Author: Andrew Rodarte

When my family came to America in the 80’s it wasn’t the fairytale ending people imagine when they hear “the American Dream.”

We dumpster-dived for food behind grocery stores, washed lice out of my hair with gasoline, and crammed all our family members in a small one-bedroom apartment.

And since I was a foreigner and didn’t speak English…

When I went to school, I was bullied, teased, and friendless.

I was a chubby kid who didn’t have confidence.

But what I did have was shame, anger, and the constant reminder that I was an outsider.

And yet somehow, that same kid, the one who couldn’t string together a sentence in English…

…grew into the man I am today.

Not because of what happened in my past. But because I refused to stay stuck in it.

I share this with you because I see so many men still shackled to their pasts.

They blame their fathers for not being present.

They blame their upbringing for their anger or addiction.

They blame their circumstances for why they “can’t” get ahead.

But here’s the truth no one wants to hear:

If you’re still blaming your childhood for who you are today, it’s not about your past but your refusal to take ownership of your future.

Your environment, your upbringing, the mistakes of your parents…

…those things may have shaped you, but they don’t define you.

At some point, you stop being a product of your circumstances and you start being the product of your choices.

I had every excuse in the world to fail.

I could’ve stayed the angry immigrant kid. I could’ve numbed out my pain with alcohol or drugs. I could have kept hanging out with the wrong crowd. I could’ve kept blaming my parents, my bullies, my circumstances.

But deep down, I realized something:

Healing was my responsibility.

Growth was a decision I had to make.

No one was coming to save me. No white knight on a horse. No government program. No mentor with a magic formula. It was on me to become the man I was never shown how to be.

The same is true for you.

And the truth is the stakes get even higher when you have kids.

If you don’t take ownership your children will inherit it all.

The anger, the lack of discipline, the absence of leadership.

That’s why I made the decision to break it.

My son Andrew doesn’t just get a dad who provides, but one who shows up.

A father who teaches him discipline and hard work, not because I tell him to do it, but because he sees me do it. When I train, when I run my businesses, when I stay consistent in my habits, he’s watching and learning.

And my daughter Chloe knows what it feels like to be protected by a man of integrity. She knows what love looks like in action. And because of that, she won’t settle for anything less when she chooses the man she’ll marry one day.

That didn’t happen by accident. That happened because I decided to stop being a prisoner to my past and start being the man my kids deserve.

That’s the decision every man has to make.

And it’s a decision I know deep down you can make.

You can either let your past define you OR you can start laying a new foundation today.

You can either keep blaming your upbringing OR you can take ownership.

You can either drift through fatherhood OR you can step into the role your children deserve.

Because manhood is not an age. It’s not about how many birthdays you’ve had.

Manhood is a decision.

At the end of the day, the choice is yours.

Stay stuck in the excuses of your past…or break the chain and step into your role as a leader, a protector, a father, and a man of integrity.

Talk soon,

Bedros Keuilian

P.S. If you’re a dad, you already know your son doesn’t listen to every word you say, but he watches everything you do. That’s why at The Squire Program we make sure you and your son leave with two things:

1. A bond forged through shared adversity and unforgettable memories.
2. A clear model of what it means to be a man of integrity, discipline, and strength.

Because manhood isn’t an age. It’s a decision.

Join a Squire class here >>>

P.P.S. The next Squire Program is already filling up. Spots are limited because we keep it small, intense, and personal.

Find a class near you here >>>

I’ve been in the fitness industry for over three decades now.

And when it comes to supplements, I’ve seen it all.

– Late-night infomercials selling ab zappers that “burn fat while you sleep”…

– Fat burners that were basically meth in a pill…

– Spiked protein powders loaded with fillers, sugar, and sawdust (yes, that was an actual scandal)…

– To “natural” testosterone boosters that were anything but natural.

Every decade it’s the same song and dance:

Overhyped promises. Dangerous products. Zero results.

In fact, just recently I saw another one that pissed me off.

A YouTube channel ran a third-party test on creatine gummies. The label said 5 grams of creatine per serving. The actual dose? Barely 1.5 grams. Some companies had little to no traces of creatine.

Imagine that BS…

You spend your hard-earned cash only to get gas station gummy bears marketed as a supplement.

That’s not a mistake. That’s theft.

And this is why so many people don’t trust supplement companies.

Because they cut corners and value profit over people.

Hell, just look at Liver King Scammer.

He built an entire empire peddling a fake image of ancestral living while secretly blasting steroids. He’s another POS fitness guru in my eyes.

I share this with you because it’s easy to buy into the hype. It’s easy to assume that if something’s in a shiny package on a shelf, it must be legit.

But the truth is, most supplements are GARBAGE.

They’re underdosed, poorly absorbed, and slapped together in factories with zero oversight.

And the entrepreneurs behind them are short-sighted.

They’ll cash in quick, ruin their reputation, and disappear before you ever realize you’ve been robbed.

I don’t play that game.

Ronald Reagan had a saying: “Trust, but verify.”

When I built Trulean, I knew I never wanted my name attached to something shady.

That’s why I took the time to surprise visit our manufacturers.

I walked the floors.

I watched the ingredients come in.

I watched them being tested for purity and potency before they ever hit a blender.

And I watched the packaging run, so I know every single wellness shot is exactly what the label says it is.

But I didn’t stop there.

We took samples back and ran third-party testing ourselves. Because when my name’s on the product, there’s no room for error.

That’s why Trulean has already sold over 2 million wellness shots in just a couple years… Because when people drink them, they feel the difference.

Here’s the business lesson in all this:

Marketing and sales matter. But they don’t mean sh*t if your product sucks.

You can buy ads, run influencers, and hype up your offer all day long.

But if you don’t exceed expectations, your business…

…and above all, your reputation will collapse overnight.

Remember, business is not B2B.

It’s not even B2C.

Business is H2H. Human to human.

And humans don’t stick around long if you lie to them.

Talk soon,

Bedros Keuilian

P.S. Most supplements are built to pad a company’s pockets. Trulean is built to fuel your body. If you want to feel the difference, subscribe today and use code BEDROS at checkout for 50% off your first month.

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I’ve never shared the stage with a real pimp and his three hookers… until now.

I’ve been on hundreds of stages in my career and have had the pleasure of sharing the stage with some incredible individuals.

But the stage I always look forward to is the Fit Body Boot Camp World Conference.

Speaking there each year is always a different experience for me.

That stage isn’t just about business but sharing about the mission we’re continuing to build.

And being in Atlanta this year made it extra special for me…

Because the last time I flew into Atlanta, I ended up in one of the wildest travel experiences of my life. One that taught me a business lesson I’ll never forget.

I was flying from Southern California to North Carolina to speak at an event.

Nothing complicated, just a quick layover in Atlanta before my connection.

At least, that was the plan.

Then the delays started stacking up.

One hour. Two hours. Four hours.

Until the flight was completely cancelled.

Later, I’d find out the reason someone had passed away on the plane that was supposed to pick us up. But at that moment, there wasn’t much I could do.

So in the middle of the night, I called my assistant, Joan, woke her up, and had her book me a rental car.

I hit the road and started driving through the night — three states to go before morning.

Somewhere in the middle of South Carolina, I pulled into a remote gas station straight out of Pulp Fiction:

• Expired sandwiches behind foggy glass
• Bulletproof plexi glass between me and the cashier
• A shouting match between the clerk, a man who was clearly running a “side business,” and the “exotic” women who worked for him
• Characters who looked like they’d walked straight off a movie set

It was the kind of place where you make eye contact with no one and get back in your car fast.

Right then, I was tired, pissed, and dangerously close to talking myself into quitting for the night.

But I had a choice:

1. Call it quits for the night and find a hotel…

2. Keep moving toward where I needed to be.

I kept moving.

Made it to my hotel at 6 a.m.

Quick shower.

On stage by 9 a.m.

I share this with you because that trip didn’t just get me to the event…

…it reminded me of one of the most important lessons in business:

Adversity isn’t something you survive.

It’s something you train for.

Business plans look perfect on paper…

Until reality punches you in the mouth.

• The lease falls through.
• Your contractor blows the timeline.
• A big client backs out at the last second.
• Key team members quit when you need them most.

If you’re waiting for conditions to be perfect then I can almost guarantee with certainty that your business will crumble at the first storm.

Or the first delayed flight. Or the first sketchy gas station at 2 a.m.

But if you’ve trained your adversity muscle, you adapt.

You keep moving.

You always do.

That’s why inside Fit Body Boot Camp, we don’t just teach our owners how to run workouts.

We give them the systems, leadership training, and marketing firepower to navigate those storms and still grow.

And in a business with low overhead, high margins, and a proven blueprint…you’re not guessing what to do next.

You just execute.

Hopefully, you don’t need to have a run-in with a gas station pimp to learn this lesson.

Talk soon,

Bedros Keuilian

P.S. If you’re serious about owning a business that’s recession-proof, challenge-proof, and backed by a team who’s been there before, then apply to open your own Fit Body Boot Camp.

Click here to submit your application >>>

My team will reach out to see if you’re the right fit and if you are, we’ll give you the roadmap to start strong and scale fast.

Last week I flew into Miami to speak at an event alongside my good friends Ed Mylett and Robert Herjavec from Shark Tank.

The room was packed with entrepreneurs who’ve been through the fire.

These are killers who have beaten setbacks, survived economic swings, and still showed up hungry to win.

At the event I spoke on time-collapsing success in your business.

But in typical fashion, I spoke on more than just that.

You see, most business owners could be years ahead of where they are right now if they focused on improving one thing.

I share this with you because you don’t need to spend the next 5-10 years grinding through the slow, painful lessons most entrepreneurs put themselves through.

You need to focus on becoming the leader your business actually needs.

Not the “wear every hat” leader who tries to do it all…

…but the kind who knows exactly what they’re great at and builds a team to handle the rest.

That’s how I scaled companies like Fit Body Boot Camp.

By putting A-Players like my CEO, Bryce Henson, early so I could focus on growth, partnerships, and elevating the brand instead of drowning in operations.

If you want to grow fast, this is non-negotiable.

Here are just a few things that I shared from the stage:

1. Play to Your Strengths

Get brutally honest about what you’re best at and what you suck at. Double down on the former, hire for the latter.

2. Place Leaders Early

Don’t wait until you’re burnt out to find someone who can run the day-to-day. The sooner you have leadership in place, the sooner you can scale without being the bottleneck.

3. Install Systems That Don’t Rely on You

If the business only grows when you’re “on,” you don’t have a business, you have a job with overhead. Marketing, sales, and delivery should run without you in the room.

4. Protect Your Energy

Your decision-making, your creativity, and your vision are all compromised when you’re drained. Protect your mental bandwidth like it’s your most valuable asset.

When you do this, you build a machine that can scale without eating your life.

Focusing on these four things can help collapse time your success like they have for me and my clients.

And if you’re looking for additional help, then that’s exactly what I help a small group of entrepreneurs do inside The Scale Syndicate.

It’s a 6-month mastermind for businesses already doing $60K/month+ that have the potential to scale 5X.

We meet twice in person for full-day strategy sessions, then hold monthly live coaching calls to scale your:

• Marketing systems
• Sales systems
• Offer
• Profits
• Leadership

It’s the closest thing to my $100K private coaching at a fraction of the cost.

If you’ve got a real business and you’re ready to scale like a leader (not a stressed-out operator), here’s what to do next:

Click here to apply >>>

My right-hand man, Lheighton, will reach out personally to see if it’s a fit.

Talk soon,

Bedros Keuilian

We live in a world where everyone wants credit for their intentions instead of their results.

They post their “vision boards” on Instagram, announce their big plans at networking events, and expect applause for dreams they haven’t earned yet.

Here’s what I’ve learned after building multiple 8 & 9-figure businesses:

The entrepreneurs who succeed aren’t the ones talking about what they’re going to do.

They’re the ones quietly executing while everyone else is talking.

I share this with you because I see this pattern everywhere.

Entrepreneurs getting a cheap hit of dopamine off their own announcements instead of their accomplishments.

They confuse talking with doing.

But the thing is…

Your customers don’t buy your potential. They buy your product.

Your investors don’t fund your dreams. They fund your track record.

Your team doesn’t follow your promises. They follow your results.

Make no mistake – I’m not saying don’t have big goals or ambitious plans.

I’m saying stop broadcasting them like you’ve already achieved them.

Stop seeking validation for work you haven’t done yet and expecting credit for results you haven’t delivered.

Become a doer, not a talker.

Talkers announce their next move. Doers just make it happen.

One group is constantly seeking external validation and measuring success by how many people react to their posts. The other group is focused on results, customers, and building something real.

The most dangerous entrepreneurs are the silent ones. 

The ones you don’t hear from for months, then suddenly they’ve built something that changes everything.

While everyone else is posting updates and hunting for validation, these entrepreneurs are making real progress and finding real customers.

Want to know the fastest way to lose credibility? Keep talking about what you’re going to do instead of showing what you’ve done.

So here’s my ask of you:

Put your head down and execute relentlessly. Stop thinking you need to make a TikTok of you dancing and saying it’s ‘grind season’.

Let your results do the talking.

Because at the end of the day, nobody cares what you say you’re going to do.

They care about what you’ve done.

Talk soon,

Bedros Keulian

P.S. Few Will Hunt is the uniform for entrepreneurs who understand that real work happens when no one’s watching.

If you’re done talking and ready to hunt, you wear the gear of America’s Hardest Workers.

Shop Few Will Hunt here >>>

Be sure to use code ‘BEDROS’ for a discount.

As an old dog in the game with several gray hairs, I’m often asked: “What advice would you give to your younger self?”

And it got me thinking…

Which younger self would I tell?

The kid who came to America and was placed in ESL classes and diagnosed with ADD?

The awkward, flabby teenager who was terrified to ask a girl to the prom?

The young entrepreneur hosting these weird boot camp workouts at the park?

Just as fast as it took me to think back to those memories, a flood of advice came crashing down.

HERE’S THE LIFE ADVICE I’D GIVE MYSELF WITH YOU:

1. START FAILING SOONER

I wish someone had told me that failure is tuition for success. Every embarrassing moment, business that didn’t work, rejection is part of the process. The sooner you start collecting those lessons, the sooner you start winning.

2. FITNESS IS A GATEWAY DRUG TO A BETTER LIFE

Like most men I started working out to become a ‘pectoral papi’ and impress the opposite sex. But looking back, I realize that fitness is about building discipline, confidence, and mental toughness. And that carries over into every area of your life.

3. BE MINDFUL OF WHO YOU SURROUND YOURSELF WITH

Show me your friends and I’ll show you your future. The people you spend time with will either elevate you or drag you down. There’s no in-between.

4. DO THE OPPOSITE OF WHAT EVERYONE ELSE IS DOING

If everyone is zigging, you zag. The crowd is usually wrong about what leads to success, happiness, and fulfillment. The unconventional path usually leads to extraordinary results.

5. A BIG FACTOR IN YOUR SUCCESS IS WHO YOU DECIDE TO MARRY

Your spouse will either be your greatest asset or your biggest liability. Choose someone who believes in your vision, supports your growth, and challenges you to be better.

6. YOU’RE ONE DECISION AWAY FROM EVERYTHING YOU’VE EVER WANTED

Stop waiting for perfect timing, perfect conditions, or perfect knowledge. The right decision made with imperfect information beats the perfect decision made too late. Take action.

7. DON’T BE AN ASSHOLE. YOU NEVER KNOW WHAT OTHERS ARE GOING THROUGH

Success without character is just sophisticated failure. Treat people with respect and kindness. Help others when you can. Your reputation is built one interaction at a time.

You’ll never have a chance to share this with your younger self…

But I firmly believe that you have a second chance to share these lessons with your kids.

Take the lessons you learned growing up – both the hard way and the easy way – and apply them to fatherhood.

Guide your son or daughter with the wisdom you wish you’d had at their age.

You’ll be surprised just how much you’ll make that younger you proud.

Talk soon,

Bedros

P.S. If you want to create these kinds of meaningful lessons and memories with your son, then check out the Squire Program. There are a few more classes this year and the next Squire Class in Washington is coming up soon.

It’s designed specifically for fathers who want to pass on life wisdom to their sons in an unforgettable way.

Check to see if there’s spots left for one in your area here. >>>

Most people who call themselves “entrepreneurs” are just employees who happen to own the business.

That statement pisses off a lot of people when I say it at conferences.

But it’s true.

They show up every day, do tasks, follow routines, and collect a paycheck…

Just like any other employee.

I share this with you because I see business owners working 70-hour weeks, handling customer service calls, managing inventory, doing bookkeeping, creating content, and wondering why their business isn’t growing.

Real entrepreneurs think completely differently.

They don’t work IN their business. They work ON their business.

HERE’S THE TYPE OF THINK YOU NEED IN BUSINESS:

EMPLOYEE THINKING: “I need to handle this customer complaint myself to make sure it’s done right.”

ENTREPRENEUR THINKING: “I need to create a system so any team member can handle complaints consistently.”

EMPLOYEE THINKING: “I should be the one doing sales calls – I’m the best closer.”

ENTREPRENEUR THINKING: “I need to document my sales process and train others to close deals.”

EMPLOYEE THINKING: “If I work longer hours, I’ll get more done.”

ENTREPRENEUR THINKING: “If I eliminate low-value tasks, I can focus on high-impact decisions.”

EMPLOYEE THINKING: “I need to be involved in every decision.”

ENTREPRENEUR THINKING: “I need to create clear decision-making frameworks for my team.”

This is exactly what I do with my Domination Year clients. I help them identify every task they’re doing that keeps them trapped in employee mode, then we systematically build the systems, processes, and team to handle those tasks without them.

I help you work on things that only you can do – vision, strategy, key relationships, and major decisions.

Employees get paid for their hours. Entrepreneurs get paid for their decisions.

People like us already have the ability to think like an entrepreneur.

The hardest part is stopping ourselves from acting like employees.

Because as long as you’re working the hardest on employee-level tasks, you’ll never break through to 7-figures.

Talk soon,

Bedros Keuilian

P.S. If you’re ready to stop being a well-paid employee and start thinking like a CEO, my Domination Year coaching program is designed specifically for entrepreneurs who want to make this transformation. But only if you’re serious about changing how you operate, not just what you do.

Apply for Domination Year >>>

I started Fit Body Boot Camp training people at a park. Outside, under the sun, with nothing but some cones and my voice.

If you’re from beautiful Chino Hills, California, you know what comes with training outdoors – intense weather and rattlesnakes…

After a few close encounters with those slithering bastards and some serious rainstorms, I realized I needed to take this thing indoors.

Problem was I was broke.

I couldn’t afford to buy or lease my own studio space. So I got scrappy and rented the off-hours of a gymnastics studio.

From there, I saved up enough to open my own studio.

Then I started licensing the concept to other trainers who wanted to replicate what we were doing.

That’s when the franchise regulators – what I call the “franchise popo” – cracked down on me and made me turn Fit Body into a franchise. Turned out I was enforcing franchise rules to help licensees stay competitive with each other and protect the brand.

I share all this with you because at each stage of this journey, I had to adapt.

I had to be scrappy.

There were a lot of late nights, early mornings, big wins, and even bigger failures.

Each time I got knocked down, I got back up and kept moving forward.

Through it all here’s what I learned:

Every business worth building goes through phases of evolution.

And Fit Body Boot Camp has been evolving for over a decade now.

Our competitors are constantly taking a page from our playbook – our style of workouts, our guarantees, our challenges, our marketing systems. You name it, and it most likely came from us first.

But here’s the thing – they can’t copy as fast as we can create.

While they’re trying to figure out what we did last year, we’re already three innovations ahead, creating the systems and support that put our franchise partners first.

Make no mistake, we still have a lot to learn. But going from training people next to rattlesnakes in a Chino Hills park to a world conference that houses over 1,000 people is something I’m damn proud of.

And it proves something important:

Your current circumstances don’t determine your future success.

Whether you’re starting in a park, a garage, or a rented space…

Whether you’re dodging snakes, running into the ‘franchise popo’, or hosting an event in a small room…

What matters is that you just start.

What matters is that you keep adapting, keep improving, and keep serving people at the highest level.

The most effective profit-generating business model in ALL businesses is to put people first. 

Not just your customers, but everyone who becomes part of your mission.

That’s why each Fit Body Boot Camp that opens experiences rocket ship growth. We’ve figured out how to scale success by putting our franchise partners first and giving them everything they need to transform lives in their communities.

If you’re someone who wants to own a business that makes good money, adds massive value to your community, and gives you a deep sense of purpose – and you’re ready to put in the work to build something meaningful – then you should open your own Fit Body Boot Camp.

The world needs more people who are willing to start where they are, use what they have, and do what they can to help others become the best version of themselves.

The journey start from one decision, one adaptation, one breakthrough at a time.

Talk soon,

Bedros Keuilian

P.S. If you’re ready to learn more about joining our mission and opening a Fit Body Boot Camp in your area, we’re looking for the right people who understand that this business is ultimately about transforming lives, not just running a gym. The next chapter of our story could include you.

Open a Fit Body in your area >>>

I recently expanded the jiu jitsu mats at my private gym because more dudes have been coming to train with us.

But with that growth came a problem.

After two years of BJJ training I’ve realized that the more I know, the more I have to learn.

Jiu Jitsu is like a four dimensional chess game and it takes a lot of humbling on the mats to learn and execute the positions and submissions.

In the beginning I thought I could figure it out quickly since I’m athletics, a fast learner and I’m highly motivated when I commit to something.

But BJJ is different. It’s humbling and rewarding at the same time.

And no matter how good I am at lifting weights and building businesses, this is a whole other animal.

Look, I’m a simple dude who’s worked his ass off to achieve amazing things in life and business.

I’ve built multiple businesses and generated hundreds of millions of dollars.

I’ve spoken on stages around the world with someone of the biggest names.

I’ve coached some highly influential and well-known people.

I’d like to think I can handle myself in most situations pretty well.

But put me on a jiu jitsu mat with a 150-pound black belt? I get folded like a pretzel every single time. And I love every humbling second of it.

I share this with you because nothing kills a beginner’s motivation faster than getting demolished by someone who’s been doing this for years.

Most people avoid situations where they’ll feel like a fraud.

They stick to what they know, what they’re already good at, or what makes them look competent.

But every breakthrough I’ve had in business, fitness, and life has come from deliberately putting myself in situations where I felt completely incompetent… and sometimes even scared.

HERE’S WHAT I’VE LEARNED ABOUT GETTING COMFORTABLE WITH BEING UNCOMFORTABLE:

START UGLY: Your first few attempts at anything will be embarrassing. Do it anyway. I looked like a fish out of water my first few times on the mats.

EMBRACE THE BEGINNER’S MIND: The moment you think you’ve figured it out, you stop learning. I’m 50 years old and getting schooled by 30-somethings. It’s the best education I’ve ever paid for.

SEPARATE EGO FROM GROWTH: Your ego wants you to look good. Your growth requires you to look stupid. Choose growth every time.

FIND YOUR RECOVERY SYSTEM: When you’re constantly pushing your limits, your body needs support. I’ve been using TruLean’s wellness shots to help manage the inflammation and to speed up recovery in between BJJ rolling sessions.

SURROUND YOURSELF WITH KILLERS: Iron sharpens iron. Train with people better than you, even if it means getting humbled regularly.

MEASURE PROGRESS DIFFERENTLY: Instead of comparing yourself to others, compare yourself to who you were yesterday. Last month I couldn’t escape a basic arm bar. Yesterday I lasted 30 seconds longer.

MAKE SPACE FOR OTHERS: Create environments where other people can be beginners too. That’s why I expanded the mats – everyone deserves a place to suck at something new.

Look, I could stay in my lane. Stick to what I’m good at. Keep deadlifting heavy and building businesses.

But the magic happens outside your comfort zone.

Every time I step on that mat, I’m reminded that expertise in one area doesn’t always transfer to another. That being successful doesn’t mean you stop being a student.

That feeling of “being out of place” is usually a sign you’re exactly where you need to be.

The entrepreneurs who dominate the next decade won’t be the ones who played it safe. They’ll be the ones who kept trying new shit, even when they sucked at it.

Especially when they sucked at it.

Because that’s where you discover capabilities you never knew you had.

So find your jiu jitsu. Find that thing that makes you feel like a complete beginner again.

And then show up anyway.

Talk soon,

Bedros Keuilian

P.S. Speaking of trying new things – if you’re looking to support your body through whatever new challenge you’re taking on, I’ve been using TruLean’s Wellness Shots to help manage inflammation and recovery.

You can get 50% off your first subscription with code ‘BEDROS’ at checkout.

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AI is reshaping every industry on the planet.

But more and more I see entrepreneurs making a fatal mistake that’s costing them in lost revenue.

They think AI alone will save their business.

You can invest heavily in AI automation, data analytics, and predictive algorithms. Optimize everything to perfection and make every interaction automated.

But when every competitor has access to the same AI tools, you’re not building an advantage – you’re just catching up to the new normal.

And while everyone’s betting everything on AI to win them customers…

I’ve found an “add on” that makes AI even more valuable.

The ‘connection business’.

I share this with you because I’ve been watching entrepreneurs think AI is going to do the heavy lifting of building relationships and loyalty.

AI can support that work, but it can’t BE that work.

AI can analyze infinite data points, optimize every process, and predict customer behavior with scary accuracy. And you need all of that.

But it can’t look someone in the eye and say, “I believe in you when you don’t believe in yourself.”

That’s the future of business.

You see, the businesses that will dominate the next decade aren’t choosing between AI and human connection. They’re using AI to amplify human connection in ways that were never possible before.

At Fit Body Boot Camp, we use AI through our Marketing Machine to enhance communication, analyze member progress, and optimize operations.

But our competitive advantage comes from what we do with that efficiency. Creating deeper relationships, stronger communities, and more meaningful transformations for our members.

Because here’s the truth that most entrepreneurs miss:

People don’t just want optimized results. 

They want to feel seen, supported, and part of something bigger than themselves.

Make no mistake – this principle applies to every industry.

If you’re in real estate, AI can analyze markets and generate leads. But you still need to build the trust that turns prospects into clients for life.

If you’re in consulting, AI can research and create reports. But you still need to deliver insights with the wisdom and empathy that only comes from human experience.

If you’re in e-commerce, AI can optimize your ads and inventory. But you still need to create the brand connection that turns customers into evangelists.

The entrepreneurs who understand this are positioning themselves for massive success.

They’re creating what I call a ‘connection business’.

Businesses where human relationships become the primary competitive advantage that AI amplifies rather than replaces.

Here’s what every ‘connection business’ has in common:

COMMUNITY OVER CUSTOMERS: They don’t just serve clients; they build tribes of people who support each other.

ACCOUNTABILITY OVER AUTOMATION: They use technology to enhance human interaction, not eliminate it.

RELATIONSHIPS OVER REVENUE: They know that when you prioritize connection, profit follows naturally.

Look there’s no doubt that AI is getting better at everything technical. But humans are craving authentic connection more than ever.

The loneliness epidemic isn’t going away. The need for accountability isn’t disappearing. The desire to be part of a community is only getting stronger.

Smart entrepreneurs are recognizing this trend and positioning their businesses accordingly.

Whether you’re starting from scratch or pivoting an existing business, your survival depends on building a connection business that uses AI to enhance human relationships, not replace them.

The most important business decision you make in the next five years with be whether you join the race to replace humans with algorithms…

Or build a ‘connection business’ to create deeper human relationships than ever before.

I know which path leads to freedom.

Talk soon,

Bedros

P.S. If you’re looking for a proven connection business model, Fit Body Boot Camp represents everything I’ve been talking about.

We’ve created a system where coaches build life-changing relationships with members while using AI to enhance (never replace) that human connection.

If you’re interested in opening a location in your market, we’re currently looking for the right people who understand that business is ultimately about transforming lives, not just processing transactions.

Learn more about bringing a Fit Body to your area >>>