action feeds the next, and success in one area strengthens all the others.

You become a father who works with his purpose…

…not a man sneaking family time like it’s a second job.

You become a CEO who runs a business that funds his life…

…not a CEO who lives inside his business.

You become a leader who knows his priorities aren’t competing…they’re connected.

So how do you know if you’re aligned?

Ask yourself three simple questions:

  1. Does my work serve my vision or does it compete with it?
  2. Does my business amplify my values or does it force me to compromise them?
  3. Do my daily actions move me closer to my legacy or further away?

If the answer isn’t a clear yes, you’re not aligned. You’re just balancing. And balance is slowly bleeding you dry.

Inside Legacy Tribe, I’ve shared this with hundreds of entrepreneurs, men and women at every stage of business.

We’ve got entrepreneurs that are just starting out, all the way to 7, 8 and 9-figure entrepreneurs with multiple exits, all sitting at the same table.

Different industries. Different backgrounds.

Ranging from ex-athletes, Navy Seals, and high performers.

They’re aligning their ambition, their business, and their lives around what matters.

By the way, in case you haven’t heard, we’re hosting a special Legacy Tribe meetup on November 7-8, 2025, in Chesapeake, VA.

For one time only, we’re opening the doors to the public. A select few will get to see behind the curtain of what really goes on inside Legacy Tribe.

You can learn more and grab your spot here >>>

Look even if you don’t make it to that room, understand this:

Balance will keep you mediocre. Alignment will set you free.

That’s how you win in business and at home.

Talk soon,

Bedros Keuilian

P.S. I rarely open up Legacy Tribe to the public. This is a one-time opportunity to see what happens behind closed doors with some of the most elite entrepreneurs I know.

👉 Grab your spot for the Legacy Tribe meetup >>>

EVERY ENTREPRENEUR NEEDS A FIGHT OUTSIDE OF BUSINESS

When I first started rolling Jiu-Jitsu, I got folded, smashed, and choked out by dudes half my age and half my size.

There’s nothing quite like a 150-pound (when wet) 20-year-old tapping you out in under two minutes to crush your ego.

At first, it pissed me off.

Then it humbled me.

And eventually, it taught me something every entrepreneur needs to learn:

The fight is never with the person across from you. The fight is with yourself.

Now, I’m not asking you to go out and willingly get choked for fun.

(Unless you’re into that sort of thing.)

What I am asking is for you to find something outside of business that humbles you. Something that forces you to face discomfort, fight pressure, and push past your own limits.

Because business success can make you soft.

When the money’s flowing, when the wins are stacking, when people start clapping for you…it’s easy to forget what struggle feels like.

But step onto the mats, into a boxing ring, or line up for a marathon, none of that matters.

Your net worth doesn’t matter.

Your Instagram followers don’t matter.

Your reputation won’t save you.

It’s just you, your preparation, and your ability to perform under pressure.

Here are a few lessons Jiu-Jitsu reminded me of lessons every entrepreneur needs:

  1. Comfort Is a Trap

In Jiu Jitsu, the moment you get “comfortable,” someone’s setting you up for a submission. Business works the same way. The second you stop evolving, the competition catches you sleeping.

  1. Pressure Reveals Character

When someone’s got their arm around your throat, the real you comes out. Panic? Calm? Quit? Same thing in business. When the market crashes, when a key employee quits, when lawsuits hit, pressure exposes you.

  1. Recovery Is Everything

In grappling, you will end up in bad positions. The winners aren’t the ones who never get caught, but the ones who escape and reset fastest. Business is the same. Mistakes and setbacks happen. Recovery speed is what separates winners from losers.

  1. Technique Beats Strength

I could outlift most of those guys in the gym, but they’d still submit me. Why? Better technique. Business is no different. It’s not about muscling through every problem. It’s about systems, strategy, and execution.

Find something outside of business that forces you to fight.

Run a marathon.

Compete in boxing.

Join a Jiu-Jitsu academy.

Do something that puts your ego in a chokehold.

Because the truth is, the limits holding you back aren’t real. They’re self-imposed.

And the only way to prove it is to put yourself in the fire.

Peace!

Bedros Keuilian

P.S. That’s why I back companies like Few Will Hunt.

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And for you Jiu Jitsu heads, they just dropped a rash guard you’ll love.

THE CHOICE EVERY MAN HAS TO MAKE

When my family came to America in the 80’s it wasn’t the fairytale ending people imagine when they hear “the American Dream.”

We dumpster-dived for food behind grocery stores, washed lice out of my hair with gasoline, and crammed all our family members in a small one-bedroom apartment.

And since I was a foreigner and didn’t speak English…

When I went to school, I was bullied, teased, and friendless.

I was a chubby kid who didn’t have confidence.

But what I did have was shame, anger, and the constant reminder that I was an outsider.

And yet somehow, that same kid, the one who couldn’t string together a sentence in English…

…grew into the man I am today.

Not because of what happened in my past. But because I refused to stay stuck in it.

I share this with you because I see so many men still shackled to their pasts.

They blame their fathers for not being present.

They blame their upbringing for their anger or addiction.

They blame their circumstances for why they “can’t” get ahead.

But here’s the truth no one wants to hear:

If you’re still blaming your childhood for who you are today, it’s not about your past but your refusal to take ownership of your future.

Your environment, your upbringing, the mistakes of your parents…

…those things may have shaped you, but they don’t define you.

At some point, you stop being a product of your circumstances and you start being the product of your choices.

I had every excuse in the world to fail.

I could’ve stayed the angry immigrant kid. I could’ve numbed out my pain with alcohol or drugs. I could have kept hanging out with the wrong crowd. I could’ve kept blaming my parents, my bullies, my circumstances.

But deep down, I realized something:

Healing was my responsibility.

Growth was a decision I had to make.

No one was coming to save me. No white knight on a horse. No government program. No mentor with a magic formula. It was on me to become the man I was never shown how to be.

The same is true for you.

And the truth is the stakes get even higher when you have kids.

If you don’t take ownership your children will inherit it all.

The anger, the lack of discipline, the absence of leadership.

That’s why I made the decision to break it.

My son Andrew doesn’t just get a dad who provides, but one who shows up.

A father who teaches him discipline and hard work, not because I tell him to do it, but because he sees me do it. When I train, when I run my businesses, when I stay consistent in my habits, he’s watching and learning.

And my daughter Chloe knows what it feels like to be protected by a man of integrity. She knows what love looks like in action. And because of that, she won’t settle for anything less when she chooses the man she’ll marry one day.

That didn’t happen by accident. That happened because I decided to stop being a prisoner to my past and start being the man my kids deserve.

That’s the decision every man has to make.

And it’s a decision I know deep down you can make.

You can either let your past define you OR you can start laying a new foundation today.

You can either keep blaming your upbringing OR you can take ownership.

You can either drift through fatherhood OR you can step into the role your children deserve.

Because manhood is not an age. It’s not about how many birthdays you’ve had.

Manhood is a decision.

At the end of the day, the choice is yours.

Stay stuck in the excuses of your past…or break the chain and step into your role as a leader, a protector, a father, and a man of integrity.

Talk soon,

Bedros Keuilian

P.S. If you’re a dad, you already know your son doesn’t listen to every word you say, but he watches everything you do. That’s why at The Squire Program we make sure you and your son leave with two things:

  1. A bond forged through shared adversity and unforgettable memories.
  2. A clear model of what it means to be a man of integrity, discipline, and strength.

Because manhood isn’t an age. It’s a decision.

Join a Squire class here >>>

P.P.S. The next Squire Program is already filling up. Spots are limited because we keep it small, intense, and personal.

Find a class near you here >>>

MOST SUPPLEMENT COMPANIES ARE FULL OF SH*T

I’ve been in the fitness industry for over three decades now.

And when it comes to supplements, I’ve seen it all.

– Late-night infomercials selling ab zappers that “burn fat while you sleep”

– Fat burners that were basically meth in a pill…

– Spiked protein powders loaded with fillers, sugar, and sawdust (yes, that was an actual scandal)…

– To “natural” testosterone boosters that were anything but natural.

Every decade it’s the same song and dance:

Overhyped promises. Dangerous products. Zero results.

In fact, just recently I saw another one that pissed me off.

A YouTube channel ran a third-party test on creatine gummies. The label said 5 grams of creatine per serving. The actual dose? Barely 1.5 grams. Some companies had little to no traces of creatine.

Imagine that BS…

You spend your hard-earned cash only to get gas station gummy bears marketed as a supplement.

That’s not a mistake. That’s theft.

And this is why so many people don’t trust supplement companies.

Because they cut corners and value profit over people.

Hell, just look at Liver King Scammer.

He built an entire empire peddling a fake image of ancestral living while secretly blasting steroids. He’s another POS fitness guru in my eyes.

I share this with you because it’s easy to buy into the hype. It’s easy to assume that if something’s in a shiny package on a shelf, it must be legit.

But the truth is, most supplements are GARBAGE.

They’re underdosed, poorly absorbed, and slapped together in factories with zero oversight.

And the entrepreneurs behind them are short-sighted.

They’ll cash in quick, ruin their reputation, and disappear before you ever realize you’ve been robbed.

I don’t play that game.

Ronald Reagan had a saying: “Trust, but verify.”

When I built Trulean, I knew I never wanted my name attached to something shady.

That’s why I took the time to surprise visit our manufacturers.

I walked the floors.

I watched the ingredients come in.

I watched them being tested for purity and potency before they ever hit a blender.

And I watched the packaging run, so I know every single wellness shot is exactly what the label says it is.

But I didn’t stop there.

We took samples back and ran third-party testing ourselves. Because when my name’s on the product, there’s no room for error.

That’s why Trulean has already sold over 2 million wellness shots in just a couple years… Because when people drink them, they feel the difference.

Here’s the business lesson in all this:

Marketing and sales matter. But they don’t mean sh*t if your product sucks.

You can buy ads, run influencers, and hype up your offer all day long.

But if you don’t exceed expectations, your business…

…and above all, your reputation will collapse overnight.

Remember, business is not B2B.

It’s not even B2C.

Business is H2H. Human to human.

And humans don’t stick around long if you lie to them.

Talk soon,

Bedros Keuilian

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