Author: Andrew Rodarte

Back in 2014, Jeff Bezos and Amazon launched the Fire phone.

It was supposed to be their iPhone killer.

They spent four whole years developing it.

Pouring millions into development, marketing, and production.

In July 2014, the phone was released to the public.

By September 2015, Amazon stopped selling the Fire Phone.

It was a complete disaster. Selling maybe just shy of 35,000 units.

Amazon had to write off $170 million.

Critics said that the whole thing was embarrassing as hell.

But here’s what Bezos said after that massive failure:

“We lost a lot of money on this one and we are going to have even bigger failures than that in the future. If we are going to continue to scale we have to continue to make bold bets.”

I share this with you because you, me, and Bezos have something important in common.

We’ve all failed…Spectacularly.

The truth is, if you’re planning to build anything meaningful in business, you’re going to fail.

In fact, the most remarkable part as an entrepreneur isn’t the successes that get highlighted.

It’s not building or exiting multiple 8 and 9-figure businesses, which I’ve done. 

It’s the number of times I’ve poured money into a business idea only for it to fail. 

That’s just the cost of admission for success. 

Think how many times Michael Jordan has shot the ball only to miss. He’s missed more than he’s made. 

As Wayne Gretzky said… you miss 100% of the shots you don’t take. 

Bezos understood this. 

That’s why after the Fire phone disaster, Amazon didn’t play it safe. They kept making bold bets. Alexa. AWS. Prime Video. Some worked, some didn’t.

I’ve failed my fair share. 

Those failures led me to building businesses like Fit Body Boot Camp and Trulean Wellness. 

Some things work, others don’t.

But the ones that worked more than paid for the ones that didn’t.

And I know you understand this too. You’ve had your failures.

The difference between winners and losers isn’t who fails.

The difference is who keeps taking swings after they fail.

Most entrepreneurs fail once or twice and then convince themselves to “play it safe.” They start making smaller bets, taking fewer risks, trying to control outcomes instead of maximizing opportunities.

That’s not safety. That’s a one-way ticket to guaranteed mediocrity.

Success rewards the people who can absorb failures and keep swinging. They understand that you only need to be right once in a big way to offset being wrong multiple times.

So whatever you’re building, whatever you’re working on, expect to fail at some point. 

But don’t let it stop you from making the next bet, because failure is only temporary defeat if you’re willing to get up, dust yourself off and go at it again. 

The difference between you and the guy who gives up after his first failure might just be one more swing.

I want to help you win in business! 

If you want to learn the tools for handling failure and building something big, join me at the next Brotherhood Project.

Spend the day with me and some like-minded men who are building big things and leveling up in life. 

We’ll dive deep into the business strategies that are currently working, we’ll workout together, eat lunch and dinner together and you’ll build a network of solid men as friends.

And I have some heavy-hitter guests who will be giving you some unfiltered lessons about business and life. 

Get the deets here.

Talk soon,

Bedros Keuilian

P.S. The winners aren’t the ones who never fail but the ones who fail fast, learn quick, and keep taking swings. 

Come learn how to do it with men who’ve done just that.

I never really planned on becoming a business coach and sharing how I scaled my companies. 

In fact, I was perfectly happy just building Fit Body Boot Camp and TruLean Wellness. 

But as someone who’s Type A and pretty fanatical about scaling businesses, I’d struggle seeing entrepreneurs making poor decisions and crashing their dreams.  

Look, it ain’t easy building a business that’s profitable and systematized. 

You’ve got to get a lot of things right for this to work…

Marketing, sales, leadership, hiring, systems, offers, and fulfillment. 

Here’s the thing about social media…

…it exposes everything. I got to see more and more entrepreneurs starting businesses, putting in their life savings and losing it all by doing everything wrong. 

So I decided to start helping the serious ones get it right and take their businesses and scale them the RIGHT WAY. 

For me, entrepreneurship is like a superpower. I’ve been doing it for a long time and I’m damn good at it. 

And honestly watching someone go from stuck to unstoppable is just as rewarding for me as building my own businesses.

I share this with you because in my years of mentoring entrepreneurs I’ve been fortunate to coach people from all walks of life and business…

From pro athletes, medical and health professionals, politicians, fitness coaches, tattoo artists, food prep companies, real estate investors, celebrities, high-profile CEOs, and New York Times Best Selling authors. 

But here’s the thing about my coaching: 

I’m not some gooroo teaching you what you can learn on ChatGPT. I’m teaching everything I’ve done in my own businesses that has made them INC 500 companies and national brands. 

And after coaching hundreds of others, I’ve developed a skill that most business coaching gooroos can’t touch – getting results in almost any industry.

Now when you combine that with people who are success-minded winners and just need the right strategies, systems and support – Magic happens.

Let me show you what I mean.

Here are just a few of the lessons I’ve learned from helping over 1000+ businesses:

LESSON 1: GET OUT OF THE WEEDS SO YOU CAN SCALE

Take Bree Mesquit. Beauty wax studio owner and creator of Rebel Wax

Smart as hell, but when we started working together, she was doing everything herself.

She was burned out, working 80-hour weeks, and barely seeing her kids.

The first year working with me she hit just shy of $2 million with her new product Rebel Wax. 

Here’s what we fixed: 

• We built her a team. 
• We launched a podcast and YouTube channel to build her authority that now has 62K subscribers. 
• We created systems and processes so the business could run without her being involved in every single transaction.
• We created an irresistible offer and marketing campaign that builds her monthly recurring sales. 

And instead of just serving clients, she’s now building a big wax brand that she can sell for a huge multiple one day. 

Oh, and she and her husband Chance lost 70 pounds and got in the best shape of their lives.

Not too bad for someone who thought she had to do everything herself.

LESSON 2: LEVERAGE YOUR EXPERTISE INTO MULTIPLE REVENUE STREAMS

Dr. Gabrielle Lyon came to me as a concierge physician serving high-performers and New York Times Best Selling Author. 

Brilliant doctor, but she was thinking like a doctor, not like an entrepreneur.

Since we started working together: 

• She got a book deal with Simon & Schuster – New York Times Best Seller. 
• Built a top-ranked podcast and get paid big time by sponsors. 
• Scaled her medical practice to multiple 7 figures serving patients nationwide.
• And created a message that’s changing how people think about health optimization.

She put it best: “As a physician, being an entrepreneur does not come second nature. Bedros helped me figure out my blind spots and become a better entrepreneur.”

Your expertise is your greatest asset, but only if you know how to package it and scale it beyond trading time for money.

LESSON 3: BUILD THE MACHINE WHILE YOU BUILD THE MESSAGE

Dr. Doug Lucas was a practicing physician when I met him. 

He’d just left his practice because he wanted to impact more people, but he hadn’t even started his YouTube channel yet.

Before we built his content strategy, I coached him on his offer.

Within two weeks, he’d made back what he paid for a half-day session with me.

Then we got to work on the real stuff.

• Created his high ticket offer and marketing systems. 
• Now he’s grown his YouTube channel to over 100K subscribers. 
• Built systems that let him focus on what he does best while his team handles sales and fulfillment. 
• Built a 7 figure bone health business that serves tens of thousands of people. 

And he’s scaling his business while helping more people.

It goes to show that content with the right system and message behind it becomes a client-generating machine.

HERE’S WHAT ALL THREE HAVE IN COMMON

They didn’t need me to teach them their craft. 

Bree knows beauty. 

Dr. Gabrielle knows medicine. 

Dr. Doug knows bone health.

What they needed was someone who’d built the machine before.

Someone who could look at their business and say, “Here’s where you’re bleeding money. Here’s where you’re wasting time. Here’s what you need to do differently.

Now hopefully these 3 lessons can help you get started, but if you’re looking for more than just tips…

That’s what Domination Year coaching is all about.

Most people have this misconception that you need to reinvent the wheel or come up with some revolutionary new strategy. 

The reality is you need proven systems that have already generated hundreds of millions in revenue across dozens of industries.

You get the frameworks. 

You get the accountability. 

You get access to me and my team. 

And you get to watch your business transform in real time.

If you want to see what’s possible when you stop guessing and start implementing what actually works…

Click here to learn about Domination Year.

The results speak for themselves.

Talk soon,

Bedros Keuilian

P.S. I only work with people who are already successful but want to go to the next level. If that’s you, check out the full case studies and see if Domination Year is the right fit.

Back in the day, I loved a good old fashioned.

There was something about that perfect mix of whiskey, bitters, and just enough sweetness that hit the spot after a long day of building businesses and crushing goals.

But let’s be real – I ain’t no young buck anymore.

And as I’ve gotten older, I’ve realized that having alcohol in any fashion absolutely ruins me. 

One drink and I’m worthless the next day. 

My energy tanks, my focus is shot, and I feel like I got hit by a truck.

When you’re running multiple businesses and coaching high-performers, you can’t afford to be operating at anything less than 100%.

So over the years, I’ve found a new cocktail that I love more than any old fashioned I’ve ever had.

You see, just like most people, getting sick in any fashion is something we just can’t afford. I’ve got clients depending on me, businesses to run, and a reputation to maintain.

Back when my kids were younger, they’d bring home every bug from school. 

The winter seasons were like biological warfare in our house. 

I’d feel something coming on and immediately send my assistant Joan on emergency runs to get fresh ginger shots from the health food store.

Poor Joan probably thought I was losing my mind.

Here’s the thing…

When you’re operating at the level I operate at, one sick day can cost you deals, momentum, and relationships.

And like a mad scientist every morning I’d line up 8-10 different supplements, trying to remember what I’d already taken and what I’d missed. 

It was expensive, time-consuming, and honestly pretty ridiculous.

But after a ton of testing I perfected my health stack.

I’d take each one of these supplements daily:

• Vitamin C and D for immune support
• Vitamin B12 for sustained energy.
• Calcium and Magnesium for recovery.
• Zinc for immune function.
• Pink Himalayan Salt and Potassium for hydration.
• Turmeric and Ginger for inflammation.
• Plus Echinacea, Astragalus, Cayenne, and Black Pepper.

I share this with you because for years, I’d buy a ton of vitamins and supplements to help boost my immune system and I always wondered why no one would make ONE THING that had everything in it. 

So I did it! 

Now you can do what I do now and grab my new favorite cocktail – Trulean Wellness Shot.

It’s everything I was buying individually, properly dosed and formulated to work together. One shot every morning, and I’m done.

It’s cheaper than buying everything separately, more convenient than managing multiple supplements, and it tastes good.

Make no mistake I’m not trying to hack my way out of taking care of my body.

I still hit the gym daily, eat quality food, and get my sleep. 

But when you’re consistently performing at a high level, you need every advantage you can get.

Whatever season of business or life you’re in, don’t let a preventable sickness derail your momentum.

Talk soon,

Bedros Keuilian

P.S. I’ve hooked you up with 50% off Trulean Wellness Shots with code BEDROS. It’s way cheaper and more convenient than building your own mini pharmacy.

Get 50% Off Your Wellness Shot Here – Use Code BEDROS

I’m ashamed to say this and even writing this gives me chills.

But the other night I got a j-o-b.

This is how my day looked:

My alarm went off at 6 AM.

Hit snooze twice because I’d stayed up until midnight answering emails.

Sat in traffic getting pissed off while listening to some productivity podcast guru telling me how to “optimize my morning routine.”

Found out some @ss-kisser got the promotion I’d been working toward for months. Ate a sad desk salad at my desk while pretending to care about quarterly projections.

Finally escaped the office but spent the drive home on a “quick call” with a client having another crisis. Walked through the door just in time to kiss my kids goodnight.

That was my nightmare the other night.

I woke up grateful it wasn’t real because I’ve built something better.

But here’s what pisses me off about this…

Whether you’re working corporate or building a business, I know guys living this exact schedule right now.

They’re trapped in the endless cycle. The hamster wheel that goes nowhere.

I share this with you because working hard isn’t the problem – working without a plan is.

Look, I’m all about the grind.

You should be putting in serious hours in the beginning. That’s how you earn the right to freedom later.

But there’s a difference between grinding with purpose and grinding because you don’t know what else to do.

Purpose-driven grinding gets you:

• Time freedom to surprise your wife with date nights
• The ability to show up to all your kids’ sports games and plays
• Family vacations where you don’t have to worry about how much you spend

Purposeless grinding gets you:

• A boss (or 47 clients) who own your time
• Revenue that disappears the moment you step away
• “Success” that costs you all the important moments in life

The entrepreneurs I respect most aren’t avoiding hard work – they’re working hard on the right things.

They built businesses that required sacrifice upfront but delivered freedom on the back end.

They help people transform their lives. They make real money. And they go home to their families every night.

Make no mistake…freedom isn’t about not working.

It’s about working with an end game in mind.

Building something that eventually works without you being chained to it 24/7.

Having the ability to sacrifice on your own terms instead of someone else’s.

Because without that plan, you’re just trading one prison for another prettier prison.

So if you’re stuck on your own version of a hamster wheel…

If you want to build something that changes lives while giving you yours back…

If you’re ready to work hard with a purpose that leads somewhere…

Maybe it’s time to explore what real freedom looks like.

Talk soon,

Bedros Keuilian

P.S. Fit Body Boot Camp franchise partners don’t just own a business – they own their time. They help people get in the best shape of their lives while building wealth that doesn’t require them to sacrifice their families.

Learn more about what it would look like for you here.

A few weeks ago, I was rolling Jiu-Jitsu and pulled my hamstring mid-round.

Not bad enough to stop. But bad enough that I couldn’t play my normal game from the top.

I had to fight from the bottom.

Now here’s the thing – I hate the bottom. Always have. I’m built like a silverback gorilla from decades in the gym, and I prefer using that strength to dominate from the top position.

On top, I can use my weight, my power, my years of lifting heavy shit to control the fight.

But the bottom? The bottom requires technique. Patience. Finesse.

All the things that don’t come naturally to a guy who’s used to strong-arming his way through problems.

And if you know anything about Jiu-Jitsu, the bottom is where nobody wants to be. You’re pinned down.

You feel vulnerable.

You feel like you’re losing even when you’re not.

But there I was, stuck in the worst position possible – the one place where all my natural advantages meant nothing.

Now I’m a firm believer that sometimes God gives you chicken sh!t so you can learn to make chicken salad.

For me, that chicken sh!t was a pulled hamstring forcing me to work on the one part of my game I suck at.

So I stayed. Changed my strategy completely. Started working submissions from the bottom instead of trying to muscle my way back on top.

And I ended up having one of my best rounds in months.

I share this with you because life works exactly the same way.

Most men get handed chicken sh!t and immediately start complaining about the smell.

But the winners? They start looking for the recipe.

You’re not always going to get dealt the perfect hand. Plans fall apart.

Markets crash.

People let you down.

Your body breaks down.

What separates the men who thrive from the men who fold isn’t avoiding the chicken sh!t.

It’s learning how to make chicken salad.

Here’s the recipe:

STEP 1: STOP COMPLAINING ABOUT THE INGREDIENTS

The moment you accept that this is what you’ve got to work with, you can start working with it. Complaining about your circumstances is like complaining about the weather – it’s a waste of energy.

STEP 2: FIND THE OPPORTUNITY IN THE MESS

Every setback has something useful buried in it. Maybe it’s teaching you patience. Maybe it’s forcing you to get creative. Maybe it’s showing you what you’re really made of.

STEP 3: GET TO WORK WITH WHAT YOU HAVE

You don’t need perfect conditions to win. You need to be resourceful with the conditions you’ve got. The best entrepreneurs I know built empires out of problems everyone else was running from.

STEP 4: STAY CALM UNDER PRESSURE

Panic makes terrible chicken salad. When everything’s falling apart, that’s when your composure matters most. Take a breath. Think clearly. Then act.

Make no mistake…

Life will hand you chicken sh!t.

But your ability to turn chicken sh!t into chicken salad is the difference between being a victim of your circumstances and being the master of them.

And the faster you learn this recipe, the faster you’ll realize that some of your biggest wins started with your worst days.

Talk soon,

Bedros Keuilian

P.S. The Squire Program teaches fathers and sons this exact skill together. How to adapt, overcome, and turn setbacks into comebacks.

Because when life tests your son, you want to know you’ve prepared him. And when life tests you, you want him to see how a man handles it.

Find a class near you here.

A few years ago, I took my family on a trip to Hawaii. Perfect vacation – sun, beaches, the kids having a blast. My wife and I finally getting some time to breathe from building businesses.

But on the flight home, everything changed.

Mid-air, about 30,000 feet up, a passenger completely lost it. Started screaming at the flight attendants, getting physical, threatening people around him.

You know that moment when everyone looks around, hoping someone else will handle the situation?

Well, there was no someone else.

It was me and him.

That was my first real test with another man.

His intent to hurt people against my need to protect my family.

I took him down. Put him in a rear naked choke. Held him there until he went to sleep and the crew could restrain him properly.

I share this with you because most men don’t know what it feels like to be up against another man and never felt another man’s true strength.

To tell you the truth, if I hadn’t completed my 90-day Jiu-Jitsu challenge leading up to that trip, I don’t know how that story ends.

Maybe the guy hurts a flight attendant. Maybe he gets to the cockpit. Maybe my wife and kids watch their husband and father get destroyed by someone who wanted to cause chaos.

My hope is that this situation never happens to you…

But one day you might just have to be with another man.

Not in some controlled environment where there’s a referee and rules.

In real life. Where the stakes are everything that matters to you…

• A parking lot outside a restaurant with your family.
• Your driveway at 2 AM when someone’s trying to break in.
• Defending your daughter from some predator who thinks she’s an easy target.

When you train against another man – when you feel his weight, his strength, his determination to dominate you – you strip away every illusion about what you’re capable of.

You find out if you panic when the pressure comes, or if you stay calm.

You discover if you collapse under stress, or if you find another gear.

You learn if you’re a liability to your family, or their protector.

That’s why every man should learn a combative training – whether it’s Jiu-Jitsu, boxing, or wrestling.

And if you want a taste of what that looks like, join me at the next Project Brotherhood meetup.

Because all the money, success, and status in the world means nothing if you can’t protect what matters most.

Talk soon,

Bedros Keuilian

P.S. At Project Brotherhood, you’ll learn combatives, business tactics, and build a network of men serious about protecting and providing. 

I filmed a video for you explaining all about it here.

Last night over dinner, the conversation turned to boundaries.

You know the advice: set boundaries with your kids, with your team, with your clients.

And sure, it sounds smart in theory.

But after three decades of leading businesses, raising kids, and coaching entrepreneurs, I can tell you…

Boundaries don’t work the way people think they do.

Because boundaries are lines people are trained to test.

• Your kids will push them.
• Your clients will step over them.
• Your team will see how far they can stretch them.

And before long, you’re exhausted from constantly “holding the line.”

You spend more time enforcing rules than leading with conviction.

I share this with you because most entrepreneurs think their problem is a lack of boundaries… when in reality, the problem is that they’re living without standards.

When you live by standards, you remove the need for constant negotiation.

People know where you stand.

And more importantly, they know where they stand with you.

When my kids were young, I didn’t say “don’t be lazy.”

I held the standard that in our family we train, we eat clean, and we take care of mind, body, and finances.

With clients, I don’t say “don’t disrespect my time.”

I hold the standard that if you work with me, you show up prepared, execute, and respect the clock.

With manufacturers, I don’t say “don’t cut corners.”

I set the standard that anything carrying my name is highest quality or I walk.

And make no mistake, your external standards will never rise above your internal standards.

If you roll out of bed hitting snooze…

Skipping workouts…

Not taking your priorities…

Everyone around you learns the truth: Your “boundaries” are just suggestions.

You teach people that your rules are flexible if they push hard enough.

When you raise standards, you end up deciding once and enforcing through action. You teach people what to expect by what you consistently do, not what you occasionally say.

My good friend Jocko says, discipline equals freedom.

Similarly, I believe strong standards create freedom. 

You stop firefighting.

You stop repeating yourself.

You stop resenting the very people you serve.

Your life gets lighter because the expectation is set and kept.

Set the standard. Live the standard. Enforce the standard.

Everything else shows up after that.

Talk soon,

Bedros Keuilian

P.S. If you want help building the kind of standards that align your life and business…so your calendar, company, and home are all pulling in one direction…I’m opening the doors (for one time only) to a Legacy Tribe Public Meetup on November 7-8, 2025 in Chesapeake, VA.

If you’re ready to upgrade your standards (and your circle), this is your invite.

👉 Grab your spot for the Legacy Tribe meetup >>>

Most people think their biggest obstacle is “out there.”

They blame the economy.

They point at their competitors.

They talk about haters, doubters, and the people who didn’t believe in them.

And sure, those challenges exist.

But let me tell you…

The real opponent buries more dreams than any competitor ever could.

I share this with you because most entrepreneurs waste their energy shadowboxing the outside world, when the enemy that does the most damage is much closer to home.

The real fight is you vs you.

The devious you.

The lazy you.

The angry you.

The self-pitying you.

The weak you.

That’s the opponent that convinces you to hit snooze instead of training.

That’s the voice that tells you one skipped workout, one missed call, one broken promise “doesn’t matter.”

That’s the opponent that grows stronger every time you let excuses win.

And make no mistake…

If you can’t beat that opponent, it won’t matter how many strategies you learn or how good your business plan looks.

Because success doesn’t come from conquering the market. It comes from conquering yourself.

Every choice either waters your growth or feeds your excuses.

And over time, you either build yourself into someone unshakable…

…or you bury yourself under the weight of your own compromise.

Markets crash.

Competitors come and go.

But the inner fight shows up every morning.

It’s in those moments…

The alarm going off, the workout that feels heavy, the client call you’re avoiding, or the hard conversation with your spouse or team.

That’s where the war is won or lost.

Every choice either waters your discipline or feeds your excuses.

And over time, you either build yourself into someone unshakable…

…or you bury yourself under the weight of your own compromise.

The truth is, most men and women lose the fight long before anyone else even has a chance to compete with them.

That’s why I tell people stop worrying about the battle ‘out there.’

Focus on winning the battle ‘in here.’

Because once you do, there’s no competitor, no economy, and no setback that can take you down.

Talk soon,

Bedros Keuilian

P.S. If you’re tired of fighting this battle alone and want to be in a room full of entrepreneurs, Navy SEALs, and leaders who hold themselves to the highest standard, then join me at the Legacy Tribe Public Meetup on November 7-8, 2025 in Chesapeake, VA.

For one time only, I’m opening the doors to what usually happens behind closed doors. You’ll leave with clarity, conviction, and the kind of circle that forces you to win the only fight that really matters.

👉 Grab your spot for the Legacy Tribe meetup >>>

Everyone’s obsessed with balance these days.

Work-life balance.

Family-business balance.

Health-wealth balance.

But let me share something that might piss off the self-help gurus:

Balance is bullshit.

It’s a lie that keeps high achievers mediocre and ambitious people apologizing for their drive.

Because here’s what balance really does:

It divides your attention across too many priorities.

It forces you to be “okay” at everything instead of exceptional at what matters.

It creates guilt when you’re fully present in one area.

The truth is you don’t need balance.

You need alignment.

When I was chasing balance, I felt like I was failing everywhere.

At the time, I was building Fit Body Boot Camp, coaching private clients, and running events.

On paper, things looked good.

Revenue was climbing.

Clients were winning.

The brand was expanding.

But at home I was showing up half-present.

My mind was still on emails during family dinners. I was the “provider,” but I wasn’t the father my kids needed.

And in business, I was playing whack-a-mole, reacting to whatever was on fire instead of building with clarity.

I share this with you because that’s the problem with balance. It divides your life into compartments that constantly compete.

When you seek balance, you live divided. Constantly negotiating between work, family, and self, and losing ground in all of them.

When you find alignment, you live integrated. Every action feeds the next, and success in one area strengthens all the others.

You become a father who works with his purpose…

…not a man sneaking family time like it’s a second job.

You become a CEO who runs a business that funds his life…

…not a CEO who lives inside his business.

You become a leader who knows his priorities aren’t competing…they’re connected.

So how do you know if you’re aligned?

Ask yourself three simple questions:

1. Does my work serve my vision or does it compete with it?
2. Does my business amplify my values or does it force me to compromise them?
3. Do my daily actions move me closer to my legacy or further away?

If the answer isn’t a clear yes, you’re not aligned. You’re just balancing. And balance is slowly bleeding you dry.

Inside Legacy Tribe, I’ve shared this with hundreds of entrepreneurs, men and women at every stage of business.

We’ve got entrepreneurs that are just starting out, all the way to 7, 8 and 9-figure entrepreneurs with multiple exits, all sitting at the same table.

Different industries. Different backgrounds.

Ranging from ex-athletes, Navy Seals, and high performers.

They’re aligning their ambition, their business, and their lives around what matters.

By the way, in case you haven’t heard, we’re hosting a special Legacy Tribe meetup on November 7-8, 2025, in Chesapeake, VA.

For one time only, we’re opening the doors to the public. A select few will get to see behind the curtain of what really goes on inside Legacy Tribe.

You can learn more and grab your spot here >>>

Look even if you don’t make it to that room, understand this:

Balance will keep you mediocre. Alignment will set you free.

That’s how you win in business and at home.

Talk soon,

Bedros Keuilian

P.S. I rarely open up Legacy Tribe to the public. This is a one-time opportunity to see what happens behind closed doors with some of the most elite entrepreneurs I know.

👉 Grab your spot for the Legacy Tribe meetup >>>

When I first started rolling Jiu-Jitsu, I got folded, smashed, and choked out by dudes half my age and half my size.

There’s nothing quite like a 150-pound (when wet) 20-year-old tapping you out in under two minutes to crush your ego.

At first, it pissed me off.

Then it humbled me.

And eventually, it taught me something every entrepreneur needs to learn:

The fight is never with the person across from you. The fight is with yourself.

Now, I’m not asking you to go out and willingly get choked for fun.

(Unless you’re into that sort of thing.)

What I am asking is for you to find something outside of business that humbles you. Something that forces you to face discomfort, fight pressure, and push past your own limits.

Because business success can make you soft.

When the money’s flowing, when the wins are stacking, when people start clapping for you…it’s easy to forget what struggle feels like.

But step onto the mats, into a boxing ring, or line up for a marathon, none of that matters.

Your net worth doesn’t matter.

Your Instagram followers don’t matter.

Your reputation won’t save you.

It’s just you, your preparation, and your ability to perform under pressure.

Here are a few lessons Jiu-Jitsu reminded me of lessons every entrepreneur needs:

1. Comfort Is a Trap

In Jiu Jitsu, the moment you get “comfortable,” someone’s setting you up for a submission. Business works the same way. The second you stop evolving, the competition catches you sleeping.

2. Pressure Reveals Character

When someone’s got their arm around your throat, the real you comes out. Panic? Calm? Quit? Same thing in business. When the market crashes, when a key employee quits, when lawsuits hit, pressure exposes you.

3. Recovery Is Everything

In grappling, you will end up in bad positions. The winners aren’t the ones who never get caught, but the ones who escape and reset fastest. Business is the same. Mistakes and setbacks happen. Recovery speed is what separates winners from losers.

4. Technique Beats Strength

I could outlift most of those guys in the gym, but they’d still submit me. Why? Better technique. Business is no different. It’s not about muscling through every problem. It’s about systems, strategy, and execution.

Find something outside of business that forces you to fight.

Run a marathon.

Compete in boxing.

Join a Jiu-Jitsu academy.

Do something that puts your ego in a chokehold.

Because the truth is, the limits holding you back aren’t real. They’re self-imposed.

And the only way to prove it is to put yourself in the fire.

Peace!

Bedros Keuilian

P.S. That’s why I back companies like Few Will Hunt.

It’s gear for America’s hardest workers, the ones who know comfort kills, and that growth happens when you lean into adversity.

>> SHOP THE FEW

Use code ‘BEDROS’ at checkout for a discount.

And for you Jiu Jitsu heads, they just dropped a rash guard you’ll love.